Dr. Helaine Smith Gives Every Business Owner Something To Think About: The Reality of Running Successful Business

30MarMay 27, 2015 By Tatyana Gann

Announcing Special Interview! Discover How Helaine Smith, Boston’s Best Cosmetic Dentist Took Her Business From Six Figures To Seven Figures Business Using Innovative PR 2.0 and Marketing Strategies.

Do you still believe that yellow pages work? Dr. Helaine Smith, the Best Boston Cosmetic dentist gives every business owner something to think about- The Truth About Transparency and Innovative Marketing. Research shows that social media marketing has been the dominating viral marketing strategy for not only PR and social media professionals but real business owners, like Dr. Helaine Smith.

Few months ago I was on PR Webinar given by David Meerman Scott about new rules of PR and marketing and he shared the story of Helaine Smith, a cosmetic dentist from Boston who used creative marketing ideas to build dental business. That story intrigued me because I wanted to share with business owners who believed still in using yellow pages, how they could transform their business by bringing VALUE through educating the clients.

Recently Dr. Helaine Smith and I have had a great conversation on phone about being transparent and innovative in running a business. Her passion for the dental practice and serving her clients has impressed me. Her e-book “Healthy Mouth Healthy Sex” became the tipping point of her career.

(Dr. Helaine Smith talks about this e-book as her magic bullet of the marketing viral campaign and she is going to share that on our podcast at 2 pm EST April 1 2010.)

In 2003, Dr. Smith received a prestigious award as Exceptional Woman given to women in the Boston area who have “overcome obstacles to achieve greatness in their lives.” We hope to see you on our podcast where you will learn

Her struggle with the traditional advertising methods
Her discovery of blogs and e-book marketing
Viral Marketing Campaigns
Overcoming adversity and making quantum leap in her business
Plus her advice on how to take your business online

Listen to our podcast Blog Talk Radio With Dr. Helaine Smith

Details APRIL 1, 2010 2 PM EST

Dial in 1-646-716-8501

Bio: Dr. Smith, a Boston, Massachusetts cosmetic dentist, has combined a dedication to patient care, volunteerism, and business acumen since beginning her dentistry career in 1991. She is a Fellow in the Academy of General Dentistry and a Las Vegas Institute graduate, and she recently completed an executive MBA program at Suffolk University. In May 2006, Dr. Smith’s practice was named first runner-up in the prestigious Cosmetic Practice of the Year Award competition, sponsored by Levin Group, Ascend Media, and Philips Oral Healthcare. For more information about about Dr. Helaine Smith visit her website

A Social Media Release In 5 Easy Steps

10MarMay 27, 2015 By Tatyana Gann

Learn How to Craft an Effective Social Media Release in 5 Easy Steps and Attract Endless Clients and Solid Business Partnerships

Want to learn how to write a social media release? Did you know the online business owners believe that press releases are no longer effective source of marketing. They still think it is a voodoo marketing strategy that is boring and has not brought any results. With a wave of social media marketing many biz owners only focus on Twitter or Facebook marketing and forget one very important method that has been used for generations- releases!

Some marketers still feel that press release marketing can no longer serve their purpose. According to David Meerman Scott in his new book “New Rules Of PR and Marketing”, press releases marketing is no longer about announcement or cheap sales pitches but about conversation with your buyers directly.

Old Good Days Are Gone. Spending Big Bucks On Publicity is Not Must

Just last week I was on a phone with an amazing business etiquette coach who have created top publicity for her from USA Today newspaper to even NBC Daily show. Her presence was amazing offline but she realized after we spoke that she needed online presence. She saw the importance of the blog and started working on creating her blog and her persona online.

Press releases marketing must be on the top 10 list of marketing methods you use. I often compare press releases with the cappuccino with extra expreso. Your marketing campaigns without press releases is like drinking decaf cappuccino and thinking it will give you buzz.

My new friend asked me why she needed press releases as a part of her marketing campaign. She really did not get first why she needed to use them to tell her story and why press releases are important. I am sure David Scott will agree with on the fact that press releases can bring the right buyers to our website and not just curious readers. It is all about the angle we use in telling the story.

With the growing role of public relations in social media more business owners are turning their heads toward new and creative marketing strategies instead of looking at them as something dull and boring. I have recently interviewed an amazing Deirdre Breakenridge about her book “Putting People Back into Public Relations” and role of social media and PR for biz owners. As Deidre Breakenridge and Brian Solis say in the this book “social media releases are bright and shiny objects.” I can say they stick like a sore thumb.

Press Releases are about creating dialogue online

Social media press releases as a marketing strategy, is not a new kid on the block. They have been around for few years and Brian Solis became a pioneer in learning, applying social media releases as one of his PR and social media strategies. Social media releases are very effective form of marketing. It is a lively version of a dull press release that used to be a tool for many journalists, business owners who wanted to make announcements.

Lets look at this scenario to help you to understand how social media releases can be one of the best methods to generate traffic and establish authority. Lets say, you have a traditional business and have decided to put together facebook page, Twitter profile and a marketing company blog. Now what… Here is what you can truly experience by embracing the power of social media and online communication with your clients.

Online Presence is A Big Happy Family

1. Family effect

You must understand that facebook fan page is your family. Your twitter cirle of friends is your family. How can you bring your older clients that you had in your business to facebook or twitter? What should you do? First thing you need to emphasize that you want to reconnect with your clients on Facebook or Twitter so you can share latest news, special offers, your loyalty program and coupons. You want to express thanks to many clients and build a tight inner circle. I promise you they will want to know your news. Who does not?

2. Engaging into social media

Once you create Facebook Page and Twitter Profile you can send promotions, loyalty program, discounts to your products and services. In my recent post “Who Took Face Out Of Facebook” I talked about the importance of being transparent, authentic and innovative. You can share stories of your clients with photos, videos and events your company did in the past. It is all about communication. Now the best part- your clients will want to share with their network and now your big family will have new members because you were able to establish trust and relationships with your older clients and customers. That is powerful! The key here is TRUST.

3. Your new hub-your company blog

As a blogger I can encourage you to take advantage of having a wordpress blog. Many fortune 500 companies are changing their platforms to blogs and a blog platform can make your social media release presence much easier. Blog post on its own can serve as press release platform if you utilize the use of social bookmarking services and widgets. Video posts are great for seo purpose as well.

4. Online Newsroom

You can create your own online newsroom as I did with Pitchengine and PressLift . They offer monthly and annual memberships and even free trials to check their service for 30 days. Online newsrooms allow you to create your social media releases and they play a big role in establishing your brand, your company name. If your company provides services for various clients you can utilize it for your marketing purposes. You can add your related links, quotes from top professionals in your field, your recent videos related to your subject along with the main keywords you want to target. You can be in Google within hours. I have recently made a social media press release for my friend ‘s Rhonda Cort Mojo Cleanse program

Here is what Rhonda says about press release:

“Tatyana Gann writes press releases packed with power and authenticity. Through her clever methods and strategic placement of keywords, video, audio, blog posts, images and links, she brings your press release to life! I could stop there and it would have been well worth the investment, but there’s more… My press release was on page one of Google in just hours! Why struggle doing it yourself when you can get stellar results? Contact Smokin’ Hot PR immediately.” Rhonda Cort “The Magnetic Woman” CEO, International Speaker, Mentor and Stylist http://MagneticMojo.com

5. Share, Share and Share

You can share your social media release via tools available in the backoffice of Pitchengine.You can create instant tweets and ready to share with others and also have an opportunity for others to create viral marketing campaign. On my radio show couple weeks ago I spoke with Deirdre Breakenridge the author and PR 2.0 expert and she told me something amazing. She said that her book “Putting Public Back into Public Relations” with Brian Solis got the most views and book sales from utilizing social media release.

I hope that you can see a bigger picture of social media release and start using them as a part of your marketing campaigns. This little shiny tool can spark your business and set the web on fire!

Tatyana Gann

PS. You can set the WEB on Fire with Social Media Releases. Grab the special social media releases package offer I have for the business owners. Plus you will receive free 30 min consultation.

To learn more about Tatyana Gann subscribe NOW to her FREE weekly newsletter about creative and innovative marketing and PR. 2.0 strategies. Click here to subscribe to Tatyana Gann SmokinHotPR E-Zine

Did “Twitter Bug” Bite Nashville Restaurant Owner?

06MarMay 27, 2015 By Tatyana Gann

Learn how to get repeat customers in your restaurant that rave about your food, wine, desserts, pleasant ambiance and your special VIP pampering treatment

Have you thought that you will be searching your favorite restaurants on Twitter or even Facebook fanpages? Times changed big time and more business owners started to realize that they could get more customers with Twitter and Facebook. They had to change their thinking.

Just couple weeks my husband and I were dining at a very nice French food restaurant in Nashville and we loved the food, the wine selection and its modern ambiance. While we were eating, talking and enjoying views of Nashville downtown night life, the restaurant owner came up to us and being polite asked us what we thought about our choice for the evening. Being a gourmand of wine and cheeses myself, I gave him a huge compliment about his goat cheese tart and good French white wine the server served us.

The goat cheese tart is to blame.

We started a really cool conversation about….Guess what? Twitter and Facebook. He told us that he started using social media but felt lost because he did not know effective social media strategies. He mentioned he got Facebook fan page for two restaurants he owned in Nashville and he was just getting started and hoped he was going in the right direction.

I was glad to see that Nashville restaurant owners starting to see the benefits of using social media platforms as Twitter and Facebook. It does allow them to spread local news, special deals, events and much more with locals. Next question came from me and I asked him if he really got the Twitter thing. Did the twitter bug bite him?

He was laughing and said “Tatyana, I really believe it did”! He told me that he wanted to create viral PR campaign and did not want spend money on yellow pages or newspaper advertising because it was DEAD” . I agreed with him 100%. How many business owners do accept the fact that yellow pages must be buried under the ground and never used again? I saw the man who was in his 60s and wanted to learn why social media works and how it works. He had a big WHY- save his restaurant and bring more new clients.

Is Your Why Big Enough To Save Your Business?

I think I learned the huge lesson when it comes to building a real business, no matter if it is a restaurant business, an ecommerce business or a private dental practice. You must have passion and BIG WHY to run your business and face challenges that come your way. No matter how old you are and what you have learned in the past and if you still believe that social media is only for younger generation you are WRONG.

I think being stuck in old ways is wrong and using old marketing methods to grow your business is DAMAGING. As saying goes if you want to create the change, be that change. I say “Bravo” to the business owners who come out of their own shell and want to learn social media, video marketing and everything that comes their way. They enjoy it instead of dreading it.

Dreading social media marketing is not as bad as you think it is!

What should you do when you deal with Twitter Bug? Fight it or embrace it? I would say embrace it and enjoy the ride. Remember it is your conversation that you took out of the coffee shop and brought it online. It is all about dialogue now and your goal is to engage with your customers, listen and serve. Make people feel comfortable like you do in your house and they will love your back!

Look at it something that can help your business grow and connect with your customers and bring new clients. Recently my mom who still lives in Russia decided to get on Skype. She never used the internet before and believe me it was a shocker to me. She had a big WHY- to see her family on video camera that she has not seen in years. Her biggest “why “overpowered her fears of computers, internet and even video cameras.

When you have a big WHY nothing stops you and you just enjoy the ride and honestly pat yourself on the back for embracing the new challenge. Twitter is a just a tool like a hammer in your garage. You may miss hitting the nail in the wall but eventually you will do it right. Be patient and learn from the people who have it done all.

Have a wonderful day!

Tatyana Gann

Hot Topic and It is Not “The View” : Can We Put People Back into Public Relations?

24FebMay 27, 2015 By Tatyana Gann

“How to Put People Back into Public Relations and Why Online PR is the Flame to Your Business Success”

Special Guest on My Blog Talk Radio Show Deirdre Breakenridge

Have you ever thought about what is wrong with Online PR? Do the ancient PR methods work? What have changed in the past years with the explosive growth of social media networks?

Have you missed the interview with awesome Deirdre Breakenridge? Listen to my interview with Deirdre Breakenridge on SmokinHotPR Blog Talk Radio Show

Are you ready to learn how to transform your thinking about using Online PR services and why new PR as the flame to your business and also the core to your business success.

Learn how to stop being a journalist and unlearn the way you do your online marketing: the new language of PR.
Learn how to become an enthusiast for your company.
Learn how to build relationships that matter and create effective results that will bring consistent flow of online traffic.
Learn how to use social media to create a masterpiece marketing campaign combining with PR methods
Learn how Social Media Releases and Video Releases can be a powerful tool to create viral traffic
Blogger Relations: Blogging is not BLAH, Blah.. as Deirdre says in her book
Plus many cool ideas to help you to grow your business and attract the clients and referrals.

I have personally read the book “Putting People Back into Public Relations” written by Deirdre Breakenridge and Brian Solis and I strongly recommend to read this book and read between the lines because every time you read it you will find the wisdom and powerful advice.

SmokinHotPR Blog Talk Radio Show Details:

Feb 25, 2Pm EST

Call-in Number: (646) 716-8501

Look forward to seeing you there!

Tatyana Gann

Your SmokinHotPR Radio Show Hostess

Blogger, Mompreneur and Just Cool Girl

Our guest speaker Deirdre Breakenridge is President, Director of Communications at RFS Marketwyse. She leads a creative team of PR and marketing executives to gain brand awareness. She has written several books about PR 2.0 and Brand Building. To learn more about Deirdre Breakenridge connect with her on Twitter http://www. Twitter.com/dbreakenridge

Who took the “Face” out of Facebook?

23FebMay 27, 2015 By Tatyana Gann

“How to put “Face” Back into Social Media and why we don’t want “faceless” friends”

Have you ever had a “Facebook friend” who you’ve never seen what they look like? These are the kind of people who use their product or something else as their avatar and they are never quite revealed.

Just last week I had a heated discussion my Facebook Wall about deleting Facebook friends who have no “Face” . I meant photo or use fake images to represent who they are. I did not expect that this short usual note would bring over 69 comments and I promised my readers to write about it because I think I pushed everyone’s hot button. I am sure it felt like getting burned by “curling iron” and jumping from realizing it is HOT topic. People are afraid to talk about it and keep poluting their network with faceless friends.

People are afraid to talk about the problems with their their network of faceless friends…. I mean come on…… they have NO FACE!

Here is what I said “I am going to be deleting people with no facebook photos… We are here to connect with real humans and build relationships. So if you want to be friends please honor what Facebook is about.. It has “Face” in it.”

Wow in less than 24 hours 69 comments and my facebook friends expressed their views and energy was very high. We loved our discussion and that is why I am writing. You can view this facebook discussion thread . Just make sure become my true friend and love to hear your contribution to our hot topic.

So who took the “Face” out of Facebook? If you really think about the true purpose of facebook or any other social media platform you will see it is all about communication. It is sharing your ideas, thoughts, videos, stories, advice and much more. Facebook is growing rapidly and reaching 400 million users. That is huge. According the recent stats Facebook is much bigger than some countries. I knew it, we created an awesome city with cool people. We can build relationships with no boundaries no need for foreign passports and no need for visa approvals and long flights across the ocean. We can meet our friends and learn about their life, their family photos, videos from their recent trips and feel what they experience.

Can you imagine being with your friends having coffee at Paris cafe or having a great coach teaching you the most cool business stuff, who lives thousands miles away but one mouse click away. Have you ever thought you would be connected with hundreds and thousands of people using simple platform such as Facebook? You have just created your own little neighbourhood where you know your people. Isn’ it that powerful?

One word connects everyone is the “FACE”... Your face is your key to the door of powerful connections. Your image, your persona is what defines the true meaning of Facebook. People meet you by your face first and read about you second. They connect with you by what you want your friends perceive you.

Establishing a persona is MUST. You are not a commodity. You are a BRAND!

Personally, for me creating a personal brand and being authentic is always the only way. It is about representing what I want to be known for on Facebook. When people mention my name, I want to be know as the creator of “SmokinHotPR Ezine”, the girl who came to America with 200 bucks to her name and started her life and business from scratch and created a new spin on PR and inspired business owners to re-spark the fire with Online PR.

What do you want to be known for? What is your persona? Think about it. For example every time I think about Facebook I think about Mari Smith. When people talk about Facebook I think of Mari Smith, the woman who knows everything about Facebook and knows Facebook marketing inside out. She is my encyclopedia resource when it comes to getting answers right away! Also Mari is known as the most bubbly person you can meet with scottish accent and who loves color turquoise. Just imagine if she did not have a face but just Facebook logo… Hmmm . She would not be then Mari Smith!

The power of the “Face” carries true meaning of Facebook. It is about being authentic. It shows your values you have in your business, family and life in general. Using the right “face” you will connect with the right people. You will never have to lie to people who you are and your network will consist only of people who are your reflection. What do you see in the mirror? What do you want your friends to be like?

Facebook is about MEMORIES. Can you create photo albom without photos and faces?

Recenly I reconnected with an amazing woman Sandi Krakowski whom I met few years ago through direct mail advertising. How much times have changed? I found her on Facebook couple years later and was very surprised to discover that she became very successful copywriter and an internet marketing coach. It was a joy to find people you cherish the most. That is another point I want to make. Facebook is about MEMORIES. Memories you have created with your friends, school mates, college friends and you have reunited. It is a true union. Facebook is also a place where memories are created. It is about true connections, new friendships and sometimes I heard people finding their true love on Facebook. That could be another story! Your story is a memory you leave for people. Your face becomes your footprints!

Then why in the world people forget to put a photo or use images that have nothing to do with they represent. Some people can argue and say we represent this company brand. Great! Wonderful! Then create separate Facebook fan page but remember no matter if you are CEO of the company or run a small bakery in town of 2000 people, everyone wants to know you. People constantly hear the teachings of false teachers who preach on how to use the Facebook and they confuse people. One of the coolest people I met Scott Stratten shared this video about mistakes people make on Facebook. It is called “Don’t Be This Guy on Facebook” Excellent points and I hope you enjoy!

I believe having no photo for long time or using fake photos is disrespectful to your friends on Facebook. Plus it is like showing fake ID when you are asked for. Honor the rules of Facebook and you will reap the amazing rewards of beautiful connections. If you don’t care or do not get it then it is a lie life you want to live. You do not see the true picture of what Facebook is about or any other social networking community from Twitter to Ning or even Myspace.

Great point David Meerman Scott made on his blog about US Airforce. It was called “The US Air Force: Armed with social media” The point was that fear sometimes keeps people from being personal and I think that if you choose to be on Facebook then you need to be YOU and not somebody else image or fake ids. If US Airforce can do it and encourage everyone to use it then you can feel safely to use your photos.

He said that that if US Airforce encourage their people to use social media being top security government agency then why in the world people find excuse not use real faces and do not use social media correctly as it is intended.

Yes I touched the nerve and glad people liked it. We are about connecting with real people not vitamin bottles or a picture of ocean or your cat. Nothing wrong with these photos or images but they have to serve its purpose and be in the right folders.

My advice : If you are truly serious about connecting with the right people and want to build successful relationships and make solid business connections, then you MUST clean your friends list and create an open space for the right people to join your inner circle. Once you de-clutter your facebook community you will feel relieved and clear about your purpose in life. You will be able to build your brand using your own photo and what you represent. Be you! It is much more simple and do not require to spend extra energy to be someone else!

Thank you for listening,

Have a great week!

Tatyana Gann

PS. Love to see your comments! Share with your friends and lets create our little neighborhoods!

New Press Release Rules: How can business owners increase their sales

05FebMay 27, 2015 By Tatyana Gann

Press releases have been an effective marketing method for many business professionals, corporations and small businesses for generation. From announcements and news in a traditional publication to online distributions the press release is still considered to be the authority.. However, some business owners have believed that press releases as a marketing method were only written by journalists or for journalists and that you had to hire an entire PR team to get your message to your audience.

Let me tell you the best news. You are the messenger! You can share news to your customers and potential clients now! You can grow your business with press releases, as one of public relations tools available today for any business owner. You do not have to know the mechanics of the internet and understand why it works. You do not need to read “guru” manuals that teach only theory or old school. You are dealing with people today who are seeking true authentic companies, businesses that care about their customers and clients.

The roles changed. Your customers became your “boss”… Really? Yes.. They control your brand. They tell if your product or service sucks. They give you feedback and it is up to you to accept it and be grateful and then you must adjust your marketing campaign. Only then, you can truly experience a real business success: have your customers happy, increase in retention and more new customers. The press releases can do that for you. They are longer written to the media, journalists or some “boss” who has to approve to share your news or not.

You can directly approach your customers with your press release and compel them to do the following:

1. Get on your list via landing page
2. Buy from you right then (if your offer in the press release is strong enough)
3. Refer others by sharing it with their friends, business partners.

The beauty is that social media became your business saving platform and you have to cherish it. You have to treat it right. You must develop relationships with your customers on Facebook, Twitter, Ning or other networks because they are the ones who will share your press release.

The main core of press releases have not changed and you still talk about what, why, when, where and who. However you must research your buyers and who they are and what language their speak, meaning how do they like to start and keep conversation going. You want to know their PAIN and JOY and write to them and not dry language of news reporters. You must learn to be a storyteller even in a press release. You must use case studies, videos, links related to what you talk about to give them the full picture of who you are about and why they should trust you. Only then they will reach out for their wallet and trust YOU by becoming your new client or a customer.

As you improve in learning how to blend PR and social media and find the right ingredients that your customers want from you, every time your press release goes out, they will know it.

Again I encourage you to build relationships with your customers via social media, blogs, video communities and learn about them.

Three principles you must know to establish yourself as someone they can trust and buy from:
1. Be a good listener. Do not just hear what you think you need to hear and move on. Listen to every feedback, their needs, their feelings. In some way, hide behind the curtains and watch them.
2. Respect what your customers are saying. So often we deny the fact that our products or service is bad. We cover up. We put temporary makeup, but eventually you have to learn to respect your customers and learn from them and about them.
3. Write to them. Write press releases that can solve their concerns and pains. Share it with them via Twitter and Facebook groups. Share your press release with other business owners via blogs. (we will talk about blogging relations later in my newsletter)

The rules changed for your good to bring you new clients. I consider it HUGE advantage for many business owners. They did not have that luxury before and today with one click of the mouse they can connect with their clients, competition, potential customers and many more right from their Twitter or Facebook platform. Your business and product have not changed, but the rules did and if you want true business success, you must obey them and apply them in your business practices to experience growth.

All you need is to roll up your sleeves and start paying attention to the most valuable source of your success- PEOPLE! As David Meerman Scott in his new edition of “New Rules of PR and Marketing“, which I absolutely believe one of the best PR education books, would say, “Get to know your buyer’s persona” Amen to that David! It is a brilliant and common sense approach that we often overlook!

Best to you!

Have a wonderful weekend!

Tatyana Gann

Tatyana Gann is the author of Smokin’HotPR weekly newsletter on PR tips and advice for business owners. Connect with Tatyana on Twitter at @smokinhotpr Get her weekly PR newsletter at http://www.smokinhotpr.com

My “Mad” Story: Speaking foreign language is not always serving its best purpose in the conversation

21JanMay 27, 2015 By Tatyana Gann

Last night I was shopping and I got quite mad! YES I got mad!!! I showed my pride for who I am and were I came from. I never forget where I came from. I came all the way from Russia thousand miles away, across the ocean and thank goodness did not have to take the boat. I took plane all the way to JFK.. Yes I am in a bitter sense of humor today but that is ok. I am being ME. If you do not like it, do not read it. I am being AUTHENTIC!

Well today, one older gentleman at Deli was talking to a lady at the counter how he could not stand certain foreigners when he went to another country and funny he talked about France and said how frenchmen were very rude to him. I asked him “Why is that?” He told me in his errogant voice that they got mad he talked English to them. I almost said, Sir, Duh! Of course they will get upset frustrated! They are people with language different from yours…. People want to be understood. People want you to speak their language. They want you to appreciate them and value them. They want you to get IT. They want you to know what they think and feel.

I could feel spark of anger or frustration burning inside of me but I kept cool and said,” Sir, well you both spoke about the same thing but on different languages and both got frustrated and angry and left without really getting to know each other and giving a chance to each other to make things work.” He did not put effort in learning their cutlure, habits, what they think and how they think about same things as you do. He gave up. Sounds familiar to your life? We often forget how to properly engage into conversations especially when it comes to establishing our name on Twitter, FaceBook or any social media platforms. We forget to speak our customers, clients language. Culture of clients makes big difference in social media conversation and knowing it will help us to establish trust and authority and turn our our conversations in profitable relationships that can bring us monetary success!

That is what happens in our business and personal relationships. We become ignorant, we give up, do not try. We break promise not just to others but to ourselves! We lose focus why we came to where we planned to come to start with. IF that man tried to learn little bit of other language he would be appreciated for trying. Isn’t what we try to do business and relationship?

We try and see if it works. We tease ouserlves for short time and give up. We do not take time to learn about our competion, customers and our mind goes BLANK! We do not see anything but rejections and frustrated people around and we can feel frustration boiling in our blood. We go from the business to business, from one customer to another, from one relationship to another thinking it is THEM. Let me tell you and be honest with you because I CARE. LEARN to speak THEIR Language and you will have the best customers, the best relationships and they will always seek you and become what you wanted them to become in the first place. I am sure it happened to you when you stretched your mind, got out of your comfort zone and took time to develop relationship by learning LANGUAGE. In reality you changed, you became humble to learn more about THEM and in return you gained respect and trust!
Remember the WORDS have power and what you say and how you say will define the outcome.

Thank you

Tatyana Gann

PS. I am dedicating this article to many amazing people who teach others to be successful and they really mean what they say and teach.

PSS. Love to connect with you on Twitter and Facebook.

News Release: Announcing My New “Smokin’ HOT PR” coaching program…

22NovMay 27, 2015 By Tatyana Gann

My Smokin’ HOT PR consulting program is about to launch. I decided to start “The Premiere Smokin’Hot PR Online Coaching/Consulting Program For Small Business Owners, Coaches, Solo Entrepreneurs

Today I sent out a letter to my subscribers but I also wanted to made it known to everyone who is interested in creating publicity for their business.

Here is what I sent out… Let me know what you think. Love your feedback.

From the desk of Tatyana Gann
Dear friend

I am Tatyana Gann, also known as “Attraction Marketing Queen”. We may have met me on Twitter and Facebook or you may have known me from other marketing training communities. I wanted to let you know I am expanding my business and would love to connect with you more. It took time and realization of what my passion is and today I need your help. Seriously!

Here is my story:

As you know, I LOVE working with people. It is a big joy serving people who are like minded and have a passion for teaching others and helping business owners to propel their business to the next level. One of my biggest values is RELATIONSHIPS. I am sure it is the same for you and that is why you are here reading my special report. As an online entrepreneur, a coach, a mentor, you help people to reach new heights in their business, overcome personal and business barriers and there is nothing more precious than seeing your clients succeed. Right?

But… There is one tiny problem…
80% of the coaches and online business owners are not educated how to FIND clients, hungry buyers and build truly successful business. As you can imagine, they are not taught even basic marketing skills to spread the word about their products and services. They do not have anyone to cheer lead them and create them a name unless they know how to do it correctly. They do not have 3rd party publicity to support what they do. You can visualize your perfect client all day, practice meditation until you feel exhausted, but you will miss one important piece of a puzzle. You must include ACTION to attract your clients to get the outcome you truly desire. You must spark some fire to get attention!

That is where I show up and I want to help you… with my Smokin’Hot Online PR and Social Media Strategies that leave your customers in the state of admiration, surprise and total shock for days! I want to share with you proven strategies that do not require you to get marketing degree from the best business schools. It is actually more simple. It is about knowing what your potential buyers complain and cry about and sharing with them solutions. You will be a good guy and also their best friend.

“Smokin’ HOT PR” coaching and services will be my absolute guide to help you with marketing your coaching and online business with an extraordinary success.

You will learn:
· How to use the power of attraction to get clients using my smoking hot press releases and social media strategies
· How to put together a really simple blog and integrate it with ONLINE PR strategies.
· How to use press releases to get media coverage and be an expert in your field, so you can reach buyers directly without dealing with corporate games.
· Find my secrets of generating 4 million hits with just one press release.
· Generate cashflow with various informational products and automate your business.

Get my Smokin’HotPR.com free training on my marketing blog on
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Tatyana Gann is an online entpreneur an online marketing mentor, a social media and pr consultant, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her “Attraction Marketing Queen Newsletter”
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Social Media Delicacy: A Simple Secret To Providing The Best Social Media Content

14OctMay 27, 2015 By Tatyana Gann

When it comes to delicacy I love to talk about it. I love great food. I love eating. I love great chocolate, good coffee and good cheese. I love to cook and bake… I think I should have been born in Paris France and have my own gourmet store or a restaurant. I love to invite people to my house and treat them right and bring the best food to them… I love to entertain and make my guests feel special…I love to be a hostess and see smiles on people faces and feeling of happiness.. I love to see the result of my cooking and baking and sometimes simply just entertaining.

I am sure you understand where I am going with that. Social Media Marketing is a like a gourmet food store. There are variety of foods and delicacies and some of us come and just take what we need and go home with it. Social media content is our our delicacy. What we put in front of our viewers is what we get back. Do we really put the best out to our viewers and get the feedback so we know what to do next? Do we really interact with people? Do we satisfy our hungry customers with good food or just something to throw to them just to keep them quite? How do we treat our customers?

Here is my video that explains the principle of Social Media Delicacy. Enjoy it and then read the rest

First, the content we put out there must be our delicacy. If we focus on giving the free valuable training, tips and just good stuff people want and need that offers change in their life, career, relationships, they will come back for more. They would not care about the price of your product because they know YOU are A REAL DEAL. It is like eating cheap cheese or buying real french brie that costs much more but the experience is divine. The rich social media content brings the feeling of pleasure and personal happiness as the best delicacy. YOU INC becomes that special stop for your audience to get the best and learn from the best.

Secondly, you must have fun with the delicacy. You must enjoy what you serve and what we eat too. You must enjoy being in social media arena and also being able to interact with your customers because they are your main judges but also your best helpers to make your business better. You must learn to listen to them and accept even constructive critisism.

Third, you must learn how to maintain the relationships. Do not just tease people with good stuff once.. Imagine, if you are a hostess and you invite people to your house and you serve a great dinner and nice china and your food is great and hospitality is outstanding. You may do it once or twice and then you get tired and forget about it. You serve out of the paper plates and cheap food for them to eat. You think they will take what comes their way. There is nothing wrong in serving on paper plates but it is about ATTITUDE toward your customers matters. Make sure you are consistent in your efforts. That is the key to successful marketing and getting results you truly want. Then, your viewers and your customers will know that you are planning to stay in business.

Fourth, make sure educate people properly. Provide truthful information without hype.. People will eventually taste it and see if it was a real thing or not, like that expensive cheese I talked to you about. They will know it fast. Once they taste the real stuff you offer they will never go back.. That is how you can stop pitching them your offers by serving what their heart desires and what they truly want. You will be able to to gain credibility and respect in your community and people will be attracted to you because they will love the experience working and learning from you and getting results from your education and service. It is all about attitude. Be authentic. Give the BEST! It will come back to you many times more!

In your service,

Tatyana Gann