From the desk of Tatyana Gann

Nashville TN

 

Don’t worry when you are not recognized, but strive to be worthy of recognition.”  Abraham Lincoln

What if Facebook had a Dislike Button… would it matter?

Yesterday in my class with @MariSmith the leading social media expert we talked about raising our ranking by clicking like button…She encouraged to ask our readers to like our posts and leave comments to increase our engagement on Facebook.  But imagine if we had a dislike button? What would happen to your reputation?  I think social media platforms as Facebook forced all of us to show our true hearts and be more authentic in order to create a good following of loyal fans.

What does it matter to you? Does it REALLY matter? I am talking about our reputation, our publicity…What do we care about the most?  Being Enchanting or simply being honest?

Recognition…How important is it to us? What does it matter? How can we get more recognition for what we do and build our name in the world where every brand is striving to be known and talked about. In a brand new book entitled, ” Enchantment: The Art of Changing Hearts, Minds, and Actions”, author Guy Kawasaki talks about being enchanting, nice, authentic and REAL.

After I read this book I saw what the true purpose of a business should be…It is not being TOUGH and CRUEL. It is about being enchantic, nice and dimplomatic that brings recogntion!

Personally, I believe in having class, being humble and gentle with people, but also being soft spoken, with a serving heart.

How did it affect you when Facebook introduced the “like button” to help make blog posts more noticeable? Or better still, how were you affected when they replaced “become a fan” with “Like A Page”?

• How did you view yourself?

• Did it feel like a kick in the booty?

• Did it affect your pride?

• What difference did it make in the way you present yourself within social media circles?

For a lot of business owners, it became motivation to show off. I mean in a good way. They were encouraged to bring better content and more helpful information that could serve the audience. It finally became about giving, serving, entertaining and caring.

I think a “like” or a “dislike” button builds awareness  of who we are today and how our audience views us.  It makes us think twice before we post content or express ourselves.  Our thoughts can control our tongue. The Tongue can sometimes be like fire, causing negative publicity for our business or it can be the fire that warms people hearts, opening them up!  You can truly create Smokin’ Hot PR for your business!!

It does not mean we should do everything to please others, but being professional is going to make a difference in how we are perceived. Being enchanting, being polite. But imagine…what if we did have “dislike” button on Facebook… how would it affect your business? I just imagine that a scarcity mindset would kick in for some folks and they would act out of fear!!!

Facebook truly is about bringing positive publicity to people and their businesses, while providing you a chance to prove it! It is about your reputation! Thank goodness there is no “dislike button”! We would have a lot of critics snooping around and disliking what we do… a lot of friends would become our judges… and they would become our “enemies” not friends! It is time to be aware of our goals, passions, dreams and live in truth. When we do we attract people who love and like us and then we do not have to worry about the rest of the world~!

Are you ready for Facebook to give you recognition and build your business?

Treat yourself as a business owner and VALUE yourself! Then, and only then will Facebook provide you with all you need: the right connections, the right presence. If you want to portray yourself as a serious business owner, avoid games like “Mafia Wars”, “Farmville”, etc. Of course be yourself, but know the boundaries. Be respectable by respecting others. Then you will never have to fear being “disliked”, because you will follow your true calling! When you love what you do, you learn to show it to people around you, creating a true following while being recognized in your own circles!

Ready to put your business in the spotlight?

Lets map out your plan for the next 90 days and infuse your business and your life with inspiration, creativity, passion and innovation

PS. Shhh.. I have a special code for you to get 30% off my closeout sale on my mini consulting packages due to changes in my business I will be offering different packages soon so if you want to take advantage of current prices use code PR2012 to get 30% off

With love

Tatyana Gann

 

(This photo was taken at my Birthday party. Tough girl! )

I love martial arts! I always wanted to be tough and learn martial arts and even had a desire to learn how to shoot a real gun! I started taking the classes few years ago and then stopped right before the birth of my kids. My kids called me “Russian spy mommy” when they saw mommy practicing her moves. We joke about it quite often in our house.. Few months ago I went to a self defense seminar  where my son’s three instructors were giving a 60 min lesson to women in our community, and I was quite surprised how many women wanted to be in that class but only few of them showed up. Sounds familiar? I am sure it does. Let me tell you more.

Well, when I got to class I was quite nervous, and did not know if I could do what they taught; though, I took Martial Arts few years ago, and I realized it was time to get back in to get that cool boost in self esteem. I saw few familiar faces of few moms, and I felt more safe just to know that I was not a crazy mom who wants to learn how to fight bad guys. I hope I will not have to do but what I want to do is to share the principles I learned from the class that were so profound and so simple that I had to write them down and share with you..

Life does not have to be so complicated as well as your  business. Unfortunately, we often do complicate our life, and then we wonder why we are so worn out and cannot enjoy every moment. Because we are such complex we think we must complicate things!!! I do not think so….what about you?

Life does not have to be so complicated. Keep it simple!

One lesson I learned is that you donot have to fight that big guy in order to win. The knowledge is the power. You must learn how to be aware of your surroundings and find areas where a  big guy cannot outperform you and honestly it is your mind and your knowledge of certain strategies. He may be bigger and can conquer anyone but he may loose in a fight with you because you know more. How often we are intimidated by big dawgs in our industry?

We often give up before we even try

We often give up because we find excuses of not having enough money, enough time or we are not good enough.. For whom?  I think Jack Canfield in one of his books said that when you were 30 you were afraid of what people thought of you; when you were 40 you just wondered of what people thought of you and when you reached 60 you realized nobody really cared and you have wasted time comparing yourself with others. I would agree on that with Mr Canfield.

My Business Tip: We all have the same destination in mind but we might take the different paths. Acquire knowledge of who you are first and then use it as your weapon in your business, the same way you would use it if you had to fight 250 pound guy on the street. You might not beat him up with your fists and knock him down, but you might affect the outcome with your knowledge of his reactions to certain things. That is how business works. Do not fight competition. Do not fight big dawgs. Respect them. Let them be big dawgs in their niche, in their business.

You need to be you today.  Stay in your flow and do not change its direction. We often try to change and be somebody else and we force ourselves to jump on the a different path hoping it will take us faster to our final destination.

1. Acquire knowledge– it is your POWER.

2. Learn about your competition and find what they are NOT doing and you can add to the marketplace. In PR we give our unique story about the same issue the competition is talking about.  We present our points of view and engage into discussions.

3. Do not fight them but respect them. Never bash your competition. It is tacky and what you wish to others you wish to yourself. I often see that media uses PR stunts and negative PR to create more buzz. It might work for some but it is unprofessional and cheap.

4. Discover your strengths and weaknesses and work on them. Use them to your advantage. You can create balance.

5. Be in the flow and do not change that flow. Do not try to complicate things when it does not need to be complicated.

6. Protect your knowledge. It is your best asset.

7. Have fun and learn to play the game! In a business we must approach everything with the right attitude.

Have an awesome weekend my friends!

 

Tatyana Gann

Credit goes to Carlos Rocha

Wanna to be a rockstar? Lets talk about the top 5 WOW factors of a rockstar in PR today….

In the movie Sex and The City, one of the characters, Samantha who is a publicist, is always promoting celebrities and puts them in the spotlight. Her character in the movie makes PR seem so glamorous and easy.This portrayal of publicity seems to carry over into the real world as well. You might see red carpet events with all of the glitter and glamor and immediately think that publicity is a piece of cake. You are seeking for the glamorous ways to get more exposure… HOWEVER you may not be totally aware of what it takes to create rockstar PR status.

I am not talking about working with celebrities. I am talking about real business owners: from mompreneurs to innovators who work 60 hours a week to get more business, more media exposure and increase profits. I have been fortunate enough to work with various successful company owners, which allows me to see what REALLY goes on behind the scenes. Business owners trusted me with their information, secrets and life stories in order for me to understand… to actually “get it”.

Every time I start working with a new client, I take them on a quest of discovering their purpose, learning who they were before and what they TRULY want to do in life. Too often they speak one thing, but their heart is saying something else. My advice, “Tell your brain to shut up and let your heart speak!” Stop being programmed by everyone’s crappy influence. Start speaking your mind and feeling your heart and your soul. There is no need to believe everything others say you must do…No need at all!

Here is why…You must know the most important factors to achieving rockstar PR status…

 

WOW Factor #1 :  Clarity

The most important factor of any successful publicity campaign is clarity. However, not every business owner can see where they are going with their products or service. Some business owners create only short term goals. There is nothing wrong with short term goals. However, if you plan to brand your name, your company name, what do you want people to remember you by?

Are you clear about where you are now? Do you feel lost?

When you can open the eyes of just one person and help them to see their VISION again and guiding them,  it is priceless! You can do that when you are clear with OWN visions and your OWN purpose… The blind cannot lead the blind! That is why knowing your core values and where you want to be 5 years from now will determine your branding goals, your PR goals and your results. It will determine what type of clients you will attract and which ones to let go.

WoW factor #2:  Fear Of Jumping Forward and Getting Publicized.

Often, you must take the first step and push through. It is like the birth of your first child. You carry the ideas and the plan, but you must manifest them. Determine 3 to 5 publications you must contact, local newspapers,  local radio stations in which you can offer 20 min of your time on a certain topic. Focus that 30% of your publicity must be local. But it is a good start to build a foundation. There are some publications that I have discovered in the Writer’s Yearbook that will pay you for your articles. Imagine getting paid for your content and give yourself publicity that pays you back in so many ways- you get PR, online exposure and you earn your marketing money!

WOW Factor # 3:  Individuality

Is your website looking the same as your mentor, your friend or your biz partner? It is time to honor your inner expression and become very clear about your brand, your name and what you represent.

WOW Factor # 4:  Your crystal clear vision.

I mentioned about vision in one of my blog posts on the tunnel vision about your business and the impact it has on your publicity, your media exposure and results. It affects your long term goals, your mission and without vision, you will burn out.

Why ask about your vision? Well, it is quite simple. Before you set your publicity plan in motion, you must know a few things. You have to be clear about your vision.  It is your inspiration and your dream!

It will define your publicity message. I learned to step aside from what I was doing and think about what my vision was before I decided to make changes. Your vision defines your brand and you must have a big dream to sustain your life. When you have a big vision, you know it is a journey and you become more committed to your success.  Does your vision only look good on paper? What about your heart?

WOW Factor # 5:  Your Energy

Your energy is very important. Having time for yourself, rest, meditation and doing things that bring joy, doing things that are not destructive to you…all of these are important! I learned to take time for me no matter how busy I am. If I am stressed out and look like a shaggy dog, or chicken with a head cut off, I will not attract the right people! Taking time for me has been very important to me and I personally recommend to do some research and hire a good life coach to guide you on your life journey.

Your energy is what is going to catapult your business. Your energy will be like fireworks shining positive light, attracting amazing people, new relationships, projects that bring prosperity, success and harmony into people’s lives. Regardless what you do, start working on your personality and be honest with yourself before you get out into the public eye. Feeling horrible about yourself is like having a skunk scent!

Time to get moving and look into your heart, your soul and take actions. PR works fast.  Do you still want rockstar PR?

Tatyana Gann

 

 

I want you to listen to me…Please pay attention to what I am about to say.

Today the world celebrates a special day of love, Valentine’s day. Regardless if you have a loved one, a spouse, a girlfriend or a boyfriend, a family member you plan to share this beautiful day with you must know one thing, you must show love to yourself.

You have an opportunity in your lifetime to express the love for yourself not just today but tomorrow and the day after tomorrow. You are not designed to feel alone. You might be alone in your world but know you are not alone. The reason I am writing to you because I want you to know when you are truly connected with your heart and you know who you are, you give love freely. You will feel the passion inside your soul that is burning, and you can easily infuse others with that passion, high energy and self love. Your heart is a precious gem. Your heart is what makes you shine, look beautiful and radiant. Your beauty, your success is defined by your heart, your passion and nothing can be taken away from you when you KNOW IT. You have the knowing.

You will create success in life, get the best publicity naturally and impact others when you can sustain the fire within YOUR OWN heart and you will be able to give unconditionally. It happens when you regain clarity of your vision, purpose and mission.

I want to help you to gain that clarity and guide you intuitively to see your business vision so together we can create a better plan for your business. We will infuse your life with passion, creativity and inspiration. Together we will  find the way to bring the meaning back into your life and regain what you have lost. Often when we do not know who we are, but have a vague image of what we want to be, we get lost, we feel fear and starting today for the next month I want to give you my time.

I want to give you a special gift today.  I believe in being a go giver. Being in PR or as I gently call it “People RELATIONS” it is about seeing people succeed and accomplish their projects, live their life purpose and mission.  You can create the success in other people lives and put them in PR spotlight when you know who you are. Trust me it took me time and self love to recognize my strength and see that being a writer, a publicist, a PR strategist, a coach is a natural gift that God blessed me richly and I want to share with others.

I want to help you to accomplish your mission in your life and business…But let’s start with defining who you are and what YOU want to be known for..

Grab my FREE 30 min strategy session today. If you are serious enough to work with me and help you to guide you with your vision, your message, your story you want to share with the world I would be honored to work with you. I have a special PR Packages for serious business owners.

But wait ….TODAY and  till Friday February 17. 2012 you can take advantage of 50% off sale for all my consulting and coaching.

Use the code PRCUPID when you purchase our packages.

Grab our one on one strategy sessions and let’s work together!

Love to you!

Tatyana Gann

Your PR cupid

Photo credit 

 

In Hollywood movie stars love to be recognized. The famous walk of fame is covered with the names of countless stars. Fans go wild over these names and memorabilia pieces that belong to famous people. Tour buses are loaded with tourists who crave to know the lives of these successful people.  They are so focused on learning about the lives of other people that they often forget their own, immersing themselves into a fantasy world.

As a publicist, part of my work involves spending time observing what these celebrities do to gain the attention of the media. I often wonder what they are willing to do for that undivided attention to gain and maintain a celebrity status and garner those standing ovations… and sometimes getting negative publicity.  Most of these “events” or “situations” are nothing more than PR stunts, which are capitalized upon to get more attention and more eyeballs watching his or her steps, knowing the development of the “scandal story”. Strange enough, negative PR is often considered a successful piece of work. Crazy right?

However, lets talk about real positive success! How do we achieve success? I am on the same journey with you my friends. I am also discovering new things through this journey and I want to share my “AHA” moments with you.

Often we seek the best business partners, best friends, best spouse, etc., to achieve the best, flawless life. We chase after them, trying to chase their life. The truth is we cannot and we should not. We can pray over them and send them positive thoughts, but they will never change unless they make up their own mind. As you can see it is about their mind. But…What about yours? You can achieve the best in your life when you start working on yourself.  When  you start transforming your life, your business will change, you will start to value yourself more and you will attract the right people into your life naturally. You will NOT need to force yourself to bring the right people. They will show up and stay in your life. Your new circle of influence will be people who want to see your succeed and help your grow your business.

Remember your best business partner and your best friend is your subconscious mind!  What you think, feel and do today can determine your next step.  Stop asking people to change their life so YOU, my friend, can feel better! Start working on your heart, your mind, your life.  When you really dig deeper and see what needs to be tweaked, improved and transformed, trust me… you will have a lot to do! We have ENOUGH to work on every day. Do not panic if you see too much trash in your mind… this just means that there is a lot of “mental poop” that needs detoxing from your mind!  Take a baby step today. One step at a time. One step closer to YOUR success!

Life can change because of your own decisions. You can achieve any level of success in life by focusing on YOU and on NOW.  You will be an example of success. Your journey of success will become your publicity! Your influence will be powerful and solid and your inspirational story will touch the lives of many people.  The people around you will be those who reflect your true soul, your heart and your core values!

One more thing that helped me to change my attitude… I started thinking good things about the world and that the world also plots in my favor and does things to enhance my life.

 

Have a great day my friends!

Tatyana Gann