Are you ready to feel like a star in your inner circle, get noticed by media but do not know where to start?
I was on the phone with my PR client last week and we were discussing customized marketing solutions and one of them were social media news releases, traditional press release and news wire distribution.
I still get questions about social media releases and SEO releases. How can they help a business owner to grow their business? I truly believe in utilizing all of them…We cannot truly say which one is best for you! It all depends on your story purpose!
What is a TRUE difference?
The difference:
1. SEO releases serve a different purpose.
- They are designed to get more traffic, reach bigger audience and get people to buy your product or at least get your free trial service, product sample.
- You must focus on sharing news/announcements and breakthrough in your company. Achievements in your life and business are very important to share with your audience
- Your goal is to focus on writing about: you as an expert/business owner, your product and your business events you attend and host
- Business owners write them to generate leads, increase sales, build credibility, establish a solid brand.
- They are sometimes offered by FREE press release services companies but I do not recommend them. I do not recommend free press release services companies. Because you can get traffic but often low quality.
- SEO releases are great for link building and easy to share online
- Best SEO releases sites: PRWeb.com, PRLog.com
- Find the ones with lowest alexa rank and high page rank scored 6 and above
2. Social Media Releases
- Building Brand
- Establishing a brand
- Building brand awareness
- Traffic yes if combined with proper SEO
- Pitchengine is my favorite PR Platform to use to create and host social media releases
- Connecting with other brands
- Syndicated via blogging community and social networks
- Does not have to be very official as a traditional press release
- Embed videos, images, more related links, more quotes
- Highlights about your customers: tell THEIR stories to build your brand!
Press releases writing is ART and you must learn how to be creative and share stories in less than 600 words. My recommendation is to hire a consultant or a coach to teach you how to get it done the right way and plan your entire 90 day online PR campaign. Combining with other marketing and PR methods you can create real online success. It is not a quick fix that can bring results overnight but it can happen. It happened with many of our clients.
SEO Press releases are loved by media too. Write as if you want to get attention from the best media guru. Do not hype though but find what their audience loves to read. Match to their interest and you will get more attention and people will share it.. More traffic. Bigger list. More sales.
Social media press releases will engage your audience and create a spark. Encourage your social network friends share it. Share via social bookmarking sites. I love Digg and Stumbleupon.
Keep sharing stories with the world!
Tatyana Gann
Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/
