“Discover social networking sites advantages and disadvantages”

The Negative impact of Social Networking Sites is a big problem and it is up to us to learn how to handle our presence and be a positive influence on our family, friends, biz partners and our clients.  We do not often think about what we say, the way we vent or the photos we post that do not reflect our personality, but we do it for the sake of fitting in with the “tribe”.

Well, I believe it is time to set the rules straight and show you some of the advantages and disadvantages of social networking sites. I’ll also include a few golden nuggets of information to make it easier for you! I want to show you how to get started fast, but before that, you MUST understand the rules that apply to anyone who wants to master social media marketing. Everyone needs to follow certain social networking sites’ rules, because they apply to EVERYONE, regardless of their celebrity status (or they will have NONE!).

My favorite social media platforms are Facebook and Twitter. Today, I want to share with you my inside information on how to conduct social media marketing the right way while showing you a few do’s and taboos.

All of these can affect our life, our productivity and our influence in social media.

Lets start with Facebook :

1. Set up a free personal account with Facebook.

Simple.

Go to http://www.Facebook.com/Tatyana.Gann, connect with me first and then click create personal profile.

Advantage: you can control who your friends are and who views your profile.

Disadvantage: only 5,000 friends are allowed on a Personal account and it is NOT as SEO friendly, comparing to a Facebook Business page or Fanpage.

2. Photos:

Make sure you add your personal photo.

I use the photo above for my fan page and stick to it! I also use this photo for  my LinkedIn profile. If you really think about the true purpose of Facebook or any other social media platform, you will see it is all about communication. It is sharing your ideas, thoughts, videos, stories, advice and much more. Facebook is growing rapidly and with over 600 million users. That is HUGE!

Major advantage of using your photo- your publicity persona. Your friends see your personality, your business and personal life. It is like a reality show, but only in photos!

According to recent statistics, Facebook is much larger than some countries! I knew it!…we have created an awesome city with cool people! We can build relationships with no boundaries, no need for foreign passports and no need for visa approvals and long flights across the ocean. We can meet our friends and learn about their life, their family photos, videos from their recent trips and feel what they experience!

3. Facebook is your neighborhood. Treat it right!…

Can you imagine being with your friends having coffee at a Paris cafe or having a great coach teaching you the most cool business stuff, who lives thousands of miles away, but only one mouse click away.  Have you ever thought  you would  be connected with hundreds of thousands of people using a simple platform such as Facebook? You have just created your own little neighborhood where you know your people. Isn’t that powerful?

Compared with other social networking sites, Facebook is a very friendly platform. You can create hot discussions and even debates, share videos with no limitations on comments. It is a huge advantage for this social networking site.

4. Have a real photo and photos of you with other people. Pictures are worth a thousands words.

One word that connects everyone is “FACE”... Your face is your key to the door of powerful connections. Your image, your persona is what defines the true meaning of Facebook. People meet you by your face first and read about you second.  They connect with you by what you want them to perceive of you. Publicity photos are a must in your Facebook presence.

5. Establishing a persona is a MUST. You are not a commodity. You are a BRAND!

What do you want to be known for? What is your persona?  Think about it.  When I think about wine information on Twitter or Facebook, I think of @garyvee on Twitter and his WineLibrary TV: Gary’s Wine Video Blog which I love to watch and read.

6. Facebook is about MEMORIES. Can you create a photo album without photos and faces? Facebook is about MEMORIES. Memories you have created with your friends, school mates, college friends and those with whom you have reunited. It is a true union. Facebook is also a place where memories are created. It is about true connections and new friendships. Sometimes, I have even heard of people finding their true love on Facebook. That could be another story! Your story is a memory you leave for people. Your social media presence becomes your footprint!

7.      Your Choice: If you choose to be on Facebook, then you need to be YOU and not someone else’s image or fake id’s.

8.      Make YOUR Facebook presence empowering: It is a place for people to escape, feel special and not to hear negative thoughts, or trash. They get enough of it from CNN.  Why not be the person your Facebook friends search for every day and want to interact with and learn from?  You must present high intellectual and stimulating content, but also fun to read. People tend to have a very short attention span, A.D.D.! That is one drawback of a social media presence. We have thousands of friends and we jump from one person to another. Take a step back and see whom do you want to connect to and learn from and how you can contribute to them. Be realistic. It takes time. Rome was not built in one day!

You never know who is watching you! If you are seeking new clients or seeking a new career, being professional is very important.  Being real does not mean using vulgar language! Some marketers do not understand that it ruins their credibility and especially the ones who have already created “their millions” believe they are entitled to a special throne. I believe it creates a very negative impact for social networking sites.

9.      The Goal is to connect with 10-20 people a day. I personally do not use software to find Facebook friends. I use groups and fan pages to connect with like-minded people who are constantly engaged in conversations.  Your goal is to determine your buyer’s persona, what they do, their income, their lifestyle, their interest, where they shop and so on.. Then you can create the content they search for and are interested in and present it to them on a plate with a pretty pink bow! You must learn to open one door at a time because it can lead to new paths in life. Be strategic.

10.  Do you have passion? Silly question, right? Nope. If you are not passionate about what you do and who you are on Facebook and try to live the life you WANT people to see you as, then dear friend you are set to be burned out and then say Facebook marketing does not work! Passion for what you do is the key.

Enjoy Facebook !

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

How often you look outside and everywhere else around but the person in the mirror is the one who responsible for success?

Your mirror never lies!

When it comes to creating personal success, people spend their time, thousands of dollars searching for that perfect secret ingredient to creating success. They search for new ideas, better solutions, attend business seminars and even have private coaching lessons… It is all wonderful but… There is one thing that prevents people from moving forward or creating their success they want and deserve.

Let me illustrate better.. When I started as an entrepreneur over six years ago, I did not have a mentor. I did not know what to do, how to market a business, close and sell. I did not know why people needed personal development. I even considered it a foreign subject.. Huh. It was a complete a new language for me that I was not willing to learn at that time and did not really consider as an important part of my life.

I was worried about too many things.  I created too many blocks in my mind called “If and But” … Does it sound familiar to you?

…I was worried if what I did would provide the income for my family I needed right that second, and I was in a constant mode of worrying. I felt like a driver who pushes his breaks and took turns because he or she did not direction or even a vision. But the problem was much bigger!

The problem was lack of focus on NOW… Every day of our life we worry and think about what we did few minutes ago, last week, last year and even few years ago. Then we are worried about tomorrow, next year and what people think of us tomorrow and the day after tomorrow and we spend the entire day thinking, processing and we feel exhausted and realize we have not accomplished anything. Then we worry that we have not accomplished anything and we worry again about things we just thought.

Here is a simple solution:
1. You must gather your thoughts now.
What is your priority today? Write them down..
You must understand that you must focus on your priorities and not what others want you to do. What do you need to do to achieve your goal, your success in life. It does not mean you ignore other people needs. It is not what I mean.

2. You must take one step at time.
Break down to the little things you need to accomplish and focus on them. We all have big intention and beliefs we can do it but little deeds matter to our success more.

3. Do not dwell on the past
Past is gone. That is why it is called past. Close the chapter of last events. They are experiences or lessons. Take what is good and apply to future. Every negative event can bring the best in you.

4. Do not anticipate on the future events
It can really hurt you emotionally and even create physical ailments.
It can cause stress from worrying and thinking about the things that did not happen.

5. Focus on the moment of NOW.
Look around and focus on the present, this moment, today and do your best. Focus on the things that need to be done now and that is your responsibility. By focusing on the responsibilities of NOW you will less likely to get lazy and slack off.
Every day is a new page of our chapter of life. We must treasure it and nurture our mind with gratitude and believe that tomorrow will be better and even better that today. Enjoy your today!

When it comes to choosing a business, or a new career we often ask ourselves if we can really be successful, if we should choose a business based on our passion that pays little in the beginning but more in the future or should we go with a business that we like okay , but gives bigger paycheck today. When we think this way we create the block. It prevents us to live in the moment of NOW. We create future blocks that have not even come true. We worry about the end results knowing that we can control the end results.

My personal advice is to ask yourself what you want to do now to achieve short term goals and where you see yourself in few months or years. Of course we cannot guarantee that we would not change our careers or business paths. It can happen for sure. Focus on what brings you joy and what you know will bring value to your clients or customers, and feel that in your heart at that moment and the “how to ideas” to accomplish your life goals wil come to you. The most successful people live in the moment of NOW and take responsible risks as they grow their business.

Today I am still learning.. I am learning to focus and refocus on the moment of NOW and what I need to do NOW. It is a learning process and we always learn and it makes us stronger. The only struggle we deal with is the struggle with ourselves and it is within us. We must learn to accept that past was past and we cannot change it.. We can only change future and create the future we want but focusing on NOW.

Let me know what you think about this post. Leave comments. Look forward to hearing from you!

Have a great week!

Tatyana Gann

Founder, SmokinHotPR Boutique

Columnist OneTribeNashvile.com

Writer, MOM and Lover of LIFE!

Welcome back from the host of Life With Tatyana Show, Tatyana Gann !!
Can you imagine it is Sunday?

I cannot!…

Even Superbowl is not on the way of our show today! Ladies are ready to listen and learn all the secrets of the most powerful women in fitness, social media and lifestyle education!

Today we have special guests today!  They are amazing ladies, my good friends and powerful women! Their beauty and passion for life inspires me every day!

My first guest is Mari Ann Lisenbe, the Creator of MARIMETHOD.com

Lose belly fat is a mission for Mari Ann Lisenbe, the creator  the MARI Method . Her weight loss program, The MARI Method, celebrated its first anniversary in November 2010. This unique weight loss program helps people achieve permanent belly fat weight loss by showing them how to change the way they think about food and exercise without deprivation and enjoying gourmet meals!

According to Mari Ann, “What makes the anniversary extra special for me is that it is also the month in which one of our early members, Kenny Waldrum from Houston, TX, reached his goal to shed 100 lbs. I called Kenny to congratulate him and when I asked him how he was able to lose 100 lbs. in 9 months without getting “saggy skin”, Kenny told me that he was faithful to do the Yometrics section of the program”.

Many male clients lose belly fat with Mari Program in short period of time. MARI Method it is simple and easy to follow. Her permanent weight loss solution is available with the click of the mouse.

Yometrics, is an innovative cross between yoga & isometrics, and is just one of the time-saving, and highly effective forms of exercise included with the MARI Method. It teaches exercises that can assist with fat burning and toning in less than an hour per day.

The MARI Method is about has several tools that work together synergistically to accomplish this “mindset change” and generate remarkable results in losing belly fat and complete toning. One common theme that is repeated by community members is that they “do not feel deprived”.

Our second guest is one and the only Susan Preston.  She will be sharing what it takes to be fabulous…in your 50s!

Topic: Being Fabulous and Fifty: A Social Media Expert, A Lifestyle Coach, Susan Preston Reveals The Secrets To Being Fabulous, Authentic and Powerful on WVOL1470 Radio Show ” Life With Tatyana”, Sunday Feb 6 2011

Susan Preston will give you mini guideline “How by being AUTHENTIC helps you to be even more FABULOUS! “

Plus…

• The turning point in my life when I truly loved, forgave and embraced myself!
• How by being AUTHENTIC  helps you to be even more FABULOUS!
• How to have to have a balance of these 5 vital components in creating a FABULOUS LIFE: Financially, Relationships, Emotional, Health, and Spiritually.
• How to turn the good, bad and ugly in your life and turn it into a FABULOUS LIFE that you embrace

The show will help many women and even men who are reaching their 50^th mark and afraid of challenges and changes in their life. Susan Preston will give her listeners on the show a boost of hope and a simple guide anyone can take away and start applying right away.

For more  about Susan Preston and Being Fabulous and Fifty visit her website:

See you tonight 6 pm CST On WVOL1470.com LISTEN ONLINE or Tune In!

Tatyana