Month: August 2012

12 Things You Can Write In Your Newsletter

By Tatyana Gann

Do you feel  lost, exhausted and have a creative block? ….Or may be even worse- asleep while thinking of all types of content you could write about?  I have spent many nights in my kitchen writing and putting all ideas down on the paper or in a note pad.  I would stay up very late and with a dear friend called COFFEE and I would research the hottest topics and what people were  complaining about.. ( PS ..shhh that is my husband totally asleep after he exhausted all his creative juices LOL)

Let’s talk about your business and what you can do to write a good interesting content:

If you have a service based business:

Be an expert in your reader’s eyes so they see they need your service

Everything you know about your topic makes your expert especially you lived it.

If you have a product based business:

Share highlights of your products. Share the simple how to tips and success stories. If you sell essential oils give tips on holistic living, personal growth and spiritual awareness.

If you market anti-aging skin care products give tips on how to choose the right skin care . It can be  educational videos or press releases with case studies and tips on  how to find the best skin care …

If you are selling a business opportunity:

Give success stories of people who worked this business, tips on getting started in any business and how to work the leads. In my new business project with Nerium International we constantly share success stories and show what people did to achieve that. It empowers them to make a move and reach out to you.

Now….your next step…

Write 10 bullet points at least so we can get your content arranged.

  1. Focus on the content to educate, entertain and serve THEM
  2. Use your expertise as the foundation for all your blog posts or videos.
  3. Share great stuff. Do not be stingy.
  4. Your magazine is not your text book or  manual but more of tips they can do themselves and then get to you for more coaching or consulting or buying your products

Remember three things

  • Some readers will love your ideas and share
  • Some readers will apply them
  • Some will do all above and then come to get your products

What should YOU write about?

  1. Share updates with them. What is newsworthy? That is why writing a little press story to sell your products will be better especially if it is a new product  or special sale
  2. Think of three areas you will would love clients to see you as a resourse
  3. Read industry publications to know and share ideas, opinions.
  4. In building your OWN brand leverage other people success, contribute, give opinion. They have started somewhere…Still you are the SOURCE.Always ask how you can help them and what they want to learn, what problems they want to solve. Use the answers for your content in blog, videos, even images and press releases.
  5. Write down 8 questions customers or clients asked in the past
  6. Offer top 5 or 10 tips on a subject of your choice
  7. Share real life examples. They work and add them to your newsletters
  8. If you go to conferences, events and workshops share what you learned and how it can help THEM.
  9. Invite authors – guests. Start with 3 to 5 ( even well known)
  10. Write three experts you would love to interview this fall.
  11. Share books, resources and write reviews
  12. Create rolodex of resources ( even affiliate links)

 

Look forward to serving you

Tatyana Gann

 

 

Where passion meets innovation…a story about CEO of Fanpage ToolKit, Aaron Friendman

By Tatyana Gann

I want to introduce a very special friend of mine a brilliant mind, Aaron Friendman…His passion for serving people always amazes me and that is why I am sharing his story with you. I believe in showcasing people who make a difference in the lives of his clients!  He often talks about being innovative and passionate and his knowledge of technology, social media is phenomenal..

Please share this story because Aaron deserves abundance, success and joy for all work he puts in his business!  I interviewed Aaron and he shared his story about starting his company and what his plans for 2012 – 2013.

Aaron Friedman CEO of Fanpage toolkit on innovation and passion…

Aaron Friedman believes in innovations. His quest to start a search engine in late 90s, the adventure of entrepreneurship lead him to designing Fanpage Toolkit a social commerce platform for small business to unleash their story and leave the greatest legacy! He noticed an opportunity that has not left his heart. It actually stirred up some new ideas and he decided to turn his vision into reality.

For Aaron Friedman passion meant everything. His passion for social media and technology drove his success! He formulated a business plan, went on a quest to find funding, get the right people to carry his plan and in 2011 his platform went live!

Over the years he became the student of digital strategies and learned everything he could to master his skills and his message to the world. He believes that in business we must be creative and analytical at the same time. His second degree in Business opened his mind to possibilities and made him a risk taker. With Fanpage Toolkit it is all about experience, a message and results that Friedman wanted to see for each business owner.

Aaron often talks about the man who has become his inspiration, Steve Jobs. He learned that we should sell dreams and experience. People want to feel special and enjoy their life and Steve Jobs was able to make his dreams come true by giving people a hope and a new dream!  After launching Fanpage Toolkit he realized one mail goal- focus on making it simple and fun for his customers! Customer experience, innovative products and best value are three key ingredients in Aaron Friedman.

Despite the fact that he was nervous starting his company he saw one thing- customers were looking for new experience, new vibe and simplicity and he saw he could make a difference in the world of social media!

With his team operating the business in US and India he has been able to expand his  business worldwide attracting the most powerful brands and serving people with integrity,  providing a family friendly environment. Friedman learned to trust his guts and build something that anyone can be a part of regardless their professional background. Even though the company is still a baby, he dreams BIG and ready for a business growth! His motivation is about contributing to the world, fueling the local business economy and making a difference. He never lowered his expectations when things were tough.

For Friedman predicting future is difficult but recognizing current and future trends his company is marching into a new era of technology and innovation. He is leading his team to discover the best solutions and make things happen, without seeking perfection.

“Are you ready to win in the social media? Your hunt is over with Fanpage Toolkit…” Aaron Friedman

Aaron is looking for serious business partners and company owners who are ready to transform their business and grow their profits…Connect with Aaron today!

 

About Fanpage Toolkit

Fanpage Toolkit was founded in February 2011, after years of independent product development and research. Since then, it has grown into the #1 Social Commerce and Marketing Platform for Facebook. Fanpage Toolkit empowers its users to create, promote, market, trend, engage and sell products and services completely within the Facebook ecosystem. Follow Fanpage Toolkit for news and updates on Facebook and Twitter.

For media: 

Contact: Aaron Friedman, Founder & CEO

Fanpage Toolkit

http://fanpagetoolkit.com

http://facebook.com/fanpagetoolkit

http://twitter.com/fanpagetoolkit

 

Have a fantastic day!

Tatyana Gann

Branding Strategist, Mompreneur

Nashville TN

The ancient beauty secret in a swiss glass …..

By Tatyana Gann

As a mom of two kids, a mompreneur,  a writer, a coach,  an author and an editor of an upcoming book and an online magazine The Russian wife I believe that our image plays a huge role.  We, women, especially, make major decisions about our image when we are really forced to do that especially if we work from home!   We want to lead a healthy lifestyle,  balance our life and serve others.  We constantly seek new solutions to serve others. But we forget to love ourselves. We forget to take care of who we are.

I really believe success starts with how you see yourself. It is your image that plays a big role in your success! Few months ago I have been fortunate to meet and work with an amazing woman Trisha Springstead the founder of ESPBotanicals, a brand new organic skin care line.  I wanted to share her story with you because it is a truly amazing testimony of dedication, love and passion! I strongly endorse Trisha and I want to support her vision to bring holistic products to you  and your family !

Who is Trisha?

An Herbalist, RN, passionate scientist, and creator of a unique, organic patented skincare line, Trisha Springstead started her company with just a handful of products. Trisha had the privilege and honor to work and learn from some of the most brilliant minds in the world of holistic medicine. Her mission is to introduce toxic free skincare and body care that will make your skin feel alive! With her educational background in Biological Science, Trisha Springstead discovered the dangers in countless popular skin care lines as well as the dangerous use of plastics and chemicals incorporated in the packaging of skin care. ESP Botanicals has specifically designed all-natural skin serums for all types of skin conditions to bring about the healthiest, most natural vibrant skin possible!

ESP Botanicals started by Trisha Springstead one woman mission to awaken people to find the alternative skin care solutions! After her mother was diagnosed with terminal cancer in 1996, Trisha Springstead had a new mission ! The search for the best natural cures began… As she was taking care of her mother Trisha Springstead spent 4 years perfecting her healing skin care .

The “ancient beauty secret in a Swiss glass” is ESP Botanicals, a new upscale line of all natural and organic skin care, which is formulated without parabens, naturally restoring health, purity and vibrance to the delicate skin of women.

Combining the finest botanical extracts, oils, healing water and many other natural ingredients, ESP Botanicals offers the best in organic beauty and complete body care, “awakening our senses to exceptional skincare”. By introducing a natural baby care line, ESP Botanicals believes in new beginnings, making sure that motherhood is less worrisome and more enjoyable by presenting a skin care line free of toxic ingredients and dangerous chemicals. The focus of ESP Botanicals is to bring about a healthy, wellbeing into the lives of people everywhere.

Our principles:

  1. Our family and friends: We would not recommend or give gifts to our loved ones if we do not use them. We practice what we preach.
  2. Chemical free matters: We believe in the purest organic ingredients that are safe, including baby skin care products. Beautiful skin can only truly be achieved with natural ingredients in every drop of balm or cream you put on your face and body. We believe that the nourishing formula of ESP Botanicals protects and restores your skin… naturally.
  3. Our passion and compassion: We believe our products touch souls and reunite people, giving them a huge sense of self-worth.
  4. A Holistic way of living: We believe in loving our soul, body and our skin with products that come from nature. Infused with the finest oils and fruit botanical extracts, our new skincare line is a piece of heaven! We believe in GREEN. ORGANIC. NATURAL.
  5. Gratitude: We are grateful that God blesses us with an infinite abundance of natural resources and loyal customers.

If you are passionate about your image, I strongly recommend to start with your body care.  It is one thing we women quite often set aside being busy moms or working women!  Pamper your soul and body with an amazing organic skin care line from ESP Botanicals and give yourself a new hope!

You can purchase  New HopeTwo  Line  today and please share this story with your loved ones! We will really appreciate you!

Let’s your beauty shine!

Forgot to say…

PS. Ready to get MORE clarity and see your OWN truth in order to build a solid brand, get the best publicity and increase your profits? See our clients say and book  a strategy session TODAY!

Talk to you soon!

 

Tatyana Gann

How NOT to lose your mind and be in the NOW!

By Tatyana Gann

How often do you look outside and everywhere else around but the forget the person you see every day in the  mirror!

On Sunday afternoon I was getting ready for my book photo shoot. It started raining outside right as I was I leaving my house and when I got to the studio I realized it would be few hours before I could leave …I said to myself, “Well, I am going to enjoy what I have now and will enjoy sitting in front of a big fancy mirror, getting my make up and hair done!! Then, I heard a voice in my head saying “I have to look at myself for hours. YIKES!” I got puzzled…

I had to regroup my thoughts and I focus on how fun it would be! I knew my kids were fine.  I knew my family was safe and sound.  I enjoyed being and  living in the moment. Nothing better than to spend an afternoon with amazing friends who are doing their best to make you look and feel fabulous. As I was looking in the mirror and saw the transformation – my make up, my hair I felt more confident and more beautiful. But I knew the make up would be eventually removed and my hair would not look like that every day. I thought about my heart, my soul and my mind. It is a part of who we are and the attitude toward our life is the best make up we could wear.  It leaves the impact on people around us and it keeps our heart pure and beautiful! A mirror becomes your friend and not your enemy. Your eyes reflect your soul’s condition and they tell your story…

It made me think….

When it comes to creating personal success, people spend their time, thousands of dollars searching for that perfect secret ingredient to creating success. They search for new ideas, better solutions, attend business seminars and even have private coaching lessons… It is all wonderful but… There is one thing that prevents people from moving forward or creating their success they want and deserve.

Let me illustrate better.. When I started as an entrepreneur over six years ago, I did not have a mentor. I did not know what to do, how to market a business, close and sell products. I did not know why people needed personal development. I even considered it a foreign subject.. Huh. It was a complete a new language for me that I was not willing to learn at that time and did not really consider as an important part of my life.

I was worried about too many things.  I created too many blocks in my mind called “If and But” … Does it sound familiar to you?

…I was worried if what I did would provide the income for my family I needed right that second, and I was in a constant mode of worrying. I felt like a driver who pushes his breaks and make turns because he or she did not know the direction or even a vision. But the problem was much bigger!

The problem was lack of focus on NOW… Every day of our life we worry and think about what we did a  few minutes ago, last week, last year and even few years ago. Then we are worried about tomorrow, next year and what people would think of us tomorrow and the day after tomorrow and we spend the entire day thinking, processing and we feel exhausted and realize we have not accomplished anything. Then we worry that we have not accomplished anything and we worry again about things we just thought.

Here is a simple solution:
1. You must gather your thoughts now.
What is your priority today? Write them down..
You must understand that you must focus on your priorities and not what others want you to do. What do you need to do to achieve your goal, your success in your life. It does not mean you ignore other people needs. It is not what I mean. It is about loving yourself then giving others what you can give.

2. You must take one step at time.
Break everything down to the little things you need to accomplish and then focus on them. We all have big intentions and beliefs we can do it but little deeds matter to our success more.

3. Do not dwell on the past
Past is gone. That is why it is called past. Close the chapter of the last events. They are experiences and lessons. Take what is good and apply to your future. Every negative event can bring the best in you.

4. Do not anticipate on the future events
It can really hurt you emotionally and even create physical ailments.
It can cause stress from worrying and thinking about the things that did not happen.

5. Focus on the moment of NOW.
Look around and focus on the present, this moment, today and do your best. Focus on the things that need to be done now and that is your responsibility. By focusing on the responsibilities of NOW you will less likely  get lazy and slack off.
Every day is a new page in our chapter of life. We must treasure it and nurture our mind with gratitude and believe that tomorrow will be better and even better than today. Enjoy your today!

When it comes to choosing a business, or a new career we often ask ourselves if we could really be successful, if we should choose a business based on our passion that pays little in the beginning but more in the future or should we go with a business that we like it okay , but gives us a bigger paycheck today. When we think this way we create a  block. It prevents us to live in the moment of NOW. We create future blocks that have not even come true. We worry about the end results knowing that we can not control the end results.

My personal advice is to ask yourself what you want to do now to achieve short term goals and where you see yourself in few months or years. Of course we cannot guarantee that we would not change our careers or business paths. It can happen for sure. Focus on what brings you joy and what you know will bring value to your clients or customers, and feel that in your heart at that moment and the “how to ideas” to accomplish your life goals will come to you. The most successful people live in the moment of NOW and take responsible risks as they grow their business.

Today I am still learning.. I am learning to focus and refocus on the moment of NOW and what I need to do NOW. It is a learning process and we always learn and it makes us stronger. The only struggle we deal with is the struggle with ourselves and it is within us. We must learn to accept that past was past and we cannot change it.. We can only change future and create the future we want but focusing on NOW.

Let me know what you think about this post. Leave comments. Look forward to hearing from you!

Have a great week!

Tatyana Gann