Month: November 2012

Creme brulee, your image and your reputation…

By Tatyana Gann

Public Relations’ Advantage Over Marketing & Advertising — Image Is Everything

Yes, your reputation and what you represent creates a certain picture in your customer’s mind! Your image must be BEST like a delicious creme brulee your customers will remember and come back to get more. They will rave about it and share with friends, family and the world!  What do you prefer to be compared to – Creme brulee from a five star restaurant or a slice of low quality pie that everyone tried! ?

Advertising is an important part of our business growth but we must incorporate PR to create a safe, solid business.  PR is about people. People talk. People talk good things and bad things.. PR can help you to bring more good news to media and your buyers.

According to a recent research….

  • PR changes how world views you: it can be an incredible change-making business — and it is enjoying a well-deserved growth stage. Companies and people are beginning to recognize that the old way of building consumer or public equity is changing. IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media.

 

  •  Perception: PR is not for big names or celebrities. It is your opportunity to build credibility, reach buyers and get media…it is not an overnight deal.  You will NOT be successful overnight unless you have had success already.
  • PR is your authority builder not a money sucker.

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone. It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions  and personalities and politicians maintain and increase their credibility and relevance.

It helps all of the above rapidly increase YOUR brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know you exist and you are ready to be known.

When you talk about your business what YOU say matters…Let’s talk about creating your mini presentation to give you best image:

  • Must Be Interesting, Short
  • Convince Your Readers, Listeners Why They Cannot Do Without Your Product
  • Show How Unique Your Product Is Comparing To Similar Products In The Market
  •  Think About What Makes Your Product Memorable
  •  What Is Special About You They Must Know. Build WOW factor.
  • Your Life Lessons Can Be A Great Part of Your Sound Bites (especially in Weight Loss Arena or Personal Growth as life coach)
  • Think what makes people get attracted to you and what questions they ask when they see you. It can be answer to your sound bite.
  •   Sound bites are important for media interviews
  • Write words that are bringing solutions not bragging Avoid amazing, fabulous, awesome in your PR pitch…too tacky.
  • You must speak it in 30 seconds after you wrote it.
  • Create few versions depending what media outlet you plan to approach..Remember media folks have A.D.D..

 

Well, get to work and book your strategy session today with us. You can get one session and get one free as our holiday special.  Good thing – you do not need to use all credit right away. You can use extra session in the next 90 days.

Fill out contact form and place an order today. 

Choose package that fits your needs and we will schedule an initial 20 min free consultation

Tatyana Gann

 

Five major lessons of my personal transformation

By Tatyana Gann

 


Tatyana is here.

We do not start our spiritual journey  when things are always RIGHT.  It starts in the midst of challenges.  As we enter the holiday season, we tend to talk about spirituality, God, Divine Creator and our life purpose. We reflect on our life and we find blessings in each life moment.  I want to share few life lessons  with you today and I hope it can help you to recognize your own power. 

My number one life lesson : To be grateful for all and where I am now to appreciate Gods abundance we see in this fall beauty and everything around us. It teaches us patience, love, compassion and stretches our faith.

Second  lesson: Stop making excuses..believe in explosive blessings..expect best. Dream BIG. Think BIG. Gods promise to give abundance so you can be a BIG blessing to others. People don’t control your destiny. God has a final say. Not everyone will love your success but stay positive and you have power to overcome negativity.  God will bring you out better if you stay cool and positive.
I know in the midst of chaos you control your emotions and can be peaceful…that is when you see what you need to do…when you find strength to say to yourself ” I am loved…at peace”…and really…really believe it…then peace will be given to you and clarity will emerge to make right decisions! Major aha moment was a verse from Bible, “Go let it be done to you as you believe…” Yes, what do you want to believe to happen in your life?

My third lesson: Loving yourself is not selfish.  Loving yourself brings people in your life who honor you and serve you and encourage your growth!  I have experienced a major transformation and awakening and still do. It have new courage new understanding and new look at my life. God has been a center of all my new choices. It gave me strength, self love and compassion!

My forth lesson: When it comes to professional growth transformation gave me direction and seeing that my creative writing, publicity and branding skills were valuable and unique.   I say with God you have no limits. It is your belief in yourself that drives your life and business forward! Only one thing that limits God is YOU…It starts with you and it is up to you to have best results or not.

Start removing limits from your Divine creator…Believe in the impossible…When you believe in the impossible and unseen your success will manifest faster because your faith has been stretched!

Happy Holidays!

 

Tatyana Gann

Announcement! Nerium AD, an anti-aging breakthrough reaches russian women in North America….

By Tatyana Gann

As I am approaching 40 I realize how much time and energy we, women, invest in our beauty,  health and creating success.  One of powerful lessons I learned was a lesson about inner beauty and self love . It all starts inside before it shows up on our face…However, women are always looking for the ways to look and feel good! They are also looking for a solid opportunity to create better life choices.

I have read this quote by Nicholas Sparks, “But even though she was attractive, there was something else about her that caught his eye. She was intelligent, he could sense that right away, and confident, too, as if she were able to move through life on her own terms. To him, these were the things that really mattered. Without them, beauty was nothing.” Women must embrace their inner beauty and learn how to love themselves. When they do it shows!

That is why I am very excited to share great news about NeriumAD, an anti-aging discovery that created massive results in less than 14 months. It is finally reaching Russian Women in America.. As a part of my PR project for NeriumAd we have launched a marketing campaign sharing education on inner beauty, health and women lifestyle.

Our first step was a  marketing campaign in the Russian health magazine for women called “Zdorovie” ( translated as HEALTH) and we are very honored to showcase NeriumAD in November issue.

We are in the middle of designing and developing media stories right in time for the Holiday Season.  As we are launching a major campaign for an antiaging breakthrough NeriumAD and we are accepting new brand partners to leave a legacy of life changers and launch local markets in US and later in Canada. When most families are strapped for cash Nerium International is allowing moms and dads to replace income or create additional income. With a big focus on inner beauty, personal development, NeriumAD product  brought a new wave of confidence, self love and prosperity. It is more than a beauty product.  It is a life transformation vehicle for you and your family!

Step 1: Watch Success Secrets Video

Step 2: Purchase our business premier pack today

Once you join our team, you will receive these awesome bonuses. I call it Local Market Launch Made Easy Training.

  • Business building training from top income earners (PRICELESS!!!)
  • Team marketing and training webinars and team support
  • Your customized promotional campaign designed and developed (Value $1000)
  • Press release system available to you and we will write a press release  about your partnership with Nerium and submit to PR directories. ( value $300)
  • Weekly promotional creative marketing training and consulting (value $1000 )
  • Weekly Personal development and spiritual growth training and mentoring (phone sessions or skype sessions)
  • Resources to advertise your business and promote you ( priceless)

 

We look forward to our partnership

 

Tatyana Gann

 

Change your life script…Change your life.

By Tatyana Gann

 

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.”
― Albert Einstein

Tatyana is here..

In  the past  couple weeks I had  major aha moments and a quantum leap in my personal  and spiritual growth to see and experience the power of strong intention, action and faith! I know it sounds simple but it takes YOU to do it all.

You are the Creator of your own life! Only you are responsible for your actions. You must focus on what brings positive results, and it starts with your mindset, acceptance of the past mistakes and forgiveness of others and yourself included.   You can compare your life with a movie script and you are a creative writer behind the best script the world wants to see! You can change the script any time and that is the best thing!

Yes, your life is a movie script. You have many choices: drama, comedy, action movie, horror, or cute romance.  It can be simply a boring script. You decide! Only you see what you really want.  My best advice- put your thoughts in a journal. Believe the story you want to create will come true or even better.

What script do you want to write? When you see things in a new perspective and focus on loving your new life you will want to create positive experiences. You will not want to have thoughts of low energy- rage, anger, revenge and hate…because they are going to poison your soul…We all want to have a good ending to a story…It is time to plant the seeds of positive lifestyle and abundance, self love and joy!

When my life was turned upside down,  I saw the perfect opportunity to make the most positive change in my life. It was a blessing to start fresh and discover the courage in my heart to move forward and be around people who celebrate you. Honestly it was a  fresh beginning.  I knew I had to do it.  I saw the vision of what I really wanted but  that vision was too blurry because of toxic events that were clouding my ultimate purpose. That is how the movie script works…as we write a perfect script we make changes and sometimes the ending is not what we expected!

One lesson I learned in creating a new script- to let go of others who disrespect and belittle  or find the ways to revenge  you or show anger because they think they have a RIGHT to do. I focused on my own peace and my well-being so I can be the best mommy for my sons and the best woman as God intended me to be.  You cannot convince others to see YOUR best and your do not need an approval stamp to tell you if your life script is perfect. You have an ultimate producer of your life script and he can orchestrate things if you focus on taking care of you!

 

I believe everything is possible.

If you want REAL change, check out how you can do that and what I am about to do…

 

Best wishes

Tatyana