Month: May 2010

The 7 Success Key Factors For Entrepreneur I learned from James Cameron

By Tatyana Gann

Discover The Success Key Factors I Learned From James Cameron


Do you truly want to know the critical factors of success? Do you really believe that all movie celebrities live the life written about them in major publications or talked about on TV?  Do they become a celebrity for doing something they love to do or publicity professionals make them to look as celebrity? Did they create their own success stories or publicity experts did all the work for them?

Few weeks ago I had a privilege attending an awesome event in Nashville TN, at the finest establishment, called “The Standard”, a southern fine dining restaurant, in the support of the local fashion designer, CEO and Founder of “Prophetic” a new clothing line, and MUSE elementary school.  The event celebrity hosts happened to be Mr James Cameron and his lovely wife Suzy Cameron. The crowds and media gathered around them as they came into the VIP ballroom. I could feel a little bit of tension and excitement when the media and their friends surrounded them. Everyone wanted to get their attention and spark a conversation with them.

Everyone wanted attention of celebrities to feel special

My husband and I were watching them from the distance. I noticed that Suzy Cameron was talking to young  designers who came from Michigan State University to participate in a silent action. They were laughing, taking photos and enjoying each other. I noticed some people were trying to jump in front of them to take a photo with them. Personally, I did not want to jump in and talk about movies. It is not my style and honestly he was not there for that reason.

I slowly came up to him and started speaking to him. To my surprise he realized I was russian and spoke few russian words. He told me about his trip to Russia for his famous movie “Titanic” and what it took to learn about the ship by studying from Russian submarines. We talked about kids, life, homeschooling, being parents. We NEVER talked about his movies especially his latest hit “Avatar” which by the way got inspired by his wife Suzy.

What I learned from the conversations with Mr. Cameron that he became such a huge celebrity because he followed his passion. He did not have a goal of being celebrity.  He believed in his work and his dreams. He believed in being creative, innovative and taking his viewers in his world away from their world. He created a huge following and people know when Mr Cameron makes a movie it would be fantastic. Isn’t that an interesting example of real success principles?  He has created a huge following of the loyal fans because he LOVES what he does.

The  success key  factors can be as simple as our passion to do what we are called to do


Also by observing Mrs Suzy Cameron I saw a woman who is passionate about working with kids and for kids. Her current project with MUSE elementary gave hope to many kids around the world and an opportunity for everyone to participate in it and have a huge impact on the world.  Her passion for improving lives of others were the key success factors that impacted the world and created the quantum shift in the mindset of the people on this planet.

Here are the most critical factors of success I strongly believe in:

1. When you have a passion and a belief in what you do, being a celebrity is not your main agenda

2. You will become a celebrity in your fan eyes by BEING YOU and BEING Innovative

3. You do not have to convince ANYONE to be your friend, read your books, watch your movies, buy your products. People will buy because they LOVE It.

4. Find what you love to do by asking yourself what would you do if YOU NEVER had any EXCUSES.

5. Live up to your EXPECTATIONS and not everyone’s else.

6. You cannot be in charge of your own reputation. People will determine your reputation and your credibility and it will differ from person to person.. Let go of it.

7. Know your purpose. It does not have to be the greatest purpose on the planet. You may not want to be famous and that is fine. It is what makes your heart sing today and tomorrow.

Enjoy your day!

Tatyana Gann

Tatyana Gann is the founder of SmokinHotPR, elite business and creative PR consulting services in Nashville TN. She has been marketing online since 2004 specializing in Online PR lead generation strategies. She is a mom blogger, a writer who is passionate to educate and inspire her customers. You can get an instant access to her Easy Online PR Traffic newsletter today!

The Insider Speaks About Unified Tribe!

By Tatyana Gann

Announcing! Hopes, Goals, and Dreams Internet Television invites you to a special Live TV webcast Saturday May 15 at 10 am CST to learn the raw truth about the new kid on the block, the social media community  “The Unified Tribe”

Have you heard the buzz about the Unified Tribe community? Did you know in less than week over 9000 pieces of content were shared among social networks? Are you ready to create a WOW Factor for YOUR business?

If you have not checked it out, make sure to get Katie Freiling social media manifesto ABSOLUTELY FREE NOW!…but tomorrow,  tune in to watch me LIVE on our webcast May 15, at 10 am and get all the inside details about the Unified Tribe!

I have done all the heavy lifting work for you, so you will get all the exciting DETAILS May 15 at 10 am CST sharp!

It will be a fantastic live show at 10 am!

  • Would you love to learn how to generate online traffic using social media?
  • Would it be beneficial for you to build a network of like-minded people and feel connected with the best of the best?
  • Would love to learn how to generate multiple income streams?
  • Why you need to syndicate content? What does it do for YOUR business?
  • How to build new connections and establish new biz partnerships and more..

Still sceptical?  Then join us tomorrow when the host of Hopes, Goals, and Dreams Internet Television, David Cooper, the world reknown speaker, coach and mentor to over 2,5 million customers will interview me about the awesome Unified Tribe!

Register for our FREE webcast.. It is live and it is not recorded!








 

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7 Magic Steps To Writing An Effective SEO Press Releases

By Tatyana Gann

“Learn How Online SEO Press Releases Can Be Your Magic Hat That Gives “Wow Factor” and Attracts Customers Raving About Your Product or Service!”

Do you still believe the myth that online press releases are only written for bigger corporations with HUGE advertising budget that need publicity? The fact that these companies write online press releases because they understand the power.

It reminds me of a conversation I had with a business client of mine couple weeks ago.  She asked me how press releases can increase sales and why she could not just use PPC and Facebook ads. It was a great solid question but I heard the hesitance in her voice and I asked her question, “Do you read stories and get information on google from the trusted sources?” She said “Of course, Yes”.  As you can see you all  search online and only trust experts that give your ENOUGH information to make a decision! Readers trust NEWS! What has happened with Online Press Releases in The Past Few Years?

Major Changes Occured.  Media Relations Changed. People Changed The Way They Communicate.

The major key is to understand a customer: how they think and what they search for online. Your magic wand must affect the touchy subject on your customer mind and bring SOLUTION that nobody could bring before. I have been reading what David Meerman Scott, one of the top PR experts, talks on the subject of  the  new rules of press releases marketing, and I totally agree that  search engine optimized press releases work because they take controversial subject, turn into story and give solution!

Would it be awesome to put this MAGIC HAT on and take your magic wand and bring tons of traffic to your site?


Here is my 7 Magic Steps Formula To Writing SEO Press Releases.


Step #1 Understand press release is about connecting with your  CUSTOMERS directly.  Media is secondary and serves as a big plus for your extra publicity.

Step # 2 The foundation is still there.  The core foundation is still present. I call it ” Big 5 Ws of Press Release”- (why, where, what, who, when)

Step #3 Think of the controversial topic about your product or service and reveal it. Give your thoughts on it and how you can provide solutions fast and efficient. You become the expert in your customer eyes and credible source of information for media.

Step #4 It is your list building method. Yes, you heard me right. Majority of business owners do not use it as a list building tool but more of announcement story.. WRONG! Give way special report, free consultation, coupons  and direct them right to your website. It is your call to ACTION.  Monetize your press release right way.

Step #5 Add videos and images. They are proven to increase opt in rate and awesome for SEO and help with first page ranking.

Step #6 Add Links to the related content within the body of your press release such as your blog, your Twitter or Facebook page and of course your business website you want to market. Show your customers where to go. (believe me people still need to be directed and people love orders)

Step # 7. Try a new kid on the block called Social Media Releases. They are a proven method for branding, adding buzz to your company online presence and give you an expert status.  They are found through social networking channels.  They never replace SEO online press releases but they can do magic for your business.  Few months ago I did an blog talk radio interview with Deirdre Breakenridge the author of awesome  book I recommend everyone to read called “Putting People back into Public Relations” and we talked about the power of social media releases as online PR traffic method to increase traffic and brand awareness.

One more thing to remember that good written press releases are going to stay in search engines for months, years and your customers and media will find you  when paid ads disappear and others run out of budget to advertise their product or service. I hope you get the point and ready to use my magic secrets.

c) Copyright 2010 Tatyana Gann. All Rights Reserved

Tatyana Gann is  a social media and online PR consultant, a mompreneur who resides with her family in Nashville TN.  She provides PR and marketing consulting to local business owners in Nashville TN and nationally.  Get instant access  to SmokinHotPR training newlsetter and receive FREE weekly online PR traffic tips and business advice to grow your online business