Month: August 2011

How to remove “toxic fumes” out of your relationships and purify your OWN life!!

By Tatyana Gann

We often tell people to stop doing what you are not passionate, crazy about or JUST feel lukewarm!. PLUS we say ” Common, get rid of relationships that are toxic.” However,  we must not only give advice but apply to ourselves.
We must learn to stop being toxic to ourselves. We must love ourselves first and then surround ourselves with people that serve our purpose.

Learn to say NO to fake friends who only use you for their gain, business partners who only see $$$ on their bank accounts and who do not give squat about serving you. IF we focus on loving, caring, serving in business truthfully with right motives, imagine what can happen…

While back I had a chat with my good friend Barbi, a mom of 3 boys who is also homeschooling her kids. Honestly I admire this woman.  She knows where she stands. She lives with passion and she surrounds herself with the best people. I know it took time to see it and take “what it means to be yourself” inventory and I am so glad she did.

I think we all should choose the right track in life. Growing up in Russia I used to travel by train a lot and who lived in Russia can tell we love train! It is fun. Great nature scenes and fun times with new friends we meet and great chats and late night coffee or tea.

But the point is this.

When we used to get on the train station we had ticket in our hand and we knew what track to go, what train car to get in and what compartment to get. We had it planned out . We also knew where we would be traveling to. We knew exact destination. We knew how long it would take to get there and if we wanted express train, VIP class we had to pay extra.

That is why I wanted to bring two points in this post: In order to become successful no matter : life, business, job, you must have two things in place: clarity, knowing which track to get on, passion-love for what you do and stick to it.

Sometimes you must clean that path and get rid of situations, people, events in life that do not serve your higher purpose. You must truly ask yourself,”Girl what do you want”?, What do you truly believe in? Do you believe what others say al the time? Do you have your own head on your shoulders?

Ask yourself “Are people around me toxic”? “Is my thinking toxic”?

What can you do to make your life delicious and joyful? I met many wonderful people in life only after I got rid of relationships that were harmful and doors to new amazing people opened up. I met people who literally helped me to see myself in a different light and see my true passion that was clouded and not clear! I am so grateful for that.

When you decide to let go of toxic relationship with yourself and others just make commitment and make a decision. It is the process and you just need to learn to let go. Learn to do it every day little by little.
If you want to learn how to get clear you must know one thing, “Do you build your life, your business around your values or do you allow other people values to interfere what it is important in your life?”

Best wishes to you my friends

Tatyana Gann

Writer, a mompreneur, a blogger

Can a Press Release Be TOO SEXY?

By Tatyana Gann
Have you EVER thought about writing a press release?

Will innovative and creative PR methods be SEXY enough to attract audiences? What are the magic ingredients of an attractive press release? When do you write it? What are the things you should NOT do?

Let me ask you a few questions:
  • Do you have a special project that is ready to be launched?
  • Do you have a book that you want to release soon and start promoting?
  • Do you have an award you have received?
  • Do you have a workshop you are hosting or even planning to attend?
  • Do you have an upcoming live event?
  • Have you started a new business?
  • Do you have case studies (your clients, your company products)?
If you answered yes to any of these, then you have enough reasons to write and share your message!!
Here are few things to consider…

1. When writing a press release, make sure you point out what  people can learn from it… that is number #1!
2. Reveal your solutions. Show that what you bring to the table is VERY unique and innovative to the marketplace. Of course I prefer to tell stories that grab attention.

3. Focus on your niche. Who is your ideal market? Write as if you share news to them directly – right in their face.

4. Point out what kind of clients would benefit from what you have to offer.
Give away free product/report/consulting, etc.

5. Use expert quotes or your  own quotes. Use them at least twice through the story. Validate. Edify. Bring facts.

6. Point out what is “according to you”… reveal your knowledge and expertise.

7. Include 5 – 7 bullet points what you are covering as an expert, or what your product/coaching/service can do for your clients.

8. Include two things: compel your buyers to obtain a FREE product/demo/gift or something that brings VALUE and include the link within the body of the press release. Also mention what serious buyers can get from you: Make sure to include this if you want sales!!! A VERY IMPORTANT element!

9. Include what media can get from you: your interviews, speaking and TV appearance.

10. Include your bio. About 5 sentences with the link to your homepage – it must be within a press story.

In summary, give and you will receive even more.  Write a press release with passion in your heart!!

I can say that classic marketing methods which always work are sexy and attractive… but we can make it fun and entertaining!

PR TIP: Being creative and innovative is the NEW SEXY!

And of course, research your keywords!
PS: only use 2 keyword phrases per release! Remember, your press release is a teaser, an appetizer to get to the main course; your PRODUCT!

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Mummies, Grammy’s and PR persona…

By Tatyana Gann

The photo credit Resource Entertaintment Group

What can we learn from  some of the best song writers like “Here come the Mummies” and cool music? The Resource Entertainment calls them “One of the most inventive, bizarre, and flat-out fun party bands you’ll ever see! Here Come the Mummies, direct from the catacombs of Nashville, brings amazing funk from beyond the grave!”

I want to share 3 important PR lessons with you that I hope will bring more clarity, and how to build your business as a company owner!

Are you ready?

On Friday I was fortunate to meet a very interesting man who wrote songs for many well known artists. They were all Grammy caliber musicians. Many of them have won Grammys and some musicians were nominated multiple times.  He is very well  known in the entertainment world, a talented song writer, a producer and CEO of a publishing company, who was right under my nose here in Nashville TN!  During the meeting, we talked about our vision. We talked about being different and making a difference. We talked about being remembered, recognized and appreciated.

We must be different in order to make a difference

While talking about the project, I listened to a group called “Here come the Mummies'” during our mid morning presentation while he shared their story.  Theirs is a story about friends from a famous college who always wanted to play music together.  However, their careers took them in different directions. Each of them have won over 23 Grammys combined! Needless to say, each of them became famous.

But…

The dream to play together and feel alive never died! They decided to join together and secretly change their identities, creating a new persona with a new story and new songs! The group, “Here come the mummies“ was born…I thought how creative it was to do something like that. What amazed me the most was the fact that they NEVER gave up on their dream to play together. They changed the route… they formed a new plan! They became different and showed the world what ANYONE could do! The lesson learned?… the persona is important to be remembered by. The story of the group’s creation and their story of loyal friendship and faith was priceless! Their persona is what people remember. They wrote their own song, so to speak.  No one is like them!

Another important lesson I learned was that to be successful, skills are not the main focus. It was the story, the song that mattered the most, the song that took some musicians from being broke, working as waiters to selling half of a million CDs and being a # 1 hit !

This producer – songwriter and I talked about powerful, Grammy caliber voices that artists have. He said, ” The voice does not matter if the song is bad.  The SONG makes you popular and NOT your skills or your talent. People hum the songs we write when you pull up to the gas station to fill the gas tank. That song becomes THEIRS!”

The photo credit to TV Info.In Blog

The song gets your Grammy and your voice just follows the song.

In the world of PR I can say your story makes you famous. Most often, people become famous because of their story, not their rating, credibility or special talents. What is your story? What can your readers learn from YOU? Think of your professional experiences, even your personal life experiences and how it relates to your business today. Is there something you are not telling the world which is desperately seeking YOUR wisdom? Open up, speak up and live up!

The lesson I learned during that meeting? We must be different, creative and innovative to make a difference in other people’s lives and our own!

Enjoy your week!

Sincerely

Tatyana Gann


Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Sunday Surprise from Tatyana Gann

By Tatyana Gann

From the desk of Tatyana Gann
Author SmokinHotPR Ezine

Today it was  day when I reflected a lot about my life, my business and the work I do…I always believed in giving my best. I always focused on bringing the best to my clients, my students and share my expertise with my business associates.

Every day I meditate that God inspires me to write and serve my clients every day! I focus on my work to bless and inspire..’

That is why today…I want to give….my expertise…my time..

Let me ask you…

Are you ready to get more recognition, more publicity for your business and products?

In our business we have been very fortunate to see our clients get excited about the results they are getting! From Newspapers to even TV networks, radio interviews, getting hired for special projects, being featured in major publications our clients are getting more publicity buzz!

That is why we are offering a limited – time special where you can take advantage of our kind gesture and get access to this awesome promotion!

Are you ready to accept my special gift?


Our SmokinHotPR Boutique Team knows how writing press releases for your business can create extra buzz to your publicity. Our team knows how to write press releases that bring results, online traffic, builds your company name and helps you to even find hottest topics that top bloggers, media people discuss on related subjects. We help you to create new stories and get the word out about your product or service. Win-Win situation for everyone!

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  • Hot Topics Research and Basic Keyword Research- Value $300
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  • 2 Revision of each press release
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  • Press Release Submission Value $99

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“Tatyana does a excellent job at PR, she is moving mountains! She is my recommendation. I don’t know how else to say it but when Lifetime Network TV called me after my very first press release went out…that’s impressive!” Nancy Olson Celiac Warrior http://www.thrivingwithceliac.com

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Terrible thing happens with ZERO PR…Nothing..None..Gone..

By Tatyana Gann


(Mr James Cameron at the fundraiser dinner, The Standard, Nashille TN)

“A Terrible Thing Happens With No Publicity- Nothing…” Barnum

Lets talk…

I remember a saying…Your success creates publicity…Yes it can be applied to celebs we know..I was fortunate to meet Mr James Cameron last year and have a dinner with him and his wife in Nashville where they hosted a fashion show and a fundraiser event.  Later this June I was honored to meet celebs at MTV movie awards from the media gurus, young actors to more established A- list folks.  They are known. They are being talked about.. Gossips..stories. publicity. They have THEIR publicity.  Their name and their success opens the doors and gets attention. They earned it with their success!!!

But…what about people who are brand new. Smart. Intelligent. Getting started.. What about them…?

Times changed. Business owners today use small communities and networks such as Facebook, Twitter, and Ning even private communities such as Ladies Who Launch for women to make connections and build relationships.  As you know relationships are always been the main thing for big dawgs in PR world and marketing.

Without right connections you will not be able to connect to media and if your goal is to get booked on TV shows, be publicized in the top magazines and constantly get the best PR you have two choices.

  • One choice and best choice I believe is to hire a publicist, a PR professional who can do that for you, the ones who know how to do online publicity as well.
  • The second choice is to use your current connections and get the publicity on your own with a help of PR consultant who can guide you. To be honest it is not the best way to do it especially if your mission to get things fast in 3-6 months.
  • Here is one thing I want you to remember before you start promoting your product or service to the public and spend money on PR and marketing campaign. You must ask yourself if you were a customer would you buy from yourself.   People do not buy from ads they buy from loyal consumers. That is why the infomercials always have been the best method for business owners, innovators, product creators to push their products on t he market and reach more people.

It was truly the beginning of the PR wave. Then you might see them in the store saying “Seen on….” It was the best PR campaign idea to share stories and people bought it because they trusted the stories not the product benefits.

  • The magic word of a successful publicity campaign is TRUST. Building trust is taking time in every area of your life. Today in social networking communities we build trust by connecting with people we want to know and contribute to their community.
  • Familiarity: We give advice, comment and share our knowledge. We become the source of the information that they cannot get anywhere. Our blog articles, our videos are being shared with the rest of the world via social media. Customers feel familiar. They relate. They see the value and especially your business is built on the integrity. It is all good.

But…

However, some folks still believe that traditional publicity methods do not play big role today anymore. They shifted the focus in the direction of social media only forgetting one fact- the large companies became large not because of social media alone.

They built a successful business because they had a PR and marketing plan that included both traditional and new approaches. Classic methods never change. It is like classic music. We love it. You listen to it and no matter how many years ago or even centuries ago it was written, you still admire it right?

In the past years in my business I have used both approaches, traditional and social media PR approach. I also learned to reach out to media more to get a big buzz fast!

In my publicity weekly training newsletters I want to give few ideas and options that can help you to make a decision what will work best for you. Relax and let me take you in the world of publicity.

Your journey to become well known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU.  Start with a positive PR so you do not need to remove a negative publicity!

Well…

First three things you must know.

  1. Who you are
  2. What you do and if you really love what you do.
  3. Why it is important for others and you.

Are you ready to be a star and gain positive publicity?

You ask me, ” Tatyana, How can publicity help you to grow your business?” Here are my thoughts.  It is proven that publicity can do the following for you and put your name in the spotlight.

  1. It creates your name for customers to know you
  2. It is all about visibility. You become the center of attention. You are on the main stage right in the center, right in the spotlight
  3. Publicity gets your main message to the public. If you do it on your own or hire a publicist it is a great way to share stories. As I said earlier people pay attention to stories of consumers not ads.
  4. Publicity can compel people to buy your products if you have enough of points that can stir up emotions for them to buy
  5. It can truly put you in the beautiful spotlight where you feel like a star.

Now.. Why so many entrepreneurs, business owners do two things. They avoid publicity approaches or they quit before they see the end results. In the world where we want instant results we use the same approach to our publicity efforts. It takes time and realistically you must allow 90 days for publicity campaign to give you results you want.

Your goal is to build awareness of your name and what you do. Your second goal is to break ice with customers by serving, giving advice or tips.

Common sense, right?

But so many avoid it or keep selling their product. Get people familiar with you and what you offer.

That is what press releases that share stories give more publicity, bring long term traffic and authority.

Advertising does not bring authority to your business. It brings traffic, leads and causes customers to think about your product.

Well, cycle ends with PR again. They search for your name, your product and see the publicity given by third party PR directories, publications, bloggers and much more. They feel confident. They trust.

Now…what should you do to build trust? Want to learn how to do yourself for hire a team of pros to provide you full PR and branding services?

Contact us today for our PR consulting services and VIP PR program..Follow me on Twitter  @SmokinHotPR

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Who removed “face” out of Facebook?

By Tatyana Gann

“How to put “Face” Back into Social Media and why we don’t want “faceless” friends”

Have you ever had a “Facebook friend” who you’ve never seen what they look like? These are the kind of people who use their product or something else as their avatar and they are never quite revealed.

While back I had a heated discussion my Facebook wall about deleting Facebook friends who have no “Face” .  As a publicist it is a hot topic when it comes to Facebook publicity.  I personally delete individuals with no photo or use fake images to represent who they are.  I did not expect that this short usual note would bring over 69 comments and I promised my readers to write about it because I think I pushed everyone’s hot button. I am sure it felt like getting burned by “curling iron” and jumping from realizing it is HOT topic. People are afraid to talk about it and keep poluting their network with faceless friends.

People are afraid to talk about the problems with their  network of faceless friends…. I mean come on…… they have NO FACE!

Here is what I said “I am going to be deleting people with no facebook photos… We are here to connect with real humans and build relationships. So if you want to be friends please honor what Facebook is about.. It has “Face” in it.”

Wow in less than 24 hours 69 comments and my facebook friends expressed their views  and energy was very high. We loved our discussion and that is why I am writing.   We also talked about removing people with snobby attitude which is another topic by itself.

So who took the “Face” out of Facebook? If you really think about the true purpose of Facebook or any other social media platform you will see it is all about communication. It is sharing your ideas, thoughts, videos, stories, advice and much more. Facebook is growing rapidly and reaching over 700 million users. That is huge.

According the recent stats Facebook is much bigger than some countries. I knew it, we created an awesome city with cool people. We can build relationships with no boundaries no need for foreign passports and no need for visa approvals and long flights across the ocean. We can  meet our friends and learn about their life, their family photos, videos from their recent trips and feel what they experience.

Can you imagine being with your friends having coffee at Paris cafe or having a great coach teaching you the most cool business stuff, who lives thousands miles away but one mouse click away.  Have you ever thought  you would  be connected with hundreds and thousands of people using simple platform such as Facebook? You have just created your own little neighbourhood where you know your people. Isn’ it that powerful?

One word connects everyone is the “FACE”... Your face is your key to the door of powerful connections. Your image, your persona is what defines the true meaning of Facebook. People meet you by your face first and read about you second.  They connect with you by what you want your friends perceive you.

Establishing a persona is MUST. You are not a commodity. You are a BRAND!

Personally, for me creating a personal brand and being authentic is always the only way. It is about representing what I want to be known for on Facebook. When people mention my name, I want to be know as the creator of “SmokinHotPR Ezine”, the girl who came to America with 200 bucks to her name and started her life and business from scratch and created a new spin on PR  and inspired business owners to re-spark the fire with Online PR.

What do you want to be known for? What is your persona?  Think about it. For example every time I think about Facebook I think about Mari Smith. When people talk about shoes on Twitter I think of Zappos, and if I want to learn about wine and branding, I think of @Garyvee on Twitter with Wine Library.

The power of the “Face” carries true meaning of Facebook. It is about being authentic. It shows your values you have in your business, family and life in general. Using the right “face” you will connect with the right people. You will never have to lie to people who you are and your network will consist only of people who are your reflection. What do you see in the mirror? What do you want your friends to be like?

Facebook is about MEMORIES. Can you create photo albom without photos and faces?

Facebook is about MEMORIES. Memories you have created with your friends, school mates, college friends and you have reunited. It is a true union. Facebook is also a place where memories are created. It is about true connections, new friendships and sometimes I heard people finding their true love on Facebook. That could be another story! Your story is a memory you leave for people. Your face becomes your footprints!

Then why in the world people forget to put a photo or use images that have nothing to do with they represent.

Some people can argue and say we represent this company brand. Great!  Wonderful!  Then create a separate Facebook fan page, but remember no matter if you are CEO of the company or run a small bakery in town of 2000 people, everyone wants to know you. People constantly hear the teachings of false teachers who preach on how to use the Facebook and they confuse people.

I believe having no photo for long time or using fake photos is disrespectful to your friends on Facebook. Plus it is like showing fake ID when you are asked for. Honor the rules of Facebook and you will reap the amazing rewards of beautiful connections. If you don’t care or do not get it then it is a lie life you want to live. You do not see the true picture of what Facebook is about or any other social networking community from Twitter to Ning or even Myspace.

Even one of the top PR experts, David Meerman Scott made on his blog about US Airforce. It was called “The US Air Force: Armed with social media” The point was that fear sometimes keeps people from being personal and I think that if you choose to be on Facebook then you need to be YOU and not somebody else image or fake ids. If US Airforce can do it and encourage everyone to use it then you can feel safely to use your photos.

He said that that if US Airforce encourage their people to use social media being top security government agency then why in the world people find excuse not use real faces and do not use social media correctly as it is intended.

Yes I touched the nerve and glad people liked it. We are about connecting with real people not vitamin bottles or a picture of ocean or your cat. Nothing wrong with these photos or images but they have to serve its purpose and be in the right folders.

My advice : If you are truly serious about connecting with the right people and want to build successful relationships and make solid business connections, then you MUST clean your friends list and create an open space for the right people to join your inner circle. Once you de-clutter your facebook community you will feel relieved and clear about your purpose in life. You will be able to build your brand using your own photo and what you represent. Be you! It is much more simple and do not require to spend extra energy to be someone else!

Thank you for listening,

Tatyana Gann

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Are you a woman of social influence?

By Tatyana Gann

My PR consulting sessions are very strategic and carry the nature of “lets get to the point”. I value my clients’ time, and I want to give them the exact strategies for PR campaigns. I dissect their promotional plan. Last Friday, I had a very engaging coaching session with a new client. We discussed something that some women would be afraid to speak about…

Women are finally sharing their passion and their dreams without guilt or fear… because they are “thought” leaders and influencers!

Today in my private PR session with one of my clients, I spoke about being a woman of influence. Who is she? What is she like? What is her persona? Is she trying to fit in “a big boys club?” Or, trying to  impress men with her intelligence?… Is she creating the image of a “barbie doll” to attract very “girlie but powerful women“?

I want to say that I am proud to know many amazing women and I hope you can connect with them!

1. Crystal O’Connor, who is known as MoxieMomPreneur.com, is a business coach who teaches women how to spark their ambitions, stay fearless, and shows how to create a cash flow… FAST!

2. Angela Giles who is my partner, my friend and social media coach to many professionals with WhoIsAngelaGiles.com She is my rock and my support. My best friend and my Chief Operations Drill Officer.

3. Jessica Miller-Merrell, the founder of Blogging4Jobs.com, a woman who is pioneering HR and Social Media and bringing a new perspective to recruiting via social networks and HR in general. She inspires corporations to change the way they communicate with employees and how to build true relationships to increase company profits. She is passionate on the topics of social media discrimination, moms in workplace and much more.

4. Susan Preston who is known as a relationship coach for many couples worldwide and is known on Twitter as @SusanPreston Very grateful to Susan. She has always listened and gave an advice. I recommend to connect with her today.

5. Zna Trainer my fitness trainer and one of my best teachers, my health wizard with Znatrainer.com.. Zna is a very special person to me and has helped me to transform my health. She is an amazing woman with a big heart.

6. Nancy Olson, our Celiac Warrior, the founder of ThrivingWithCeliac.com . Amazing woman with a strong personality, a compassionate heart and teaches people today how to live a gluten free lifestyle and being a celiac…her motto “Lets THRIVE…Not survive” Love her for who she is!

7. Ali Brown, a mentor who planted the seed of hope and helped me to move forward in my business and my personal life. I am very grateful to meet you and learn from a woman who created her own success. When I heard her story I saw it was similar to mine and I could relate to all she has been through. She ignited the hope! Thank you Ali!

at @AliBrown On Twitter

8. Solvita Bennett- my great friend a lady who understands people hearts and souls. She knows how to make you laugh. We do happy dance to celebrate our friends success. I love her energy!

Solvita is always sharing her wisdom with people from different backgrounds to find their Inner Peace and Happiness founder of http://www.positivecalm.com
9. Mari Smith- Fantastic Social Media Speaker  and Fabulous  Author ‘The New Relationship Marketing’ & ‘Facebook Marketing: An Hour A Day’ I am very honored to know Mari and even did couple interviews with her. What amazes me about Mari is the fact she always smile, always supports and serve people with her knowledge. She has the most giving heart and finds the best in people! http://www.marismith.com/books
10. Gayl Murphy – Known as Celebrity Media Coach…Hollywood Correspondent. Learn How to Survive the Media w/o Getting Clobbered! http://InterviewTactics.com
11. MaryEllen Tribby– CEO/Founder WorkingMomsOnly.com, special advisor to ETR, co-author of best selling book Changing The Channel. Loves life with her husband & 3 beautiful kids. MaryEllen is the most authentic and honest woman I met. I love her work ethics and what she shares with people is her life, her business experiences. She is a true example  of a powerful female leader. http://www.workingmomsonly.com

These women made a difference in my life and I am very grateful!!!!

Women today discover the potential when they rebuild their identity and get back to the original “them”. They remove the mindset programing that women only need the influence at home. They understand they are born for more. They have the power like in the song “You’ve got the power“! They claim it back by removing the negativity from their mind and opening up more to the world!

Are you a woman of influence?

You might ask the question:  “How do I know if I have influence?”

1. You are here because you have a purpose.

2. You have a dream and you value YOU for who you are NOW!

3. You trust your gut feeling and follow your heart.

4. You are courageous – a RISK TAKER!

5. Your love for yourself and who you are today removes the fake walls some successful people build to protect themselves from too much media and scrutiny. They regain their VOICE!

6. You are open to talk about challenges in your business via social media, online blogging networks, online communities and local business meetings. You are seeking solutions and write stories to get attention.

Challenges can be the door opener to getting the best publicity for you and your business.

Why is that important? Women can mold and shape the world. Women can create their rules ! Women are not afraid of challenges and they are natural story tellers. Often women are best at creating their own publicity…

Their success becomes their publicity. Their story makes people listen and gets media attention. We need real women stories. The world is awaiting for women who are leaders like MoxieMom Crystal O’Connor or Celiac Warrior Nancy Olson as I mentioned above!

Have an awesome day!
Tatyana Gann

PS. Check out our private VIP consulting club for selected serious business owners. How serious are you about your publicity? Join our circle of influencers

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Can Life Stories Teach Business lessons? Rayanne Thorns Thinks So..

By Tatyana Gann

I have recently wrote a press release for  my client  Jessica Miller Merrell, a leading voice in Social Media and HR.. The goal was to make an announcement  about a new business blogger joining forces with a new community, so we decided to focus on the solutions a business writer Rayanne Thorn would bring to the  HR and Social Media Community.

We discussed the power of Web 2.o in Recruiting and HR fields and how today companies utilize them but also how life stories can teach us the best business strategies to grow a business. Because…in the end of the day…It is about relationships and friendships.

Enjoy the press release! I love sharing stories about real people making a difference in the community, creating an impact and sharing their vision! This is an example of a press release we call it “Expert”. I hope you find it very helpful!

Press release

Business Blogger Rayanne Thorns Has Brings Fresh Perspective To Recruiting With Web 2.0 and Proven Business Strategies!

Summary: Business Blogger Rayanne Thorn Brings A Creative Perspective to Blogging4Jobs.com with Jessica Miller Merrell. Her marketing experience With BroadBean.com has enriched the lives of many business professionals. Thorn believes that life stories can teach the best lessons on becoming a person of influence, running a growing business, a successful career, and developing entrepreneurship skills!
Life and Business Blogger Rayanne Thorn Brings Her Life Lesson Twists to Business, Social Influence, Entrepreneurship and Recruiting Topics to the Blogging4Jobs.com Community. How can small businesses establish an online presence through the use of Social Media, and learn the best Recruiting & Strategic Business Practices?

Business Writer Rayanne Thorn has been writing Bonus Track for the RecruitingBlogs.com community for two and a half years contributing over 630 posts.  RecruitingBlogs.com is a social network and a major portal for the Recruiting and HR Industries. Thorn additionally writes a column called “The New Front Porch” addressing Social Media in life and Business as well asher community-based column, “My Laguna Balcony”.

While many small businesses around the country are trying their best to discover the most simple ways to establish an online presence, Blogging4Jobs.com founder Jessica Miller-Merrell and business blogger Rayanne Thorn bring new solutions to answer the number one question of business owners, “How do I know which strategic business tactics work in today’s Social Media?”  Their combined years of writing and industry experience make this alliance quite profound.

In the interview with a publicist Tatyana Gann, Jessica Miller Merrell pointed out that Rayanne had a fresh new perspective of how personal and professional intermingle. Thorn will be covering the following content in Blogging4Jobs.com community:

*Marketing’s role in HR, Recruiting

*Business lessons from life.

*Blogging as a personal choice and its role in your personal development

*Back to our roots.

Thorn is known in the business circles as the North American Marketing Director for Broadbean Technology, which provides online and social media recruiting solutions for major employers, staffing agencies, and independent recruiters.  Thorn states, “My varied background in recruiting, marketing, sales, new tech development, start-ups and social media, rounds out my knowledge base and assists me in my work with Broadbean Technology.  I have a vested interest in the HR and Recruiting communities and how they can use new media and technology to achieve greater success.”
Thorn is shedding light on the psychology of relationships, how to use social media to gain online visibility, plus addressing business and hiring practices. Her expertise will assist many business professionals to achieve more visibility.
As a leading HR voice in social media, Jessica Miller-Merrell believes that the addition of Rayanne Thorn to the Blogging4Jobs community will bring a lot of positive changes, plus add a dose of daily inspiration!

Thorn added, “Jessica and I first connected in London when I led a discussion on social media and blogging. She had been blogging longer than I and I was grateful for her input. And actually, it was quite fun to join forces during that session. We share many of the same insights and both recognize the extreme value of writing online. I am excited to have Bonus Track join the Blogging4Jobs forum. This is an incredible opportunity for both of us to reach new potentials, share ideas, and energize readers with what we have learned.”

Jessica Miller-Merrell is honored to have Rayanne Thorn as a part of her blogging4jobs.com team and to be involved in Miller-Merrell’s vision for HR and recruiting professionals and educating HR professionals about new social media tools and recruiting strategies.

Jessica Miller- Merrell decision to bring Thorn on board was very simple. Miller also mentioned, “Bloggers in our space control the thought leaders and are first to blaze trails. By teaming up together we joining forces to further our own personal and professional development. There is no longer a need to rely on traditional forums, online communities to establish relationships. All you need are true friends and good professional partnerships.
To get fast answers to your burning questions regarding social media, HR and recruiting topics and much more, make sure to subscribe to the weekly newsletter and get your free special report at http://www.Blogging4Jobs.com/.

Contact Publicist Tatyana Gann 615. 354.7625 for all media related questions

About Jessica Miller Merrell: Jessica Miller-Merrell, SPHR known as @blogging4jobs. She’s an Internet television host, author, speaker, new mother, and Human Resources professional with a passion for recruiting, training, and all things social media. Jessica is a leader in the HR social media community and has over 11 years of experience in human resources and recruiting. Her book, Tweet This! Twitter for Business was released in February 2010.

Her company, Xceptional HR provides businesses with social media, recruitment strategies, and human resources consulting. Jessica has been quoted in publications as an expert including CIO Magazine, Entrepreneur Magazine, and SHRM HR Magazine. Contact Jessica via email at jessica@xceptionalhr.com or by phone at 405.293-2564

About Rayanne Thorn: Rayanne Thorn is the Marketing Director for Broadbean Technology and @Ray_anne and @BroadbeanInc.  She is an international speaker, mother of four, and an insanely avid blogger with a voracious appetite for all thing social media.