Month: March 2012

Facebook Timeline and Business Pages…A Good Combo?

By Tatyana Gann

From the desk of

Tatyana Gann

Nashville TN

In today article in Entrepreneur magazine, Facebook Timeline and Business Pages, Perfect Together the author Mikal E. Belicove, an Entrepreneur magazine columnist & contributing writer, was sharing his insights  on Facebook Timeline.  Can Timeline really impact the consumer engagements with brands?

I believe Facebook Timeline is allowing a business page to look like an open book rather a traditional business with the closed doors. Timeline can create a fun and energetic environment on your fanpage that can attract a new audience, converting them into loyal buyers. According to Mikail, ” brands are enjoying an average 46 percent increase in engagement per post. ”

As a PR strategist, I would recommend every company owner to become a story teller using photos, videos and share daily news. What a perfect opportunity to share your message, become a little more personal, relate to people issues and be a solution provider. It is about trust my friends!

I have recently discovered a very simple platform called Fanpage Toolkit.  I interviewed Aaron Friedman, CEO of Fanpage Toolkit and in our conversation he pointed out something very profound; “Small businesses and mid-size companies experience the greatest growth when they have an emotional connection with their customers. It starts with loyalty. Then, people trust. In the end, people buy. Fanpage Toolkit provides an opportunity to foster this kind of relationship with consumers and build a strong bond”.

You can create a fun and energetic environment using this platform that can attract a new audience, converting them into loyal buyers.

Here is what you need to keep in mind:

1. Be original.  Do not try to copy other brands and their style.

2. Use your own photos and create your own videos for your products. I prefer real raw content than polished borrowed photos. Take photos  everywhere you go. Show your personality!

3.  Communicate and talk to your customers. Ask questions.   Bring solutions fast!

4.  Contests are great for your exposure.

5.  Host a fundraiser for a good cause and involve the community in your work. Write press releases that shows your community work!

These little strategies for your biz can make a difference but you have to do them consistently. Nothing is magical!

Always ask to share. Always seek new creative ways. Learn from the best brands but stick to your story and be original.

Sign up for Fanpage Toolkit today!

Tatyana Gann

Your PR Strategist

 

 

 

Birthday Celebration Sale!

By Tatyana Gann

Special birthday celebration sale!

Ten years ago I delivered my son Timothy! After 28 hours of labor and almost loosing him during the birth, I finally saw my son Timothy. He became my inspiration and a big reason to start my own online business! He became my strength and my hope when I had a cancer surgery right after he was born. He was my little sunshine with big blue eyes!

Well, here I am …10 years later writing to you about my journey, my reasons and my WHYs. I know you want to do something in your life that can impact people. Nothing better than sharing YOUR story and letting people know your vision, your passions and your knowledge!

I often wanted to quit and do something else, but my passion for writing and becoming a PR strategist has never left me. Being a mom, you will understand my WHY. As a parent we want to celebrate our kids and today I want to share my joy with you!

We want to see your story in magazines, in social media circles or building your local fame right in your home town!

The ads cannot replace your story! That is why…

We are offering you a chance to save 50% off all my consulting packages ( min purchase $597) The special Birthday SALE ends tomorrow March 30 at midnight.

Use the code BDAYBASH to get 50% off my publicity and consulting packages

You can get PR strategy sessions packages at 50% off right here!

But only till TOMORROW night!

Lets celebrate together!

Tatyana Gann
Office 615. 354.7625

What can a tiny press release do for your business?

By Tatyana Gann

Spring is FINALLY here!  On Sunday afternoon, I enjoyed precious time with my boys in one of the many beautiful parks in Nashville, Cheekwood Botanical Garden. We love to spend time in the gardens at Cheekwood and enjoy the serenity and enchanting beauty of this place.

The entire garden recently underwent a major makeover with large contributions from the city and private donations which were used to bring in the best florists and designers possible to ensure spectacular results. People visiting the garden after it’s completion felt happy and you could see the smiles on everyone’s faces. Nature was awake. Trees were blooming, kids were playing…you could feel a shift in the energy. I overheard people saying, “I feel alive here!”

This brings a good question to mind… How do you feel about your business? Do you feel alive doing what you do? Or, do you have a writer’s block… a lack of creative marketing ideas? What is HAPPENING with you?!?

That is why I decided to do something fun and creative. I am starting a new training series called “The PR Cosmetic Makeover: Fast Track Press Release Strategies to Get More Online Visibility!”

We will showcase various press release strategies to obtain more traffic, common mistakes people make and why they do not get the exposure they deserve!

 Are you ready to reach a new audience and have your own voice in social media?

One of the simplest PR tools is a well crafted press release. It will surprise you how much it can do for your growing business. What can a Press Release do?

  • A press release can quickly and effectively provide news about events, products,  meetings, workshops, training events, and more including fun activities from fundraisers to black tie gala events… all to reach your audience.
  • Linking strategy to obtain better SEO…
  • It shows how different your story is in comparison to your competition and what readers can learn from your story.
  • Trends: A press release provides an opportunity for you to share your take on why a product is unique and how it is important to your clients. The story ideas can give the media a new angle that they can present and how it fits into current topic trends.
  • It can help your customers to define your vision when you are making new decisions.
  • It builds relationships with the media because a press releases are at their fingertips to establish that first connection. So make sure your press release is well written to make a good impression . They can read press releases on your website as a part of an online press kit or if they do research for your products and your name.
  • Press releases give you a professional image… and can make you the GO- TO person to learn about everything on the topic(s) you write or talk about.
  • A press release verifies the facts…and builds trust with your audience.
  • Press Releases can talk about updates in your business
  • Press Releases can share news on the company growth and increase in sales.

Make sure you incorporate press releases on your website by creating a page on your blog that says “media” or “News”.

Think of a press release as your support system. Your customers trust, but they verify. Press Releases can be the platform to show them you are trustworthy and it gives them the “green light” to share with others.

Have a great week!

Tatyana Gann

 

How to get your business buzzworthy..

By Tatyana Gann


Are you  frustrated with your company image and its growth?

Today I had a skype meeting with the owner of IT company that had been providing VIP IT support to their clients. Basically they do everything for a client from a hosting service to SEO and social media. They know everything about the company . They handle the most delicate work.  CEO of the company said to me, “Tatyana, I  need to start PR campaigns for the clients ASAP to grow their exposure locally and nationally and we also need PR to grow our profits this year~!”

I smiled and I was very thrilled to see that ONLY serious biz owners totally GET PR.
Well, the question to you, “Do you want to know how to get your business buzzworthy and experience PR magic?” The truth is…PR success is in your hands.  I do not chase my clients trying to explain them why they need PR.  They know it is their “online insurance”. They need more buzz about their company. They want others to share how awesome they are and leave positive reviews. It is what will give me leverage and more media coverage in the long term. They know it is not an overnight deal.

I lead with a quote “Rome was not built in one day”.  Then do not think PR will make you famous in one day either

PR can be an incredible change-making business — and it is enjoying a well-deserved growth stage.

Companies and people are beginning to recognize that the old way of building consumer or public equity is changing.

IBIS World, a media research firm, says PR spending in 2010 was $9.73 billion and forecasts it will increase to $12.82 billion by 2015. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media

Modern PR can help your brands innovate, market, and message well. My goal is to demonstrate that PR is for everyone.

It helps entrepreneurs earn more, small brands become household names, Fortune 500 companies preserve and grow their positions, and personalities and politicians maintain and increase their credibility and relevance.

And it helps all of the above rapidly increase brand value. If you have a great idea, product, or service, PR can do a lot to cut through the noise and let the world know. In my PR consulting sessions we map out a plan and I see more and more biz owners understand value of PR because of social media and what it can do to your business.

 

Most of you have blogs or plan to set WordPress blog.. Remember…Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it.” Maki

Before you go into researching your niche keep in the mind the following….

  • Ask yourself one important question “Do I see myself writing on the topic/my niche a year or three years from now?” I am sure ….you know the answer
  • Do you have passion and high energy? Do you really believe in what you do? Blog readers will not feel good vibe about your blog when you do not believe in what you write. It will be too dry.
  • How to grow your niche readership: Without passion and long term commitment you will not experience the growth. Do not choose niche you do not believe it..
  • Your expertise and experience: Talk about your expertise in the area that you can talk about it anytime. You can answer to these questions while sleeping.

Here are top reasons to have a niche blog for your PR campaign

  • They have more loyal fans
  • They are more profitable
  • Loyal readers
  • Allow to brand yourself faster by focusing on a very narrow niche
  • You become a specialist and can talk about the topic. You have more power in the marketplace.
  • You can gain “the influencer” status faster
  • You get more PR and more recognition fast.
  • You market YOUR own products or related to the topic
  • You can pitch your own products to media. You are the expert in your field.  You have the influence in social media.
  • You become the advertising hub. Give about 12 months to get big advertisers pay YOU for  your space

In the next lesson we will talk about niche PR and what you need to have in order to create viral PR campaigns…

If you want to get PR magic and get your business buzzworthy join us for 4 teleclass series today March 15, 2012.

Get details and register today!

Sincerely

 

Tatyana

Tatyana Gann is the founder of the TatyanaGann.com ,  providing publicity consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at http://www.TatyanaGann.com

 

 

 

Announcing 5 Days Spring Appreciation Sale – Lets Celebrate Women In Business!

By Tatyana Gann

Yes, I got a spring makeover today! Don’t you feel good when you give yourself a permission to feel loved and pampered?

It is time to celebrate an International Women’s Day, honoring the role of women in bringing about positive change in the world…So…  I went to my favorite makeup boutique and enjoyed “ME” time. We girls do love to get pampered! We love makeovers and feeling special. But I also love to make my clients feel special! In spring we love to experience a great change, go through transformation, and feel alive. The nature is awakening, and we feel motivated and inspired!

After 5 years of doing my business online I am about to give my website a major makeover. But not before giving YOU a chance to grab some of these PR strategy sessions, my press release writing services and even my VIP coaching one one one program at huge savings.

Click here to get 40% off my  packages.

Next week I will be revealing my updates and changes that are happening in my business including my upcoming book The Russian Wife and sharing few cool things about my life, lifestyle and culture. I will be adding more personal development and spiritual educational content to help biz owners like yourself to get through first year of building a business. I will be sharing the lessons I learned and what I did to overcome them, so together we can have a great year. We will talk more about passion and your vision for 2012 and 2013!

But before I take the current packages off the website I am making them available to you one last time at 40% off during our International Women’s Day celebration sale. It is my way to show my appreciation I am grateful to you for being my customer, my loyal reader and my fan!

Use code MARCHBLISS to get 40% off!

Every strategy you will learn will help you to map out your PR and branding plan and apply asap!

Get the details on what my packages that are best fit for your business at the moment

Remember the sale ends Sunday March 11, 2012 at midnight Pacific time..

Plus you will receive BIG bonuses with our VIP PR consulting packages. I give you practical solutions to your publicity current challenges and create your own quick action  plan to get the results you want!

 

We look forward to working with you..

 

Tatyana Gann

Founder, Mompreneur

http://www.TatyanaGann.com

Infusing Your Life and Biz With Passion and Inspiration

 

How to put an end to a fake passion… and regain true passion in life

By Tatyana Gann
When I think about the definition of passion and the best way to describe it, I think about a beautiful rose blossoming and showing off its beauty! It has the sweetest nectar and attracts everything and everyone around. It gives your body and the mind the most beautiful, electrifying feeling!
 A Rose represents happiness. It is a flower of passion and love. When I look at a rose, I immediately think of a gentle flower with thorns to protect its beauty. It inspires people to express love and passion, to show gratitude and appreciation. Passion is the foundation of everything we do in life.  Only when we are passionate about ourselves and what we do, only then can we truly become beautiful people. This is what a rose does. It brings out the best to the world. It knows its purpose. It represents passion in life. It does not have to pretend to be something else.
Are you pretending to be something else? Are you exhausted to live  a life that looks good on a paper but in you heart tells you something else? The truth is when you pretend to be something else or suppress your dreams you will need to reignite your passion and sometimes, it can be a kick in your booty.
Over years I have had many discussions on the topic of “PASSION” and the journey to rediscover my own passion was a tough one, but it taught me one lesson- STOP LISTENING to what THEY SAY, because usually the ones who tell you what they think you should do in life,  do not even know what to do for themselves!
What is the TRUE passion? Passion that brings you great success or passion that is fun and just your hobby…?  How do YOU define true passion?
What if… you have NO clue what passion is…You have been told what your passion is or should be…You were around the people who were also told what their passion was.  You created an image in your head about what passion was supposed to be, thinking it was passion, until one day “that passion” was dying… You work hard. You think about problems. You do not enjoy your work. You resist. You fight  yourself and you still try to do something… but you feel no passion! Only commitment.  You want to do the right thing… but FOR WHOM?
We often think that when we are passionate, we must work MORE …and force ourselves to work MORE to justify owning a business  because somebody told us it was the way it should be BE. NOPE!…You do not need to slave hard and force yourself to create success. Passion is energy. It does not force people to do what they do not love to do or be around people who are totally different and do not understand them. The work you do that is filled with true passion flows with ease and joy! If you sweat in your office till 3 am, you are doing the WRONG thing, my friends… YOUR passion will slowly fade away.
When the passion within you is dying, it may be just a thought… Every time you feel your passion is dying it means it is time to look deep inside and remove the layer that does not serve your purpose. Only then you can experience a TRUE awakening!
People are often confused about the true meaning of passion . We think we are losing passion… So we have two things happening: We lose this “fake passion” and gain ‘the real one”. We think we lose passion, but instead, we lose the layer of who we used to be, the fake layer that needed to be removed so that we can experience an awakening…and feel ALIVE!!!
When the “Old, fake YOU” is dying inside, no real passion is present YET… you feel a hole in your heart and soul. A part of you is gone…you feel empty…and do not know what to do with that feeling of emptiness. But do not rush to fill that emptiness with something that does not serve your higher purpose. It is time to listen to the silence of the inner emptiness. Know it is the start of reviving your inner fire- your  true PASSION.

My personal advice: Recharge. Give yourself a break.  Do not rush to fill your heart and soul with things that are NOT of your core values. Do not do things to please others. When you recognize that the “fake passion” is gone, it is your first step to a new life. Do not go backwards. Give time to refill your soul with “REAL authentic passion”.

Often in the most serene quiet moments in your life will allow you to see your passion very clearly. Passion will keep your business grow and you will be able to build a solid brand! Without passion, positive attitude you will not believe in yourself and what you write. It means your readers will NOT believe what you say because they will FEEL it. TRULY ask yourself what you are and what you can do to impact others!

 

Your Coach Tatyana

 

Tatyana Gann is the founder of the TatyanaGann.com , providing publicity and branding consulting/coaching for her clients worldwide. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create the rockstar publicity! She is ready to infuse your life and biz with passion and inspiration! Grab your FREE publicity and biz weekly advice at http://www.TatyanaGann.com