Month: March 2010

Dr. Helaine Smith Gives Every Business Owner Something To Think About: The Reality of Running Successful Business

By Tatyana Gann

Announcing Special Interview! Discover How Helaine Smith, Boston’s Best Cosmetic Dentist Took Her Business From Six Figures To Seven Figures Business Using Innovative PR 2.0 and Marketing Strategies.

Do you still believe that yellow pages work? Dr. Helaine Smith, the Best Boston Cosmetic dentist  gives every business owner something to think about- The Truth About Transparency and Innovative Marketing. Research shows that social media marketing has been the dominating viral marketing strategy for not only PR and social media professionals but real business owners, like Dr. Helaine Smith.

Few months ago I was on PR Webinar given by David Meerman Scott about new rules of PR and marketing and he shared the story of Helaine Smith, a cosmetic dentist from Boston who used creative marketing ideas to build dental  business. That story intrigued me because I wanted to share with business owners who believed still in using yellow pages, how they could transform their business by bringing VALUE through educating the clients.

Recently Dr. Helaine Smith and I have had a great conversation on phone about being transparent and innovative in running a business.  Her passion for the dental practice and serving her clients has impressed me.  Her e-book “Healthy Mouth Healthy Sex” became the tipping point of her career.

(Dr. Helaine Smith talks about this e-book as her magic bullet of the marketing viral campaign and she is going to share that on our podcast at 2 pm EST April 1 2010.)

In 2003, Dr. Smith received a prestigious award as Exceptional Woman given to women in the Boston area who have “overcome obstacles to achieve greatness in their lives.”  We hope to see you on our podcast where you will learn

  • Her struggle with the traditional advertising methods
  • Her discovery of blogs and e-book marketing
  • Viral Marketing Campaigns
  • Overcoming adversity and making quantum leap in her business
  • Plus her advice  on  how to take your business online

Listen to our podcast  Blog Talk Radio With Dr. Helaine Smith

Details APRIL 1, 2010 2 PM EST

Dial in 1-646-716-8501

Bio: Dr. Smith, a Boston, Massachusetts cosmetic dentist, has combined a dedication to patient care, volunteerism, and business acumen since beginning her dentistry career in 1991. She is a Fellow in the Academy of General Dentistry and a Las Vegas Institute graduate, and she recently completed an executive MBA program at Suffolk University. In May 2006, Dr. Smith’s practice was named first runner-up in the prestigious Cosmetic Practice of the Year Award competition, sponsored by Levin Group, Ascend Media, and Philips Oral Healthcare.  For more information about about Dr. Helaine Smith visit her website

How to Get Targeted Leads Instantly Using SEO Press Releases and Social Media Releases

By Tatyana Gann


Announcing! Only Two Days Event  To Show You Exact Formula To Bring Low Cost Targeted Leads Instantly and Consistently With SEO Press Releases and Social Media Releases!


Join me at FREE  90 min Teleclass on How to Use Press Releases, SEO Press Releases and  Social Media Release,  To Generate Free Targeted Traffic Instantly and Build Credibility.

“SEO Press Releases” Basics 101

Details:

4/15 8 pm EST-9.30 EST

4/22 8pm EST- 9.30 EST

  • Imagine you have a secret weapon NOW to create buzz for your brand
  • How to get into search engines within minutes and be on first page of Google.
  • Imagine instant leads coming to your inbox ready to buy your product.
  • Why Press Releases can establish you as expert in your niche
  • How to establish yourself as the authority online with SEO press releases
  • Exactly formula of press release to bring TRAFFIC
  • How perfectly blend  all related content you have created even 2 years ago to support your BIG IDEA.
  • Why I call “Social media release”  a press release that talks to your client.
  • How  to stand out in the crowd as an innovative business owner even if you are a brand new
  • How to compel curious buyers to see value in your product or company service
  • Why you do not have to know all mechanics of the internet to attract new clients.

Here is what some said

“Tatyana Gann writes press releases packed with power and authenticity. Through her clever methods and strategic placement of keywords, video, audio, blog posts, images and links, she brings your press release to life! I could stop there and it would have been well worth the investment, but there’s more… My press release was on page one of Google in just hours! Why struggle doing it yourself when you can get stellar results? Contact Smokin’ Hot PR immediately.” Rhonda Cort “The Magnetic Woman” CEO, International Speaker, Mentor and Stylist http://MagneticMojo.com

“Tatyana, the Social Media release you did for me is at #1 in Google! http://pitch.pe/52069″ Melanie Milletics, http://www.sponsoringsuccess.net

““If you are looking for someone who believes in the work they do, cares about the people they work with, puts honesty before need and settles for nothing less than success, you should be considering Tatyana Gann she is a prime example of a business leader who has the knowledge and expertise needed to run a business.” Daniel Curtis www.socialwebleads.com









6 Ways To Empower Your Life and Create Life You Want

By Tatyana Gann

Want to know the most important ways to coming to full power in life and creating an awesome life you want?

Every person is a walking ball of energy. Did you know that every person has ability to create, master and prosper in this world but never been taught how? People are not designed to be self destructive, but unfortunately we do that. We need to learn how to be constructive and the only person that keeps us from moving forward is ourselves.

As a working mom of two sons I found myself being too busy with little things that did not benefit my life. Last week I heard lesson about being creating a bigger vision and I mentioned it in my recent blog post. People create little issues that can become big issues and often miss on the beauty of the world around!

Here are few ways that will help you to come to full power in life:

1. Success is in YOU.
We get to believe that success is not in us but outside of us. We believe that stepping out of our world we will see things differently but we will not. The success is in us, in our powerful mind and our abilities to attract and keep prosperity, love, good health and much more.
2. Create dream of today not escape route
I had aha moment today when I was reading the book from Joe Vitale called “The Key” I realized that I wanted to create certain dreams as escape from pains in life, failures instead of looking what I got NOW, be in present and loving my life the way it is. I had this instant aha moment, the divine power, God telling me this is it. You got it girl… Yes I did. I got it. I intend to create a dream that is NOW and based on the most powerful engine- LOVE.
3. Love for me and others.
Love for life and grateful for air I breathe laughter of my kids that energizes me at every level and a kind smile of my husband and his untapped abilities to create, produce as a kid book writer, future film producer and toy designer and I see him as billionaire now because I believe what I have in life is priceless. May be I have high expectations. May be but it feels right. That is how I believe at what I got.

I am a carrier of this gold, this wealth and I did not see it because I wanted to create dreams as escape solutions and not to use what I got now. I looked at my arsenal, my hidden treasure chest that was inside my heart and I saw unlimited resources of knowledge that I kept storing for a rainy day… That rainy day came and I want to get it out. I love who I am now. I love feeling empowered by me… not someone else. I am ready to manifest success.
4. Take care of your baggage
It is important to take care of your own inner issues so you see only divine power in you and you see nothing wrong with others. You honestly would not have time to do that. You will concentrate all energy all 100% on YOU and what you intend to do.
5. When they are ready they come…

When you are ready to share your knowledge not everyone will take it in and accept it. Do not beat yourself up for it if they deny it. Some people will deny you and that is ok. They deny because they are not mature and not ready to embrace you and your energy. They take your energy because you give. Well, be polite and take it back and say to yourself that you plant to give that energy to someone else who is waiting NOW to accept it and who is ready to serve your purpose.

6. Be conduit of energy

Instead of giving energy out and feeling exhausted visualize yourself as conduit and a channel of powerful energy. Energy comes through you as electricity goes through the wires in your house. It is always available when needed. Let energy go through you not out of you..

I have big goals in life and I intend to share with people who are ready to receive so we both come to true power 100%! I have launched my “Smokin’Hot PR” consulting/coaching program for offline small business owners and online entrepreneurs, have a big plan for an online magazine  about real moms and my book “My Russian America” . When you know your true mission, your purpose, your passion the right people will show up and what seemed so unattainable will come to you.

What seems so hard for others will seem like a piece of cake.  Success is a piece of cake. It is the road to realization, accepting and keeping it is what makes it challenging. No matter what you choose to do in your life, what career you choose you will have to find and seek that true purpose so you can have full power and be ready to accept the good things in life and believe that you deserve it. That is my wish for you in 2010. Create success for YOU so you can help others to see their true potential and you can truly serve others.

c) Copyright 2010 Tatyana Gann. All Rights Reserved

Tatyana Gann is an online entrepreneur an online marketing mentor, a social media and online PR consultant, a professional connector, a mom of two great boys and an amazing hostess.

To Learn More About Tatyana Gann, connect with her on Twitter and Facebook.

Bigger Dreams Are Unreachable Only in Your Eyes

By Tatyana Gann

“How can you see a bigger picture for your business when  you feel like screaming from overload of information, tools and social media garbage ?”

Do you know the most common mistake that business owners overlook and do not really consider “a big deal’?

In today issue of SmokinHot PR E-zine I  shared with my subscribers what I believed to be very important when it came to your company  branding and building an online business.  When people are looking for a business, service or product, they do research and see what people buy and what income they can generate from that.

It is very important for you to know how to build an online home business from Day 1.  We know that we must have foundation, then build walls and roof and then work on the inside.   However during that building process you can become so technical that you will forget why you wanted to do it to begin with.  Why not to focus on a big picture? Why so many of us get to the point that we think that our dreams are not reachable?

Bigger dreams seem so unreachable for many of us that we stop to dream.

Let me tell you the story to understand why it is important to have a big picture in life. In one of his books, Steve Jobs the innovator and CEO of Apple wanted to hire one of the top executives from Pepsi Company. He was sitting in his office facing the Hudson River and asked John (the Pepsi friend) if he would consider working for him. John said “No, not interested” Then Steve asked him this question ” Do you plan to sell sugared water or make a difference in somebody’s life? Do you want to put a dent in the universe”? Wow that was powerful!

Can you imagine if someone asks you this question? What would you say? The main idea here is this: just because everyone owns a shoe store in a city that makes them money does not mean you have to do it. That is the mistake people make. They become the blind sheep.

They do not follow their heart and do not see a bigger picture. They are not ready to make impact in the world. They follow someone’s else heart and that is why someone else is becoming richer and not them. You have to ask yourself  “What makes me excited every day?”

Passion is the key to your success. Then challenges you will face will not be the scary challenges but little obstacles that you can overcome with bigger picture.. That is where attraction marketing kicks in.  Your marketing is like a flower nectar. Only certain bees come to it that like that scent. Not everyone will like what you do and who you are and honestly who cares. Your goal is to be surrounded by best support system and loyal customers who will be excited to spread news about you. The only way they can spread it IF they feel your passion. You cannot be lukewarm in your business.

Your business is about giving VALUE that they can take and transform their business. You must focus and determine what they perceive as VALUE and not YOU.  Your customers want to see a leader in the industry that can walk the talk.   It is also about you seeing VALUE in what you do and your passion for serving people.  It is called BALANCE.

Satisfying all crowds can damage your business

Do you believe in YOU first or do you keep satisfying crowds? I personally believe when I do what I believe in, then power within me awakes and can do achieve success beyond even my own imagination and it pleasantly surprises me. I recommend to do the same..If you have to convince yourself to satisfy every crowd and be “the social butterfly” or know it all girl or guy, eventually you will loose your identity and lose consistency in what you do. Branding as you know is all about being simple and consistent. The exact recipe for success is about satisfying customers who want your product and service. The only way you can do it is by being yourself and knowing your stuff.

Find passion in your heart and follow it. This energy will be reflected in your PR and marketing campaigns. As they say you get what you expect and believe!  Just have fun. Your customers will see your excitement. They will follow you and share with their communities about you and your product.

Enjoy your day! Make sure grab my free weekly advice in my E-zine and look forward in getting to know you.

Tatyana Gann

A Social Media Release In 5 Easy Steps

By Tatyana Gann

Learn How to Craft an Effective Social Media Release in 5 Easy Steps and Attract Endless Clients and Solid Business Partnerships



Want to learn how to write a social  media release? Did you know the online business owners believe that press releases are no longer effective source of marketing. They still think it is a voodoo marketing strategy that is boring and has not brought any results. With a wave of social media marketing many biz owners only focus on Twitter or Facebook marketing and forget one very important method that has been used for generations- releases!

Some marketers still feel that press release marketing can no longer serve their purpose. According to David Meerman Scott in his new book “New Rules Of PR and Marketing”, press releases marketing is no longer about announcement or cheap sales pitches but about conversation with your buyers directly.

Old Good Days Are Gone. Spending Big Bucks On Publicity is Not Must

Just last week I was on a phone with an amazing business etiquette coach who have created top publicity for her from USA Today newspaper  to even NBC Daily show. Her presence was amazing offline but she realized after we spoke that she needed online presence. She saw the importance of the blog and started working on creating her blog and her persona online.

Press releases marketing must be on the top 10 list of marketing methods you use.  I often compare press releases with the cappuccino with extra expreso. Your marketing campaigns without press releases is like drinking decaf cappuccino and thinking it will give you buzz.

My new friend asked me why she needed press releases as a part of her marketing campaign. She really did not get first why she needed to use them to tell her story and why press releases are important. I am sure David Scott will agree with on the fact that press releases can bring the right buyers to our website and not just curious readers. It is all about the angle we use in telling the story.

With the growing role of public relations in social media more business owners are turning their heads toward new and creative marketing strategies instead of looking at them as something dull and boring. I have recently interviewed an amazing Deirdre Breakenridge about her book “Putting People Back into Public Relations” and role of social media and PR for biz owners. As Deidre Breakenridge and Brian Solis say in the this book “social media releases are bright and shiny objects.” I can say they stick like a sore thumb.

Press Releases are about creating dialogue online

Social media press releases as a marketing strategy, is  not a new kid on the block. They have been around for few years and Brian Solis became a pioneer in learning, applying social media releases as one of his PR and social media strategies. Social media releases are very effective form of marketing. It is a lively version of a dull press release that used to be a tool for many journalists, business owners who wanted to make announcements.

Lets look at this scenario to help you to understand how social media releases can be one of the best methods to generate traffic and establish authority. Lets say, you have a traditional business and have decided to put together facebook page, Twitter profile and a marketing company blog. Now what… Here is what you can truly experience by embracing the power of social media and online communication with your clients.

Online Presence is A Big Happy Family

1. Family effect

You  must understand that facebook fan page is your family. Your twitter cirle of friends is your family. How can you bring your older clients that you had in your business to facebook or twitter? What should you do? First thing you need to emphasize that you want to reconnect with your clients on Facebook or Twitter so you can share latest news, special offers, your loyalty program and coupons. You want to express thanks to many clients and build a tight inner circle. I promise you they will want to know your news. Who does not?

2. Engaging into social media

Once you create Facebook Page and Twitter Profile you can send promotions, loyalty program, discounts to your products and services. In my recent post “Who Took Face Out Of Facebook” I talked about the importance of being transparent, authentic and innovative. You can share stories of your clients with photos, videos and events your company did in the past. It is all about communication. Now the best part- your clients will want to share with their network and now your big family will have new members because you were able to establish trust and relationships with your older clients and customers. That is powerful!  The key here is TRUST.

3.  Your new hub-your company blog

As a blogger I can encourage you to take advantage of having a wordpress blog. Many fortune 500 companies are changing their platforms to blogs and a blog platform can make your social media release presence much easier. Blog post on its own can serve as press release platform if you utilize the use of social bookmarking services and widgets. Video posts are great for seo purpose as well.

4. Online Newsroom

You can create your own online newsroom as I did with  Pitchengine and PressLift . They offer monthly and annual memberships and even free trials to check their service for 30 days. Online newsrooms allow you to create your social media releases and they play a big role in establishing your brand, your company name. If your company provides services for various clients you can utilize it for your marketing purposes. You can add your related links, quotes from top professionals in your field, your recent videos related to your subject along with the main keywords you want to target. You can be in Google within hours.  I have recently made a social media press release for my friend ‘s Rhonda Cort  Mojo Cleanse program

Here is what Rhonda says about press release:

“Tatyana Gann writes press releases packed with power and authenticity. Through her clever methods and strategic placement of keywords, video, audio, blog posts, images and links, she brings your press release to life! I could stop there and it would have been well worth the investment, but there’s more… My press release was on page one of Google in just hours! Why struggle doing it yourself when you can get stellar results? Contact Smokin’ Hot PR immediately.” Rhonda Cort “The Magnetic Woman” CEO, International Speaker, Mentor and Stylist http://MagneticMojo.com

5.  Share, Share and Share

You can share your social media release via tools available in the backoffice of Pitchengine.You can create instant tweets and ready to share with others and also have an opportunity for others to create viral marketing campaign. On my radio show couple weeks ago I spoke with Deirdre Breakenridge the author and PR 2.0 expert and she told me something amazing. She said that her book “Putting Public Back into Public Relations” with Brian Solis got the most views and book sales from utilizing social media release.

I hope that you can see a bigger picture of social media release and start using them as a part of your marketing campaigns. This little shiny tool can spark your business and set the web on fire!

Tatyana Gann

PS. You can set the WEB on Fire with Social Media Releases. Grab the special social media releases package offer I have for the business owners. Plus you will receive free 30 min consultation.

To learn more about Tatyana Gann  subscribe NOW to her FREE weekly newsletter about creative and innovative marketing and PR. 2.0 strategies. Click here to subscribe to Tatyana Gann SmokinHotPR E-Zine


Did “Twitter Bug” Bite Nashville Restaurant Owner?

By Tatyana Gann

Learn how to get repeat customers in your restaurant that rave about your food, wine, desserts, pleasant ambiance and your special VIP pampering treatment


Have you thought that you will be searching your favorite restaurants on Twitter or even Facebook fanpages? Times changed big time and more business owners started to realize that they could get more customers with Twitter and Facebook. They had to change their thinking.

Just couple weeks my husband and I were dining at a very nice French food restaurant in Nashville and we loved the food, the wine selection and its modern ambiance. While we were eating, talking and enjoying views of Nashville downtown night life, the restaurant owner came up to us and being polite asked us what we thought about our choice for the evening. Being a gourmand of wine and cheeses myself, I gave him a huge compliment about his goat cheese tart and good French white wine the server served us.

The goat cheese tart is to blame.

We started a really cool conversation about….Guess what? Twitter and Facebook. He told us that he started using social media but felt lost because he did not know effective social media strategies. He mentioned he got Facebook fan page for two restaurants he owned in Nashville and he was just getting started and hoped he was going in the right direction.

I was glad to see that Nashville restaurant owners starting to see the benefits of using social media platforms as Twitter and Facebook. It does allow them to spread local news, special deals, events and much more with locals. Next question came from me and I asked him if he really got the Twitter thing. Did the twitter bug bite him?

He was laughing and said “Tatyana, I really believe it did”! He told me that he wanted to create viral PR campaign and did not want spend money on yellow pages or newspaper advertising because it was DEAD” .  I agreed with him 100%.  How many business owners do accept the fact that yellow pages must be buried under the ground and never used again? I saw the man who was in his 60s and wanted to learn why social media works and how it works. He had a big WHY- save his restaurant and bring more new clients.

Is Your Why Big Enough To Save Your Business?

I think I learned the huge lesson when it comes to building a real business, no matter if it is a restaurant business, an ecommerce business or a private dental practice. You must have passion and BIG WHY to run your business and face challenges that come your way.  No matter how old you are and what you have learned in the past and if you still believe that social media is only for younger generation you are WRONG.

I think being stuck in old ways is wrong and using old marketing methods to grow your business is DAMAGING.  As saying goes if you want to create the change, be that change.  I say “Bravo” to the business owners who come out of their own shell and want to learn social media, video marketing and everything that comes their way. They enjoy it instead of dreading it.

Dreading social media marketing is not as bad as you think it is!

What should you do when you deal with Twitter Bug? Fight it or embrace it? I would say embrace it and enjoy the ride. Remember it is your conversation that you took out of the coffee shop and brought it online. It is all about dialogue now and your goal is to engage with your customers, listen and serve.  Make people feel comfortable like you do in your house and they will love your back!

Look at it something that can help your business grow and connect with your customers and bring new clients.  Recently my mom who still lives in Russia decided to get on Skype.  She never used the internet before and believe me it was a shocker to me. She had a big WHY- to see her family on video camera that she has not seen in years.  Her biggest “why “overpowered her fears of computers, internet and even video cameras.

When you have a big WHY nothing stops you and you just enjoy the ride and honestly pat yourself on the back for embracing the new challenge. Twitter is a just a tool like a hammer in your garage.  You may miss hitting the nail in the wall but eventually you will do it right.  Be patient and learn from the people who have it done all.

Have a wonderful day!

Tatyana Gann