Learn how to get repeat customers in your restaurant that rave about your food, wine, desserts, pleasant ambiance and your special VIP pampering treatment
Have you thought that you will be searching your favorite restaurants on Twitter or even Facebook fanpages? Times changed big time and more business owners started to realize that they could get more customers with Twitter and Facebook. They had to change their thinking.
Just couple weeks my husband and I were dining at a very nice French food restaurant in Nashville and we loved the food, the wine selection and its modern ambiance. While we were eating, talking and enjoying views of Nashville downtown night life, the restaurant owner came up to us and being polite asked us what we thought about our choice for the evening. Being a gourmand of wine and cheeses myself, I gave him a huge compliment about his goat cheese tart and good French white wine the server served us.
The goat cheese tart is to blame.
We started a really cool conversation about….Guess what? Twitter and Facebook. He told us that he started using social media but felt lost because he did not know effective social media strategies. He mentioned he got Facebook fan page for two restaurants he owned in Nashville and he was just getting started and hoped he was going in the right direction.
I was glad to see that Nashville restaurant owners starting to see the benefits of using social media platforms as Twitter and Facebook. It does allow them to spread local news, special deals, events and much more with locals. Next question came from me and I asked him if he really got the Twitter thing. Did the twitter bug bite him?
He was laughing and said “Tatyana, I really believe it did”! He told me that he wanted to create viral PR campaign and did not want spend money on yellow pages or newspaper advertising because it was DEAD” . I agreed with him 100%. How many business owners do accept the fact that yellow pages must be buried under the ground and never used again? I saw the man who was in his 60s and wanted to learn why social media works and how it works. He had a big WHY- save his restaurant and bring more new clients.
Is Your Why Big Enough To Save Your Business?
I think I learned the huge lesson when it comes to building a real business, no matter if it is a restaurant business, an ecommerce business or a private dental practice. You must have passion and BIG WHY to run your business and face challenges that come your way. No matter how old you are and what you have learned in the past and if you still believe that social media is only for younger generation you are WRONG.
I think being stuck in old ways is wrong and using old marketing methods to grow your business is DAMAGING. As saying goes if you want to create the change, be that change. I say “Bravo” to the business owners who come out of their own shell and want to learn social media, video marketing and everything that comes their way. They enjoy it instead of dreading it.
Dreading social media marketing is not as bad as you think it is!
What should you do when you deal with Twitter Bug? Fight it or embrace it? I would say embrace it and enjoy the ride. Remember it is your conversation that you took out of the coffee shop and brought it online. It is all about dialogue now and your goal is to engage with your customers, listen and serve. Make people feel comfortable like you do in your house and they will love your back!
Look at it something that can help your business grow and connect with your customers and bring new clients. Recently my mom who still lives in Russia decided to get on Skype. She never used the internet before and believe me it was a shocker to me. She had a big WHY- to see her family on video camera that she has not seen in years. Her biggest “why “overpowered her fears of computers, internet and even video cameras.
When you have a big WHY nothing stops you and you just enjoy the ride and honestly pat yourself on the back for embracing the new challenge. Twitter is a just a tool like a hammer in your garage. You may miss hitting the nail in the wall but eventually you will do it right. Be patient and learn from the people who have it done all.
Have a wonderful day!
Tatyana Gann
