Month: November 2011

Book PR 101: Simple Publicity and Book Promotion Strategies…(true story…)

By Tatyana Gann
I wanted to share an exciting  story about  our client Jessica.   Jessica and I have been working together for over a year. She has written a book “Tweet This! Twitter For Business”.  In her book
Tweet This! Twitter for Business” by Jessica Miller Merrell reveals the truth about using Twitter in under 30 minutes a day. The concept for this book came to Jessica Miller – Merrell while being on maternity leave.  Her goal was to create a unique and easy – to – read resource for small and mid size businesses. She is an awesome mompreneur and I would love for you to meet her on Twitter at @blogging4jobs. She is currently writing for Fortune Leadership and I am very honored to be a part of her amazing journey!

I was very very pleased with the fact that our team has worked on many cool topics with Jessica: from social media discrimination to women in business and of course doing some PR for her book.  Just few days ago, I had a voice telling me inside to send her book review to few book critics and book editors that I have on my list.  Well…. To make our story short I sent a press release to few editors today and within an hour I got few responses. Two editors and columnists from the major publications wanted to do a book review and talk about her book! Yay!
Fun Right?  I know many authors spent thousands of dollars on book PR and might have sold few books or did not create a solid PR plan what they can do with a book.. In my opinion the book is a great ice breaker to get speaking engagements, interviews and more authority. You must get your book in the book stores and it takes time!
Here are simple rules for Book PR 101: Publicity and Promotion Strategies

1. Research book review editors who write on the topics you write.
2. Research columnists in your niche who are open to write reviews.
3, Make sure they have a good reputation and considered thought leaders
4. Ask them for their pitch/story guidelines and watch what their readers comments the most.
5. Send a press release to them about the book. Make sure it is 400 to 500 words .
6. Connect with them on Twitter.com or LinkedIn.com
7. Once they respond please do follow up and schedule the time to talk to them on the phone
8. Always THANK them!
Are YOU  ready to schedule FREE strategy session ?
Here is the example a press release we have written for Jessica book..Read it few times and you will  get a good idea what works for book PR today.

Title:

Book “Tweet This! Twitter For Business” Reveals The Truth About Using Twitter in Under 30 Min A Day!

“Tweet This! Twitter for Business” by Jessica Miller Merrell reveals the truth about using Twitter in under 30 minutes a day. The concept for this book came to Jessica Miller – Merrell while being on maternity leave.  Her goal was to create a unique and easy – to – read resource for small and mid size businesses.

Today, you do not need to look very far to find information on the most simple twitter strategies.  The vital question Jessica Miller – Merrell has for you: “Can a business owner spend only 30 minutes a day to tweet about their business?”

As a leading voice in the HR social media community with over 10 years of experience in human resources and recruiting, Jessica Miller Merrell believes that business owners, recruiters, consultants and speakers can build and develop amazing relationships by using Twitter and providing organic – fresh content to the public via blogging. The real story here is that to see the results in a social media campaign, a business owner must allow at least 6 months.  Jessica Miller – Merrell does not want to disappoint her readers with the wildest expectations of growing a fast twitter following and experiencing business growth in less than 2 weeks.

In her book, “Tweet This! Twitter for Business“, Miller – Merrell points out a very important fact, “Like any public relations campaign you must have a plan with a goal in mind and you must have a reasonable timeline to achieve the goals”.

As a special request, Jessica Miller – Merrell asks business consultants, small business owners and company owners to consider very important areas before diving into the social media world, especially using Twitter for business.

“Tweet This! Twitter for Business” covers many important aspects of the fastest growing social media networking platform:

·         It gives the most basic guidelines to follow

·         It provides over 40 case studies of individuals and companies

·         It includes marketing plans

·         Twitter legal guidelines

·         How to build trust among followers

·        Twitter tools to increase traffic and the follower count

·         How to manage your brand and much more

In summary, “Tweet This! Twitter for Business” provides simple solutions to building a brand and establishing a twitter brand plan for any size company.

For business tips and advice, go to the Jessica Miller – Merrell website and claim a FREE report http://blogging4jobs.com/.

Savvy entrepreneurs, consultants and small business owners can take advantage of a generous offer from the “Tweet This! Twitter for Business” website and purchase Miller – Merrell’s book at http://tweetingmybusiness.com/

For the Media: Jessica Miller – Merrell is available for expert quotes, speaking and consulting.

Contact Jessica via email at jessica@xceptionalhr.com or by phone at 

Publicist: Tatyana Gann                  615.354-7625

About Jessica Miller- Merrell:

Jessica is a leading voice in the HR social media community and has over 10 years of experience in human resources and recruiting. She hosts the first and only Internet web-show for job seekers on Mingle Media TV called Job Search Secrets. Her book was released in February 2010. Jessica has been quoted in publications as an expert in her field, including Glamour Magazine, Entrepreneur Magazine, and SHRM’s HR Magazine.

See you on Twitter @smokinhotpr
With love and success,
Tatyana Gann
Founder PR Coach/Consultant
Get Powerful  Publicity TipsWeekly
http://www.SmokinHotPR.com

PR Cyber Monday Special: Buy One-Get-One-SEO Press Release

By Tatyana Gann


No Press No PR Success...You heard that phrase many times but…you feel you are speaking a foreign language when it comes to setting up a PR campaign…PR campaigns have many elements and one of them is your press release. Without a press release about you, your products and your events your media kit looses its value.

‘Does your  mind goes blank when you even hear the words “media news or  press release”? Do you feel stuck when it comes to writing a press release? You feel overwhelmed. You want to know how to write a press release and you do not have enough time to write them. You have many topics and stories to share.

Our SmokinHotPR Boutique Team knows how writing press releases for your business can create extra buzz to your publicity. Our team knows how to write press releases that bring results, online traffic, builds your company name and helps you to even find hottest topics that top bloggers, media people discuss on related subjects. We help you to create new stories. Win-Win situation for everyone!

Do you think you and your business could truly benefit from giving you extra online exposure and credibility?

Our press release writing team can truly help you to transform your business and help you with your business.

It is TIME to open doors to my brand new Small Business Edition services.  Our SmokinHotPR Boutique  team welcomes you!

Press Releases are More Effective than PPC Ads. Period. They are effective, low cost marketing and publicity method. Are you ready to have a professional PR campaign for your business, product or service?

Isn’t It Time to  Have  Press Releases Writing Team Working For You?  Are You Ready To Generate Free Targeted Traffic Instantly, Tap Into The New Markets and Build Credibility?

I am hosting a Cyber Monday Special.

You will receive two press releases written for you on one topic of your choice, for the price of one $297 ..

Plus I will give you FREE 20 min PR consultation (valued at 97 dollars.)

You can use the PR credit till December 30, 2011

You have the entire month of December to submit the topic..

Limit one purchase for customer..

The purchase must be made by midnight CST today November 28, 2011

Purchase today and look forward to serving your business.


Purchase today and send me the receipt to media@smokinhotpr.com

Sincerely

Tatyana Gann

Founder SmokinHotPR Publicity Services

office 615.354.7625

PR and Branding Resources To Establish Celebrity Like Publicity FAST!

By Tatyana Gann

From the desk of Tatyana Gann

Nashville TN

When it comes to sharing the content we own and also finding the creative ways to share the message with media, our customers and fans can be quite confusing, especially when we are bombarded with new resources and tools almost daily. Our mailbox is filled with all kinds of offers..

My advice: Setting up a solid public relations campaign is very important in your brand building. It is a glue that keeps all together.  It is proven it is better than advertising.  People want to hear stories, they want to feel valued and when we take time to share the story with our customers, we show them that they matter…PR is a great tool to build an online reputation and a positive image.

But.. you need the resources and tools to get started…

As a writer, a blogger, a publicist I see the business owners need to consider 4 things:

1. They need to have a great rich and original content on their blog.

2. They need to syndicate and share with the world. They must find a powerful network where they can post their article or video blog. It must be an authority platform.

3. They must turn the content they own into an ebook that can be used as a give away or even a low cost report.

4. They need to get paid to share their content.

I put together the list of the authority sites and PR resources that can give your celebrity like publicity.

Lets start, shall we?

1.  The Empower Network.

It is a viral blogging platform that allows you to blog daily , share with others and increase your cashflow. Simple and fun! When I saw that their Alexa Traffic Rank started dropping fast, I knew it was the winner when it comes to choosing the best blogging viral  platform.

Today their Alexa Traffic Rank  is 3,429  and in US it is 315

I recommend it to all small business owners, entrepreneurs and PR professionals like myself who want to get FAST publicity.

2. My new favorite publishing platform is LoyaltePays.com

The publishing business industry is changing and I want to introduce a very simple and innovative solution – LoyaltePays.com, a publishing platform with a unique Business Model that helps information product owners, like you, to save your advertising dollars, repackage and repurpose content you own, publish for massive exposure and rewards.

This interactive business model –get paid to share- is a creative way to help new entrepreneurs start their own businesses while creating massive exposure for the information product owner.  Small business owners, social media trainers, SEO consultants, coaches, book authors, etc., can really put the LoyaltePays business model to full use. This business model is perfect for information product owners who have eBooks, Videos, Webinars, PDF reports, etc., that are worth sharing with the world. Loyaltepays is the perfect outlet to share this knowledge, get compensated, build reputation, establish preeminence and increase cash-flow in a big way. I recommend it because I believe in the work that the founder Heide Holtz does with LoyaltePays.com

In my recent interview  Heide Holtz added ,  “We welcome everyone that shares our vision, and understands that making available info products to others with re-branding rights will result in massive web traffic back to their business and at the same time it becomes a resource and a marketing tool for new entrepreneurs to start their own business. When your business becomes part of this inspiration, you are truly embracing the spirit of Loyaltepays. And it is this transformation that allows information product publishers to not only promote their own business -at absolutely no cost to them-, but they’d be helping others to start their own business at the same time. And that certainly feels great. And that is exactly what we are looking for, mentors that understand that sharing is rewarding and in more than just one way.”

3. PitchEngine

Your customers and fans want to hear a story and share it with your targeted audience in social networks then create an account with PitchEngine.com. They have various plans for marketing professionals, PR pros and small business owners who are just getting started! If you know how to write a perfect PR pitch Pitchengine is a great platform to start.

Watch the video about new PitchEngine features and how you can instantly create an online presence, start a brand building and establishing awareness about your product and your name.

Well… do you have a library of the blog content you want to recycle, re-purpose and monetize on?

I know the resources that I have given to you will establish your online presence. Building your name online is a must..It is not an overnight success. One press story will not create success. It needs time, patience, a lot of writing, letting the media and your buyers see it.  Usually first month or even first 90 days can be slow, but do not get discouraged. It can be a slow but steady climb …Few months down the road you will see the big difference and be more known, respected and increase your business profits.

Sincerely

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even private VIP coaching. Today her love for writing, connecting with people, serving people to reach new levels in their business, teaching and marketing turned her college teaching career into the street smart PR gal. Her passion today is to bring finesse, clarity, fun and joy into people lives. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you to gain more raving fans for your business and create smokinhot publicity. She has got the simple formula for creating a publicity plan that brings results. She believes it’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Her publicity secret strategies can help you to tap into the markets you never thought possible and how to establish your online credibility very fast. Tatyana is a mom of two beautiful boys, a wife, a chocolate and red wine lover. She resides in Nashville TN with her amazing family. Her life is about laughter, good food, best loyal friends. Get her FREE newsletter at http://www.SmokinHotPR.com

My Special Interview With Mari Smith: The New Relationship Marketing Strategies To Grow Your Business!

By Tatyana Gann


“Discover the Proven New Relationship Marketing Strategies To Build A Large, Profitable Network Using the Social Web!”

I will start with a great quote..”People have always done business with people they know and trust. That is the essence of relationship marketing. Relationships are the new currency!” Mari Smith

Let me ask you a question.

When was the last time you were very excited about social media education? I am sure you feel overwhelmed and exhausted. You might be discouraged and do not know where to look for the right stuff.  You are seeking clarity and simplicity . You want to  understand what it takes to be the master in this big social media world!

That is why I invite you tomorrow to a free social media and  mini  PR training . I want to give you an access to learn from the brightest mind in social media, Mari Smith!

We would be pleased if you join us for a special interview on November 22, 2011 at 2. 15 pm PST with a leading social media trainer, Mari Smith about her recently released book, “The New Relationship Marketing: How To Build A Large, Profitable Network Using the Social Web”

I want to share my little story about Mari ‘s book. I have been following Mari Smith for almost two years, and I have always been impressed with her knowledge of social media and how to build business the right way using social web.  Her brand new release is a complete social media guide in my opinion. It gives business owners the exact blueprint to establishing loyal network and increasing  business revenues.

First time, I saw her book “The New Relationship Marketing ” at Barnes and Noble back in the middle of October and emailed Mari wondering if she knew her book  had been released!  She was very excited to find out that her book was at the stores two weeks earlier than it was originally planned! I was glad to get my first copy and write my review on Amazon !  She called me PR spy. Huh! I knew I was PR detective..

I genuinely recommend to buy this book. I have read many social media guides that sounded great but were very shallow. They did not have the rich content that Mari’s book has to offer!

The New Relationship Marketing, Mari Smith’s latest book release provides an insider’s look at her 9 Step program nine step program for building a large network, establishing profitable relationships, and growing your business.

During the call we will try to cover some of her 9 steps and feel free to post some of your questions in the comments below:

1. Create the right culture and team
2. Review your relationships and contact circles
3. How to improve your online presence
4. How to become a powerful center of influence
5. Steps to become an authority through quality content
6. How to turn fans into loyal customers for life
7. Offline strategies to improve online marketing
8. How to protect yourself from web bullies and spammers
9. How to advance your relationship marketing results

One of the main questions that will be discussed is “What does it take to be master at The New Relationship Marketing?”

Mari is very kind to give us 30 min of her time and share her proven strategies.

We encourage all to read her book and we look forward to hear your feedback.

Details:

November 22, 2011

http://www.BlogTalkRadio.com/smokinhotpr

2.15 PST 5 pm EST
Bonus: Plus I will share some great tips about how to protect your brand and your name and handle the negative publicity

Sincerely
Tatyana Gann
Founder SmokinHotPR.com
PR consulting and coaching for biz owners


How to Turn Perfect Ideas Into The Plan That Works- Your Daily To Do List

By Tatyana Gann

Good Tuesday! Today I wanted to share an article by my good friend and an awesome social media trainer  Angela Giles. Angela is great at implementing tasks and turning ideas into a plan…She is all about making things happen.

So I present today a very cool article with great tips called “Your Daily To Do List..”  Your daily to do list does not have to be boring. But realize certain things have to be done! Angela Giles show you how to do it in few simple steps.

Let me tell you the story of a girl that I will call Peggy.   She is the Queen of Ideas.   She monopolizes all the conversations she has with her clients, prospects, business partners, and friends.     Nearly, everything she discusses is an original idea that sounds like the PERFECT plan to move forward with.

The problem is that almost none of the plans come to fruition.  Why?   Simply, because what she makes up for in ideas, she lacks in planning.    It continually affects her bottom line which is her income.

What does this mean to you?

You must establish a plan and work your plan.

I have learned a lot in my lifetime as a college graduate, a mother and an online professional.   In my twenties, I learned that in order to graduate from college and find a good J.O.B., I had to study hard and get good grades.   This was not an instantaneous thing but required daily effort of studying and working through any questions I had with my College Professors.   The end result was I graduated with a high G.P.A. and a bachelor’s degree from a prestigious college.

In my venture of motherhood, I have learned that you have to remind and teach your children several times a day in order for them to learn the basic concepts of LIFE.    Some days, you feel a sense of joy and other days you want to throw your hands up in despair and give up.    And I have been known to feel all of these emotions throughout an entire day!

In the last 8 years of being an online professional, I have learned the hardest lesson of all time!   That is the lesson of planning and consistency.     When I establish a plan and work my plan, the results are amazing.   When I slack off my business suffers.  It is simply the Truth.  You must have a plan and work your plan consistently.

You must have a plan and a daily list of activities.

So what should your plan encompass?  Your daily plan must consist of 80% to 90 % of marketing activities.   This is crucial.   So many entrepreneurs and even brick and mortar small businesses spend their time in the planning stages and do not implement their marketing strategies like they should.

It is as if they have a map, but they do not follow it from point A to point Z to get to the end result.    In order to achieve maximum results you must spend the majority of your time doing marketing activities.  Otherwise, your bottom line will be impacted or barely exist for that matter.

There are several marketing strategies that an entrepreneur can undertake.   The smart thing is to start with 5 activities out of the list below and master them by using them on a daily basis. Then you can add others to your marketing arsenal as time goes on.

Choose 5 Essential Daily Marketing Activities

  • ·         Facebook and Facebook PPC
  • ·         Twitter
  • ·         Linkedin
  • ·         Google PPC
  • ·         Linked In
  • ·         Organic Traffic from Google and Yahoo
  • ·         Guest Speaking
  • ·         Blog Guest Author Posts
  • ·         Blog Posts
  • ·         Newspaper Ads
  • ·         Magazine Ads
  • ·         Webinars
  • ·         Seminars – Offline and Online
  • ·         YouTube Videos
  • ·         eBooks
  • ·         Radio Interviews and Ads
  • ·         MP3 Downloads
  • ·         Joint Ventures
  • ·         Direct Mailings (Post Cards)
  • ·         Newsletters (Email campaigns)

It takes courage and time to grow a business.  You can start the revolution within yourself.   Most people won’t do what it takes to make a difference and take the plunge.  They will always stay the same.    That is not YOU!   You are a SUPER STAR.   Be true to yourself and go make the difference.   Get to work my friend!

Simple Secrets = BIG Results.

Blessings,

Angela Giles

The original blog post is on Angela Giles Blog and you can leave comments, tweet or share on Facebook today~!

I hope you enjoyed the article and we look forward to sharing more great content with you!

Have a great week

Tatyana Gann

5 Trusted Methods To Achieve Best Reputation Online and Manage Your Brand!

By Tatyana Gann

Want more web visibility, best reputation online and star like publicity?

Just few months ago I wrote about a marketing lesson I learned from a super star. I was very fortunate to meet James Cameron, the director of Avatar and Titanic, at the local fund raising event featuring local Nashville designers.  It was a cool experience to meet a star, but honestly to me he was a regular guy who became a star because of his passion, talents and determination. He discovered what his purpose was in life and took action! He has an amazing online and offline publicity and even some folks did their best to point out his negative qualities.  His web reputation is not the best because everyone today who has I-Phone or Droid can become an instant reporter.  But when you are  a star, things happen…It comes with territory right?

What about you? How do you build your star like publicity?

Have you felt you were stuck in the old marketing ways, using traditional newspapers, magazines, radio spots? I do not mean they do not work today. They do.  However,  there are many proven, classic methods that you can use that are cost effective, long term and stable.  It is very important to set a publicity goal.

If you are writing your newsletter, blog post or press stories for the upcoming week, make sure keep in mind two things. Your publicity goals and your message.  Yes , I am talking about your  publicity goals. WHY? Your publicity will help your company do this: It can tell your customers how to buy and use your product and service. It can persuade them to buy it. It can also communicate myths that someone created about your business. Remember it is all about reputation and being an authority. Let media and thought leaders talk about you and say how amazing you are !!! Your message must be very clear and narrow. Your message cannot solve all the problems  for all mankind because if you do think so then your story w ill mean nothing to anyone.

Now you can may ask me, “What are the most effective  online publicity methods ?”

Publicity Method # 1: Press Releases–

Press releases are not old fashioned method. They are back in fashion and now you can write various types of press releases: from SEO, Video PRs to Social Media Releases utilizing all the social networks, SEO tools and video channels. You can FINALLY become your own PR and build credibility for your product/business/company brand.  Did you know press releases are more effective than PPC ads? Imagine how much people spend a day on PPC ads and think about how good search engine optimized press release can do for you short term and long term.

According to research US companies spent almost 10 million on PR while spending 220 billion on advertising.  Personally, I see  how

Before you write a press release you must follow this simple and basic formula:

Make a list of 5 Ws and H:

  • Who, Where, What, When, Why and How.
  • Who is doing what for a company, a person?
  • When, where and why they do it?
  • How is the product/event being done?
  • What are results your customers can expect?

Your Press releases must answer these important questions:

  • You must be specific and show why your info product/service is exciting for your buyers and what it will for them.
  • You must show how your new product/service can bring CHANGE to your customers life comparing to other products available online.
  • What are specifics of your product/service?Do you have case studies to back up the product offers? Show them

Guidelines to writing an effective press release

  • Determine the angle of the story: writing about event, product launch, expert revealing the truth. You can truly come up with over 50 reasons to write such as awards, workshops and case studies of your customers.
  • Determine your buyers: what do they do on a daily and weekly basis and their lifestyle. Write what you know about them. It is your profile exercise. It will help you.
  • Your goal is to focus on your headline and press release description: that is what Google wants to see and what your customers will see. Create controversy and compelling to turn heads in YOUR direction. Only 72 characters.
  • The Purpose of Online Press Release: It is about seeking and informing buyers where to get what they need to get fast and efficient.  It is about  creating a story that compels them to come to you for more. It is about being an authority and stand above. You show you have high standards.
  • Your press release must be objective: write a press release in 3rd person. Writing about yourself will do more harm to you than you think. Keep your excitement under control.. You can express it in your quotes. That is why hiring a publicist to write about you is a good thing.  My clients tell me they would not write about themselves because it would feel like bragging.
  • Write Quotes/your opinions: It is something you think about, said and mentioned to others. Use quotes as John Smith said, “your quote/opinion”
  • Media coverage: If you want to get media coverage explain why your product is unique to public and include few examples.
  • For Buyers: Give away  a FREE report, FREE e-book. Plus BONUS for the customers who act FAST.
  • 500 Words: Keep under 500 words but no less than 400 words. Your customers and media do not have time to read but they have to see if it is what THEY want. They will say YES or NO.
  • Interest score: If you were a journalist, a customer, would you read it and share with others? Make sure it has hot topic, debate, controversy. Good news is not boring stories that everyone talks about but what people are AFRAID to talk about.
  • Where to Submit Press Release? Submit to Paid Press Release Submission Services and Free submission services as well.  My favorite one is PRWeb.com, 24-7PressRelease.com
  • Plus new method is Social Media News Releases

2 . Your Business Blog

  • Blogs are HOT. They do wonders for online publicity. Businesses use them to communicate, engage, share stories. They are more flexible than press releases. Blogs are personal.
  • Allows to build relationships with customers and other bloggers via consistent blogs posts .
  • No need to be a professional writer: Education, information and sharing news via blog in more informal way.
  • Great way to get recommended by other bloggers and social media pros to get fat piece of viral free traffic.
  • You can add many videos and images which are awesome for SEO purpose and brand awareness
  • My advice is to host your own blog. Use hostmonster.com, godaddy.com and other hosting services to get your WordPress blog set up. Once you set up the blog, now you can add content, articles, insert videos you made and even add press releases as a blog post.
  • Blogs are great to get ranked fast: with proper targeted keywords, links to authority sites with your fresh content published on  hubpages, ezinearticles and video channels you can get your content shared fast!
  • You must determine your niche and focus on only ONE area of interest. Don’t try to mix passion for cooking and your recipes with your home business or your passion for sports. You can create several blogs if you wish.  Write about what people want to buy over and over.
  • Focus on 2 keywords per each blog post to be safe. Make it natural. Search them using the tools. The less competiton and more searches better it is for your customers to find your post.

Resources:

www.marketingsamurai.com

www.wordtracker.com

www.seobook.com

  • Use images in your blog post to keep attention going. Google has advanced search tool Google Images. See advanced search and make sure that you use images for commercial reuse. Images are great for SEO. Make sure give them title that has keywords you want to target. Simple right? Use Flickr.com account for it.
  • Use videos in your blog post: some people call it v-logs. Transcribe your videos into content/article and it will allow customers to read and view it. Copy and paste html embedded code you get from your video channel . Video Blogs are great to push any negative reviews down as well.
  • Use syndicated content sharing communities:

Recommended:

http://www.NewsTex.com

http://www.Outbrain.com

http://www.Blogged.com

3. Distribution of your content:

After you have a website or a blog, created a press release you must announce to the world that you do exist:

I recommend few PR services to submit your sites and your stories.

According the creator of URLWire, “The mission of URLwire is to help create awareness of your content, and while doing so attract high quality links from trustworthy sources.”

You can distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.

  • Radio or TV press releases:

Want to submit your story to radio and TV stations

http://www.napsnet.com/

4. Media Kit:

With your press releases, your business blog or personal website, your online biography, your clients testimonials, your recent media appearance , even in small online publications you must put together a media kit.  It shows all your achievements, your stories, your customer studies and recent events you attended or spoke at. It shows your clients and  your business associates you are serious. It is easy for media to get an idea about what you do,  your personality and your skills.  It builds awareness about your name, your brand. Very important in brand management and achieving best online reputation!

We will talk about media kit in the next training blog post.

That is your first assignment this week.

5. Social Media Monitoring Tools

You must have the right tools to see what customers talk about you and get accurate results. They are important for reputation building and managing.

a. TrackUr with Andy Beal ( from 18 bucks a month to 377 bucks a month you can be aware of who talks about you and what they talk about.

b. Vocus (they have paid social media tools to discover media mentions and what they say about you or your niche)

c. CisionPoint ( they also have social media monitoring tools to monitor all online mentions)

I hope these guidelines were simple. All you have to take is action! I also recommend to hire a reputation manager or a publicist with knowledge and understanding of social media and SEO to manage and monitor your brand reputation.

Have a great week,

Tatyana Gann

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/