Month: July 2010

Pitchengine, your new engine of your PR 2.0 vehicle!

By Tatyana Gann

“Discover PR 2.0 Traffic Formula To Bring Leads, Cultivate Relationships, Increase Profits and Build Your Brand”


“Ready to have a powerful engine that  will create a buzz with your Public Relations campaign?”

Pitchengine, a PR 2.0 platform for public relations and social media professionals, has released a new publishing platform that can change the way small business owners, professional marketers look at new version of public relations traffic tactics, known as PR 2.0 campaigns. New Pitchengine publishing platform is offering social media optimization and search engine optimization in one place, the pitchengine platform.

I was excited to open my Pitchengine online PR newsroom, for very first time! I knew I was on the right track and it will be a revolution for PR 2.0 world! I have always been known as a person who does everything opposite of what every marketer is doing. I have always tried to be a pioneer of new marketing tactics and pitchengine platform was a perfect opportunity for me to show small business owners, professional marketers what it can do for their business. I wanted to show that you did not have to be a “big dawg” to use Pitchengine.

Here is what I discovered on my marketing journey watching what the founder of Pitchengine Jason Kintzler put together for major brands! It was truly breathtaking! I saw the growth of the PR 2.0 community reaching over 27,000 brands! In may 2009 it reached 350,000 visitors per month! Just imagine the online exposure each brand has received! Wow!

Here are some things to consider about Pitchengine:

1. Pitchengine is your tool to create virtual PR agency
Imagine owning your PR agency serving your company and also your clients if you are in service based business, a coaching business or even in network marketing industry! If you are a public relations professional you can own a public relations agency anywhere, assisting clients from all over the world. Personally, I can have my public relations agency here in Nashville TN but I can build my business from Starbucks in California or Paris…It allows flexibility!

2. Engage, Converse, Profit!

Did I say “Sell it”! Nope.. Pitchengine allows your to engage conversations with your customers, develop relationship through stories, videos, images. You can be sure you can increase your company profits because of credibility and authenticity you show to your customers. It can enable you to make your stories engaging, fun, exciting using images, videos and related links!  Add your youtube videos, pictures of your products,event. Builds brand awareness!

3. It is perfect SEO platform
With a new publishing platform from Zog Media , the leader in search engine optimization can double and triple the results of PR campaigns. Now you have social media optimization and search engine optimization blended perfectly.

4. SEO  Press Release Power
It still has the power of SEO press release to share stories about events, your expertise and your product. If you are a business owner. Only now they are called Social Media News Releases because of all features and extra benefits it does for your business, your marketing campaign.

5. Google love and Google Hug
You became linkable and likeable. You build links and people love your stories. They share. Perfect viral campaigns

Pitchengine is creating a revolution in PR world.It attracts small business owners, PR boutiques, PR agencies, large corporations and small size companies.  It connects customers and companies. It is an engine that fuels your PR and marketing campaigns. In my recent social media news release I have written for the biz owner Melanie Milletics, her story in Success from Home Magazine I used all Pitchengine platform and it brought great amount of traffic in less than 2 days! It was really amazing! Then when I heard news about new SEO platform with Pitchengine, I knew I found goldmine for my clients.

In my PR 2.0 Traffic Secrets-One On One Coaching, my students learn the Search engine optimization and social media optimization trics and tips and receive the PR guide for small business owners. Public relations is not about press releases or videos only. PR 2.0 is the missing ingredient in the success recipe for your business.

One thing to consider is that Pitchengine and its platform is only the hub for you to share stories, your product info and get your customers to trust you! You must have a goal for your organization, create a plan, have 90 days publicity campaign plan and go forward. Pitchengine is your long term marketing tool and it will give you consistent flow of leads, buyers and cultivate long term relationships.

Enjoy the day!

Tatyana Gann
Founder SmokinHotPR Public Relations Agency
PR 2.0 consultant and coach
http://www.SmokinHotPR.com

Back to school around the corner..Why One On One Coaching Works..

By Tatyana Gann

“It’s Time for School. Time for Learning New Things. Time to Gather the Best Harvest, the Best Fruits Of Your Business Ever!”

Ready to get kids back to school? I went shopping the other day with my kids, and I saw many stores were selling boring colors uniforms and school supplies! I am very thankful I am a homeschooling parent and my kids  have an opportunity to have an access to the exciting Mommy’s school as they call it gently!

My kids know that at home they get much better education. It is private. It is one on one! It is not boring, a cookie cutter education.  It is VIP tutoring as I call it.  They get their work done faster! They love the special touch and learning new things that they would not get in a school environment! I am not against a public education, but I believe that there are kids who require more attention and they have needs schools sometimes cannot give. Parents choose to work at home and they control what their children learn!

One On One Coaching Opens Your New Creative Flow

Growing up in Russia my parents spent fortune on private tutors. My mom hired the best math and ESL Teacher to work with me, even though she was an English teacher. She felt that having someone outside of family circle would do more good for me. She believed in investing in the education and in my life!

My question to you is this…

When do you plan to invest in your life? When do you think it is going to be the right moment for you to take your business seriously?  Working with my clients I saw one thing… They become more creative and in tune with their purpose.  Private coaching opens their creative flow.

Just as my kids who love to learn from home and have a private customized education, they learn to do things differently and learn to be independent! They can be cowboys one day and superheros the next day! They write their little books at the age of 8 and take art lessons at the age of 5! You can also learn how to open your creative flow and get inspired!

It allows them to be in charge of their business and take it seriously! (Who can mess with these cute cowboys!) Are you a strong believer in a private customized education?

Let me ask you, “Do you want to propel your business to a new level?”

My 8 weeks Summer Profits Coaching Program price will NOT last forever- till July 20, 2010 midnight. I am VERY serious about you and what about YOU?

Ready to join?

Click here to see details about the program, and I look forward to giving you the best “Online Publicity Formula” in the next few weeks!

Tatyana Gann

Founder, SmokinHotPR.com

http://www.SmokinHotPR.com

contact me at smokinhotpr@gmail.com

How to Set Up WordPress For Your Public Relations Campaign

By Tatyana Gann

“Discover simple steps to setting up a WordPress blog today and how to use this simple platform to create smokin’hot PR campaign!”


Ready to bring your best content into the world and let people know your thoughts, but have no idea how to download, install and set up WordPress?

Want to use your WordPress Blog as your main hub to promote your book, product, coaching and engage into conversations with your potential clients? How can you set a blog for your “PUBLIC RELATIONS”  Campaign?

Today in my training lesson I want to show you how you can easily set it up and it is more simple than some trainer try to make it look like…

As you know WordPress is the hottest marketing platform for online marketers and not just a place where they keep their diary of thoughts.

Here are the essential steps to setting up a WordPress blog:

1. Get a hosting account..

I use Hostmonster and I also recommend HostGator. It does not matter which one but the one that fits your needs and budget. I pay 10 bucks a month and I love Hostmonster.

2. WordPress Installing

Log in into control panel. You will see WP symbol and click – set up WP blog.

3. Domain

Choose a domain where you want to host your blog.

If it is primary domain then just add blog after dot.com.  If you want to use a brand new domain and keep the primary domain for your business or main site, then you need to add it as Addon domain.. (for questions best call technical support and they can show you exactly as well)

4. Log in

After you download your WordPress, you will be able to log in with your default password and username. Make sure change the password, so you can easy remember.

5. Theme

Go to Appearance and choose Theme..

There are many free themes but I personally use Newspaper theme and also working on setting up Thesis theme for my other business blog. If you want to use specific themes for different purposes check around and choose what best suits your needs.

I like Thesis theme and I am currently working on a new blog with Thesis theme. It takes time but it is perfect for an online marketer

I also recommend Templatic themes if you are in the consulting business and they have variety of other themes as well.

6. Settings

Go to Settings

In section General add description of what you do,  your information about you and your blog. In permalinks use customized version /%postname%/

In reading make sure to set the page you want people to see. Since you are brand new, leave the way it is for now.

7. Blog pages

Make sure you  have About You Page. Add video and bio.. Transcribe your video and create a real story! People love real people. Make it professional but with a personal touch!

Then, you can add pages that share information about services, coaching, your products or just cool information for your readers.

8. Widgets

Add widgets in Appearance section of your blog

You can add text widgets, links, categories, rss feeds, search bar and drag the error to the side of the blog where you want your readers to see it. It will help you to set a newsletter up with TEXT widget and copy Aweber code to create an opt-in form.

9. Pluggins

Make sure add these top WordPress pluggins to simplify the WordPress Perfomance

  • Akismet to prevent spam
  • All in one SEO pack for SEO
  • Facebook Like Button
  • Social Bookmarks
  • Retweet me button

That will be enough for you for now and we will continue in the next WordPress blog lesson. The next lesson will be on creating your first blog post and then on how to optimize your blog.

Have a great day!

Tatyana Gann

Founder SmokinHotPR.com

7 ways to create a WOW Factor in your online business

By Tatyana Gann

“Ready to create a WOW factor in your business and revive your desire to learn and get back the passion for your business”?

Let me ask you question “Do you develop the genuine love for reading in your children? Do you remember the days when books were not available to everyone but only to few selected ones? Books were the most important gift that you could ever receive?  You ask me ” Tatyana, what does it have to do with WOW factor you are about to tell me” !

Well, when I was a child my parents did their best to bring the best education in our family. Books were more important than anything else. Good books were not sold in stores. They were delivered to my parent house. The books were considered the “education delicacy”. My parents paid big money for these books.

They were in deficit for everyone else, but not in my house. My parents had a mission- to revive the passion for reading to give me  better education when I grew up. It was their WOW factor! They were passionate to give me a better life!

They did…

I am telling you this story to share the most important principles of success that worked for me, personally, as a working mom, and pulled me through the most hard, challenging days of my life.

I learned the most important 7 ways to create WOW factor in my business!

1. Basics

I learned to get back to basics. I learned to go back to books, visit bookstores, spend days reading the successful people in every area that can help me to grow as a person, a mom, a woman and a business person. I read books from how women ran the successful million dollars businesses to social media books and even geeky books to learn SEO.

Books became the major WOW factor and always be.. You have to tap into your mind, your brain, your heart and learn what is available to you anywhere you go.  You cannot give an excuse saying “I do not have money to buy books”! You can read books in bookstores, you can get them in libraries. It is available to anyone who seeks the knowledge to be successful. Your hunger for learning must be strong! Knowledge is available everywhere: from attending conference to learn and master my skills (see photo with my friend Rita Zamora, the dental marketer) to reading books at local bookstore while being an example to my kids!

2. Passion

Passion is the most important element of success. Passion keeps our heart pumping, our mind going and keeps us from losing sanity and giving up when things go wrong. Passion becomes the cleaning machine of our  brain. It keeps us in place and the moment we feel we want to give up, the passion says “Nope, you cannot do it, you have me to realize your dreams!” Are you ready to get your passion back in the business you intended to build?

Passion is the fuel that never stops flowing. It is a shining star on a dark sky when you feel like giving up, falling down! The passion allows you to find solutions and bring the right people, events into your life! You may not know everything and you may not be the best guru today and you may not have many connections but believe me, they will come when you keep believing and sticking to your purpose.

3. Healthy Body

I think it is very important to take care of your body. When I was 40 pounds overweight I was miserable! I was not happy. Forget the WOW factor. I need coffee every day! It was my addiction to  keep going. I learned again to eat healthy, drink more water! Yes I drink a lot of water now and choose to drink  alkaline water to hydrate my body, my skin and look younger. I cook with 9.5 ph level alkaline water, I make coffee and tea! I made changes in my life that improved my health and my productivity in my business.

4. Hunger

We are not talking about food hunger which could  be another topic since I love to cook! I want to talk about hunger for success! Hunger for creating life for your family that they deserve! For me, personally, I hungered to come to America when I was 19. I did. I hungered to learn from successful people. I found the way! Hunger will make you a better hunter! You will find a way to bring solutions to the table. You will have a backup plan as well. Hunger will make you get out of your shell and you will learn to focus on what you WILL MISS OUT if you do not satisfy that hunger!

5. Business Skills.

I think with the influence of social media on our  business, every business owner decided to master their social media skills. For some folks, it was easy and for some it is still a foreign subject.  However, when we put so much energy  into the social media marketing mastery, we forget why we do what we do and we forget to develop our true passion and our skills. Not everyone can understand social media and it is okay. Do not allow the chase for social media mastery to prevent from focusing on your main skills that brings you money.. If you do not have time to use social media, find an assistant who can do it for you! That is why I focused on press releases mastery to be the best I can be as a writer, an Online PR consultant and empowering women in business how to be authentic!

6. Be You. Be Change.

Change is the most powerful element. When we are forced to look deep into our heart and recognize what we are good at and love to do; then, we can experience CHANGE.  When are real, authentic, we can be honest with what we truly want in life, in our business and knowing that alone can bring clarity and success!

I often look at people who go through life talking like somebody they adore, being like somebody else just to fit in. They want to dress like fashion models, they want to have same haircuts, live in the same community, talk and behave but in the end they realize the PRICE they pay for it is more than they expected. They are UNIQUE. They feel relieved when they recognize the mistake and get back to being just THEM.  I have been there and I KNOW how it feels to try to fit in and be liked by people, so they can accept me. However, the goal is to be YOU in order to make change in your life and others!

7. Love yourself

It is about time to think how you can be better at loving yourself for who you are today and not beating yourself up for the mistakes. We all make them but our goal is to move forward, open new doors, overcome new barriers. It is doable. It is not easy but you must learn to love yourself, so you can feel strong inside! Loving yourself means say “No” to the projects that are not making your heart happy. Loving yourself means doing what you love and passionate about! It is about giving yourself the opportunity to discover who you are!

Have a great day!

Tatyana Gann

Founder SmokinHotPR

Mom, Wife, A Chef and Lover of Life!

c) Copyright 2010 Tatyana Gann. All Rights Reserved

Tatyana Gann is  a social media and online PR consultant, a mompreneur who resides with her family in Nashville TN.  She provides PR and marketing consulting to local business owners in Nashville TN and nationally.  Get instant access  to SmokinHotPR training newlsetter and receive FREE weekly online PR traffic tips and business advice to grow your online business

What a fashion pioneer taught me…

By Tatyana Gann

“Discover a simple lesson I learned from a fashion pioneer that helped me to understand the women buying power!”

Do you believe that women have the highest buying power? You’d better start believing now! I love to shop and I love a couple of really cool boutiques in Nashville. It is a therapy! A few days ago, I was reading a Vogue magazine about a powerful woman, a fashion pioneer Natalie Massenet who changed the online fashion world. I was gathering all the exciting content about her because she truly inspired me in the article about  her journey as a fashion visionary.

Fashion is more than crazy outfits or expensive shoes…

Fashion is more than crazy outfits or expensive shoes, tight jeans, runway fashion looks. It is about escape into the world that makes us feel good. It is ART. It is an Oasis for every woman today. When you buy designer shoes you look for experience, feeling elevated, excited about yourself and how you feel. You feel pampered. It is a treat for many average women. Women want to feel beautiful, desirable, loved and once they put the high heels Guicchi shoes or get that small short Versace dress or Prada purse they have created mini world for them only.

Why do women buy? What drives them to get the credit card and out and go shopping? Why do women have the highest spending ability?  Reading the article about Natalie Massenet company, Net-A-Porter I was very shocked to see that 99% of her clients are women and some even spent over 30k per transaction!  Her company ships goods all over the world and provides the coolest experience… That is a key!

Experience matters. Fashion is next.

Women buy for many reasons. It  is how they think. It is what they see.

1. Women buy with their eyes

They have picture of how the tight jeans will look on them

2. Women feel loved and pampered

Women love to shop because it is an experience to pamper their soul and their mind

3. Women buy to feel connected

Women want to connect with other women who love the same fashion style and they have a great reason to talk about. Today they can share feelings, photos, give feedback in social networks.

4. They want quality.

European women always craved quality rather than quantity. They believe in having few fashion pieces than the closet full of  low quality goods

5. They want to look good for their spouse or a date

Women do care about how they look!  They save money to buy shoes and dresses to feel attractive and beautiful! Women buy because they love compliments and it is like honey to the soul!  Desserts are no more needed..

6. Price does not always matter..

Creating new experiences matter and learning to discover more about themselves is the mission of many women.

In a business world women shop more because all the decisions are emotional based. It does not mean every woman has a shopping issue. No. Women buy because they care about somebody and want to buy a gift. They buy baby gifts to a newborn of their friends or neighbours. They make better decisions when it comes to cooking and going to the grocery store. They can even negotiate the biggest discount in the most expensive stores. They know how to talk!

Still women learn to be bargain hunters but still have the highest buying power!

Want more sales my friends? Learn about women, connect with women. They buy, they connect, they bring the best referrals!

Have a great day!

Tatyana Gann

Founder, SmokinHotPR.com