Month: January 2011

Nutty Creativity

By Tatyana Gann

By Guest Author

Bryan Gann

Have you ever explored the “Nutty” side of your creativity?

Well, honestly, I do A LOT! Do you ever get an idea from something you’ve seen or heard that makes you have a good chuckle to yourself thinking, “that would be hilarious if I could do that”? Well, that is EXACTLY what I did when I saw a new show called “Mighty Morphin’ Power Rangers”! It was the year 1995, and ALL the kids were CRAZY about it!

Watch the DERANGED POWER RANGERS VIDEO…NOW!!

I was in college at the time and had just started another semester in one of my Television Production classes. After seeing it for the first couple of times, I thought, “Man… that would make a GREAT funny spoof! They always have some kind of battle…but it always looks like it’s in a local PARK!!”.

When I first started TV Production, I noticed how old and run down all of the production equipment was (due to the near nothing budget of a private university!) and decided right there and then, that this was going to be challenging. Sometimes, certain things encourage creativity… well this was one of those times for me! I decided to let my GOOFY SIDE take over and concentrate on funny content. I chose to put my energy and creativity into the content of what I was going to make and NOT the terrible equipment!

TRUE CREATIVITY will come alive when there are no walls to contain it! That is why I always tell everyone, that during the “brainstorming” process, NEVER knock an idea out, no matter how crazy it may sound! Why?!? Because that crazy idea might branch off into another idea that turns out to GREAT!!

So, what’s my point?? Don’t knock your “NUTTY SIDE” down… because THAT is where TRUE CREATIVITY lives!!

Have you seen  Bryan Gann recent updated creative portfolio on Flickr?

Enjoy and be nutty, creative and authentic about expressing your taltents!

About Bryan Gann: Artist and creative guy, a  father to two wonderful boys, creating professional branding for people and businesses. Making cool stuff for kids too! Connect with Bryan Gann, founder of Kreadiv.com and a contributing branding consultant, a creative director with SmokinHotPR Boutique.  Grab consultation or a special design package right here!

Episode # 3 Live With Tatyana Radio Show With Special Guest Jessica Miller-Merrell

By Tatyana Gann

Welcome Back To Our “Life With Tatyana Show” on Nashville radio station WVOL1470 AM!!!

We have a special guest on our radio show Life With Tatyana on Nashville radio station WVOL1470.com with myself and Deniece Barnes, a charming hostess of Differences Show,  a rising star in social media, a controversial, fun and exciting woman, a gourgeous mom, an author Jessica Miller-Merrell.

Jessica Miller-Merrell is a leading voice in the HR social media community and has over 10 years of experience in human resources and recruiting. She hosts the first and only Internet web-show for job seekers on Mingle Media TV called Job Search Secrets. Her book, Tweet This! Twitter for Business was released in February 2010. Jessica has been quoted in publications as an expert in her field, including Glamour Magazine, Entrepreneur Magazine, and SHRM’s HR Magazine.

A complete bio can be downloaded on Blogging4jobs.com.

We have a very interesting topic today that Jessica wants to share with you… I am sure Jessica is ready for the interview with the russian SmokinHot PR gal!

Today Jessica is going to share story of her book and how it can help you to simplify your social media online presence!

Are you ready?


“Move Over “Twitter Power”:  Jessica Miller – Merrell Reveals The Real Super Powers of Twitter for Business!”

“Tweet this – Twitter for Business” by Jessica Miller – Merrell reveals the truth about using Twitter in under 30 minutes a day http://tweetingmybusiness.com/

Jessica will share also tips for job seekers and how to use social media to connect with top recruiters! We also excited to know about her event this summer where she shares stage with Michael J Fox, Richard Branson and Tony With Zappos and many more

Plus….

On the today radio show we will talk about  passion, opinions and what matters the most to you my friends!

See you there!

6 pm CST 7 pm EST 4 pm PST

Listen Live on WVOL1470 Today !!! Do not miss!

Tatyana Gann

Founder SmokinHotPR Boutique

Publicist, Radio show hostess

The man who taught me the greatest publicity lesson..

By Tatyana Gann

“Are you ready to create a long term celebrity status and be in the spotlight?

I has a privilege to meet an amazing man, the man behind the brilliant movies Avatar and Titanic, Mr. James Cameron. He has taught me a huge lesson.  Just recently I stumbled across my photo I took with him at the fashion event in Nashville and I witnessed him being in the spotlight for the entire evening. However, what I saw was the man who wanted to have life, talk about life and children, his trip to Russia and not his movies. Our conversation was not about his movies but him and his life. We talked and shared stories of Russia, his research on Russian submarines for his masterpiece Titanic, our kids and homeschooling. Believe it or not I was VERY happy that I did not have to talk about movies. His publicity  does not portray him as a man who has any life but a man who only has HUGE passion for movies along with all gossips you read!

The point here is the stories we share today, become stories readers see in magazines and then online, via social media networks and even on my own  YouTube  channel.

We created stories that stick. We created memories that are saved in the archives of our brains. That is EXACTLY how our publicity works.

Let me go back and give you overview of all changes that have occurred in the business world in the past years…

Times changed. Business owners today use small communities and networks to make connections and build relationships.  As you know relationships are always been the main thing for big dawgs in PR world and marketing.  Without right connections you will not be able to connect to media and if your goal is to get booked on TV shows, be publicized in the top magazines and constantly get the best PR you have two choices.

Without relationships your business is dead

Here is one thing I want you to remember before you start promoting your product or service to the public and spend money on PR and marketing campaign. You must ask yourself if you were a customer would you buy from yourself. People do not buy from ads they buy from loyal consumers. As you can see from my story above about Mr Cameron, his success is his publicity.  Movie fans trust him as the movie genius and they will buy everything he has to offer to the world. His name is his publicity!

Think for for a moment about the infomercials… They have always been the best method for business owners, innovators, product creators to push their products on t he market and reach more people. It was truly the beginning of the PR wave. Then you might see them in the store saying “Seen on….” It was the best PR campaign idea to share stories and people bought it because they trusted the stories not the product benefits.

My PR advice: The celebrity status is not overnight deal and your publicity is not going to give your an overnight success from the very moment your clients see your face. Build your reputation, share your value, give and you will receive!

The magic word of a successful publicity campaign is TRUST. Building trust is taking time in every area of your life. Today in social networking communities we build trust by connecting with people we want to know and contribute to their community. We give advice, comment and share our knowledge. We become the source of the information that they cannot get anywhere. Media notices us and buyers notice us. Everyone talks. They share our stories, our content with others. It goes viral and it stays there! That is what publicity does for your business. It sticks!

One thing you can be assured about…

Your journey to become well known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU. Keep things simple. Remove what does not serve you and do not resist simplicity.

Well…

First three things you must know.

1.   Who you are

2.   What you do and if you really love what you do

3.   Why it is important for others and  you as consumer first and then as a business owner

How can online publicity help you to grow your business?

It is proven that publicity can do the following for you and put your name in the spotlight.

1.   It creates your name for customers to know you

2.   It is all about visibility. You become the center of attention. You are on the main stage right in the center, right in the spotlight

3.   Publicity gets your main message to the public. If you do it on your own or hire a publicist it is a great way to share stories. As I said earlier people pay attention to stories of consumers not ads.

4.   Publicity can compel people to buy your products if you have enough of points that can stir up emotions for them to buy

5.   It can truly put you in the beautiful spotlight where you feel like a star

6. It allows you to use your imagination and creativity to grab attention!

That is why we write SEO and social media press releases to give our clients more exposure. They can give instant traffic, they reach more media, they build your brand awareness and make everyone happy!

Now.. Why so many entrepreneurs, business owners do two things. They avoid publicity approaches or they quit before they see the end results. In the world where we want instant results we use the same approach to our publicity efforts. It takes time and realistically you must allow 90 days for publicity campaign to give you results you want.

Your goal is to build awareness of your name and what you do. Your second goal is to break ice with customers by serving, giving advice or tips. Common sense right? But so many avoid it or keep selling their product. Get people familiar with you and what you offer.

That is what press releases that share stories give more publicity, bring long term traffic and authority.

Advertising does not bring authority to your business. It brings traffic, leads and causes customers to think about your product. Yes it is fast and you do not need to plan 90 days publicity campaign.

Well, the cycle ends with PR again. They search for your name, your product and see the publicity given by third party PR directories, publications, bloggers and much more. They feel confident. They trust. They know you are a real person who is creative, genius, trustworthy, skilled and connected!

Now…what should you do to build your brand?

Book a PR strategy session and let the  imagination and vision for your business create magic!

 

Look forward

 

Tatyana Gann

Founder,  http://www.TatyanaGann.com

PR Strategist, Mompreneur, Coffee and Chocolate Lover



PS. Get my FREE 30 days course TODAY!  Learn  to create fun and creative PR campaigns and be in spotlight- absolutely FREE training!


My Featured Guest Shawn Phillips Tells How To Start Monday Strong

By Tatyana Gann

Monday is here..Ready to revive your super powers?

Shawn Phillips has officially put the “how to gain muscle weight” gurus on notice:   Traditional meal replacement shakes will soon be obsolete with the new life transforming Full Strength Nutritional Product.

Full Strength is more than just a building muscle kind of shake.  It goes beyond the first generation meal-replacements, revolutionizes the body and mind with extraordinary amounts of lean muscle, energy, into a complete transformation of lifestyle for men.

A recent University of Oklahoma study cites that “Full Strength builds muscles, reduces body fat, lowers cholesterol and increases energy, all without any dietary restrictions”.

The Full Strength consumer creates a complete transformation of lifestyle for themselves when they drink this delicious shake.  It increases their muscle mass by providing the highest quality of protein crucial to stimulating a strong metabolism.   The protein itself increases the calorie burning muscle mass by signaling the body to increase its metabolism.  Not only does Full Strength help stimulate the metabolism but it increases muscle mass with its proprietary copyrighted formula.

Full Strength’s formula is the ticket to:

  • Boost and sustain energy, without caffeine
  • Eliminate hunger for four+ productive hours
  • Promote vibrant health, muscle and fat loss
  • Eradicate mid-day energy slumps
  • Enhance focus and awareness
  • How to gain muscle weight with no dieting

A fully integrated premium nutrition shake Full Strength is the ideal way to charge a body and mind for peak performance.  Made of perfect ingredients, it helps men build muscle to create a lean mean machine.

For a person to get optimal muscle building benefits from the Full Strength Nutrition Shake, Shawn recommends they start each day with the serving of delicious shake.    As Phillps would say, “starting the day with a nutritious shake  and building muscle at the same time is the perfect transformation for a man”.

To claim your free sample of the delicious shake and get on VIP list, go to  FullStrength.com for immediate access.

For savvy buyers who want to take advantage of his special 90 day transformation program, Shawn Phillips offers special savings, a proven plan to becoming stronger, leaner and sexier you.

For media: Shawn Phillips is available for speaking, expert quotes and interviews.

Contact Tatyana Gann, publicist at 615.354.7625

or Shawn Phillips directly at  http://fullstrength.com

Full Strength Nutrition
651 Corp Cir Ste 204
Golden, CO 80401

Tel : 1-877-557-4253
Email : ContactUs [at] FullStrength.com

Image was taken from FullStrength.com

Sunday Radio Show “Life With Tatyana” on WVOL1470 6 pm CST

By Tatyana Gann

Welcome back!

What a busy week and we are back with our radio show “Life With Tatyana” on WVOL1470.com

I cannot believe the Sunday is here and it is almost the end of January!  Every weekend I go to my favorite bookstore and spend few hours there. It is my family tradition.I can live in the bookstore if I could! I always joke with a Barnes and Noble friends who know me and my family by name. I say “I need a new resident card” I have got a real green one and now I need a BN card..Who knows! I might inspire the owners of Barnes and Nobles to give bigger discounts and special VIP club membership!

Well, yesterday I grabbed the magazine called Celebrity and it was all dedicated to Oprah, her FAITH, HOPE and SUCCESS story. On a very first page she said “The more you praise and celebrate your life, the more there is in life to celebrate”

Lets celebrate Life, Happiness and LOVE today!

To my personal surprise I found out that Oprah won the the Miss Black Tennessee pageant and she represented WVOL a local radio station.  She continued her career in Nashville on WTVF- TV as a youngest co-anchor.

Oprah journey started at age 17 at Nashville radio station WVOL …

TODAY is my second show at WVOL1470 6 pm CST Life With Tatyana and I am proud to talk on the very important topic ” Doze of Happiness…Guide to Hoppiness and How to Fall In Love with YOUR Life, Business and Yourself” Plus… just for ladies..style, image and fashion…

Join us 6 PM CST http://wvol1470.com/ listen live or tune in!

Wishing  you all prosperity, love and great health!

Tatyana Gann


Are you using social media at work? Benefits Vs Complications…

By Tatyana Gann

Today at 7 pm my PR client Jessica Miller Merrell? with Blogging4Jobs.com will be debating with an attorney about the benefits and implications of using Social Media at Work.  Obviously, as a social media advocate who has been using these tools before case law ever existed, I’m an advocate of social media at work.

Who is Jessica Miller Merrell?

Jessica Miller-Merrell, SPHR known as @blogging4jobs is an Internet television host, author, speaker, new mother, and human resources professional with a passion for recruiting, training, and all things social media. Jessica is a leader in the HR social media community and has over 10 years of experience in human resources and recruiting. She hosts the first and only Internet webshow for job seekers on Mingle Media TV called Job Search Secrets. Her book, Tweet This! Twitter for Business was released in February 2010.

Ready for hot debate? Lets create some BUZZ!

The attorney, Tynan Grayson at the Grayson Law Group (formerly with Crowe and Dunlevy) will be discussing and debating the following topics:

(1) the potential for legal liability

(2) the right to privacy

(3) other potential negative consequences

I will be talking about the following:

(1) monitoring obstacles and tools to use

(2) community, collaboration, professional development in the workplace

(3) social media as every day use with a focus on mobile usage

How can you participate?

Here is what Jessica said:

“The debate takes place at UCO starting at 7:00 PM CST in the Business Building on the 1st floor.  I’d love to demonstrate the power of social media with a focus on community and crowdsourcing.  I will host a one hour chat, Social Media at Work or #smwork.  During the course of the hour while we are debating, I will have the big screen stream the twitter #smwork Twitter stream.  I will pose a series of 5 questions over the course of the hour to get the ball rolling.  There are no rules and I encourage innovation, collaboration, and creativity.”

Ready to ask questions about using social media at work?

We need your help..

Join us tonight 7 pm

Details are right here!

See you there

Tatyana Gann

The 3 Cs of Positive Publicity: Clarity, Creativity and Creating New You!

By Tatyana Gann

Imagine if you can really be what you always wanted to be in 2011!

What  keeps you from becoming YOU and having it ALL? What makes you think you are NOT able to do that? What does your clarity, creativity and creating new YOU have to do with the best publicity goals for your business?

Last week on my brand new Nashville radio show “Life With Tatyana” I decided to cover the topic of “The 3 Cs of Successful Publicity” and talk about something that is often been so abused and overrated by many self help gurus, so that you do not get it. It is about CLARITY, CREATIVITY and CREATING New YOU!

We all can have clarity, be creative but the biggest problem is that we often do not know how to bring it to the light and see it alive. That is why during my radio show I decided to talk it about it and be very blant with my listeners. I am not a perfect speaker and I would prefer to speak the truth, the way it is because I DO care about my readers. My readers are my clients and loyal fans who support me and encourage me. I want to say thank you to you all!

First, lets talk about clarity…

When we think about clarity we think about a complicated journey to discovering it. Believe me I used to believe that it would take me decades to get clarity. That clarity is like wisdom – comes with age.. Well to be honest I want my clarity now and not when I am 75.  When I reflected on my life and my PR business in the past year, I saw my success was not about my A list connections, great fashion, new ideas, hiring a mentor and even few to coach me to do what I need to do. My business growth was MY DECISION. It was because I became very clear. Well, it was not always clear. I had days and even weeks of distractions and disappointments, but I made it. Clarity became such an important aspect of my life. It became the center of everything I did, planned to do and achieved.

Clarity brought desire to be more inspired. It gave me motivation to go after my goals and sometimes I did not know how. Clarity was able to force me to see myself in the new light as a strong and a powerful woman without a being superhero gal! I did not need to be a TOP GUN to become famous. I needed to be UNIQUE to public, to people around me and get them to laugh, talk and engage into what I had to offer- my ability to write, connect and make them smile. It was my ENERGY that got new clients moving into my direction. It happened because I was very clear where I wanted to be.

Secondly, the creativity became the most important element of my life and so it should be for you my friends. Creativity does not always mean you have to be an artist, a musician or famous fashion guru. Creativity means expression of words, feelings from the depth of your heart! It is about finding new and fun ways to express your personality. That is why it is important in publicity to establish persona. But again – if no clarity, no creativity means your persona will be fake one. Not good right?

Third, new YOU: Your new persona is about to evolve! Make sure you have become clear of what you are now, what do you want to  be known for in the next 90 days and the next 12 months and even next 3 years. Knowing  your inner goals and having peace that it is the right thing for your business whatever it might be is going to bring the most positive publicity for your business. Right energy, right contacts, right everything and it means REAL results and more income for you! Your publicity will always reflect your relationship with yourself! I know it on my own experience. When everything you do feels right in your heart, you will be more patient with yourself when it comes to understanding that a publicity campaign success is not overnight deal. It is a journey to discovering how YOU can be MORE for yourself and your customers.

So….

Ready to create new publicity and create even a new brand in 2011?

Visit our complete branding and design services and plus our consulting packages known as PR booster while we offer old prices till Jan 20, 2011

Look forward to hearing your feedback and see all your loving comments!

Best wishes

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Publicity Campaign Steps- How to Set a Budget And Timeline

By Tatyana Gann

by Tatyana Gann

A Publicity campaign does not have to be complicated and stressful! I love this quote by Albert Einstein, “The only reason for time is so that everything does not happen at once”. I often think about how many business owners do not realize that from the VERY moment they make a decision to go into business and create a plan, for some magic reason, they forget to include a publicity campaign. They do not realize that publicity is a key ingredient that they are missing and try to add it only later!

Here are some key elements of a publicity campaign:

In order for any publicity campaign to be effective, you must start early so that you have more time to mastermind with your PR planning team, your biz partners and if any changes have to be made you can do it with NO EXTRA STRESS! Also, it allows you have time to build true business relationships without pitching it or being rushed to do so.

Secondly, the interesting thing about business owners who are working with investors often think of a publicity campaign as a luxury component for their business and never include it or barely mention it in their business PR plan!

Third, you must be a pioneer in some area of your business. Contact your local and regional media and show them that you have a media plan.  Show them your unique approach! For example, styling tips for petite women …or weight loss without a low calorie diet… Whatever makes you stand out as a pioneer or be the first to tell the news the better off you are!

You could ask me, ” Tatyana, What will a publicity plan do for me in the next 90 days?”

Simple answer- FOCUS

1. It becomes a checklist of your plans

2. Gives you idea of a realistic budget

3. Makes you take a look at your values and what is important to you.

4 . Gives you a Long Term vision of your branding. You will be able to ask yourself, “Is this WHAT I want?”

5. Know your available cashflow to spend on the publicity and other promotion methods

6. Gives you an idea of the time frame to plan the PR campaign

7. Opens doors to NEW approaches to grow your business

Tip #1 It really does not matter if you are doing a product launch or want to redo your business plan and add a publicity ingredient, creating a detailed  marketing plan outline will give clarity to your business partners and yourself!

Your next step is to set a STRUCTURE. Without structure, nothing in life will work or function. Your publicity plan might remind you of a beautiful dance performance. When I was a ballroom dancer performing in front of thousands of people, all that the audience saw was the final result. I could not go on the stage without practicing and knowing the exact steps, the order and what to expect. In the end, each performer had a role to play in the dance performance. With your publicity, every element of a publicity campaign should be balanced out, planned out.

Write down the steps to write your press releases,  list of your events and the content of your column articles that needs to go out.  Then, you must write down these important steps:

1. Your publicity campaign budget (monthly or 90 day budget, including the next 6-9 months)

2. Your personal involvement or outsourcing

3. Marketing research and the time you need for it

4. Cost of each publicity campaign assignment

5. Review all your marketing tactics and when they should each start, in order for everything to flow right

The truth some PR experts do not want to tell you is that it can take longer and more work is involved once they start working, because business owners always want to add something or do it differently.

Public relations campaign experts recommend that you calculate each assignment cost and DOUBLE IT. Do not focus on the budget as much as on your final goal! Relax and be flexible!

Last tip: Start your publicity early, think of each component of your campaign, your cost for press stories, submission, radio interviews, content creation (your time is your money!), your events, your contests and so on. Some business owners want to keep it simple and some want to have a huge publicity campaign to reach a bigger audience!

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Top 5 Twitter Apps To Simplify Your Life By Angela Giles

By Tatyana Gann

Guest post brought by Angela Giles

Twitter Apps are almost as fun as tweeting, itself. As new apps are being developed almost daily, it is clear that this micro-blogging platform intends to be here for the long-term. Hence, using Twitter apps that help enhance it is a great way to engage your tweeting friends. It is also a great way to manage your day-to-day busy life.

Its initial use as a short message system has evolved into an all purpose and game-changing platform. Business, lead generation, non-profit, customer service, Twitter has something for everyone.

Here are 5 fun apps for it that you might not have heard of before. Not only are these Twitter Apps engaging, they are useful in managing your busy day- to- day life.

1. ASKch. An incredible healthcare resource, ASKch allows you to send a question about healthcare costs and options in your neighbourhood, and receive an automated response and information link within 60 seconds.

2. Twitter for Busy People. Need to know at a glance what your Tweeting friends are up to? Twitter for Busy People collates their images into sections and lets you hover over them for the latest update.

3. CheapTweet. Almost like a Digg for deals, CheapTweet collates all the best retail offers being tweeted, and allows folks to vote on the best ones so you can save the most.

4. Twitgift. The idea behind Twitgift is incredible. Want to send a gift to a fellow tweeter? Choose a gift and send a tweet to them, and if they accept it gets mailed out to them. You don’t even need to know their address, Twitgift takes care of this.

5. HootCourse. A fabulous idea, HootCourse takes educational tweets and builds online classes around them. Virtual classrooms are created and students and teachers meet to hold informal classes, complete with teaching materials and formats.

Can you imagine adding one or more of these Twitter Apps to your tweeting days. The idea behind them is to engage you in delegating your time just a little bit better. Plus, these are five Twitter apps that might add a bit of spark to your daily tweeting. How about you…do you have any other tweeting apps you’ve found worth sharing? The comments are yours.

Original blog post is on AngelaGiles.com

Lets us know what apps you use today that helped your business and we love to bring more helpful resources to you!

Tatyana Gann

Founder SmokinHotPR E-Zine

Publicist, Consultant, Mompreneur


Who is Angela Giles? Angela Giles is a “Simple Secrets BIG Results” professional who currently serves thousands of people every single day. Her time tested online and offline strategies help the Solopreneur develop, maintain, and increase a Business where they see BIG results happening on a daily basis.

Generate 19 New Leads Every Single Day Using these Twists with Twitter http://www.eternalleads.info