“Discover a simple lesson I learned from a fashion pioneer that helped me to understand the women buying power!”
Do you believe that women have the highest buying power? You’d better start believing now! I love to shop and I love a couple of really cool boutiques in Nashville. It is a therapy! A few days ago, I was reading a Vogue magazine about a powerful woman, a fashion pioneer Natalie Massenet who changed the online fashion world. I was gathering all the exciting content about her because she truly inspired me in the article about her journey as a fashion visionary.
Fashion is more than crazy outfits or expensive shoes…
Fashion is more than crazy outfits or expensive shoes, tight jeans, runway fashion looks. It is about escape into the world that makes us feel good. It is ART. It is an Oasis for every woman today. When you buy designer shoes you look for experience, feeling elevated, excited about yourself and how you feel. You feel pampered. It is a treat for many average women. Women want to feel beautiful, desirable, loved and once they put the high heels Guicchi shoes or get that small short Versace dress or Prada purse they have created mini world for them only.
Why do women buy? What drives them to get the credit card and out and go shopping? Why do women have the highest spending ability? Reading the article about Natalie Massenet company, Net-A-Porter I was very shocked to see that 99% of her clients are women and some even spent over 30k per transaction! Her company ships goods all over the world and provides the coolest experience… That is a key!
Experience matters. Fashion is next.
Women buy for many reasons. It is how they think. It is what they see.
1. Women buy with their eyes
They have picture of how the tight jeans will look on them
2. Women feel loved and pampered
Women love to shop because it is an experience to pamper their soul and their mind
3. Women buy to feel connected
Women want to connect with other women who love the same fashion style and they have a great reason to talk about. Today they can share feelings, photos, give feedback in social networks.
4. They want quality.
European women always craved quality rather than quantity. They believe in having few fashion pieces than the closet full of low quality goods
5. They want to look good for their spouse or a date
Women do care about how they look! They save money to buy shoes and dresses to feel attractive and beautiful! Women buy because they love compliments and it is like honey to the soul! Desserts are no more needed..
6. Price does not always matter..
Creating new experiences matter and learning to discover more about themselves is the mission of many women.
In a business world women shop more because all the decisions are emotional based. It does not mean every woman has a shopping issue. No. Women buy because they care about somebody and want to buy a gift. They buy baby gifts to a newborn of their friends or neighbours. They make better decisions when it comes to cooking and going to the grocery store. They can even negotiate the biggest discount in the most expensive stores. They know how to talk!
Still women learn to be bargain hunters but still have the highest buying power!
Want more sales my friends? Learn about women, connect with women. They buy, they connect, they bring the best referrals!
Have a great day!
Tatyana Gann
Founder, SmokinHotPR.com
Tatyana, I really like how you approach fashion as art and those shoes are fab!!! The reasons women buy are very well laid out. I appreciate you writing such a concise and clear post about those reasons! Thanks!
Sherie
You are welcome!!! I am so glad you like it…Yes fashion is art. I believe that every thing we do is ART and if we are passionate enough we will value ourselves more. then we will raise the prices on what we do…Designers do not charge 29.99 for Gucchi shoes…they know it is ART, masterpiece. It is valuable. It gives best image…That is what PR does helps customers to see you in a new light.. That is why we women buy shoes and all fashion …We know its VALUE and how it affects our thinking, lifestyle.
Tat
You look amazing in those shoes and the outfit suits you so well Tatyana… it is about feeling good, loving yourself and also appreciation beauty. You are master of appreciating beauty and it is actually good to do so, unless you get in debt… so you are so right, when you say price doesn’t matter. Sometimes art can be very pricy and people still will spend crazy money for it. Thank you for writing this interesting peace. Love x
Tatyana, you always looks so well put together. Great article and I love those shoes! I also believe that shoes and clothing are pieces of art. It is not about price but about how it makes one feel when they wear them. Same goes for accessories. Wishing you a fabulous day! Much love and blessings.
Alexandra thank you so much for great words!
Enjoy your day!
Tat
Tatyana, thanks for your great post. I totally agree that women hold the purse strings! We are always looking for something else, something better. We love experiences and how they make us feel.
Great article, love the shoes:) I certainly like your take on fashion and art. A new way to envision it!
What can I say? Women ROCK! When we allow ourselves, we know how to treat ourselves well…and we all deserve it. And as for bargain hunting: I believe consignment shopping is the new black!
Yes exactly…Women want to feel special. They find ways to bring joy into their own hearts ..If women do not do it for themselves nobody does.
Thank you Tara!
Tat