Learn How to Craft an Effective Social Media Release in 5 Easy Steps and Attract Endless Clients and Solid Business Partnerships

Want to learn how to write a social  media release? Did you know the online business owners believe that press releases are no longer effective source of marketing. They still think it is a voodoo marketing strategy that is boring and has not brought any results. With a wave of social media marketing many biz owners only focus on Twitter or Facebook marketing and forget one very important method that has been used for generations- releases!

Some marketers still feel that press release marketing can no longer serve their purpose. According to David Meerman Scott in his new book “New Rules Of PR and Marketing”, press releases marketing is no longer about announcement or cheap sales pitches but about conversation with your buyers directly.

Old Good Days Are Gone. Spending Big Bucks On Publicity is Not Must

Just last week I was on a phone with an amazing business etiquette coach who have created top publicity for her from USA Today newspaper  to even NBC Daily show. Her presence was amazing offline but she realized after we spoke that she needed online presence. She saw the importance of the blog and started working on creating her blog and her persona online.

Press releases marketing must be on the top 10 list of marketing methods you use.  I often compare press releases with the cappuccino with extra expreso. Your marketing campaigns without press releases is like drinking decaf cappuccino and thinking it will give you buzz.

My new friend asked me why she needed press releases as a part of her marketing campaign. She really did not get first why she needed to use them to tell her story and why press releases are important. I am sure David Scott will agree with on the fact that press releases can bring the right buyers to our website and not just curious readers. It is all about the angle we use in telling the story.

With the growing role of public relations in social media more business owners are turning their heads toward new and creative marketing strategies instead of looking at them as something dull and boring. I have recently interviewed an amazing Deirdre Breakenridge about her book “Putting People Back into Public Relations” and role of social media and PR for biz owners. As Deidre Breakenridge and Brian Solis say in the this book “social media releases are bright and shiny objects.” I can say they stick like a sore thumb.

Press Releases are about creating dialogue online

Social media press releases as a marketing strategy, is  not a new kid on the block. They have been around for few years and Brian Solis became a pioneer in learning, applying social media releases as one of his PR and social media strategies. Social media releases are very effective form of marketing. It is a lively version of a dull press release that used to be a tool for many journalists, business owners who wanted to make announcements.

Lets look at this scenario to help you to understand how social media releases can be one of the best methods to generate traffic and establish authority. Lets say, you have a traditional business and have decided to put together facebook page, Twitter profile and a marketing company blog. Now what… Here is what you can truly experience by embracing the power of social media and online communication with your clients.

Online Presence is A Big Happy Family

1. Family effect

You  must understand that facebook fan page is your family. Your twitter cirle of friends is your family. How can you bring your older clients that you had in your business to facebook or twitter? What should you do? First thing you need to emphasize that you want to reconnect with your clients on Facebook or Twitter so you can share latest news, special offers, your loyalty program and coupons. You want to express thanks to many clients and build a tight inner circle. I promise you they will want to know your news. Who does not?

2. Engaging into social media

Once you create Facebook Page and Twitter Profile you can send promotions, loyalty program, discounts to your products and services. In my recent post “Who Took Face Out Of Facebook” I talked about the importance of being transparent, authentic and innovative. You can share stories of your clients with photos, videos and events your company did in the past. It is all about communication. Now the best part- your clients will want to share with their network and now your big family will have new members because you were able to establish trust and relationships with your older clients and customers. That is powerful!  The key here is TRUST.

3.  Your new hub-your company blog

As a blogger I can encourage you to take advantage of having a wordpress blog. Many fortune 500 companies are changing their platforms to blogs and a blog platform can make your social media release presence much easier. Blog post on its own can serve as press release platform if you utilize the use of social bookmarking services and widgets. Video posts are great for seo purpose as well.

4. Online Newsroom

You can create your own online newsroom as I did with  Pitchengine and PressLift . They offer monthly and annual memberships and even free trials to check their service for 30 days. Online newsrooms allow you to create your social media releases and they play a big role in establishing your brand, your company name. If your company provides services for various clients you can utilize it for your marketing purposes. You can add your related links, quotes from top professionals in your field, your recent videos related to your subject along with the main keywords you want to target. You can be in Google within hours.  I have recently made a social media press release for my friend ‘s Rhonda Cort  Mojo Cleanse program

Here is what Rhonda says about press release:

“Tatyana Gann writes press releases packed with power and authenticity. Through her clever methods and strategic placement of keywords, video, audio, blog posts, images and links, she brings your press release to life! I could stop there and it would have been well worth the investment, but there’s more… My press release was on page one of Google in just hours! Why struggle doing it yourself when you can get stellar results? Contact Smokin’ Hot PR immediately.” Rhonda Cort “The Magnetic Woman” CEO, International Speaker, Mentor and Stylist http://MagneticMojo.com

5.  Share, Share and Share

You can share your social media release via tools available in the backoffice of Pitchengine.You can create instant tweets and ready to share with others and also have an opportunity for others to create viral marketing campaign. On my radio show couple weeks ago I spoke with Deirdre Breakenridge the author and PR 2.0 expert and she told me something amazing. She said that her book “Putting Public Back into Public Relations” with Brian Solis got the most views and book sales from utilizing social media release.

I hope that you can see a bigger picture of social media release and start using them as a part of your marketing campaigns. This little shiny tool can spark your business and set the web on fire!

Tatyana Gann

PS. You can set the WEB on Fire with Social Media Releases. Grab the special social media releases package offer I have for the business owners. Plus you will receive free 30 min consultation.

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