women in business

Bad Publicity Myths: Does the “Entrepreneurial Woman” Even Exist?

By Tatyana Gann

“Discover the bad publicity myths that keep women in business from reaching their full potential and let “Yee-Ha!” attitude shine!”



Ready to stop bad publicity? How can a woman become a entrepreneur who is respected, admired and considered sought after the authority in her field?

We have discussed that with my business partner, Angela Giles, founder of new project we are working on together, “Local Celebrity Formula”: Empowering Women To Become Super Star In Their Community. The project is focusing on teaching women business owners how to create the positive publicity, public relations buzz and of course empower them with personal growth education and training.  As you know, one of my passions is to empower women  by providing public relations, PR 2.0 consulting and coaching right here in Nashville TN and that is why I wrote this message today.

You can watch this video below to get to know a real entrepreneurial woman like Angela Giles..

Just think about how media, movie industry portrays “entpreneurial women”. We immediately think of mega stars as Oprah, Martha Stewart, Ellen, Rachel Ray… We follow the publicity that is on the front shelves of the stores to discover the latest, the best and even the ugliest news!

But…

What about women who own small businesses, mid size companies and run the large corporations or women who are famous  authors, fashion designers? Do they get the publicity they deserve or do they simple believe it is not important to them because they are famous in their customer eyes? Publicity comes naturally and they become famous without expecting.  Take for example, Stephanie Myers with her amazing story of a mom writing book for herself and becoming Hollywood celebrity and best seller!

Even images of successful women given to us by media are not always pleasant. We envision women who run million dollar empires as rude, harsh, give-me-everything attitude!  Why is it so attractive to write bad publicity?  Some look like a villain with a gun!


They get less media coverage, less written about them and our society creates labels for women that often hard to remove.  They get that GLUE that is hard to remove and very rarely can replace with new vision! Even in Public Relations today we see more and more women doing the heavy work, writing, working behind the iron doors and only 5% women are known as top publicists.

Few years ago the study was done  about women running a business and what they discovered was shocking. Only 10% was written about women in major newspapers. Publicity was strictly about  businessmen who are creating major changes in the business world. That is good and wonderful I can say.. Personally again it shows no publicity or a real example of bad publicity about women who are changing the business world.

But what about role models women business owners can follow today to build their dream? Women have dreams to stay at home with kids, have a business, travel, serve community. They have honorable values and goals. It is often not considered the best publicity piece. Magazines, TV news, Hollywood do not always consider them financially beneficial to share stories of moms but at the same time reality shows are gaining momentum.. Real people want to know real people. One place that brings the best publicity is YouTube where you can become famous and known really fast!

Where can women go to learn about existing role models? Where can they get publicity, the right advertising for their business and express their passion?

Here is a list of some resources that hopefully can stop all bad publicity “woman-villain” and show the beautiful light women shine !

1. Social networks

My favorite places to share news, information and transformation are Facebook, Twitter

2. Small  Business Television

Women in Business section offers information on women role models, women leaders, challenges and other organizations that can help women in business to take their business to million dollar level.

3. Magazines

Publications such as “Enterprizing Women” is a great choice

4. Ladies Who Launch

Ladies Who Launch present local chapters where women gather once and twice a month, attend training events and mastermind events to help women business owners with new business, marketing ideas.

Amazing chapters that show support, training to free and paid members. In Nashville, TN where I live and build my public relations consulting business Ladies Who Launch chapter reached several hundred women total!

5. BraveHeart Woman with Ellie Drake

BraveHeart Woman is an awesome community to get inspired, and become inspired to others!  I have recently joined them and love to connect with you there.

I do believe that using the power of Public Relations we can create more positive publicity that women in business deserve… That is why I am very passionate about my personal 8 weeks PR 2.0 Traffic and Publicity Secrets Coaching program I put together for women in business to empower them and help them to grow their business using public relations, PR 2.0 traffic strategies.

Have a great day!
Tatyana Gann

Founder SmokinHotPR Boutique

Public Relations Consulting, Coaching

http://www.SmokinHotPR.com

Women Who Lead You To Success…

By Tatyana Gann

The internet business world is growing rapidly, and it started to include an increasing number of female professionals, who are not only internet marketers but professional speakers, coaches and various services providers.  Every day I see amazing business women on sites as Twitter, Facebook who share t heir knowledge giving away a lot of valuable education. They run and manage their businesses very effectively with that feminine touch that men do not have in the world ruled by businessmen.  As women we find ourselves searching for someone how understands challenges women face daily.

In the past few months I have been fortunate to get to know, to learn and even meet some of the most amazing business women such as Ali Brown with Ezine Queen, Marie Forleo, Felicia Slattery, Maria Andross (“Video Marketing Queen”), Kristin Morelli, Melanie Milletics, Katie Freiling, Dana Goetz, Maria Porter, Malika Duke and more. They do understand that women want to be accepted in the world that is ruled by men and by becoming leaders in their field they are opening doors to more women becoming successful and creating life they want for themselves.

As a business woman myself I wanted to help female peers and give them assistance in their comfortable environment. One of my niches is immigrant success coaching and meeting Russian women living in US and assisting them in finding a better career, offering personal coaching and just giving an advice based on my 5 years of online experience.  I think that providing the unique service to immigrants, especially women, is very important for their self esteem and an opportunity to see themselves not dependant on somebody else assistance.

I want women to feel good about themselves and what they do because so often women are overlooked and undervalued because in some way we are considered weaker gender which is not the case as we know. I think perception is changing rapidly and I am very happy to see that change occur.

Many women who start an online home business  never had an experience in online marketing. They might have had a great career in the corporate world and some had a six figure income but when it comes to the internet marketing they are left clueless and helpless.  They have a gap in marketing knowledge and very little time.  That is why women want to learn and they are persistent.. Not every woman who enters an online marketing arena becomes successful and I do completely see why.

1. Family obligations

2. Time

3. Money

4. Lack of marketing knowledge

5. Fear of male competition

I know all these reasons could be considered excuses but that is where they get stuck. I know it. I have been there. I had to overcome that and have a support team in order to pull through the challenges. I did learn a lot from male coaches and I love it. They taught me technical side of running a business and how to run a business without being emotionally attached.

Do you remember that movie with Mel Gibson “What Women Want” . He tried to get into her brain and see how the main character thought, and he was quite amazed that he fell in love with her and her personality.  In the end of the day all women want one thing- security for themselves and their families. They want to have security with their business the same way they felt secure with their job before.

I believe in a personal approach with each person I work with  and get to know them. One of main principles of success that is very profound – Get To Know Your Customers and Clients via special interviews, surveys and one to one strategy sessions.

Women in business want structure, proper training, resources and want to have everything organized well and they still want to have fun along the way.  What women can provide for online communities is their nurturing environment in order to have stability, balance and harmony. It is awesome to see more and more women coming out of hiding and become amazing Marketers in Skirts. 

My current mentor is Ali Brown.. I am a firm believer in her training and here is one of her recent courses she launched that was a huge success.  Her business training takes people from zero to extraordinary income..

 
Ali Brown's Beyond the Blueprint


Have a great day !  I will be adding videos to my blog in the next few days, so stay tuned!

Tatyana