You’re  probably wondering, “Tatyana, what does the story of David and Goliath have to do with my online publicity?”

A few days ago, I had a conversation with my friend and we discussed starting coaching on more topics such as publicity, pr campaigns and SEO. My friend said, “Tatyana, so many people get lost in trying to figure what to write, then how to write… they get lost and frustrated. It would be great if you start teaching what you know, because you can show them the exact formula and steps to achieve greater exposure.”

Have you ever thought that you need to become a super duper copywriter to write effective publicity? How can I write a story? How do I come up with topic ideas?  We become afraid, our mind goes blank and nothing happens with our creative flow!  That flow begins to look like congested traffic on a highway. We feel FEAR creeping in… We suddenly begin to create scenarios in our head about what it would be be like if our story flops. What if no one reads it? What if no one pays attention?  What tools do we need to have to add that extra buzz?

In the publicity world, every business owner, celebrity or average Joe wants to be famous for something. We go out of our way to do something EXTRAORDINARY and turn ourselves inside out to prove that we are the BEST.  We seek the latest and greatest marketing and publicity tools to give ourselves an extreme makeover. We feel that if we ONLY could get the latest and the greatest thing, it will equip us to be better at our business.

One day, I was reading the Bible story of David and the giant Goliath.  David was just an average guy in the eyes of everyone.  No one saw him as someone great… even his own family did not see him as someone special! However, it did not stop him from seeing his own talents and greatness.  He believed that he had EVERYTHING he needed to succeed in his life. As the future king, one of his biggest enemies was Goliath. Goliath was the tool which God used to make him David, the KING. And with God working through him, of course David defeated the giant! When reading this story, you discover that David did  not have much to defeat the giant with… only a sling and 5 small stones. Not many powerful weapons you would say, but he had FAITH and took ACTION! You do not need to be a chosen one to win a victory.

What are your stones? What is in your tool box? It can be imagination or a skill that you may be taking for granted right now. You may not be the greatest writer, but you can be a great story teller. Publicity does not always have to be in written words. It is also the spoken word. That is why so many business owners immerse themselves into video marketing. Some people take awesome photos and start a photo blog to share with the world who they are and how they think.

For example, think about some traditional publicity methods, such as the Blog Talk Radio platform, local radio stations, TV show exposure, interviews, podcasts, video marketing and live web shows. It is all publicity!  Connect with people who can get you in the door and believe in yourself!

I learned that the best tool you can have in your arsenal is YOURSELF. Your thinking and your heart are your true weapons. They can defeat anyone. How? No one is like you…You may not know the latest and the greatest, but you are unique!

You have imagination. Tools are always available for use. Your faith in your story and your passion will do  more for you than fancy widgets that carry no emotions. Your passion will fuel the story because it comes from your heart. You are inspired to share… and usually when we inspired, we get the best results! When we are in the flow, we can really share our heart with others. In the book “Inspired Marketing” by Joe Vitale, he talks about inspired action and you. If you have not read this book, it would be fantastic read for you!

The lesson: You do not need tons of fancy tools to compete with others. You do not need to worry about others stealing your ideas. Do not put your focus on these things. Rather focus on what you have NOW, your mind, your talents and your passion! Go for it! Skills will be developed. Extra funds will show up to market your business when you use what YOU’VE GOT… now!

In my publicity world, I have what I call my THREE Musketeers who are always there for me: my blog, my video, and my press releases. They are free. They work. They share my story. What do you have today that makes you proud?… something that you can do RIGHT AWAY to share your ideas, your concepts? Take some time and think about it. You will come up with more things than you may think! No need for expensive VOODOO software, courses and events. Use what you have today and take YOU to a new level. You will then be able  to deal with other challenges much easier.

What you must have in your tool box:

1. WordTracker keyword research software

2. Pitch Engine to submit stories

3. A YouTube or Vimeo Channel

4. A simple Notepad when your laptop is not available

5. A Good pen or pencil to make notes

6. A cozy bookstore chair and magazines to research the latest news, trends and ideas

7. And of course, a Good cup of coffee or tea (who doesn’t love it?)

Let me just say this… I am not against widgets and tools. I use them every day, but my focus is on what I love to do because it makes me focused, excited and brings results! Then, my writing and my video publicity has meaning to me and others! Then and only then, will your story carry your heart with it!

Are you ready to reach for your slingshot and5 stones? You  have all you need. Go for it!

Have an awesome week!
Tatyana Gann

PS. This article was partially taken from a previous article I wrote last year. I added more content with it today, to share with you.

It is found on my blog

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/