Your probably wonder, “Tatyana, what does the story of David and Goliath has to do with my online publicity?”
Have you ever thought you need to become a super duper copywriter to write effective publicity? How can I write a story? Where can I come up with topic ideas? We get scared, our mind goes blank and nothing happens with our creative flow.. That flow looks like congested traffic on the highway. We feel FEAR creeping in…We create scenarios in our head what it would be be like if our story flops. What if nobody reads it. What if nobody pays attention. What tools do we need to have to add extra buzz?
In the publicity world every business owner, a celebrity or an average Joe wants to be famous for something. We go out of our way to do something EXTRAORDINARY and turn ourselves inside out to prove we are the BEST. We seek the latest and greatest marketing and publicity tools to give us a makeover. We feel if we ONLY get the latest and the greatest thing it will equip us to be better at our business.
The other day I was reading the Bible story of David and the giant Goliath. David was an average guy for everyone. Nobody saw him great and even family did not see him the greatest! However, it did not stop him to see his own talents, greatness. He believed he had EVERYTHING he needed to succeed in his life. As future king his biggest enemy Goliath was the tool that God used to make him David , the KING and of course he defeated the giant. Later on, we know that David did not have much to defeat the giant but only one slingshot and 5 stones. Not many powerful weapons you would say, but he had faith and took an action!
What are your stones? It can be imagination or your skill you take for granted right now. You may not be the greatest writer but you can be great story teller. Publicity does not have always be written. It is a spoken word. That is why so many business owners immerse in the video marketing. Some take awesome photos and start photo blogs to share the world who they are and how they think.
I learned that the best tool you can have in your arsenal is YOURSELF. Your thinking and your heart are your true weapons. They can defeat anyone. How? Nobody is like you..You may not know the latest and the greatest. You have imagination. Tools are always available there to use. Your faith in your story, your passion will do more for you than fancy widget that carry no emotions.
The lesson is this: You do not need many tools to compete with others. You do not need to worry about others stealing your ideas. Do not focus on it. Focus on what you have NOW, your mind, your talents and your passion! Go for it.. Skills will be developed. Extra funds will show up to market your business when you use what YOU GOT now..
In my publicity world I have THREE musketeers who are always there for me: my blog, my video, my press releases. They are free. They work.. They share my story. What do you have today that makes you proud that you can do RIGHT AWAY to share your ideas, your concepts? Take time and think about it. You will come up with more things you think you had. No need for expensive VOODOO software, courses and events. Use what you have today and take you to a new level. Then you will be able to deal with any other challenges much easily.
Believe me, I am not against widgets and tools . I use them every day but my focus is on what I love to do because it can make me focused, excited and bring results. Then my writing and my video publicity has meaning to me and others! Then your story carries the heart with it!
Have you reached out for a slingshot and your 5 stones?
Have awesome week
Tatyana Gann
Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/
