“Do we follow heart or we follow strategies given by people when we feel inspired to write”?
When I think about being inspired to write, to create, I always envision something that is so light and so easy.. It is coming from our heart. We feel the urge to share the best and speak out our heart out. Nature inspires us, sunset inspires, beauty around us and beauty of people we meet inspire us to write, create and awaken new life within us!
One day my oldest son Timothy told me that he got ideas in his head about creating comic books. He thought of the creative ways to express who he was and I saw it was so fantastic. I never questioned him if it was the good thing. I knew it came from his heart. He loved what he wrote. He loved what believed in. My little one never stops drawing. He always masters his skills, sharpens his artist talents. I see their inspiration and makes me feel inspired to be like them. What a great lesson to learn from your kids. All they know is to follow their inspiration that comes from their heart!
When it comes to creating inspired publicity there are NO RULES!
Are there any specific strategies that we must follow to create an inspired publicity?
NO…
None..You probably ask me why? Why not? Marketing does require strategies. It does require a plan. I know we must have a marketing plan. We must have strategies and they are our daily actions we take….
However…
We get the strong desire sometimes to express who are and what we are about. We feel the bubbling inspiration in our heart to share our thoughts. We feel it is perfect time!
Are you ready to awaken a child within and write what you feel the best about?
Why we should write an inspired publicity ? What does it do for us?
1. Customers love it.
It increases the response rate. They feel you being authentic and excited! They want to learn more.
2. It is our energy.
It is who we are. We express our strongest moments in our life and our career. We show the world our REAL potential.
3. Our passion is seen.
Photos we take are not cliche. They express feelings, emotions of the events in their life. It is about true life stories. Our customers see our genuine belief even if your publicity copy is not perfect in some ways.
4. Million dollars ideas.
Our ideas are huge and ONE inspired idea that we use to create, write can turn our business into successful venture. One idea can inspire you and inspire the world! Ideas are born on napkins.
5. Results can be shown.
When we are inspired to share somebody story, the results our customers get from our products, we get excited. We have even stronger desire to do more. We get inspired to give the best publicity.
Our communication is about being real. It is not cheesy marketing we talk about. When people can tell the story and show the results, it is the best marketing!
6. Fears
When we get inspired, we are not afraid to write our thoughts. Fears are not present.. We forget the doubts and take action.
7. You-Pioneer
Inspired publicity can make you a pioneer in your industry and set you apart. You will not have to worry much about your competition because you are UNIQUE.
The authentic publicity can melt heart of people and gladly give you their money. Inspired Publicity can touch hearts of bigger corporations because the story relates to what they do for their customers and you can get a powerful sponsor and a business partner.
Let yourself be sensitive and show emotions. It is your business and your future. Be REAL! Stay true and always be YOU. When you write an inspired publicity and feel inspired, you connect with your customers at a deeper level and you learn how to inspire others with ease.
Have a wonderful week! Lets get inspired!
Tatyana Gann
Founder of SmokinHotPR.com
