“Readers subscribe to blogs when they provide an informational or entertainment value so great that it would be a loss to not subscribe to it.” Maki
I love talking to people. Last year I was hosting a radio show at the local Nashville radio station. I love to inform people, interview, have fun, entertain and educate. I came up with a word =EDUTAIN.. Educate plus Entertain! Everyone loved it.
When it comes to blogging, some business owners think it is different. They say “Tatyana, I cannot talk like you or even write…” Really? I think when we find passion for what we talk about, we write about it. I say “Get someone to transcribe it for you”. Solutions are everywhere. It is a choice you must make to grow your business. Expressing who you are and your passions does not have to be perfect. You have two choices: hire someone to teach you to express it or hire someone to do that for you and work with you side by side. There are tools available for you today. However, the best instrument in success is YOU! Talking, entertaining, educating, informing, giving VALUE is what people want . They crave it like a great piece of daily chocolate. Can you bring the best VALUE to your customers? ONLY…If you have passion for what you do and passion to do what it takes to create success!
In the past few years having a blog has become the mission of every business owner and they have accumulated a lot of content that was not recycled. The old blog model is not working anymore. It is time to be innovative, share your content and get paid for it. It is your intellectual property. It is your knowledge that you are inspired to share.
However we all must keep in mind our blogs has two purposes:
ENTERTAIN+ EDUCATE=EDUTAINMENT
“The key is to show your readers how they can excel in what they do and how they have a better balanced life, business, relationships, health and so on..Show them how much your lessons can inform, improve their life.. Adding a good sense of humor that breaks some ice WORKS.”
Today bloggers can change the course of any brand. They can bring praises or share opinions about the niches they are passionate about. We all want to live our purpose and share our potential with the world even if we never owned a business. We have a life lesson to share that can transform a person’s life. It is time about feeling united and we must stop thinking “the competition” when we can experience the cooperation.
Regardless if we are brand new or not, having your content on the authority platform is the key to generate traffic, leads and more cash flow for your business. If you are a brand new in business, you must get some publicity. You must learn how to write a good pitch to media so you can get a good press coverage, so make sure you know basics and rules of a successful PR pitch. Your blog content must be rich and valuable to refer your new clients. I think some business owners make a great pitch but then they forget about their website or a blog. When a buyer/media contact looks at your site and the content is not that GOOD, they wonder why..
The other part that bloggers struggle with is how to monetize on the blog content and where to post the content to bring traffic and leads. In the end of the day it is about connection and results. Today we can help others to create the income they deserve by giving them the opportunity to share what they know. No more burying your talents Right?
And more bloggers still are spinning the wheels and reinventing their blog world. …It is time to take your rich blog content and turn into the viral blogging machine to build your business.
If you are tired of old content distribution model, it is time to review two business models that are getting a lot of attention. I have done great research and here they are:
First platform is called Empower Network, a viral blogging system. The second publishing platform is LoyaltePays.com– it gives an opportunity to monetize on your content FAST and turn into info product.
For me it is a three step formula:
1. Write a content for your own blog
2 Post on Blog Network Empower Network blog
3. Monetize the content and turn into the info product with a blogging software LoyaltePays created by my great friend Heide Holtz
Share away…Build links..Use it..
Watch the videos. I recommend to use both systems because they compliment each other.
Plus you will enjoy great complimentary reports to give you a new perspective in your business.
Watch videos. It is a perfect recipe for success. Combining two business models you just now created the formula to have MORE online success, get an expert status, build authority and more traffic.
- Empower network for small business professionals
- LoyaltePays- the brand new network, that can empower you to share your message and be heard!
Watch videos. read reports. We look forward to talking to you soon.!
Sincerely
Tatyana Gann
Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even one on one PR coaching. Today her love for writing, connecting with people, serving people to reach new levels in their business, teaching and marketing turned her college teaching career into the street smart PR gal. Her passion today is to bring finesse, clarity, fun and joy into people lives. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you to gain more raving fans for your business and create smokinhot publicity. She has got the simple formula for creating a publicity plan that brings results. She believes it’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Her publicity secret strategies can help you to tap into the markets you never thought possible and how to establish your online credibility very fast. . Get her FREE newsletter at http://www.SmokinHotPR.com
