“Want to know the public relations strategies that bring you MORE happy customers that share your message about your product, your services and you?”
Have you ever believed the myth that successful companies run a business without public relations and advertising?
I was craving chocolate the other day after my husband and I had lunch. I said to him, “let’s go to our favorite chocolate shop and see what they got” As soon as we entered the store, the aroma of hot chocolate, vanilla, chili bean powder and even coffee gave me sense of something magical. I grabbed her little book from the shelf about chocolate and friendship. She talked about the power of chocolate, love and friends. The fascinating was that the fact you can hear chocolate. Every chocolate has a story.
It reminded me about something we do on a daily basis in public relations. Each business owner has a story. Each company wants to be heard. Our job is to pay attention to each of them, find something unique, a buzz, a new flavor and show to people.
How can you as a business owner enhance your online presence, share your message, reach your buyers using online public relations methods?
Online public relations of today, known as PR 2.0, where public relations created a perfect blend with WEB 2.0, like a gentle swirl of dark chocolate with nougat. As you know, a good story creates bigger buzz when we add spice, great content and share with the right people. Then people gossip. People talk, share and comes naturally because it got a special flavor to it. It got their attention. Isn’t the same with chocolate? It is a perfect piece of sweetness.
Have you noticed that business owners today are seeking for ways to add spice to their marketing plan? It does matter if they seek how to handle restaurant PR, fashion public relations or even PR for dentist. It does not matter. They ask about how they can incorporate social media in PR and more. Small business owners are becoming more creative and innovative with public relations strategies.
Public relations strategies changed. They are evolving. Business owners need more PR buzz, new feedback, new ways of communication with customers. The beautiful thing is that online PR campaigns can be done without headaches, extreme knowledge of SEO and spending a fortune.
Let me ask you, what if you had an opportunity to discover the ways how you can take PR 2.0 strategies and incorporate your existing business without adding extra headaches of hiring a public relations agency?
Join me in a one-on-one VIP coaching program this fall and we are ready to serve you!
Learn more about our coaching program here:
We look forward working with you if you believe it is a great fit for you!
Tatyana Gann
Founder SmokinHotPR.com
PR 2.0 Mentor, Consultant, Mompreneur
