No I am not a spy…I am not a secret agent…BUT….

While back I went to a self defense seminar where my son’s three instructors were giving a 60 min lesson to women in our community, and I was quite surprised how many women wanted to be in that class but only few of them showed up. Sounds familiar? I am sure it does. Let me tell you more.

Well, when I got to class I was quite nervous, and did not know if I could do what they taught; though, I took Martial Arts few years ago, and I realized it was time to get back in to get that cool boost in self esteem. I saw few familiar faces of few moms, and I felt more safe just to know that I was not a crazy mom who wants to learn how to fight bad guys.

I hope I will not have to do but what I want to do is to share the principles I learned from the class that were so profound and so simple that I had to write them down and share with you.. Life does not have to be so complicated as well as your business. Unfortunately, we often do complicate our life, and then we wonder why we are so worn out and cannot enjoy every moment.

One lesson I learned is that you donot have to fight that big guy in order to win. The knowledge is the power. You must learn how to be aware of your surroundings and find areas where a big guy cannot outperform you and honestly it is your mind and your knowledge of certain strategies. He may be bigger and can conquer anyone but he may loose in a fight with you because you know more.

How often we are intimidated by big dawgs in our industry? We often give up before we even try. We often give up because we find excuses of not having enough money, enough time or we are not good enough.. For whom? I think Jack Canfield in one of his books said that when you were 30 you were afraid of what people thought of you; when you were 40 you just wondered of what people thought of you and when you reached 60 you realized nobody really cared and you have wasted time comparing yourself with others. I would agree on that with Mr Canfield.

My Business Tip: We all have the same destination in mind but we might take the different paths. Acquire knowledge of who you are first and then use it as your weapon in your business, the same way you would use it if you had to fight 250 pound guy on the street. You might not beat him up with your fists and knock him down, but you might affect the outcome with your knowledge of his reactions to certain things. That is how business works.

Do not fight competion. Do not fight big dawgs. Respect them. Let them be big dawgs in their niche, in their business. You need to be you today. Stay in your flow and do not change its direction. We often try to change and be somebody else and we force ourselves to jump on the a different path hoping it will take us faster to our final destination.

1. Acquire knowledge- it is your POWER.

2. Learn about your competition

3. Do not fight them but respect them.

4. Discover your strengths and weaknesses and work on them

5. Be in the flow and do not change that flow.

6. Protect your knowledge. It is your best asset.

Have an awesome week!

Tatyana Gann

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/