You have passion, your have an experience you want to share and you write a book or you might have a product that has been your baby and you want the world to see it…You are putting together a publicity plan and want to reach the right audience. After working with authors and product creators in the past year, and assisting them with their book publicity I recognized one thing- every book is the leading tool to get more speeches, get more radio interviews, get more credibility, get more sales and build a solid authority. As we speak I am writing my own book and I know publicity is a long process and we must develop patience and honor our purpose!
I have decided to put together training series and today I want to start with basics. Just a little tip, allow 12 months for a good publicity campaign. Start early and work through changes, adjustments and you will need time to get media attention. Rome was not built in one day!
So…you want to get some attention!
You must write and write a good story! You should show you are a marketable author or a product creator and that there is a need for your service or book. Is your book marketable?Determine your ideal clients please!
Here are some guidelines to help you to craft a story that can get results. Remember being a story teller is an art and requires you to have passion and love for what you do….If not.. you will sound like a cheap salesperson!
Focus on the following rules:
1. Write an attention-getting headline. Announce the release subject with active verbs and colorful happy words. Focus on the product, your book, not yourself. Write down the words that describe the book, your product. Now use some of those words to craft an attention-getting, yet accurate, headline.
2. What’s your lead? A lead is the opening statement that tells what the press release is going to tell the world about. Focus on specific solution that your story will solve. What are the key facts about your book, your product you can write in the one or two sentences that comprise the first paragraph of your news release? Focus on couple facts only.
3. Use those facts to write your lead – your compelling opening statement offering a preview of what else is to come in the release – here.
In your second paragraph, expand and give more details. This is a good place to introduce the book title, your product name. What else do we need to know? Share you expert opinion.
4. Include a quote after you’ve presented specifics on the book. Why did you write the book? Why do you think it’s useful? This is where you can share your opinion. Focus on information not presented elsewhere in the release.
5. Give us unique details about the book or your product in bullet points. Get even more specific here, after that second paragraph. What’s unique or special about your product or book? What differentiates it from other books in your category? List key facts below to guide you when you write this section of the release.
6. Include how your customers can get FREE product, sample or demo. Make sure put the links.
PS. I also want to share about tips sheets.
Tip sheets are very effective and not many biz owners use this publicity tool. However it can help you with your book PR.
What is a tip sheet? A tip sheet is a specific type of press release that offers advice or tips in bullets. Big difference- the body of a tip sheet-type release will include advice or bullet points. You can use daily advice you share and turn into a list of tips. Great tool for magazine PR.
In the next post I will share more on tips sheets as a part of your book/product publicity training
Are you ready for PR strategy session ?
Sincerely,
Tatyana Gann
pretty good insights. I’ll be sure to stop by and read more from you. thanks.
Great tips. Since I am working on a book, I will definitely be following your series.