from the desk of Tatyana Gann
Nashville TN
Should you hire PR pro? The burning question every business owners asks and wants to know the answer. When you have the right team, it is like putting pieces of puzzle together! It perfectly fits and you see bigger picture. That is what PR pro can do for you..
On my Mondays I work at Panera Bread, at my favorite coffee shop. I get my coffee, my cinnamon crunch bagel and sit down to write. I love the sound of the wood burning in the fireplace. It brings very peaceful feeling! Something about the fall season makes me fall in love with scent of maple, coffee and cinnamon. Only in the fall I can enjoy the scent and it motivates me to write, create and get inspired.
The fall is when all things come together. Our mind prepares for work and creativity. We also tend to meet awesome people when we are inspired. They come when we least expect them! Last week I met this awesome woman who was siting next to me in Panera Bread.
We started a conversation, and we realized that we were both PR gals! It was surprise to me because we do not often meet people who have exact same interests and life passions. It was liberating and exciting to meet a person who loves to write, connect and serve people as much as I do. With her background in doing celebrity PR, we have discovered that every small business owner who wants to take their business to a new level can benefit from PR services.
That little conversation turned into a new friendship and a new business partnership. We talked about one hot topic: our PR clients and how public relations work has changed for PR professionals. I can say it truly evolved into something more powerful. However, the perception of PR agencies, firms is all about media, TV, radio, magazines has not changed in many business owners eyes. What happened in the past few years, business professionals turned to more natural ways of connecting with their audience. They turned to social media, video marketing, blogging and creating networks with their customers without realizing they are doing PR on the own.
However, the majority of business owners who are not internet marketers by trade, have no idea how to put together a blog, a marketing campaign and not to mention a PR campaign. That is why immediately they either remove PR campaign out of their business plan or allow very small budget. Traditionally major PR firms agencies will charge $2500 a month and more to provide complete PR services.
What do you do when your budget is under 2000 dollars or even 1000 dollars a month? Do we fire or hire a PR pro?
There are few good reasons I believe your business can benefit with the help of PR professional.
Ready to have a PR pro to represent your vision?
1. Free your time
That is huge for business owners. They can finally focus on what they love to do the most! You can have fun with your business. You can hire a professional team to manage PR campaigns and build your business the right way!
2. Give you an immediate online exposure:
With proper SEO done for your press release you can dominate first page of Google and have targeted traffic to your website.
3. Start building the history of your company.
It shows your customers who are you and why they can trust you. Especially if you open online PR room you can archive all press releases that shows your customers what you have written, all recent developments that are happening with your company
4. Media appearances:
Allows media to contact you for interviews and other appearances. It brings more credibility to your company and builds your name very fast. Without stories, no media!
5. PR pro can boost your self esteem:
My biz partners call me cheerleader.. In some way it is true! You cannot believe how much support and confidence business owners can receive from PR professional who can see only the best in the business and bring media attention!
6. Product Awareness
It helps to build your company brand and protect it. Press releases for example or any other publicity can spread via social media networks. A PR pro can guide you in the right direction and bring feedback from readers, your customers and that can help you to drastically achieve better results.
7. Credibility
You will have more than your personal site. Third party publicity increases credibility
8. New business relationships:
They can connect you with the right business people and even investors, sponsors for your business.
One thing you have to remember public relations is about giving your business boost, building your credibility. Often PR pros can inspire you to take actions and show you how to take actions. PR pros open the doors to places where you are afraid to go alone.
Enjoy your week
Tatyana Gann
Founder SmokinHotPR Boutique
