Branding and PR

Mummies, Grammy’s and PR persona…

By Tatyana Gann

The photo credit Resource Entertaintment Group

What can we learn from  some of the best song writers like “Here come the Mummies” and cool music? The Resource Entertainment calls them “One of the most inventive, bizarre, and flat-out fun party bands you’ll ever see! Here Come the Mummies, direct from the catacombs of Nashville, brings amazing funk from beyond the grave!”

I want to share 3 important PR lessons with you that I hope will bring more clarity, and how to build your business as a company owner!

Are you ready?

On Friday I was fortunate to meet a very interesting man who wrote songs for many well known artists. They were all Grammy caliber musicians. Many of them have won Grammys and some musicians were nominated multiple times.  He is very well  known in the entertainment world, a talented song writer, a producer and CEO of a publishing company, who was right under my nose here in Nashville TN!  During the meeting, we talked about our vision. We talked about being different and making a difference. We talked about being remembered, recognized and appreciated.

We must be different in order to make a difference

While talking about the project, I listened to a group called “Here come the Mummies'” during our mid morning presentation while he shared their story.  Theirs is a story about friends from a famous college who always wanted to play music together.  However, their careers took them in different directions. Each of them have won over 23 Grammys combined! Needless to say, each of them became famous.

But…

The dream to play together and feel alive never died! They decided to join together and secretly change their identities, creating a new persona with a new story and new songs! The group, “Here come the mummies“ was born…I thought how creative it was to do something like that. What amazed me the most was the fact that they NEVER gave up on their dream to play together. They changed the route… they formed a new plan! They became different and showed the world what ANYONE could do! The lesson learned?… the persona is important to be remembered by. The story of the group’s creation and their story of loyal friendship and faith was priceless! Their persona is what people remember. They wrote their own song, so to speak.  No one is like them!

Another important lesson I learned was that to be successful, skills are not the main focus. It was the story, the song that mattered the most, the song that took some musicians from being broke, working as waiters to selling half of a million CDs and being a # 1 hit !

This producer – songwriter and I talked about powerful, Grammy caliber voices that artists have. He said, ” The voice does not matter if the song is bad.  The SONG makes you popular and NOT your skills or your talent. People hum the songs we write when you pull up to the gas station to fill the gas tank. That song becomes THEIRS!”

The photo credit to TV Info.In Blog

The song gets your Grammy and your voice just follows the song.

In the world of PR I can say your story makes you famous. Most often, people become famous because of their story, not their rating, credibility or special talents. What is your story? What can your readers learn from YOU? Think of your professional experiences, even your personal life experiences and how it relates to your business today. Is there something you are not telling the world which is desperately seeking YOUR wisdom? Open up, speak up and live up!

The lesson I learned during that meeting? We must be different, creative and innovative to make a difference in other people’s lives and our own!

Enjoy your week!

Sincerely

Tatyana Gann


Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Terrible thing happens with ZERO PR…Nothing..None..Gone..

By Tatyana Gann


(Mr James Cameron at the fundraiser dinner, The Standard, Nashille TN)

“A Terrible Thing Happens With No Publicity- Nothing…” Barnum

Lets talk…

I remember a saying…Your success creates publicity…Yes it can be applied to celebs we know..I was fortunate to meet Mr James Cameron last year and have a dinner with him and his wife in Nashville where they hosted a fashion show and a fundraiser event.  Later this June I was honored to meet celebs at MTV movie awards from the media gurus, young actors to more established A- list folks.  They are known. They are being talked about.. Gossips..stories. publicity. They have THEIR publicity.  Their name and their success opens the doors and gets attention. They earned it with their success!!!

But…what about people who are brand new. Smart. Intelligent. Getting started.. What about them…?

Times changed. Business owners today use small communities and networks such as Facebook, Twitter, and Ning even private communities such as Ladies Who Launch for women to make connections and build relationships.  As you know relationships are always been the main thing for big dawgs in PR world and marketing.

Without right connections you will not be able to connect to media and if your goal is to get booked on TV shows, be publicized in the top magazines and constantly get the best PR you have two choices.

  • One choice and best choice I believe is to hire a publicist, a PR professional who can do that for you, the ones who know how to do online publicity as well.
  • The second choice is to use your current connections and get the publicity on your own with a help of PR consultant who can guide you. To be honest it is not the best way to do it especially if your mission to get things fast in 3-6 months.
  • Here is one thing I want you to remember before you start promoting your product or service to the public and spend money on PR and marketing campaign. You must ask yourself if you were a customer would you buy from yourself.   People do not buy from ads they buy from loyal consumers. That is why the infomercials always have been the best method for business owners, innovators, product creators to push their products on t he market and reach more people.

It was truly the beginning of the PR wave. Then you might see them in the store saying “Seen on….” It was the best PR campaign idea to share stories and people bought it because they trusted the stories not the product benefits.

  • The magic word of a successful publicity campaign is TRUST. Building trust is taking time in every area of your life. Today in social networking communities we build trust by connecting with people we want to know and contribute to their community.
  • Familiarity: We give advice, comment and share our knowledge. We become the source of the information that they cannot get anywhere. Our blog articles, our videos are being shared with the rest of the world via social media. Customers feel familiar. They relate. They see the value and especially your business is built on the integrity. It is all good.

But…

However, some folks still believe that traditional publicity methods do not play big role today anymore. They shifted the focus in the direction of social media only forgetting one fact- the large companies became large not because of social media alone.

They built a successful business because they had a PR and marketing plan that included both traditional and new approaches. Classic methods never change. It is like classic music. We love it. You listen to it and no matter how many years ago or even centuries ago it was written, you still admire it right?

In the past years in my business I have used both approaches, traditional and social media PR approach. I also learned to reach out to media more to get a big buzz fast!

In my publicity weekly training newsletters I want to give few ideas and options that can help you to make a decision what will work best for you. Relax and let me take you in the world of publicity.

Your journey to become well known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU.  Start with a positive PR so you do not need to remove a negative publicity!

Well…

First three things you must know.

  1. Who you are
  2. What you do and if you really love what you do.
  3. Why it is important for others and you.

Are you ready to be a star and gain positive publicity?

You ask me, ” Tatyana, How can publicity help you to grow your business?” Here are my thoughts.  It is proven that publicity can do the following for you and put your name in the spotlight.

  1. It creates your name for customers to know you
  2. It is all about visibility. You become the center of attention. You are on the main stage right in the center, right in the spotlight
  3. Publicity gets your main message to the public. If you do it on your own or hire a publicist it is a great way to share stories. As I said earlier people pay attention to stories of consumers not ads.
  4. Publicity can compel people to buy your products if you have enough of points that can stir up emotions for them to buy
  5. It can truly put you in the beautiful spotlight where you feel like a star.

Now.. Why so many entrepreneurs, business owners do two things. They avoid publicity approaches or they quit before they see the end results. In the world where we want instant results we use the same approach to our publicity efforts. It takes time and realistically you must allow 90 days for publicity campaign to give you results you want.

Your goal is to build awareness of your name and what you do. Your second goal is to break ice with customers by serving, giving advice or tips.

Common sense, right?

But so many avoid it or keep selling their product. Get people familiar with you and what you offer.

That is what press releases that share stories give more publicity, bring long term traffic and authority.

Advertising does not bring authority to your business. It brings traffic, leads and causes customers to think about your product.

Well, cycle ends with PR again. They search for your name, your product and see the publicity given by third party PR directories, publications, bloggers and much more. They feel confident. They trust.

Now…what should you do to build trust? Want to learn how to do yourself for hire a team of pros to provide you full PR and branding services?

Contact us today for our PR consulting services and VIP PR program..Follow me on Twitter  @SmokinHotPR

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

It is TIME for your business to get a PR makeover!

By Tatyana Gann

In the times when every single person is using social media, Facebook, Twitter, Google + , we cannot forget the power of PR to build your business.

It teaches how to connect, build relationships with media and how to find the right people who can share our story, spread awareness. We are here to collaborate, to serve and not to be in the competition game.

That is why I am hosting this call today!

  • We will cover how to create a perfect PR pitch, how to find editors who use Facebook and Twitter to share YOUR stories.
  • Plus how to give editors what THEY WANT to give your name more credibility!
  • Learn why social media newsroom is important to build your brand!
  • Learn why some editors want a proposed story and not a press story!
  • Find how you can implement these strategies in the next 48 hours!


Registration Web Link:
https://www3.gotomeeting.c​om/register/810329470


If you are tired of reinventing yourself and your business this call is for you!

See you on Thursday night!

Tatyana Gann
Founder SmokinHotPR VIP PR Consulting and Coaching
http://www.SmokinHotPR.com​/

PS. If you want to work one on one with me, receive monthly coaching or consulting to create a complete PR plan and show you how to get it done! Plus learn the creative marketing and promotional strategies that media loves.

Get more details

PR Detective on the assignment: why do I need a publicity?

By Tatyana Gann

Sometimes I feel like a PR detective. I often joke with my clients about being a private PR investigator. I research, write, spy, connect and build relationships. I get the information about what media wants and bring the results to  my clients to create  a powerful publicity.

Just a couple weeks ago I did a call with a Million Dollar MindsetTM  Coach Marla Tabaka called “Publicity Hidden Secrets“. It was focused on the main topic- “How to Get Publicity That Works Like Magic for Your Business and Will Make You A Celebrity In Your Own Community!”

I am a street smart PR guru who knows from experience what TRULY works and how long it takes to build YOUR name…I also know what does  not work!  All I have what I learned and applied to my business. On the call I  shared what my clients experienced like Dr Rebecca Westbrook featured in the major media in Dallas Texas or HR leading voice in Social Media Jessica Miller Merrell who have been interviewed by many trade publications and hosted many training webinars for executives thanks to PR campaigns..

Here is the secret to the best PR.  Guess what…Nothing magic. No special flavors. All I have  is the simple formula for creating a publicity plan that brings results and is ready to bring you publicity tips, advice and PR services so you will gain raving fans for your business and create smokinhot publicity!

Tip 1 The publicity secret strategies can help you to tap into the markets you never thought possible and establish your online credibility – fast!

I believe that times have changed and business owners today use small communities and networks to make connections and build relationships.  As you know, relationships are the main thing for the big dawgs in the world of PR and marketing.  Without the right connections you will not be able to connect to media. It is a fact. Also if your goal is to get booked on TV shows, be publicized in the top magazines and constantly get the best PR you have two choices: hire a publicist or do yourself. Either way, relationships built on trust are the key. What is your relationship with media like?

Your journey to become well-known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU.  You need to find a reliable PR Pro.

There are myths about the benefits of hiring PR pro because they say marketers and small online business owners do not like PR folks and vice versa. They believe only advertising will bring results. True? Decide for yourself…

Tip 2 Average marketer spends 2 to 4k a month on PPC ads or other paid ads. What if they redirect money and spend 4k a month on PR for few months. Hire PR pro. Consult with them. See that advertising does not buy credibility, authority and long term online presences. Advertising sells. PR tells your story to attract and retain clients...

So…

Are you ready to start a new journey and learn few PR tricks and how the PR campaigns can very effective for your business?
Listen to the exclusive interview where my friend and a life coach Marla Tabaka interviewed me on her radio show. Tell us what you think.

Listen TODAY!

Have a great week!

Tatyana Gann

PS. I am off to MTV movies awards event in Los Angeles from June 1 till June 5 to represent my client’s business and a product line called SlenderPOPs manufactured by Sisel International and participate in the MTV Movie Awards Gift Lounge event . I cannot wait to meet my friends and make new friends in the media world. It will be a fun event! I promise to share photos!

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

How to write a entertaining press release for a weight loss product!

By Tatyana Gann

Writing a press release is really an art! I love to be a creative publicist! I have fun doing it. PR campaigns must be fun, interesting and entertaining! Recently I wrote a press release about SlenderPOPs, a brand new weight loss candy I love! The press release was sent to over 1000 media outlets that focus on the health, weight loss and fitness niche!

Enjoy the press release below! Share!

Tatyana Gann

PS.  I even took a photo of myself with a weight loss lollipop- PR gal with a SlenderPOP!

“Announcing! Latest Weight Loss Craze: The Brand New Rapid Weight Loss Lollipop!”


The weight loss industry just received a true wake-up call; Sisel International’s latest innovation: SlenderPOPs™, a spectacular breakthrough discovery to lose weight! It presents a proven formula that enables your body to flush fat, curb appetite and experience rapid and healthy weight loss. All of this while enjoying a delicious treat!

The latest weight loss craze started recently with one simple product – SlenderPOPs™, manufactured by Sisel International. SlenderPOPs™have become the most delicious weight loss candy for professional women like Tatyana Gann, a publicist in Nashville TN. Tatyana Gann believes SlenderPOPs™are a great way for her to lose weight and maintain body shape.

In her recent interview with Tom Mower, the CEO of Sisel International, Tatyana Gann expressed her gratitude to Mr. Mower for his SlenderPOPs™product line and said, “I have personally been intrigued by the Hoodia studiesand have never seen a weight loss product that is so simple, delicious and fun to talk about as SlenderPOPs™!”

Is this weight loss candy just the next weight loss gimmick or a TRUE weight loss science breakthrough that the obese population of the world can have immediate access to?

As Tatyana Gann added, “SlenderPOPs™ have reduced the level of stress associated with weight loss challenges, such as purchasing special foods and restricted diets. Every girl I know loves candy! Who doesn’t?!? I can eat SlenderPOPs™ weight loss lollipops and lose weight. I am a busy working mom and constantly on the go! SlenderPOPs™ are always in my purse!”

Tatyana Gann believes while most weight loss companies focus only on the weight loss aspect, SlenderPOPs™ingredients are also good for diabetics, contain fiber and promote excellent tooth health. So, what ingredients make up these powerful little lollipops, known as SlenderPOPs™?

SlenderPOPs™have a combination of highly concentrated extracts from the cactus fruit, Opuntia Ficus Indica. In recent clinical studies conducted on Opuntia fruit, extracts have been shown to support Fast fat-flushing diuretic activity, have a positive effect on body composition (fat/lean mass), a positive effect on the silhouette contouring appearance and detoxification action as well as antioxidant protection.

The other main ingredient in SlenderPOPs™is Hoodia. Tatyana Gann thinks that sucking on a lollipop with hoodia has been more effective than taking any kind of weight loss pill. Hoodia is a key element of the Sisel SlenderPOPs™ Weight Loss Programand may support the body’s ability to:

• Reduce appetite and make you feel full!

• Boost energy levels and increase endurance

• Maintain weight without any negative side effects

Tatyana Gann discovered that Sisel International sent SlenderPOPs™weight loss lollipopsto major Hollywood celebrities, so they too can experience the proven weight loss benefits and excellent tasting formula!

Tatyana Gann commented, “Every woman wants to look and feel like a Hollywood celebrity! Now women everywhere can have immediate access to the SlenderPOPs™ Weight Loss Bluerpint and look like a celebrity without paying high fees to fitness trainers!”

To obtain immediate access to the latest SlenderPOPs™ craze, visit Tatyana Gann at the SlenderPOPs™Weight Loss Program website
To learn more about Tatyana Gann’s VIP publicity services and her business success visit http://www.SmokinHotPR.comand follow her on Twitter at http://www.Twitter.com/SmokinHotPR

For the media: Tatyana Gann is available for interviews and expert quotes.

About Tatyana Gann: Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Southwest airlines, a bird, a smile and PR!

By Tatyana Gann

(photo belongs to Stu Seeger)

A couple of weeks ago I was on my way to Ontario California to spend few days in La Quinta with my friends. Little did I know that I would be stuck in the BNA airport Nashville TN for almost 7 hours.  I boarded my Southwest flight to Ontario and I was ready to meet my girlfriends in sunny California.

The plane was preparing for a take off and then suddenly I heard a strange noise! I knew we hit something. Was it a cart, a bird or what?

The flight attendant  flew across the aisle and hit her body against the doorway. The other flight kept joking saying, “we hit the bird”. I was quite surprised to discover that the plane had a technical problem and we could not leave until the replacement part arrived all the way from Chicago, as they announced to us with a big smile on their face! I was VERY thrilled to know that I would miss my flights and arrive to California very late.

I was very anxious and frustrated first, but then, I had a thought, “Southwest airlines can handle it…they have the best customer service!”

And yes they do. During my wonderful 7 hours in the airport, they changed my flights, arranged my connecting flights without panic, but with a big smile on their face!  They gave travel vouchers and delivered lunch-pizza! Who does not love pizza- our universal airport food!

I could have become very frustrated or even angry, but in the lounge I met amazing people! The waiting area became a community. People started talking, connecting, sharing their life and who they are! Some folks even celebrated their birthday while waiting for our flight with a glass of wine! Life was moving on.  We looked at it as a blessing to meet new people, get to know what they really love and want in life! We looked at it as an opportunity to say thank you to Southwest airlines management for taking care of us and protecting us!

But Southwest airlines kept on serving us with a big smile and a lot of patience! They could have said “Forget it.. Too many people to take care of !”

When thinking what Southwest airlines mission is about, I see the company with an amazing customer service! They are not just an airline company, they provide the simplicity in the way we fly. Less stress. More fun. Great service!

On Southwest website it says, “We like to think of ourselves as a Customer Service company that happens to fly airplanes (on schedule, with personality and perks along the way)”

The PR lesson: Know your mission. Know your customers. Deliver what you promised. Serve the public. Your brand will be much stronger!

Despite the fact that we had a technical issue, I will keep flying Southwest airlines.  They established the most important factor in running a multimillion dollar company- TRUST.

Tell me what you consider to be the most important element in running a successful business.

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

18 Ways to add more followers on twitter

By Tatyana Gann

Want to  add more followers on twitter and get more publicity?

You got your fancy twitter background done, uploaded photo, created profile..now what…

Twitter is becoming  one of the hottest marketing tools  used around the world. It became the hottest online party where everyone has an opportunity to voice their opinion, share news, make people laugh and even put together political campaign. Twitter is a  publicity powerhouse.

Twitter track tools allow to monitor discussions, activities and help business owners to make their PR campaigns more effective.  Widgets for twitter, facebook are making it more simple for a newbie to share message in the ocean of social media big fish!

Even though Twitter  can be complicated sometimes,  you have to look at Twitter as a crazy and wild online party.

Nobody is left behind. Everyone is involved and has an opportunity to meet celebrities, politicians, business owners and a little man can compete with a big corporation.

Why is Twitter so successful?

1.      It allows everyone to interact, ask questions and re-post favorite quotes or statements. It is a social virtual gathering spot where you can make new friends and connections.

2.      It allows anyone to learn from the best of the best in their field, and it gives an opportunity to prove themselves.

3.      It is an amazing tool for your personal list building.

List Building:

Now, lets talk about how we can add more followers on Twitter for our business :

1.      Quality followers: The key is to create as many as quality followers and follow people back because the volume of followers gives you leverage, more traffic and it is a social proof.

2.      Cost to market: How much does it cost to market on Twitter? ZERO. NOTHING. It is absolutely free targeted advertising method.  Twitter is about influence on people lives, careers, their daily life event.

3.      Give fun and educational tips: What we share and say, it can affect the outcome of their day. If you say something funny, you might have put a smile on someone‘s face. If you give a good business tip it might give them idea of what to do. I promote my SmokinHotPR newsletter to share with people what I do and how I can help them. My blog is about  educating my clients and students on creating online publicity. It is about helping THEM!

4.      Twitter is VIRAL. People who love you and care about what you say will repost your comments and share with others. That is why it is so important to build relationships. You must treat twitter as a big birthday party and everyone is having fun and enjoying time and sharing what they do naturally without sales pitches.

5.      Your profile description: Make sure your profile is fun to read. It is not a job application, so make it funny, easy to read and smile. Smile is the best advertising tool that cost nothing.  I often see people without faces who post on twitter. Common, imagine if you came in a mask to a birthday party hiding your face. What would people say? I would be scared to come up to a person in a mask without knowing who they are. Would you? Then stop using silly avatars and start being YOU.

6.      Build network: Follow people who follow the influential people you know.

7.      Being FAST: Reply to people right way if they said something to you and they are not your friend yet. Follow them back. Establish rapport within minutes. Give something valuable to them to read and think about.

8.      Show courtesy: Make comment before even clicking follow button. Get to know people first.

9.      Use tools: Use search feature to find people, topics you want to discuss in your niche and also bring offline clients online and follow you online or motivate them to start a Twitter profile.

My favorite resources: from business cards to twitter track tools, widgets and services.

http://www.Zazzle.com (twitter style business cards)

http://www.Tweetzi.com

http://www.Twazzup.com

http://www.Twellow.com

http://www.Wefollow.com

http://www.Twitterhawk.com

http://www.Truetwit.com– check validation of services

10.  Time: Usually afternoon or late evenings after 7 pm are best time to get on twitter and weekends are always the best days to chat and share. Do not create new life on Twitter be you and set time for twitter life.

11.  Humor sells. Share with people funny stories, news and not much of what your business is about. They will see it in your profile. Interact first then approach if you want to.

12.  Spread love: Do not forget to praise people, compliment them.  How do you feel when someone says to you that you look fabulous in that red dress? I am sure you would feel amazing. We love compliments and naturally we give them back to others. Pay it forward.

13.  Questions, Questions and more questions. Ask and you will receive. People love questions. They are hungry for them. Ask and you w ill start conversation… Create dialogs first and make sure when they answer to you reply back to them. Courtesy is the best policy on twitter.

14.  Be the best host: Invite friends from other social network. For example, I invite friends from Facebook to follow me on twitter. They love it and it is fun. Very simple.

15.  Re-tweet: Don’t forget to re-tweet or repost what others say if you like it and it makes sense to you.  At least try to find out what people do first before you retweet. Read their profile. it is a must if you want long term relationships.

16.  Don’t forget your blog: Make sure you send all traffic to your blog, your free educational training that can lead them to your report page to build list. As my mentor said, “Loose control of your marketing” Give away for free without asking to opting to build solid relationships, book your speaking engagements, JV offers and more.

17.  Twitter link: Do not forget include links to Twitter on your blogs, your other social networks, your press releases, articles and other publicity platforms.

18.  Create Social Media Releases: Use http://www.pitchengine.com to create stories and use their Twitter feature to share your stories. Awesome tool for branding and your publicity
PS. If you are seeking a designer and branding expert to establish your social media presence, connect with Bryan Gann, the founder of Kreadiv branding services, our creative director and an amazing designer who have been serving many cool clients.

Enjoy tweeting!

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Do you love WHO you are today!?

By Tatyana Gann

Happy Valentine’s Day!

Last night I was at a Grammy’s Celebration party, which was held in Hard Rock Cafe, in downtown Nashville. I was watching Lady Gaga’s performance. It was fantastic!  When she received a Grammy award, her eyes were filled with tears. She said she could never have imagined that she could be something in her life. She did not love herself enough to believe that she could be a star…but something changed in her. She realized that she could be different, successful and unique… And love who she is today! Look at her publicity today!  Unique, controversial, brave and successful!

Want to have the best publicity for your name?  Focus on YOUR UNIQUE qualities first!

Do you love who you are today?

You might be facing the fear of making huge life transformations or maybe you are feeling stuck in your business, career or even personal relationship…you feel you have been placed in a time capsule, not knowing what to do and how to get out. Why am I sharing this with you? Because I know it. I have been there. I felt the pain of being stuck, unsure and trying to be a cookie cutter business woman, turning myself into a stereotype of what OTHERS WANTED ME TO BE.

It was in the past…What a mistake!

I realize I want to be ME with my cute accent! Yes I finally accepted it. I love it and it is exotic. I love myself and I matter to myself the most. I learned to love ME and realize I am worthy of love, admiration, success and living the life I dreamed of!

The Life of our dreams is not just for the  movies… it can be REALITY. My best friend Lily, who passed away over two years ago, told me one thing that was very special and it is a tribute to her…  She told me once, “Tatyana, never let anyone  or anything take away who you are. You are romantic, funny, witty, smart and a great mom!” It took me  a year to come to complete realization and I am very grateful to her for that.  She had a beautiful heart, and I do miss her greatly. She would have been 35 today.

I want YOU to believe that you are worthy of a better life, admiration and success! YOU have a unique set of skills that people want and need in this life.. Only you can make a change!

It will affect your business, your publicity and your branding. Love who you are today!

Are you ready to show some love to yourself? Write down all the good things about yourself today. A little personal TLC never hurts!

You deserve love in your heart for everything you do! Do not settle for less!

Happy Valentine’s Day!

Best wishes
Tatyana Gann

News PR Builder Campaign: Your Online Publicity ToolKit For Higher Profits

By Tatyana Gann

“Are you ready to start news PR builder campaign without a hiring a public relations specialist  or being a PR  SEO geek?”


You do not have to have a college degree for becoming a public relations specialist in order to efficiently promote your business.  Some public relations agencies would tell you the opposite due to the fact t hey deal with corporate PR where the volume of work is much higher than for a start up business  and a solo entrepreneur.

News PR builder campaigns can allow you to achieve more media coverage and strong online presence. The campaigns take time and preparation. They require the research of your niche market, and I personally recommend a great tool for researching keywords such as Wordtracker.com so you know how to publicize your product and service.

But what are the easiest PR methods that even a beginner can use today?

Again you have to understand one thing…Trends change, people want something one day and next day their desire for your product is gone. But..you can still find what makes them tick any time of the day. You  have to learn to be flexible. Flexibility in PR will take your business very far.

Here are some simple ways to get your publicity going:

1. Write Press Releases

A great way to share about your product as a solution to your customer problems, your events you host or attend, your product launch, your coaching webinars and much more. You can talk about your customers!

2. Submit Press Releases:

Send to  the targeted list of editors with a special email asking to review your story. We have a letter we usually give to our clients that they can use to send to editors. Make sure submit your press release to online distribution services such as PRWEB or MarketWire.

3. Blog post

Post your press story on your blog as a blog post. It can add some extra content and you can link to the original press release. Also post your press release in the links or a blogroll.

4. LinkedIn

Post your press story as news to LinkedIn Groups

5. Bloggers

Contact top bloggers and ask them if you can contribute to their community with breaking news story. It must be something THEIR readers want to know. That is why it is very important to study niches and what people WANT.

6. Ezines and Newsletters.

Similar to bloggers find the best ezines in  your niche and build relationships with the editors. I prefer a simple strategy- get to know them on Facebook and read the content they post. Then contact them for permission to send the article or a press release about the topic of interest.

Example,

1. http://www.ezinesearch.com

2. http://bestezines.com

Remember be specific and focus on your customers. Make sure to remember the most important thing, “What do you want your customers to believe about your product or a business”?

Ready to have the best media coverage, get SmokinHot Publicity, new sales leads and more credibility?

Hire SmokinHotPR Team for mini PR  and 90 day publicity campaigns

Have fun!

Tatyana Gann

Founder SmokinHotPR.com

PR Geek, Publicist, Mom

The 3 Cs of Positive Publicity: Clarity, Creativity and Creating New You!

By Tatyana Gann

Imagine if you can really be what you always wanted to be in 2011!

What  keeps you from becoming YOU and having it ALL? What makes you think you are NOT able to do that? What does your clarity, creativity and creating new YOU have to do with the best publicity goals for your business?

Last week on my brand new Nashville radio show “Life With Tatyana” I decided to cover the topic of “The 3 Cs of Successful Publicity” and talk about something that is often been so abused and overrated by many self help gurus, so that you do not get it. It is about CLARITY, CREATIVITY and CREATING New YOU!

We all can have clarity, be creative but the biggest problem is that we often do not know how to bring it to the light and see it alive. That is why during my radio show I decided to talk it about it and be very blant with my listeners. I am not a perfect speaker and I would prefer to speak the truth, the way it is because I DO care about my readers. My readers are my clients and loyal fans who support me and encourage me. I want to say thank you to you all!

First, lets talk about clarity…

When we think about clarity we think about a complicated journey to discovering it. Believe me I used to believe that it would take me decades to get clarity. That clarity is like wisdom – comes with age.. Well to be honest I want my clarity now and not when I am 75.  When I reflected on my life and my PR business in the past year, I saw my success was not about my A list connections, great fashion, new ideas, hiring a mentor and even few to coach me to do what I need to do. My business growth was MY DECISION. It was because I became very clear. Well, it was not always clear. I had days and even weeks of distractions and disappointments, but I made it. Clarity became such an important aspect of my life. It became the center of everything I did, planned to do and achieved.

Clarity brought desire to be more inspired. It gave me motivation to go after my goals and sometimes I did not know how. Clarity was able to force me to see myself in the new light as a strong and a powerful woman without a being superhero gal! I did not need to be a TOP GUN to become famous. I needed to be UNIQUE to public, to people around me and get them to laugh, talk and engage into what I had to offer- my ability to write, connect and make them smile. It was my ENERGY that got new clients moving into my direction. It happened because I was very clear where I wanted to be.

Secondly, the creativity became the most important element of my life and so it should be for you my friends. Creativity does not always mean you have to be an artist, a musician or famous fashion guru. Creativity means expression of words, feelings from the depth of your heart! It is about finding new and fun ways to express your personality. That is why it is important in publicity to establish persona. But again – if no clarity, no creativity means your persona will be fake one. Not good right?

Third, new YOU: Your new persona is about to evolve! Make sure you have become clear of what you are now, what do you want to  be known for in the next 90 days and the next 12 months and even next 3 years. Knowing  your inner goals and having peace that it is the right thing for your business whatever it might be is going to bring the most positive publicity for your business. Right energy, right contacts, right everything and it means REAL results and more income for you! Your publicity will always reflect your relationship with yourself! I know it on my own experience. When everything you do feels right in your heart, you will be more patient with yourself when it comes to understanding that a publicity campaign success is not overnight deal. It is a journey to discovering how YOU can be MORE for yourself and your customers.

So….

Ready to create new publicity and create even a new brand in 2011?

Visit our complete branding and design services and plus our consulting packages known as PR booster while we offer old prices till Jan 20, 2011

Look forward to hearing your feedback and see all your loving comments!

Best wishes

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/