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How can you recognize a personal breakthrough

By Tatyana Gann

Tatyana is here.

You hear a lot about breakthroughs and what to do next after you have one. Thousands of people spend money on courses, training workshops to experience breakthroughs and let go of blocks. I know I did that until I said to myself ” It will be my quest to bring awareness to people about real deep breakthroughs”.  What is a real breakthrough? Breakthrough is FREEDOM!

How do you recognize a breakthrough and stand firm in your truth? Should we expect some magic things happening in our life?

I would say NO.

It happens when we go through major life storms. The breakthrough does not arrive at our door in a nice pink package. It is quite opposite. The breakthroughs come in ugly packages. They march into our life with storms, loses, trials, pains and major disappointments. You might have been ready to give up and say “Forget it. I never make it!” and the feeling of apathy overpowers you that often follows by a feeling of anger or even anxiety…You start believing you are looser. You failed…but…in the midst of it you might notice a little gap, a little light that shines a new hope. It is like a little doorway to a brand new beginning. Once you recognize this gap and allow yourself to take a good look, you finally can see your raw truth! You needed a challenge to face it and your inner guidance led you to that doorway.

 

The best advice I can give you today – Don’t give up when you feel you are losing energy, courage, faith and hope. I wanted to give up many times. I wanted to hide myself in a cave and just sit there. I even believed I was not worthy to have success. I created a story in my head that I needed to be MORE and BETTER. I believed that my talents or skills were not enough…I sabotaged my own breakthrough. But little by little pieces of my soul got back together and like pieces puzzle I saw the big picture that I needed to see…I saw a vision. Finally. It was a truly awakening experience.

 

But listen me out…You must hear my message now so you know how to recognize breakthrough…Okay, here we go..

 

There is a little space between this feeling of being defeated and having MAJOR success. It is called breakthrough…Once you feel you are getting defeated, or failed DO NOT walk away, it is a fake feeling /low energy that wants to sabotage you…God or what you believe as your highest power will NEVER do that. Pray to God for guidance to see the invisible little path, little tiny thread to pull you through and you will be on their other side of defeat called NEW vision. You experienced breakthrough.

 

You will be able see things differently…You are now on the path to real victory…what you thought to be insignificant – that little belief you had- became your major FORCE to push you and pull you through! I have been through this experience to see my vision, my purpose and passion and I believe you can do the same. We all have this ability. …Sometimes you have to get through dark life moments to see your light…You cannot hide light in you…breakthrough will happen.

 

I think having awareness about real breakthroughs is very important. Some folks think breakthrough happens when…things will get better and when success is here. Nope it is when you feel like BS and your feel you have metal iron walls closing on you and you feel pressure, fire, heat and everything seems go against you. You want to run away and instead you must regroup and find courage to go forward!

Don’t feel defeated when storms in life happen. They shake you up to see clear your truth and obtain real peace. You gain clarity and new vision. Never EVER give up! Don’t let people or events dim your light. I am here to bring you solutions to look better, feel FABULOUS, make an awesome income and have FREEDOM!

You deserve it. Believe it. I am here to serve you! I want to offer you two options:

Option 1:  Watch this video and see if it is a perfect fit for your life. Plus get all my training absolutely FREE!

Click here to learn how you can create success by starting YOUR own business, look better and feel FABULOUS…

Option #2 VIP coaching with me

We will work together for 12 weeks regardless what your business you are in and get your business and life back to where it needs to be!

Fill the application here

Then call me at 615 354 7625. I do not hide my number…( only call after 9 am please !! I love my coffee in the mornings!)

 

 

 

Love,

Tat

 

How to grow and manage your business with Facebook fanpages

By Tatyana Gann

Tatyana is here.  As a  business consultant I get emails every day about different tools, systems and your head can really spin from too  much information. Today I want to invite you to learn about a simple marketing platform that can help you to grow and manage your online business on Facebook .  What I love about this platform is quite simple. Love simplicity then read on…I have been very fortunate to work with a brilliant CEO of Fanpage Toolkit Aaron Friedman and I can highly recommend his platform to my customers and all my business collegues who want to improve their Facebook presence, grow fanbase and increase sales using simple social commerce and marketing solutions.

We want to invite you to join our growing small business community of Fanpage Toolkit subscribers. As a Total Social Commerce and Marketing Solution for Small Business, Fanpage Toolkit offers unprecedented tools and enhancements for your Facebook Pages. And for a limited time, we’re practically giving it away!

 

There are many components that contribute to the success of a Facebook Page. And we know that managing all the pieces can be tough! We also understand that you don’t always have the time to login to manage a Facebook Page and manage your business, which is exactly why we want to grant you lifetime access to our powerful application suite of tools.

 

— [Get Access Now] —

 

Seem too good to be true? See what else you get with lifetime access to Fanpage Toolkit…

 

• Timeline Support for Facebook Pages.

• A Social Commerce and Marketing Suite that’s Perfect for Every Skill Level.

• Design with No Coding Required!

• A Platform That Will Always be Compatible with Facebook.

• The Ability to Build Content-Rich Fan Pages, Promotions, Sweepstakes, Polls, Digital Downloads, and more…

• Launch a Facebook Store in Minutes!

• Capture and Manage Sales Leads!

• Superior Analytics!

• Real-time Integration with PayPal, Authorize.Net, eBay Stores and the Magento Commerce Platform.

• No Recurring Charges!

• Live Training with our CEO!

 

— [Get Access Now] —

Whether you have a need for Fanpage Toolkit today, or have been waiting for the perfect day to start marketing your business on Facebook… we’re inviting you to jump on board now and get lifetime access to our totally loaded Platinum Plan. Use it whenever you want, as much as you want, with no recurring fees or obligation to log on! Once you sign up, you’re good to go forever!

 

And as an added bonus, we’re also including 7 Live Product Training Sessions with the CEO of Fanpage Toolkit, Aaron Friedman. Together, we’ll help bring your business up to speed on Facebook, and keep you up to date on the latest in social media marketing techniques.

 

NOTE: We’re limiting access to the first 1,000 Individuals who sign up, so ACT NOW to jump-start your business on Facebook!

 

See you on the inside,

 

Tatyana Gann, Business Consultant/Coach

Aaron Friedman CEO Fanpage ToolKit

 

 

How to share love and create serious profits in your business!

By Tatyana Gann

 

As we step into the most beautiful and busiest season of the year, I would love to talk about love, love for our clients, love for what we do and love for people we deal with on a daily basis. What does it take to express love? Do we take this beautiful feeling  called LOVE for granted? Do we give LOVE  freely to people around or do we feel we need a special event to show love?

Let’s have a coffee talk…Grab a cup of coffee and I want to hear your thoughts .  I have been thinking about this: we live in a very busy world and we do not take time to  show love and have a deep soulful conversation. We often say “Hi, How are you?“  That is it. Short. Sweet. In our daily activities we say this phrase to be polite, and we look away or even worse- we get on our Blackberry or Android and reply to new messages in front of people we wanted to talk. Crazy RIGHT? No wonder people feel they build better relationships via Facebook chat or Twitter because at least they are heard and they can express their heart to everyone around!

First, do you want to be heard, loved and appreciated? I am sure you do.  I believe we must speak the words of faith, hope and love into people hearts and speak from the bottom of your heart not because YOU HAVE TO SOUND KIND and LOVING. We must show people they matter and at that moment they got our attention. I love spending evenings with my husband talking about his days or going on a quick coffee date and just listen to him, reflect and plan our week. We often wonder why people do not take time for their friends or family and they live few miles away or a call away. How can we expect to have a great business if we do not take care of our relationships with loved ones and our friends? Why do so many people become very cold and distant and wonder why their business suffers.?!  Everything you do reflects your inner state and  your clients and business associates can feel your energy even miles away.

Secondly, do not worry about creating your image. You are not a politician. When you a ask your team member, your business client, a biz associate how they are doing, really take time and focus on them. Give them your “time” and look in the eyes. Even when you are on the phone feel them, imagine they are right there and you are enjoying a cup of coffee together. When I started using social media few years ago I even made a video “Smile when you tweet!” People care how you make them feel. Do they feel special in your presence? Do they trust you? If they do you have won their attention and possibly new clients.  If you focus on building authentic and kind relationships with your customers, it will create miracles in business.  As your nurture your relationships your business will thrive.  Do you want more fans and more referrals? Then focus on treating each client as VIP client even if they pay you 10 bucks!   You never know they could be YOUR star, a person who can open your heart to see new things, a person who can guide you or be just your best friend. Be a giver…When you start being a giver, God will open doors to everything that seems so impossible!

Third, love yourself. Self love is the force that pushes your forward and allows you to accept people as they are. When you accept yourself the way God made you, you would be more patient with yourself and others. You will be able to have passion and purpose in life because you know your values and your decisions are based on them!  Self love is the most important factor in creating profits. If we cannot look at ourselves in the mirror and say “Hey YOU, did you know you are so cool and smart and I LOVE YOU!” If we are afraid to see the best in ourselves, we would NOT be able to see the best in others, at least fully!

Final note: I am accepting serious professionals who want to look better and live better.  I recommend to  reserve your spot for our Thursday webinar to learn about the coolest discovery of a century in the beauty industry and how you can become our partner.   You will hear  meet my special guest, one of my mentors,  Carla Ferrer Russo, a bestselling author, a wellness expert, a professional speaker, a business coach who appeared on Oprah, FOX, ABC and NBC and more…I am honored to be mentored by Carla and be a part of an amazing community that focuses on building new  YOU!

Reserve your spot TODAY!

 

Enjoy your day!

 

 

Tatyana Gann

 

12 Things You Can Write In Your Newsletter

By Tatyana Gann

Do you feel  lost, exhausted and have a creative block? ….Or may be even worse- asleep while thinking of all types of content you could write about?  I have spent many nights in my kitchen writing and putting all ideas down on the paper or in a note pad.  I would stay up very late and with a dear friend called COFFEE and I would research the hottest topics and what people were  complaining about.. ( PS ..shhh that is my husband totally asleep after he exhausted all his creative juices LOL)

Let’s talk about your business and what you can do to write a good interesting content:

If you have a service based business:

Be an expert in your reader’s eyes so they see they need your service

Everything you know about your topic makes your expert especially you lived it.

If you have a product based business:

Share highlights of your products. Share the simple how to tips and success stories. If you sell essential oils give tips on holistic living, personal growth and spiritual awareness.

If you market anti-aging skin care products give tips on how to choose the right skin care . It can be  educational videos or press releases with case studies and tips on  how to find the best skin care …

If you are selling a business opportunity:

Give success stories of people who worked this business, tips on getting started in any business and how to work the leads. In my new business project with Nerium International we constantly share success stories and show what people did to achieve that. It empowers them to make a move and reach out to you.

Now….your next step…

Write 10 bullet points at least so we can get your content arranged.

  1. Focus on the content to educate, entertain and serve THEM
  2. Use your expertise as the foundation for all your blog posts or videos.
  3. Share great stuff. Do not be stingy.
  4. Your magazine is not your text book or  manual but more of tips they can do themselves and then get to you for more coaching or consulting or buying your products

Remember three things

  • Some readers will love your ideas and share
  • Some readers will apply them
  • Some will do all above and then come to get your products

What should YOU write about?

  1. Share updates with them. What is newsworthy? That is why writing a little press story to sell your products will be better especially if it is a new product  or special sale
  2. Think of three areas you will would love clients to see you as a resourse
  3. Read industry publications to know and share ideas, opinions.
  4. In building your OWN brand leverage other people success, contribute, give opinion. They have started somewhere…Still you are the SOURCE.Always ask how you can help them and what they want to learn, what problems they want to solve. Use the answers for your content in blog, videos, even images and press releases.
  5. Write down 8 questions customers or clients asked in the past
  6. Offer top 5 or 10 tips on a subject of your choice
  7. Share real life examples. They work and add them to your newsletters
  8. If you go to conferences, events and workshops share what you learned and how it can help THEM.
  9. Invite authors – guests. Start with 3 to 5 ( even well known)
  10. Write three experts you would love to interview this fall.
  11. Share books, resources and write reviews
  12. Create rolodex of resources ( even affiliate links)

 

Look forward to serving you

Tatyana Gann

 

 

Where passion meets innovation…a story about CEO of Fanpage ToolKit, Aaron Friendman

By Tatyana Gann

I want to introduce a very special friend of mine a brilliant mind, Aaron Friendman…His passion for serving people always amazes me and that is why I am sharing his story with you. I believe in showcasing people who make a difference in the lives of his clients!  He often talks about being innovative and passionate and his knowledge of technology, social media is phenomenal..

Please share this story because Aaron deserves abundance, success and joy for all work he puts in his business!  I interviewed Aaron and he shared his story about starting his company and what his plans for 2012 – 2013.

Aaron Friedman CEO of Fanpage toolkit on innovation and passion…

Aaron Friedman believes in innovations. His quest to start a search engine in late 90s, the adventure of entrepreneurship lead him to designing Fanpage Toolkit a social commerce platform for small business to unleash their story and leave the greatest legacy! He noticed an opportunity that has not left his heart. It actually stirred up some new ideas and he decided to turn his vision into reality.

For Aaron Friedman passion meant everything. His passion for social media and technology drove his success! He formulated a business plan, went on a quest to find funding, get the right people to carry his plan and in 2011 his platform went live!

Over the years he became the student of digital strategies and learned everything he could to master his skills and his message to the world. He believes that in business we must be creative and analytical at the same time. His second degree in Business opened his mind to possibilities and made him a risk taker. With Fanpage Toolkit it is all about experience, a message and results that Friedman wanted to see for each business owner.

Aaron often talks about the man who has become his inspiration, Steve Jobs. He learned that we should sell dreams and experience. People want to feel special and enjoy their life and Steve Jobs was able to make his dreams come true by giving people a hope and a new dream!  After launching Fanpage Toolkit he realized one mail goal- focus on making it simple and fun for his customers! Customer experience, innovative products and best value are three key ingredients in Aaron Friedman.

Despite the fact that he was nervous starting his company he saw one thing- customers were looking for new experience, new vibe and simplicity and he saw he could make a difference in the world of social media!

With his team operating the business in US and India he has been able to expand his  business worldwide attracting the most powerful brands and serving people with integrity,  providing a family friendly environment. Friedman learned to trust his guts and build something that anyone can be a part of regardless their professional background. Even though the company is still a baby, he dreams BIG and ready for a business growth! His motivation is about contributing to the world, fueling the local business economy and making a difference. He never lowered his expectations when things were tough.

For Friedman predicting future is difficult but recognizing current and future trends his company is marching into a new era of technology and innovation. He is leading his team to discover the best solutions and make things happen, without seeking perfection.

“Are you ready to win in the social media? Your hunt is over with Fanpage Toolkit…” Aaron Friedman

Aaron is looking for serious business partners and company owners who are ready to transform their business and grow their profits…Connect with Aaron today!

 

About Fanpage Toolkit

Fanpage Toolkit was founded in February 2011, after years of independent product development and research. Since then, it has grown into the #1 Social Commerce and Marketing Platform for Facebook. Fanpage Toolkit empowers its users to create, promote, market, trend, engage and sell products and services completely within the Facebook ecosystem. Follow Fanpage Toolkit for news and updates on Facebook and Twitter.

For media: 

Contact: Aaron Friedman, Founder & CEO

Fanpage Toolkit

http://fanpagetoolkit.com

http://facebook.com/fanpagetoolkit

http://twitter.com/fanpagetoolkit

 

Have a fantastic day!

Tatyana Gann

Branding Strategist, Mompreneur

Nashville TN

The ancient beauty secret in a swiss glass …..

By Tatyana Gann

As a mom of two kids, a mompreneur,  a writer, a coach,  an author and an editor of an upcoming book and an online magazine The Russian wife I believe that our image plays a huge role.  We, women, especially, make major decisions about our image when we are really forced to do that especially if we work from home!   We want to lead a healthy lifestyle,  balance our life and serve others.  We constantly seek new solutions to serve others. But we forget to love ourselves. We forget to take care of who we are.

I really believe success starts with how you see yourself. It is your image that plays a big role in your success! Few months ago I have been fortunate to meet and work with an amazing woman Trisha Springstead the founder of ESPBotanicals, a brand new organic skin care line.  I wanted to share her story with you because it is a truly amazing testimony of dedication, love and passion! I strongly endorse Trisha and I want to support her vision to bring holistic products to you  and your family !

Who is Trisha?

An Herbalist, RN, passionate scientist, and creator of a unique, organic patented skincare line, Trisha Springstead started her company with just a handful of products. Trisha had the privilege and honor to work and learn from some of the most brilliant minds in the world of holistic medicine. Her mission is to introduce toxic free skincare and body care that will make your skin feel alive! With her educational background in Biological Science, Trisha Springstead discovered the dangers in countless popular skin care lines as well as the dangerous use of plastics and chemicals incorporated in the packaging of skin care. ESP Botanicals has specifically designed all-natural skin serums for all types of skin conditions to bring about the healthiest, most natural vibrant skin possible!

ESP Botanicals started by Trisha Springstead one woman mission to awaken people to find the alternative skin care solutions! After her mother was diagnosed with terminal cancer in 1996, Trisha Springstead had a new mission ! The search for the best natural cures began… As she was taking care of her mother Trisha Springstead spent 4 years perfecting her healing skin care .

The “ancient beauty secret in a Swiss glass” is ESP Botanicals, a new upscale line of all natural and organic skin care, which is formulated without parabens, naturally restoring health, purity and vibrance to the delicate skin of women.

Combining the finest botanical extracts, oils, healing water and many other natural ingredients, ESP Botanicals offers the best in organic beauty and complete body care, “awakening our senses to exceptional skincare”. By introducing a natural baby care line, ESP Botanicals believes in new beginnings, making sure that motherhood is less worrisome and more enjoyable by presenting a skin care line free of toxic ingredients and dangerous chemicals. The focus of ESP Botanicals is to bring about a healthy, wellbeing into the lives of people everywhere.

Our principles:

  1. Our family and friends: We would not recommend or give gifts to our loved ones if we do not use them. We practice what we preach.
  2. Chemical free matters: We believe in the purest organic ingredients that are safe, including baby skin care products. Beautiful skin can only truly be achieved with natural ingredients in every drop of balm or cream you put on your face and body. We believe that the nourishing formula of ESP Botanicals protects and restores your skin… naturally.
  3. Our passion and compassion: We believe our products touch souls and reunite people, giving them a huge sense of self-worth.
  4. A Holistic way of living: We believe in loving our soul, body and our skin with products that come from nature. Infused with the finest oils and fruit botanical extracts, our new skincare line is a piece of heaven! We believe in GREEN. ORGANIC. NATURAL.
  5. Gratitude: We are grateful that God blesses us with an infinite abundance of natural resources and loyal customers.

If you are passionate about your image, I strongly recommend to start with your body care.  It is one thing we women quite often set aside being busy moms or working women!  Pamper your soul and body with an amazing organic skin care line from ESP Botanicals and give yourself a new hope!

You can purchase  New HopeTwo  Line  today and please share this story with your loved ones! We will really appreciate you!

Let’s your beauty shine!

Forgot to say…

PS. Ready to get MORE clarity and see your OWN truth in order to build a solid brand, get the best publicity and increase your profits? See our clients say and book  a strategy session TODAY!

Talk to you soon!

 

Tatyana Gann

How NOT to lose your mind and be in the NOW!

By Tatyana Gann

How often do you look outside and everywhere else around but the forget the person you see every day in the  mirror!

On Sunday afternoon I was getting ready for my book photo shoot. It started raining outside right as I was I leaving my house and when I got to the studio I realized it would be few hours before I could leave …I said to myself, “Well, I am going to enjoy what I have now and will enjoy sitting in front of a big fancy mirror, getting my make up and hair done!! Then, I heard a voice in my head saying “I have to look at myself for hours. YIKES!” I got puzzled…

I had to regroup my thoughts and I focus on how fun it would be! I knew my kids were fine.  I knew my family was safe and sound.  I enjoyed being and  living in the moment. Nothing better than to spend an afternoon with amazing friends who are doing their best to make you look and feel fabulous. As I was looking in the mirror and saw the transformation – my make up, my hair I felt more confident and more beautiful. But I knew the make up would be eventually removed and my hair would not look like that every day. I thought about my heart, my soul and my mind. It is a part of who we are and the attitude toward our life is the best make up we could wear.  It leaves the impact on people around us and it keeps our heart pure and beautiful! A mirror becomes your friend and not your enemy. Your eyes reflect your soul’s condition and they tell your story…

It made me think….

When it comes to creating personal success, people spend their time, thousands of dollars searching for that perfect secret ingredient to creating success. They search for new ideas, better solutions, attend business seminars and even have private coaching lessons… It is all wonderful but… There is one thing that prevents people from moving forward or creating their success they want and deserve.

Let me illustrate better.. When I started as an entrepreneur over six years ago, I did not have a mentor. I did not know what to do, how to market a business, close and sell products. I did not know why people needed personal development. I even considered it a foreign subject.. Huh. It was a complete a new language for me that I was not willing to learn at that time and did not really consider as an important part of my life.

I was worried about too many things.  I created too many blocks in my mind called “If and But” … Does it sound familiar to you?

…I was worried if what I did would provide the income for my family I needed right that second, and I was in a constant mode of worrying. I felt like a driver who pushes his breaks and make turns because he or she did not know the direction or even a vision. But the problem was much bigger!

The problem was lack of focus on NOW… Every day of our life we worry and think about what we did a  few minutes ago, last week, last year and even few years ago. Then we are worried about tomorrow, next year and what people would think of us tomorrow and the day after tomorrow and we spend the entire day thinking, processing and we feel exhausted and realize we have not accomplished anything. Then we worry that we have not accomplished anything and we worry again about things we just thought.

Here is a simple solution:
1. You must gather your thoughts now.
What is your priority today? Write them down..
You must understand that you must focus on your priorities and not what others want you to do. What do you need to do to achieve your goal, your success in your life. It does not mean you ignore other people needs. It is not what I mean. It is about loving yourself then giving others what you can give.

2. You must take one step at time.
Break everything down to the little things you need to accomplish and then focus on them. We all have big intentions and beliefs we can do it but little deeds matter to our success more.

3. Do not dwell on the past
Past is gone. That is why it is called past. Close the chapter of the last events. They are experiences and lessons. Take what is good and apply to your future. Every negative event can bring the best in you.

4. Do not anticipate on the future events
It can really hurt you emotionally and even create physical ailments.
It can cause stress from worrying and thinking about the things that did not happen.

5. Focus on the moment of NOW.
Look around and focus on the present, this moment, today and do your best. Focus on the things that need to be done now and that is your responsibility. By focusing on the responsibilities of NOW you will less likely  get lazy and slack off.
Every day is a new page in our chapter of life. We must treasure it and nurture our mind with gratitude and believe that tomorrow will be better and even better than today. Enjoy your today!

When it comes to choosing a business, or a new career we often ask ourselves if we could really be successful, if we should choose a business based on our passion that pays little in the beginning but more in the future or should we go with a business that we like it okay , but gives us a bigger paycheck today. When we think this way we create a  block. It prevents us to live in the moment of NOW. We create future blocks that have not even come true. We worry about the end results knowing that we can not control the end results.

My personal advice is to ask yourself what you want to do now to achieve short term goals and where you see yourself in few months or years. Of course we cannot guarantee that we would not change our careers or business paths. It can happen for sure. Focus on what brings you joy and what you know will bring value to your clients or customers, and feel that in your heart at that moment and the “how to ideas” to accomplish your life goals will come to you. The most successful people live in the moment of NOW and take responsible risks as they grow their business.

Today I am still learning.. I am learning to focus and refocus on the moment of NOW and what I need to do NOW. It is a learning process and we always learn and it makes us stronger. The only struggle we deal with is the struggle with ourselves and it is within us. We must learn to accept that past was past and we cannot change it.. We can only change future and create the future we want but focusing on NOW.

Let me know what you think about this post. Leave comments. Look forward to hearing from you!

Have a great week!

Tatyana Gann

How to boost your positive image on Twitter and Facebook using PR strategies

By Tatyana Gann

Let”s talk, shall we?

Tatyana is here.

I hope are ready for a busy exciting week! I am enjoying my afternoon coffee as I am typing you this  training post.  I want to share the simple ways you can use to boost your image and create influence in social media.  I hear people saying to me ” I do not even have a facebook page or twitter account and why do I do that because I do not know how to use it!” It is a common fear but when you approach with patience and self love you will do more for yourself. Do not beat yourself up for what you do not know YET!

I want to simplify for you and show few things that can help you! You might already know all the tools and your understand the basics but repetition is always helpful!
If you are a brand new biz owner, I am sure you got your fancy twitter background done and your Facebook fan page looks sharp and now what…

Twitter is still  one of the hottest PR and marketing tools  used around the world. It became the hottest online party where everyone has an opportunity to voice their opinion, share news, make people laugh and even put together political campaign. Twitter is a publicity powerhouse.

Twitter track tools allow to monitor discussions, daily activities and help business owners to make their PR campaigns more effective.  Widgets for twitter, Facebook are making it more simple for a newbie to share message in the ocean of social media big fish!

Even though Twitter can be complicated sometimes,  you have to look at Twitter as a crazy and wild online party or you business networking platform where you can ask questions, connect, and share your wisdom. You share your stories in front of big audience.

Nobody is left behind. Everyone is involved and has an opportunity to meet celebrities, politicians, business owners and a little man can compete with bigger companies. You can say how..What is one thing you must do to stand out?

I say it is your IMAGE!

How do you want to be seen? How do you want people to perceive you and communicate to you? What do you have to offer to them that is fun, educational and entertaining?

Create a positive image. Always stay positive. Do not vent! It is not a boxing match. It is your place to speak the truth but it does not mean you must be ugly and prove something that is RIGHT to someone who is not open to receive it!

As Public Relations strategist I see many business owners make one mistake…They bring drama, personal poop onto FACEBOOK and Twitter. Big MISTAKE! They think they are not celebrities or well known YET but they do not realize it is their publicity and perception is everything today! Make sure you are known as a business owner with a positive spirit rather than a negative energy and bad publicity will not be an issue.  That negative publicity can be archived and found later. You do not want all negative PR to come out when you are doing great…Just build awareness about your brand and yourself in a positive light!

If you get involved in a negative drama learn to communicate and be diplomatic. But do your best to keep people motivated and inspired with real stories. Positive publicity is so needed because people are seeking hope. Be hope giver with real results!

How can you make your Facebook and Twitter presence successful?

1.      Twitter and Facebook allows you to interact, ask questions and re-post favorite quotes or statements. It is a social virtual gathering spot where you can make new friends and connections. If you come with attitude of giving and not taking it can be a quite place!

2.      Social media allows you to learn from the best of the best in their field, and it gives an opportunity to prove to yourself you can do it and feel accomplished.

3.      It is an amazing tool for your personal list building and finding new clients .

List Building starts with your image and how you present yourself. Remember people have issues with trust and putting a name in this little cute box that says “email address”:

Now, let’s talk about how we can add more followers on Twitter for our business:

1.      Quality followers: The key is to create as many as quality followers and follow people back because the volume of followers gives you leverage, more traffic and it is a social proof.

2.      Cost to market: How much does it cost to market on Twitter? ZERO. NOTHING. It is absolutely free targeted advertising method.  Twitter is about creating influence on people lives, careers and serving valuable content. But in reality the biggest cost is your time!

3.      Give fun and educational tips: What we share and say, it can affect the outcome of their day. If you say something funny, you might have put a smile on someone’s face. If you give a good business tip it might give them idea of what to do. I promote my SmokinHotPR newsletter to share with people what I do and how I can help them. My blog is about  educating my clients and students on creating online publicity. It is about helping THEM!

4.      Twitter is VIRAL. People who love you and care about what you say will repost your comments and share with others. That is why it is so important to build relationships. You must treat twitter as a big birthday party and everyone is having fun and enjoying time and sharing what they do naturally without sales pitches.

5.      Your profile description: Make sure your profile is fun to read. It is not a job application, so make it funny, easy to read and smile. Smile is the best advertising tool that cost nothing.  I often see people without faces who post on twitter. Common, imagine if you came in a mask to a birthday party hiding your face. What would people say? I would be scared to come up to a person in a mask without knowing who they are. Would you? Then stop using silly avatars and start being YOU.

6.      Build network: Follow people who follow the influential people you know and do not be afraid to ask questions. They have started their business exactly as you did. Some of the most successful people had a lot of help and be humble enough to accept it.

7.      Being FAST: Reply to people right way if they said something to you and they are not your friend yet. Follow them back. Establish rapport within minutes. Give something valuable to them to read and think about. Do  not be afraid to give your best in order to receive the best!  Edify people genuinely and wish everyone success! My social media mantra: I wish everyone prosperity, more clients to be empowered by my words and actions and be guided to my practice.

8.      Show courtesy: Make comment before even clicking follow button on Twitter especially. Get to know people first.

9.      Use tools: Use search feature to find people, topics you want to discuss in your niche and also bring offline clients online and follow you online or motivate them to start a Twitter profile.

My favorite twitter resources:

http://www.Tweetzi.com

http://www.Twazzup.com

http://www.Twellow.com

http://www.Wefollow.com

http://www.Twitterhawk.com

http://www.Truetwit.com– check validation of services

10.  Time: Usually afternoon or late evenings after 7 pm are best time to get on twitter and weekends are always the best days to chat and share. Do not create new life on Twitter be you and set time for twitter life. As much as you care about your social media family take care of your business. You can make few things automated as your posts and tips…but still engage!

11.  Humor sells. Share with people funny stories, news and not much of what your business is about. They will see it in your profile. Interact first then approach if you want to.

12.  Spread love: Do not forget to praise people, compliment them.  How do you feel when someone says to you that you look fabulous in that red dress? I am sure you would feel amazing. We love compliments and naturally we give them back to others. Pay it forward.

13.  Questions, Questions and more questions. Ask and you will receive. People love questions. They are hungry for them. Ask and you w ill start conversation… Create dialogs first and make sure when they answer to you reply back to them. Courtesy is the best policy on twitter.

14.  Be the best host: Invite friends from other social network. For example, I invite friends from Facebook to follow me on twitter and vice versa. They love it and it is fun. Keep it simple and light!

15.  Register with local directories and share via Facebook and Twitter! Such directories will put you on Google maps and get better SEO and it is wonderful strategy. I use Thumbtack directory to place my company listing and example,  Public Relations Consulting Nashville

16.  Blogs: Make sure you send all traffic to your blog, your free educational training that can lead them to your report page to build list. As my mentor David said, “Lose control of your marketing” Give away for free without asking to opting to build solid relationships, book your speaking engagements, JV offers and more. If you give more you have a chance of building long lasting relationships. It is about their network. Become a guest blogger. You can google today what bloggers accept brand new guest bloggers.

17.  Pinterest/Press releases tactic: Use Pinterest. Embed images in your press releases and then pin that image. Let’s say, you have a new product. Take a picture. Write a press release and embed that image then pin it.

18.  Branding tool: If you have ebooks, reports, webinars you can make them go viral using a cool branding platform called LoyaltePays.com

Enjoy ,

Tatyana Gann

PR Strategist

Nashville TN

615 354 7625

Get My Free PR Training Course Today

Work with Tatyana and let’s map our your 90 days to 6 months publicity/PR plan

 

 

LEGOs, Starbucks, personas and new rules of PR

By Tatyana Gann

 

PR ( Public Relations) today is more than your company being seen on TV…It is about buyers seeing your products on the Web . Create stories and share. Stop selling your products. Focus on bringing accurate information about the issues and problems…What people whine about you – you talk about.

You must focus on 3 things:

  1. Essence of what your product can do
  2. Know your company and personal goals
  3. Know your customer’s persona

When you determine your content will match your buyer wants your next step is to get them to take an action. How?

Remember nobody cares about your products.  TRUE.  People care about themselves and their problems. Be a problem solver. Communicate via email newsletters, videos, and social media. Build relationships. Is your content outstanding and interesting? Is it entertaining and educating? Would they share your content with others?

When it comes to understanding customers we must set aside our passionate drive to sell our products. Devote your time to know your customers and their persona…I will explain how you can determine a persona.

I love Starbucks. I go to Starbucks for meetings, writing and reading my books. My favorite location is in a bookstore when we can get a cup of coffee and a book, pull a chair and read while sipping on a cup of latte or hot chocolate. Even my son Daniel become a Starbucks gourmand . He loves his kids cups and knows it is STARBUCKS!  Imagine we build a brand awareness in our kids since their childhood. We program their minds with the experiences, thoughts, desires. We show them what we love and they develop their taste. They trust our judgement. They are curious.

 

Also, my little son Daniel loves LEGO sets. We have collected and built over 30 sets just  in the past year alone.  It is our on Christmas list, our birthday list, our Easter list and even special rewards days.  We buy them. We love them. Are LEGOs better than other toys similar to them?  Can we find a generic brand? I am sure we can. We purchased them. But we go back to LEGOs. Why? It is called EXPERIENCE.  We know LEGO has something magical about it. Kids know it. Parents know it.

We have just celebrated his birthday and he made a list of his birthday wishes- LEGOS. Grandparents wanted to give him money to buy any LEGO set he wanted. We tried to buy LEGOs that were educational and his brother could build as well. As you can see grandparents love to spoil and be the coolest grandparents and spend money. Parents want to save, get something kids can share and be educated at the same time. You must target two personas- grandparents and parents.  They think different. They act different. Their mindset is different.

Your key is to show you have what your buyers are looking for. Create a separate PR campaign for your products targeting different personas.

Again focus on top 5 things:

  1. Who are my readers?
  2. What is motivating them to buy ?
  3. How do I reach them ( via video, press release, Amazon ( ebook), social media)
  4. How can I help them?
  5. Can my content entertain and educate them?

 

If you are brand new in your business your first 6 months is building awareness. Stop selling your products. Start sharing stories of your buyers using your products. That is best PR!

Have a great weekend!

 

Tatyana Gann

Tatyana Gann is a PR strategist, a branding consultant and an author of   a brand new “Build Your Product Buzz- Free 30 days publicity course”.  Get Tatyana’s free course and find out how you can get more buzz, more buyers and be in the spotlight TODAY! 

 

 

 

 

 

10 Things You Need To Map Out Your PR campaign

By Tatyana Gann

Hi, there!

 

Tatyana is here.

It is Friday 13.  Some say it is not a lucky day! Well, I decided to change it  and give you a sneak peak to my free training course called Build Your Product Buzz- 30 days FREE training for business owners. It is my way to show gratitude to my readers.

When people approach me they ask if PR stands for a press release.  Public relations campaign is more than press releases and getting them out- mailing or emailing to media contacts. It is a psychological process. It is about connecting two dots- your story to address issues that can bring solutions and the right medium to get media coverage.  There are few things you must consider before mapping out your PR campaign.

But…there is one more thing…

In PR it is much more. It is about perception.  What public thinks of your company and about you and your products are more valuable to decision making process than where they found the information about you. If your company has received negative publicity you can alter the perception that public and media has about you by giving your side of a story.

Today social media is the perfect platform to get message heard and shared. Your blog or your website can be controlled by you and the content you put on your blog can bring a change in how public sees you.  Again your can control what they see and feel about you. Of course no lying please!

Your goal is to make public understand you and your product’s value regardless what others say…Your goal is to present facts in a creative fun way …You must elevate yourself and your product and make it a breath of fresh air for your customers and media.

Do not be afraid to use new PR and social media technology. From social media monitoring tools to PR tools you can see if your topic or your niche is being talked about and what they say…Your mission is to join into the conversation and share your story and how it can compliment or transform your customer’s life.

For example, my former client Jessica Miller started talking about social media discrimination via social media last year and we have shared her press releases via major publications and online PR directories. She gained a lot of media attention and was booked for interviews and people saw her as an expert in that field. Today she is writing for Fortune and Huffington Post about social media, HR and recruiting. She educated public about the things that some were afraid to talk about and become a HR pioneer and a leading voice in social media. She did not get scared but embraced what she knew and shared it with the right people who supported her vision.  She was fast…Remember in PR you must be fast before others start talking about the same topic. It does not have to be perfect.

Millions of viewers access the Web every day. Facebook alone has over 800 million of users.  Imagine if you can put your message out in front of 1% of Facebook users. You do the math. It can get great publicity and loyal fans and long term customers. You must think strategically. You should do research what publications your customers love and adore. What do they pay attention to?  Who are the editors, TV producers or freelance writers that write or talk on your subject. Start working on your new media list. Find them on Twitter. Get their names from the magazines you find in any bookstore. IT is updated. Go for it. All they can do is to say NO or refer. Ask for the right person to talk to.  I have personally connected with TV producers and editors because I set an intention and was very genuine in my email to them. I did not use a cookie cutter email. It came from my heart and I expressed how I can serve their readers and viewers. But…I was sticking to my vision.  In my case it is my book The Russian Wife that will be supporting my fight against human trafficking. Know what you want. Be clear and have passion. It shows and editors are human too. They will feel it and bend backwards to get the message heard.

The biggest mistake business owners make – they advertise their product and force into your mind. They repel customers that way. If you have a great product, compelling fun entertaining story you can earn a media coverage. If you start advertising and do heavy promotion you might get an angry email from editors. Stop advertising, become a story teller.

Forget about perfection. Often we think our story message is not good enough. Throw that limiting belief out of the window…It may be so simple for you but it is very valuable for your viewers.

Now we have put together a list of the most important factors for your effective PR campaign:

  1. Think about perception
  2. Do not lie
  3. Do not steal content
  4. Be fast
  5. Connect with the right media folks
  6. Do not be afraid to ask
  7. Get on the phone with magazine editors- they know you are a real deal then! It takes courage and faith!
  8. Stick to your vision and your passion (just because media folks can change their mind you do not. Do not try to fit in. Be consistent)
  9. No Perfection
  10. Stop advertising your message- become a storyteller instead

Your assignment:

  1. Collect names of all editors or TV producers you want to connect with.  Find them on Twitter Facebook or LinkedIn
  2. Write down 5-7 bullet points of your story.
  3. See what they are interested in and where they post their content.
  4. Who are the main people in their circles they engage into weekly or daily conversations via Twitter or Facebook.
  5. Start building relationship with them by giving your opinion or advice.
  6. Want to be viewed as an expert – become ONE!
  7. Write a letter to a friend about your product- share your excitement and show how they are going to love it or where they need to get it.  In storytelling your story flows. The way you share your story with a friend is the same way you share your story with public and media.

 

In my next lesson of our free publicity course, “Build Your Product Buzz” – FREE 30 days publicity course we will cover the types of stories media loves and where to aim your message and plus more…Make sure sign  up for our free training today!

Do not forget our summer PR one – on- one coaching /consulting program for business owners. It’s TIME to INFUSE your publicity with powerful passion, clarity, proven strategies that will get you REAL RESULTS! Get the spot in our Secret Power of Online Publicity: 23 Ways to Be In Spotlight, Increase Profits and Get A Rock Star Status!

 

With best wishes,

 

Tatyana Gann