(photo credit)

Happy New Year!!!

After Christmas parties, New Year Celebrations, dealing with sickness during the holiday season and all the fun stuff that comes with it, I am finally enjoying calm winter days in my home office. I love the sound of the clock ticking in my office and the flicker of candles on the fireplace mantle… simple things like this allow me to write and share with you something very important…

…PASSION. I have been thinking about the most important element of success that some of us forget; Passion – doing what we love, setting new goals based on our passions, planning our business for 2012 and beyond, achieving the greatness we deserve.

I am excited about the coaching and consulting programs I plan to offer to my clients in 2012. When I think about my personal/business theme for 2012 and how I can serve you better, I realize it is PASSION and Awakening. Share with me… what is your theme? What do you want to achieve in your life? I would love to hear from you!

I had an awakening in which I realized that without true passion I could not be the best publicity coach to my clients. I thought a lot about it during the holiday season. I even took time off to really search my heart and ask my inner voice what I needed to do and how I could serve my clients better.

In the past few years, I have gained the skills to understand the needs and wants of humans based on my personal life and business experience, building relationships with business owners, media and visionaries. There is a passion within me to help my clients see their true direction and the best creative ways to express themselves… this became my new purpose. It does not matter how they express themselves, what matters is when they do it. They are passion carriers. They carry this power that is ready to evolve and the rest of the plan is the work that needs to be done. You will see it involves niche research, keyword analysis, etc.

When it comes to putting together a solid publicity plan, the key ingredients in making it all work are your passion, your clarity, your focus, your creativity and your patience. I’ve never met a business owner who succeeded in a business without having passion, focus and patience.

They are the important attributes for the success of your PR campaign. It takes time to put it all together. It takes time to do research, create a list of all the media contacts and communicate with them through various channels: from social media, emails, phone calls and even direct mail. Without passion, people lose focus and quit, wanting to start something new. I know it. I have been there myself.

Passion is #1 ingredient that creates success. It pushes us forward. It gives us vision. It jump starts your business. Your goals are usually aligned with your passion. You have a plan that you want to follow.

Passion is the glue that holds it all together.  Passion is the power that awakens the creativity within our heart. Passion brings wealth into our business. Passion is the fuel for our business.

When we have passion, we are more focused. We know our goals. We are excited. We are responsible for our own actions because it is our very own business, something we love and not what others love for us to do.

Clarity….Often when we have clarity we feel more passion. We have a better understanding of where we want to be. Clarity brought desire to be more inspired. It gave me motivation to go after my goals and sometimes I did not know how. Clarity was able to force me to see myself in the new light as a strong and a powerful woman without a being superhero gal! I did not need to be a TOP GUN to become famous. I needed to be UNIQUE to public, to people around me and get them to laugh, talk and engage into what I had to offer- my ability to write, connect and make them smile. You will find that clarity and passion are so connected. When we see clear, we have no obstacles to go after what we want in life. We are not confused any longer and misguided by others.

Focus…Focus is something we all must practice. In publicity we experience creative moments and the ideas can rush very fast. We must learn to filter them, take what we need and move forward. As creative individuals we lack the ability to focus and instead of beating ourselves up for that we must find the way to break our projects down into small assignments and accomplish them.

Creativity….creative-self is a part of us. You do not need to be a genius to be creative. It goes back to being passionate about what we do.. Creativity does not always mean you have to be an artist, a musician or famous fashion guru. Creativity means expression of words, feelings from the depth of your heart! It is about finding new and fun ways to express your personality. If you love to write then express yourself via written word and if you prefer to speak create series of videos.  I love writing because I can focus on the flow of my thoughts.

Patience…That is a HUGE deal for any business owner. We want everything NOW. But…Rome was not built in one day, so your PR success is not an overnight deal but a step by step process.  Good PR campaign takes min 6 to 9 months especially if you are a brand new biz owner or establishing a new brand.  Let the media and customers get to know you and trust you.  As you know trust is the golden key to long term success!

These 5 key ingredients are your foundation. They are the things you must understand before you call a publicist or a hire a coach.  As you can see passion is the most important. As Steve Jobs said once in his speech that when we were passionate we could face challenges with honor and noble character.

Are you ready to start a publicity campaign?

Schedule a complimentary 30 min strategy session TODAY!

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique providing publicity, online PR services and even one on one PR coaching. Today her love for writing, connecting with people, serving people to reach new levels in their business, teaching and marketing turned her college teaching career into the street smart PR gal. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you to gain more raving fans for your business. She has got the simple formula for creating a publicity plan that brings results.  Her publicity secret strategies can help you to tap into the markets you never thought possible and how to establish your online credibility very fast.  Get her FREE newsletter at http://www.SmokinHotPR.com