When it comes to writing press releases you must research your market and you do need to write for buyers if you want to create sales for your business. I have heard mixed reviews if your press release can create sales for your business. I even spoke with few PR service company professionals because for me it has a great tool to reach media and target audience that was researching my online business. Well, be honest it depends. Strategies for writing press releases depend on what you want to achieve with it. For some people it is a tool to announce event to media but for online business owners, press releases can be a very unique marketing strategy and when it is done properly it can be very effective. It is all about knowing your target market-your buyers! You need real buyers and not curious folks. You want to find buyers who are ready to get the wallet out and buy what you have to offer.
As David Scott, PR strategist says in his book “The New Rules of Marketing and PR”, “Learn your buyers persona and implementing a news release strategy to reach buyers directly is like publising an online newsservice- you are providing buyers with the information they need in order to find your organization online and then learn more about”
Here are tips how to write press release for your buyers.
1. Do not wait to make a special announcement!
Many business owners from what I have seen online, wait for that big event in their company or their career and they think they have nothing worthy to share with the world. Honestly they are wrong! When I started in my first online business I had prospects calling me and funny part that press release even had some syntax and grammar errors. (I give an excuse for not being a native speaker)
You can write about many things and target your market that is looking for your offer. No, it is not cheesy. They really do!
You can write press releases about awards, company local, regional events, products announcements, benefits of the products that created particular results, personal achievements and much more. I recommend at least two press releases a month to be consistent in you presence.
2. Niche is your GOLDMINE
Research your field, your targeted market. I recommend to use Wordtracker niche research tool to understand specific market and it gives wonderful step by step training to show you how to tap into your buyers market. There are many other tools to use such as Micro Niche Finder and just using simple things as Google Trends.
3. Make it a news story
It must be writen as if you are telling news to your friends or collegues who are looking for a particual product, item or even service. Write in their language what they want to hear and you are going to be a happy camper.
Of course make it professional but easy to comprehend. Speak their language!
4. Set up Social media profiles
Add your your YouTube chanel link, your social media sites such as your Facebook page, your Twitter profile and LinkedIn sites. At least have one or two profiles so people can find you easily too.
It will give you more exposure and also shows you have an online presence and that you are a real person to do a business with. You do not need to worry abotu the fact that you are not a “guru” yet. I honestly do not believe in guru theory for one reason- each of us has a skill or talent that we possess and it may not be a marketing skill but something else and we can be successful in that niche if we connect with the right people. Just show people who you are. Transparency is the key in today online presence. Plus it will allow your viewers to spread the word about you if you have these tools. Add you press releases to digg.com or or propeller.com and then share on social networking sites as twitter or facebook.
5. Add your press release to your blog
You can post it as article post and add link to category “Recent Press Releases”. Then submit to PR distribution companies and your potential customers can find you. I did not know that before and when I started doing that recently I noticed better results in my marketing methods. Google News for example has geographical distribution and if you want to target local market, press releases are excellent way. Create one Press release for your blog, one for paid services, then submit same press release to free services once it gets indexed by google. Make sure use different headline and reword your press release so it does not become duplicate.
Make sure you include links in your press release post. One must be right in the beggining of Press Release. It can be a link to a landing page or a blog so you do not lose your hot buyers. The second link is in the bio section or company profile. Make sure it also contains keyword you want to target.
6. Try Social Media Press Release.
I recently discovered it and I found a social media press release template Todd Defren that I am eager to try to use to create a new press release. You can get a template at Todd Defren website
It allows your customers to find you easier and get access to your information much faster. It is an awesome tool to use.
To learn more about “The New Rules Of Marketing and PR” visit David Meerman Scott website.
(c) Copyright 2009 Tatyana Gann. All Rights Reserved
Tatyana Gann is an online entpreneur an online marketing mentor, a social media and pr consultant, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her “Attraction Marketing Queen Newsletter”
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