publicity

Trendy Topics Media Loves!

By Tatyana Gann

“Discover 3  Types of Trendy Publicity Topics Media Loves and Wants to Hear From You!”


I love this quote: “Reporters are like alligators… You don’t have to love them, you don’t have to even like them. But, you have to feed them!”

SO… What are you feeding the media today?

As you can see, I love hats. Any hats. Cool, funky hats and even very girly hats! Trendy stories are like hats. People love hats. They change them every season. They love unique hats. Some people love funky hats. Some love simple, french beret style.  Some love the sporty look. But at the end of the day, they are all just hats!

Have you ever been to a bookstore and stopped by a  magazine shelf that NEVER carried stories related to money, health and sex? I am sure you know the answer. Every single shelf in a bookstore is filled with magazines on improving relationships, money situations and how to become healthy!

The same topics are like magnets. We are drawn to them every time we enter the bookstore or even if we search the trends on Google! We see the same topics being discussed in social media and audiences love to hear them because they are entertaining first, then educating! These topics brings up an interesting point:

How much information can readers handle from the media sources? It seems as if the same old information is repeated and then repackaged again and again to fit the trends and time of the year!

But people still want it! The Media gives it to readers because they know people have lives and these topics are what everyone talks about, regardless age, city they live in, the language they speak or their personal interests.

Here are the 3 main topics that get the MOST attention:

1. Health

2. Money

3. Sex/Relationships

Take a look at the top magazines like Redbook, Oprah, Inc.com, Fortune 500, Elle and more and you will see what the media sells to you every day! They sell headlines. They are dynamic. They are fun and they honestly give you the solutions right in the headlines!

The headlines on the front of a magazine make you open it up and read it. It might be the same or similar information you have seen before and now you are reading it for 13th time! Why?!? Because it has a story about your favorite celebrity or the headline matches what you are feeling at this moment!

The Media uses FEELINGS, EMOTIONS! They know that trendy topics are always going to be trendy when they add that extra flair to it, but in reality all stories have the same message: Improve your relationships/sex, your health and your money situation. Especially this month of December, everyone wants to have the most romantic magical events, improve their health and find healthy eating choices, find time to exercise and make a plan on how to pay for holiday gifts and start the New Year without debt!

The Media knows the weakest, but the most interesting points in people’s lives. The Media wants to know your stories and how they relate to what the audience WANTS. Again, remember your ultimate goal  is to educate, but in order for your customers and clients to be educated, you must break the ice and start by entertaining them! How? By sharing real, fun stories, adding videos about your clients and how your business helped them. You can also add personal/business growth videos. Your goal is to show the audience that you are a real person who loves life!

That is why topics such as Health, Money and Sex have such a media appeal!

You have to remember one thing: The Media still plays big role. Though customers give huge feedback via social media, big media sources play a BIG role. Take for example, Oprah’s daytime show. Her recommendations, her endorsements, appearances of leaders, innovators and authors on her show give HUGE boosts to their careers. Why? They all speak about the following related topics: Health, Money, Sex/Relationships! Even celebrities such as Dr. Oz, Dr. Phil, Rachel Ray and many more!

My next newsletter is about Perfect Headlines! So, now that you know what the Media wants, lets start crafting Perfect Headlines!

Best wishes

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR  Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP coaching. Tatyana is a published writer, a mompreneur, a lover of international cuisine and red wine! Grab her free publicity and promotion tips via her newsletter at http://www.smokinhotpr.com/

Got pain.. here is the pain reliever…

By Tatyana Gann

“How To Get Customers To Give Your The Best Publicity”

You might have heard phrase “Got the pain.. here is the pain reliever” As you know  your clients buy what brings relief from their problem. They got a horrible pain and you have got pain killer. What pain reliever have you got?

Want to know how to get customers and grow your business? In my recent article I shared story about PR, cab and SEO and how I attracted new clients. It was fun, engaging and real.

Let me tell you how online publicity works. The truth, it is NOT all about your products. It is not about your company but about THEM, your clients, their pain and what THEY want.  Once you learn how to reach out your potential client by becoming “them”, your business will take off. Seriously!

Today I was on the phone with one of PR clients who is a scientist, a brilliant man.  They developed a product that can totally teach people how to attain happiness using thought process. It is brain wave technology, so you can imagine how much fun to work with them!  We had a hot debate about it  and I asked a very serious but simple question, “ Do you want to get customers or what?”  I am sure you guessed the answer right.

After I researched their products, their competition, I made a special report.   I had to bring bad news and to tell them they had to speak THEIR  language to get more customers and increase sales with such a unique product.

It is not for an average person who does not understand science. The average buyer has got bad pain. They want solution NOW. They want to see if you care ENOUGH about them to bring them solution they way they want it. If we can be like our customers and be our customers, we won the battle.  Our publicity is always going to be smokin’hot as I would say!

Are you paying attention to what they discuss and talk online?

That is the beauty of today PR 2.0 world soon to be PR 3.0 world. We are customers. As business owners we are still customers. We buy products every day. We use them. We talk about them.  We get engaged into conversation with our customers via forum, blog or social network.  We build relationships, trust and never hide behind the computer desk.  In my recent blog post “Fake Publicity, Fake You” I talked about the power of the genuine publicity and how to get customers and build a solid reputation.

Think about, you are a customer to other companies. You complain what you hate and praise what you love. You recommend and endorse w hat you love. If you are happy you share the news, and if you are cranky about product you complain even more.  Social media tools can bring all the news very fast into the world. Unhappy clients can use them very well to your disadvantage.  In my recent video about how to get customers on Twitter and Facebook I shared the tips on Dos and Taboos of Social media and you are welcome to check it out as well.

Here is the conclusion:

Nothing worse for a business owner to have nasty publicity that stinks than worse than a cute skunk and sticks like superglue!



PR Tip: Set up Media or Online PR room where you create press releases about your customers. You can attach videos, images. Add stories to your business blog, write in press releases. Give them applause. They want attention. They will grow your business. Send special gifts to them. Invite them to your future webinars and even online events. Give incentive to share their story. More attention, more publicity and happy customers!

Why?

If you do not show the genuine appreciation, they will become your competitor’s clients. We often praise our business partners for helping us but you must recognize the ones who made things  happen in your business.  Give more to customers they keep your business going! My mentor Sandi Krakowski shared my experiences about her event in her newsletter and I was very touched.  You can read my entire blog post about my Indiana event experience  right here

Have an awesome week with more customers and more sales!

Tatyana Gann

Tatyana Gann & Smokin’ Hot PR http://www.smokinhotpr.com/ Ready to get access to the simple formula for creating a proven marketing and online PR campaign? It’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Learn how you can tap into the markets you never thought possible and how to establish your online credibility very fast. Tatyana and SmokinHotPR consulting is an online PR service on steroids – it gives you a quick and simple formula to do your own PR and eliminate marketing headaches.