Your PR should not be your 99 cents menu item!

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From the desk of Tatyana Gann

This morning I got  a cool email about  Pitchegine, the most innovative PR and social media platform for brands.    Pitchengine was recognized as ” leading the way in reshaping how we think about public relations by embracing technology.”

I was excited to see that work that Jason Kintzler CEO of Pitchengine had put into Pitchengine, has been recognized I have known him for a few years and he has been known as an extraordinary, out of the box creative thinker.  I reached out to him on Facebook chat earlier this morning and we talked about new PR for 2016. I shared my vision for my brand for 2016 and he gave me some exciting insights.

Why do I share this with you?

If you are a coach, a writer, or have your own product, sharing the content about what yourself and your brand is MUST. By making it exciting and simple you will be able to leverage such platform to talk about your passions and be of value to your customers.

I believe that new PR will be more simple, accessible and business owners will learn how to create the engaging content and connect with the right communities. They will be news makers. They will write their story. It will transform their business.

With product launches happening right and left on the internet, internet marketers creating the coolest marketing campaigns I asked a few of them a very simple  question “Do you have a PR campaign?” They honestly look at me as if I were speaking a foreign language to them!

For some internet marketers PR is like a 99 cents menu item in the fast food restaurant. They believe it is not an important element of their business plan and it is overlooked. They put it on the back burner. They come up with the most ridiculous excuses or I call them PR Myths:

Myth #1. PR costs too much

Myth #2. Need to be more famous to gain popularity

Myth 3. I have a great marketing plan…I have customers raving about my product and why do I need PR?

Myth 4 . I do not need PR to create authority online.

Myth 5. I do not have a PR team to do that for me.

Start simple. Start with your stories. Find a publishing platform. Become creative.

I recommend Pitchengine to get your message heard. It is FUN. EASY. It WORKS.


Have a great day!






Is your story SWEET enough to give your customers true aha moments?

When I think of the ways we can share a story about our brand I think about ice cream flavors. We go to an ice cream cafe or even a supermarket and our eyes become big, excited about trying new flavors! My children love ice cream and we love to be creative – tasting new flavors and creating new experiences and family memories!

When it comes to sharing a story about your brand, your products and  your name people love to hear stories. Customers love to hear stories. However,  not every business owner is talented and skilled at storytelling.

Storytelling is an art. It requires inspiration, passion and determination to get the point across without sounding like a promotion. It takes digging DEEP into your soul to find what makes your heart sing and finding courage to show this passion to your audience! Think about storytelling times with your kids at your local bookstore! It was not about what you said, but how you said it!  It came from your heart !

Show your customers you are here for them to tell a story that will matter to them. Old rules of PR have changed. It is time for us to embrace the social media and learn the art of storytelling.  A good story requires some personalization. I mentioned many times that bloggers, editors, journalists are HUMAN! They want human connection. They are not hiding behind the cover of your favorite magazine. With new rules of PR storytelling is a huge factor in how your brand is being perceived!

You can humanize the process of writing your stories, your press releases, your pitches and you can improve the readers ability to connect with you and share what you have!  With major changes in the world of PR and social media one thing never goes out of fashion- your story. It might have different flavors, new twists, and you might attract new clients and new business relationships!

Remember very important thing when you are writing a press story.

1. SEO releases are designed to reach buyers and they are for customers to brings solutions

2. Social media releases are  for press, bloggers and customers.

3. Traditional releases announcing your event, product launch can also reach media and customers.

The most innovative “flavor” of a press story is a social media release. For many old school PR pros it brings controversy but for the risk takers, innovators,  creative minds this type of a press release is a perfect way to tell a story! You must learn how it can become a part of your daily business activities.

It is your rare diamond that can shed new light on how your customers view your product. It is a great way to add videos, audio clips.

A well crafted social media release has very important elements:

1. your story

2. videos

3. supporting docs

4. company contacts including social media profiles

5. social book marking sites to get more viral traffic

6. Images you can add to your story.

7. you can make it optimized for search engines to increase traffic

Often people share such stories on their blogs but I recommend Pitch Engine PR and Social Media Platform

Write a story, or retell a  story, link the original story and place it in Pitchengine. You can integrate with Facebook business page if you think it will save you some time!

 Very important factors to consider...

Your social media release is not a traditional release and it will never be. It is more easy going, more engaging and not as official as a traditional or SEO release. I think it can work great if you write a good optimized story! It is not to be shared via wired services.

You can use your social media release when your goal is to create more buzz about what is happening in your business. Get some conversation going.! Then the readers can share your story and link back to your site.

One thing…share it and ask people to share. By including fun photos and videos and links to other important content you are building your brand awareness! Sometimes we must plant the seeds before we reap the harvest!

Have a great day!

Tatyana Gann


The Role of PR 2.0: Public Relations On Steroids+ Exclusive Interview with Pitchengine CEO Jason Kintzler

Announcing! Special Interview and PR 2.0 Training With Jason Kintzler, A Media Cowboy, CEO and Founder of Pitchengine, Tatyana Gann and Angela Giles!

(watch this video!)

Learn how you get on a first page of Google with just one story, PR 2.0 strategies that are simple and bring product awareness, traffic, leads and loyal buyers!

Ready to take your business to new heights? Watch video above and register for our webinar and hear a special interview with Jason Kintzler where Angela Giles and myself will be asking JasonKintzler the most difficult questions and answering your questions!

Who is Jason Kintzler? He calls himself a media cowboy, passionate about PR 2.0, social media and SEO.  He is CEO of Pitchengine , the growing PR 2.0 online room where brands become known!

Are you ready to keep everything simple? Lets be honest!

Then, you need to register for our webinar

Details: Monday Sept 13, 2010 8 pm CST.

Register here:

Here are some things we plan to cover and show you:
1. Important ingredient of PR campaign
2. PR Effective tools that are so simple that high school kids can use it.
3. Important factor of PR campaigns before you even create one
4. SEO tools without being SEO geek
5. You have a product, a book, ebook you want to sell but feel stuck and need an inspiration
6. If you believe you have exhausted all your marketing methods and feel sick on your stomack when you think of all the methods you tried
7. How to become super star with your local business in your community and want to bring it online but you never done it before
8. How to reach buyers directly without journalists and other media sources
9. How to build a new list of buyers but do not know how…
10. How it can rebuild your name after negative publicity

Let us show you how to craft stories that have the power, the electricity and works as a magnet to attract buyers and serious folks to you.  Let us show you how your stories can become MONEY MAGNET!

Register TODAY!

See you there!

Tatyana Gann

Founder of

PR 2.0 Consulting, Training and Writing Services

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