The Press Release Headlines: How To Get More Traffic and More Media Buzz

“Press Release Headlines: 7 Easy Steps To Getting More Traffic, Stirring Up Media Buzz and More Sales!”

“What is written without effort is in general read without pleasure” Samuel Jonson

Ready to write a press release? Did you know the most effective element of a press release is a headline? We live in the media world of headlines.  Headlines are telling us everything. They help us to decide what is best for us as customers.  The headlines are informational pieces for people who do not have time to read the entire story.

I love bookstores and I often go to bookstores with my two boys. They are my little bookworms. At such early age they get the power of headlines. They go to kids books or comic books section and they pay attention to headlines. Why? They know to know what is all about! They get excited if they see something they wanted to hear about.

Does it sound like something we do every time we see headlines? We wonder why cannot we write the best headlines. The problem is we focus on the financial aspect of promotion. We become sales people. We sell and sell.


We must be consumers and be in their shoes. Honestly, we are already consumers and we know what we respond to.

The Key- people have little time, so your headlines must be catchy! That is one way you can get attention from media and your customers.

Here is what lovely editors want to know and what buyers buy.

People think media folks are aliens. They are same people. They have same emotions. They love life. They are customers too!

The editors will pay attention to something catchy and controversial and fun!

Often humor can be appropriate to create an exciting headline.

Here are some suggestions that helped me to reach more media with our PR platform. I wanted to share with you today.

1 Before crafting a story, take your time and read magazines to see what people are paying attention. Same they have online presence cane be good and frees time!

2. Watch TV shows and see what stories are out there and how they are presented. Give yourself time to watch them and even record them so you can watch it over and over until you see patterns/.

3. Visit websites, even Facebook groups as an example.  See w hat people complain about and also want they want to know. Write them down.

4.  Get your old magazines for this year and you will see similar stories with different catchy headlines in every issue.

5. Write short headlines about 72 characters only. If you do write longer headlines Google will not show much love and your headline end will be cut off.

6.Keywords:  use 2 keywords in the beginning of a headline.

7. Submit to top SEO directories such as,, and for paid publicity resources use and They are my favorite PR tools.

Make them dynamic, exciting and worthy of reading. Ask yourself, “Will a reader care for this story and would I care if I were a customer myself?”

Remember readers love  new trends, they love to be entertained first and secondly, to be educated. With three topics I mentioned  in my previous issue, you cannot go wrong with your headlines!

Have an awesome day!

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR  Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP coaching. Tatyana is a published writer, a mompreneur, a lover of international cuisine and red wine! Grab her free publicity and promotion tips via her newsletter at

7 thoughts on “The Press Release Headlines: How To Get More Traffic and More Media Buzz

  1. Great tips again!!! Just love your advise, it is useful and to the point! Headlines are something that really should be chosen carefully and as we all know headlines are the bestsellers, just get them wrong and there are no buyers. Have a great day! :)

  2. Wonderful tips Tatyana – thank you.
    It’s so important to ask yourself ‘will a reader care for this story?’ Often we are quite excited about something, however if we put ourselves in the shoes of a reader, we’d realize quickly that it probably wouldn’t really be as interesting to them. And, by following your tips is a great way to ensure it will be!!

    Have a wonderful holiday break Tatyana – thanks for all the wisdom you’ve shared over the year. Here’s to an even more amazing 2012!

  3. Brilliant article Tatyana! I agree – Great guidance and tips! Yes, headlines are very important! Thanks so much for sharing this post with us! Merry Christmas and have an amazing weekend :)

  4. Anne marrie thank you!!! I appreciate your kind words and yes focusing on giving the readers what they want is going to be great. But of course stay true to your values and your passion! Merry Christmas!

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