Spring is FINALLY here! On Sunday afternoon, I enjoyed precious time with my boys in one of the many beautiful parks in Nashville, Cheekwood Botanical Garden. We love to spend time in the gardens at Cheekwood and enjoy the serenity and enchanting beauty of this place.
The entire garden recently underwent a major makeover with large contributions from the city and private donations which were used to bring in the best florists and designers possible to ensure spectacular results. People visiting the garden after it’s completion felt happy and you could see the smiles on everyone’s faces. Nature was awake. Trees were blooming, kids were playing…you could feel a shift in the energy. I overheard people saying, “I feel alive here!”
This brings a good question to mind… How do you feel about your business? Do you feel alive doing what you do? Or, do you have a writer’s block… a lack of creative marketing ideas? What is HAPPENING with you?!?
That is why I decided to do something fun and creative. I am starting a new training series called “The PR Cosmetic Makeover: Fast Track Press Release Strategies to Get More Online Visibility!”
We will showcase various press release strategies to obtain more traffic, common mistakes people make and why they do not get the exposure they deserve!
Are you ready to reach a new audience and have your own voice in social media?
One of the simplest PR tools is a well crafted press release. It will surprise you how much it can do for your growing business. What can a Press Release do?
- A press release can quickly and effectively provide news about events, products, meetings, workshops, training events, and more including fun activities from fundraisers to black tie gala events… all to reach your audience.
- Linking strategy to obtain better SEO…
- It shows how different your story is in comparison to your competition and what readers can learn from your story.
- Trends: A press release provides an opportunity for you to share your take on why a product is unique and how it is important to your clients. The story ideas can give the media a new angle that they can present and how it fits into current topic trends.
- It can help your customers to define your vision when you are making new decisions.
- It builds relationships with the media because a press releases are at their fingertips to establish that first connection. So make sure your press release is well written to make a good impression . They can read press releases on your website as a part of an online press kit or if they do research for your products and your name.
- Press releases give you a professional image… and can make you the GO- TO person to learn about everything on the topic(s) you write or talk about.
- A press release verifies the facts…and builds trust with your audience.
- Press Releases can talk about updates in your business
- Press Releases can share news on the company growth and increase in sales.
Make sure you incorporate press releases on your website by creating a page on your blog that says “media” or “News”.
Think of a press release as your support system. Your customers trust, but they verify. Press Releases can be the platform to show them you are trustworthy and it gives them the “green light” to share with others.
Have a great week!
Tatyana Gann
