Can a Press Release Be TOO SEXY?

Have you EVER thought about writing a press release?

Will innovative and creative PR methods be SEXY enough to attract audiences? What are the magic ingredients of an attractive press release? When do you write it? What are the things you should NOT do?

Let me ask you a few questions:
  • Do you have a special project that is ready to be launched?
  • Do you have a book that you want to release soon and start promoting?
  • Do you have an award you have received?
  • Do you have a workshop you are hosting or even planning to attend?
  • Do you have an upcoming live event?
  • Have you started a new business?
  • Do you have case studies (your clients, your company products)?
If you answered yes to any of these, then you have enough reasons to write and share your message!!
Here are few things to consider…

1. When writing a press release, make sure you point out what  people can learn from it… that is number #1!
2. Reveal your solutions. Show that what you bring to the table is VERY unique and innovative to the marketplace. Of course I prefer to tell stories that grab attention.

3. Focus on your niche. Who is your ideal market? Write as if you share news to them directly – right in their face.

4. Point out what kind of clients would benefit from what you have to offer.
Give away free product/report/consulting, etc.

5. Use expert quotes or your  own quotes. Use them at least twice through the story. Validate. Edify. Bring facts.

6. Point out what is “according to you”… reveal your knowledge and expertise.

7. Include 5 – 7 bullet points what you are covering as an expert, or what your product/coaching/service can do for your clients.

8. Include two things: compel your buyers to obtain a FREE product/demo/gift or something that brings VALUE and include the link within the body of the press release. Also mention what serious buyers can get from you: Make sure to include this if you want sales!!! A VERY IMPORTANT element!

9. Include what media can get from you: your interviews, speaking and TV appearance.

10. Include your bio. About 5 sentences with the link to your homepage – it must be within a press story.

In summary, give and you will receive even more.  Write a press release with passion in your heart!!

I can say that classic marketing methods which always work are sexy and attractive… but we can make it fun and entertaining!

PR TIP: Being creative and innovative is the NEW SEXY!

And of course, research your keywords!
PS: only use 2 keyword phrases per release! Remember, your press release is a teaser, an appetizer to get to the main course; your PRODUCT!

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

One thought on “Can a Press Release Be TOO SEXY?

Leave a Reply

Your email address will not be published. Required fields are marked *