List Building Proven Strategies With SEO Press Releases

“Discover Simple Steps To Building List With SEO Press Releases”



Want to know if it is possible to build a list with SEO press releases? Do they work for online publicity and lead generation?

In my Press Release Mastery Training DVD and CD course I have been covering aspects of using press releases for many purposes and one of them is list building.. I decided to give you the secret recipe ingredients.

20 Steps to Build List, Sell Your Products, Share Stories About Your Company, Build Your Brand

1. Determine your targeted market:

You must write press release that targets one targeted audience at a time (example, working moms, young moms, executive moms, internet marketers under age of 30 and so on…

2. Determine the angle of your press release:

Very important step that you need to take. You must determine three areas in the topics you are about to write about: if you are going to talk about your product/service, you as expert, something you are known for in your community or your niche and the third type of press release is announcement about events such as workshops, special classes, speaking engagements, radio shows.

3. Research keywords.

Very important step once you determine what you plan to write about.
Choose two main keywords you want to target. If it is more than that then you are going to look like spammer trying to stuff keywords.

4. Positioning of keywords:

Make sure your primary keyword phrase is the first phrase in headline or title.

5. Controversy

Description of your press release has to start with controversial topic/problem and solution you want or hope to provide. Description must have your primary keyword as your first words in the paragraph

6. Your Unique Service:

The body of press release must start with summary of description, problem and instant solution that has never done by you, your service or what your product can do for them, no one has done it. Your press release is about revealing facts, truth, controversy that has been discussed in media and your professional circles. Very important to use this angle to be different and stand out.

Headlines: The Truth about Social Media Marketing YOUR GURU does not tell you, “The Truth on How to Become Sales PRO YOUR MLM Coach DOES NOT TEACH YOU…” YOUR BOOK SHINES NEW LIGHT and SHOWS BETTER WAY….” CONTROVERSY is THE KEY

7. Instant Solution: You present the PROBLEM everyone had for long time and now you give INSTANT SOLUTION and it must be accessible right in press release via free download, free teleclass registration and free consultation

8. Your products are NOT:

You must share bullet points of what your program/service/book/event is NOT. Include the bullet points with an expert quote which is YOU.

9. Facts and Bullet Points: You must share your main facts about what you offer and always positition yourself as an expert in your field…Magic words, As an expert in……(niche) (your name) sees the main (problem..) and shows a solution that is different from others. (Name) gives hope, provides better way and new way and so on….
Tip: You must show what you have to offer is special and unique and why it is beneficial for the specific target market

10. Action Steps:

You must include action steps. I call them demands from the customer and media.

A) You must give them access to your free bonuses and it must be on your website, your newsletter that they can download and also point out that that there are more bonuses for serious customers, business seekers and so on..Include your website in this important section. B) You must include contacts for media so you can get booked for interviews, shows, classes and so on.

11. Your BIO:

You must have bio about you and include 2 paragraphs at least with links back to your sites and how customers reach you including your office phone number.

12. Extra spice:

You must hyperlink keywords to your blog posts, articles and videos that talk about the same topic and related to keywords you plan to target

13. Quotes: Make sure add your quotes or quotes of experts. Very important element of press release to use for a great interview effect.

14. Juicy Sauce:

Add Videos and Images. They help with SEO and plus establish faster connection with your customers.

15. Submission:

Submit press releases to paid PR directory and then to free one about 4 days later

Paid:
PRweb.com, MarketWire.com, Webwire.com, 24-7PressRelease.com
FREE: Free-Press-Release.com, 24-7Press Release.com, PRlog.com

16. Time:

Best time to have press release online Tuesday and Thursday

17. Additional Online Exposure:-

Link your press releases to your blogs and also post them as a brief article on your blog with link to original Press release text.

18. Local Customers:

Write regional/local Press Releases to target local and regional businesses.
Marketwire.com has press release for local marketing
Add videos to these press releases with keywords for local businesses

19. Videos:

Turn the press release into videos. That is another product you can use for marketing

20.  Social Media Releases

It is a new way to be in charge of your brand
• foundation is SEO press release
• they are different than SEO and serves different purpose (more engaging with customers)
• allow more elements since it is HTML platform
• It your personal online newsroom, your own office not emailed to journalists
• I believe it is awesome for branding purpose brand awareness
• Gets in search engines fast!
• Social media platforms can be optimized for search engines
Resources: PitchEngine.com, PressLift.com

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Tatyana Gann
founder SmokinHotPR.com