Power of Press Releases: How To Market Your Business and Find Real Buyers.

Not long ago I made a blog post about how to market your business with press releases because I saw that not many online business owners take an advantage of a press release. They think that press releases marketing is DEAD.  Let me assure you that they are very wrong. Press release advertising is the classic method of gaining more credibility and providing information directly to buyers… It is the BEST way to reach buyers directly. If you have a big ticket program, it is a great way to establish credibility in front of your clients.

Here are some points you need to remember about press release marketing:

1. Press Releases are not DEAD

2. You donot have to pay fortune to submit your press releases  to major media companies.  In early 90s people had to pay big bucks to media companies, so they can distribute their press releases to general public. The Web broke many rules in our favor.  You can pay 40-200 dollars to get major exposure via companies like PRWeb, News Wire and more.

3. If you want to know what to write, find blogs of well known PR professionals and see what they write about and what hot topics are, leave comments and interact with PR pros. 

For example, today I visited blog of PR Pro Danny Brown with Press Release PR.  I left comments on his blog but I also found what he loves to write about and what kind of personality he has. I am building relationships with PR professionals online without leaving my house. Then you can send your press releases about something they like to read and write about. Bingo! You have a new relationship and your business is getting a special attention.

4. If you want to find hot topics to write about your product and service, find blogs that talk about  them and have good ranking and a lot of interaction on the blogs, comments, posts. See the key phrases they use and use them in your PRs.

5. Press Release is very important form of marketing for a small guy in business. It is A MUST. David Scott says ” If you are smaller and less fortunate, you must tell your story yourself” People want to know about YOU, your unique qualities, your story and not your company and some generic mambo-jumbo.

I have written many press releases in the past 4 years and some of them gained a lot of traffic and some did not.  Some only had 100 visitors and some reached 4 million hits in one year.   As you can see nothing is perfect, but the good thing about press releases you can edit them and change them around or even write a new one. I used few PR companies and a few of them were even free. My recent press release was about my partnership with CarbonCopy Pro, a high income career opportunity. and I did not talk about just company. I talked about event in my life, a partnership and benefits of this business.  That is the purpose of a good press release- tell story to involve your prospect into sales process.  Press releases reach niche markets and appeal to customers because of a personal touch and sharing a story about a small business owner rather just a big corporate account.

In summary, you must remember that any news is good news for your customer.  Do not worry about what you write , write about everything that is happening in your business. Even little details make a difference.  Write keyword rich content for your press release to get more exposure.  Include links within your press release and then in your bio. Make sure they are landing pages and not sales/info page about your business. Submit your press releases to Digg, Technorati and share with your friends on Twitter and Facebook. Give your customers a reason to buy from you by showing how to go from point A to point B in their career and life and why they should be a part of what you have. Provide a real food, meat and potatoes to your starving customers.

I hope these tips were helpful.. Feel free to leave comments and share your thoughts. Share with others. It will be greatly appreciated.

 

(c) Copyright 2009 Tatyana Gann. All Rights Reserved.
Tatyana Gann is an high income coach, an online marketing mentor, a social media expert, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, visit “Attraction Marketing Queen Report”