Your PR should not be your 99 cents menu item!

Tatyana small

From the desk of Tatyana Gann

This morning I got  a cool email about  Pitchegine, the most innovative PR and social media platform for brands.    Pitchengine was recognized as ” leading the way in reshaping how we think about public relations by embracing technology.”

I was excited to see that work that Jason Kintzler CEO of Pitchengine had put into Pitchengine, has been recognized I have known him for a few years and he has been known as an extraordinary, out of the box creative thinker.  I reached out to him on Facebook chat earlier this morning and we talked about new PR for 2016. I shared my vision for my brand for 2016 and he gave me some exciting insights.

Why do I share this with you?

If you are a coach, a writer, or have your own product, sharing the content about what yourself and your brand is MUST. By making it exciting and simple you will be able to leverage such platform to talk about your passions and be of value to your customers.

I believe that new PR will be more simple, accessible and business owners will learn how to create the engaging content and connect with the right communities. They will be news makers. They will write their story. It will transform their business.

With product launches happening right and left on the internet, internet marketers creating the coolest marketing campaigns I asked a few of them a very simple  question “Do you have a PR campaign?” They honestly look at me as if I were speaking a foreign language to them!

For some internet marketers PR is like a 99 cents menu item in the fast food restaurant. They believe it is not an important element of their business plan and it is overlooked. They put it on the back burner. They come up with the most ridiculous excuses or I call them PR Myths:

Myth #1. PR costs too much

Myth #2. Need to be more famous to gain popularity

Myth 3. I have a great marketing plan…I have customers raving about my product and why do I need PR?

Myth 4 . I do not need PR to create authority online.

Myth 5. I do not have a PR team to do that for me.

Start simple. Start with your stories. Find a publishing platform. Become creative.

I recommend Pitchengine to get your message heard. It is FUN. EASY. It WORKS.


Have a great day!






Pitchengine, your new engine of your PR 2.0 vehicle!

“Discover PR 2.0 Traffic Formula To Bring Leads, Cultivate Relationships, Increase Profits and Build Your Brand”

“Ready to have a powerful engine that  will create a buzz with your Public Relations campaign?”

Pitchengine, a PR 2.0 platform for public relations and social media professionals, has released a new publishing platform that can change the way small business owners, professional marketers look at new version of public relations traffic tactics, known as PR 2.0 campaigns. New Pitchengine publishing platform is offering social media optimization and search engine optimization in one place, the pitchengine platform.

I was excited to open my Pitchengine online PR newsroom, for very first time! I knew I was on the right track and it will be a revolution for PR 2.0 world! I have always been known as a person who does everything opposite of what every marketer is doing. I have always tried to be a pioneer of new marketing tactics and pitchengine platform was a perfect opportunity for me to show small business owners, professional marketers what it can do for their business. I wanted to show that you did not have to be a “big dawg” to use Pitchengine.

Here is what I discovered on my marketing journey watching what the founder of Pitchengine Jason Kintzler put together for major brands! It was truly breathtaking! I saw the growth of the PR 2.0 community reaching over 27,000 brands! In may 2009 it reached 350,000 visitors per month! Just imagine the online exposure each brand has received! Wow!

Here are some things to consider about Pitchengine:

1. Pitchengine is your tool to create virtual PR agency
Imagine owning your PR agency serving your company and also your clients if you are in service based business, a coaching business or even in network marketing industry! If you are a public relations professional you can own a public relations agency anywhere, assisting clients from all over the world. Personally, I can have my public relations agency here in Nashville TN but I can build my business from Starbucks in California or Paris…It allows flexibility!

2. Engage, Converse, Profit!

Did I say “Sell it”! Nope.. Pitchengine allows your to engage conversations with your customers, develop relationship through stories, videos, images. You can be sure you can increase your company profits because of credibility and authenticity you show to your customers. It can enable you to make your stories engaging, fun, exciting using images, videos and related links!  Add your youtube videos, pictures of your products,event. Builds brand awareness!

3. It is perfect SEO platform
With a new publishing platform from Zog Media , the leader in search engine optimization can double and triple the results of PR campaigns. Now you have social media optimization and search engine optimization blended perfectly.

4. SEO  Press Release Power
It still has the power of SEO press release to share stories about events, your expertise and your product. If you are a business owner. Only now they are called Social Media News Releases because of all features and extra benefits it does for your business, your marketing campaign.

5. Google love and Google Hug
You became linkable and likeable. You build links and people love your stories. They share. Perfect viral campaigns

Pitchengine is creating a revolution in PR world.It attracts small business owners, PR boutiques, PR agencies, large corporations and small size companies.  It connects customers and companies. It is an engine that fuels your PR and marketing campaigns. In my recent social media news release I have written for the biz owner Melanie Milletics, her story in Success from Home Magazine I used all Pitchengine platform and it brought great amount of traffic in less than 2 days! It was really amazing! Then when I heard news about new SEO platform with Pitchengine, I knew I found goldmine for my clients.

In my PR 2.0 Traffic Secrets-One On One Coaching, my students learn the Search engine optimization and social media optimization trics and tips and receive the PR guide for small business owners. Public relations is not about press releases or videos only. PR 2.0 is the missing ingredient in the success recipe for your business.

One thing to consider is that Pitchengine and its platform is only the hub for you to share stories, your product info and get your customers to trust you! You must have a goal for your organization, create a plan, have 90 days publicity campaign plan and go forward. Pitchengine is your long term marketing tool and it will give you consistent flow of leads, buyers and cultivate long term relationships.

Enjoy the day!

Tatyana Gann
Founder SmokinHotPR Public Relations Agency
PR 2.0 consultant and coach