list building

Pink Hair, Tattoos and Cool Biceps.

By Tatyana Gann

What has pink hair, tattoos and cool biceps have to do with your online success?

You might have heard the rumor I am going to see the lady with pink hair, tatoos and cool biceps. Nope it is not PINK, the singer..

But…Who is she?

She loves controversy, life and her business.  She has built million dollar online businesses. She wants to reveal the wild secrets to creating 6- 7 figures in your business..

I am going to meet her next week and I  want you to join me…

Who is this mystery woman?

Her name is Sandi Krakowski. A unique woman, not a norm as she would say. She loves to laugh and believes in people. She speaks the truth into your mind and sees you the best in your business.

I met Sandi few years ago after responding to her ad in one business publication.  She called me right away and we had a great conversation. I was amazed at her ability to sell…

Well, she did not sell.  She spoke to me about me. She talked to me as if she knew me for  years.
She made feel comfortable…She made me smile. She made me think about my life and my kids.

She planted a seed of success in me and today I am here writing about my mentor, my friend Sandi Krakowski.

Wild right? Life brings us to people for a reason to teach us, to empower us, to take us to a new level..
It is an honor to know her, and I am passing this opportunity to you.

Why should you drop everything and get on the plane?

Be honest you will be crazy not to come if you are craving for knowledge. When you get an opportunity to get everything you need to be successful you deny it then, you dishonor your true purpose. Opportunities come and go and many events happen every year but I will tell you I have been to many events in my life and paid big bucks for them to only say “That is it? What else can I learn?”

My hunger for the right knowledge was not satisfied until I met Sandy Krakowski, the bold, controversial, funny and who totally knows what to do with your business. She learned from the best in the world and she works with the best people in the world like Mary Ellen Tribby with WorkingMomsOnly.com

And…If you come to her event September 17-18 and drive to Indiana, fly to Indiana or take a train, you will see her with pink hair, tattoos and she might show her cool biceps. The cool part is that she will reveal her 7 figure secrets blueprint and I am so excited to learn from the woman who practices what she preaches.

The online marketing mastery marketing event is not for everyone.   It is for people who want to think outside of the box. They are not your norm. They are creative, skilled and want to live to their full potential. Sandi wants to teach you. She is powerful with her thoughts and words. She knows how to read your mind to serve your business. She takes you to a level above mediocre mindset!

I learned that to succeed in life, taking action is the best form of showing you are truly serious about business. I am jumping on the plane on Thursday to come to Sandi Krakowski live event and spend weekend with her and amazing group of business owners.

Watch this special message and we cannot wait to see you there!

You will receive

  • CopyWriting Training
  • Attraction marketing
  • WordPress training
  • Social media marketing
  • E-Commerce strategies
  • Search Engine  Optimization Copywriting Training
  • List Building Strategies and more

Are you in?

Reserve your seat at the event with Sandi TODAY!

See you there!
Tatyana Gann

Founder,  SmokinHotPR.com

PR 2.0 consulting and coaching

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List Building Proven Strategies With SEO Press Releases

By Tatyana Gann

“Discover Simple Steps To Building List With SEO Press Releases”



Want to know if it is possible to build a list with SEO press releases? Do they work for online publicity and lead generation?

In my Press Release Mastery Training DVD and CD course I have been covering aspects of using press releases for many purposes and one of them is list building.. I decided to give you the secret recipe ingredients.

20 Steps to Build List, Sell Your Products, Share Stories About Your Company, Build Your Brand

1. Determine your targeted market:

You must write press release that targets one targeted audience at a time (example, working moms, young moms, executive moms, internet marketers under age of 30 and so on…

2. Determine the angle of your press release:

Very important step that you need to take. You must determine three areas in the topics you are about to write about: if you are going to talk about your product/service, you as expert, something you are known for in your community or your niche and the third type of press release is announcement about events such as workshops, special classes, speaking engagements, radio shows.

3. Research keywords.

Very important step once you determine what you plan to write about.
Choose two main keywords you want to target. If it is more than that then you are going to look like spammer trying to stuff keywords.

4. Positioning of keywords:

Make sure your primary keyword phrase is the first phrase in headline or title.

5. Controversy

Description of your press release has to start with controversial topic/problem and solution you want or hope to provide. Description must have your primary keyword as your first words in the paragraph

6. Your Unique Service:

The body of press release must start with summary of description, problem and instant solution that has never done by you, your service or what your product can do for them, no one has done it. Your press release is about revealing facts, truth, controversy that has been discussed in media and your professional circles. Very important to use this angle to be different and stand out.

Headlines: The Truth about Social Media Marketing YOUR GURU does not tell you, “The Truth on How to Become Sales PRO YOUR MLM Coach DOES NOT TEACH YOU…” YOUR BOOK SHINES NEW LIGHT and SHOWS BETTER WAY….” CONTROVERSY is THE KEY

7. Instant Solution: You present the PROBLEM everyone had for long time and now you give INSTANT SOLUTION and it must be accessible right in press release via free download, free teleclass registration and free consultation

8. Your products are NOT:

You must share bullet points of what your program/service/book/event is NOT. Include the bullet points with an expert quote which is YOU.

9. Facts and Bullet Points: You must share your main facts about what you offer and always positition yourself as an expert in your field…Magic words, As an expert in……(niche) (your name) sees the main (problem..) and shows a solution that is different from others. (Name) gives hope, provides better way and new way and so on….
Tip: You must show what you have to offer is special and unique and why it is beneficial for the specific target market

10. Action Steps:

You must include action steps. I call them demands from the customer and media.

A) You must give them access to your free bonuses and it must be on your website, your newsletter that they can download and also point out that that there are more bonuses for serious customers, business seekers and so on..Include your website in this important section. B) You must include contacts for media so you can get booked for interviews, shows, classes and so on.

11. Your BIO:

You must have bio about you and include 2 paragraphs at least with links back to your sites and how customers reach you including your office phone number.

12. Extra spice:

You must hyperlink keywords to your blog posts, articles and videos that talk about the same topic and related to keywords you plan to target

13. Quotes: Make sure add your quotes or quotes of experts. Very important element of press release to use for a great interview effect.

14. Juicy Sauce:

Add Videos and Images. They help with SEO and plus establish faster connection with your customers.

15. Submission:

Submit press releases to paid PR directory and then to free one about 4 days later

Paid:
PRweb.com, MarketWire.com, Webwire.com, 24-7PressRelease.com
FREE: Free-Press-Release.com, 24-7Press Release.com, PRlog.com

16. Time:

Best time to have press release online Tuesday and Thursday

17. Additional Online Exposure:-

Link your press releases to your blogs and also post them as a brief article on your blog with link to original Press release text.

18. Local Customers:

Write regional/local Press Releases to target local and regional businesses.
Marketwire.com has press release for local marketing
Add videos to these press releases with keywords for local businesses

19. Videos:

Turn the press release into videos. That is another product you can use for marketing

20.  Social Media Releases

It is a new way to be in charge of your brand
• foundation is SEO press release
• they are different than SEO and serves different purpose (more engaging with customers)
• allow more elements since it is HTML platform
• It your personal online newsroom, your own office not emailed to journalists
• I believe it is awesome for branding purpose brand awareness
• Gets in search engines fast!
• Social media platforms can be optimized for search engines
Resources: PitchEngine.com, PressLift.com

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Tatyana Gann
founder SmokinHotPR.com