how to market with press releases

News Release: Announcing My New “Smokin’ HOT PR” coaching program…

By Tatyana Gann

My Smokin’ HOT PR consulting program is about to launch. I decided to start “The Premiere Smokin’Hot PR Online Coaching/Consulting Program For Small Business Owners, Coaches, Solo Entrepreneurs

Today I sent out a letter to my subscribers but I also wanted to made it known to everyone who is interested in creating publicity for their business.

Here is what I sent out… Let me know what you think. Love your feedback.

From the desk of Tatyana Gann
Dear friend

I am Tatyana Gann, also known as “Attraction Marketing Queen”. We may have met me on Twitter and Facebook or you may have known me from other marketing training communities. I wanted to let you know I am expanding my business and would love to connect with you more. It took time and realization of what my passion is and today I need your help. Seriously!

Here is my story:

As you know, I LOVE working with people. It is a big joy serving people who are like minded and have a passion for teaching others and helping business owners to propel their business to the next level. One of my biggest values is RELATIONSHIPS. I am sure it is the same for you and that is why you are here reading my special report. As an online entrepreneur, a coach, a mentor, you help people to reach new heights in their business, overcome personal and business barriers and there is nothing more precious than seeing your clients succeed. Right?

But… There is one tiny problem…
80% of the coaches and online business owners are not educated how to FIND clients, hungry buyers and build truly successful business. As you can imagine, they are not taught even basic marketing skills to spread the word about their products and services. They do not have anyone to cheer lead them and create them a name unless they know how to do it correctly. They do not have 3rd party publicity to support what they do. You can visualize your perfect client all day, practice meditation until you feel exhausted, but you will miss one important piece of a puzzle. You must include ACTION to attract your clients to get the outcome you truly desire. You must spark some fire to get attention!

That is where I show up and I want to help you… with my Smokin’Hot Online PR and Social Media Strategies that leave your customers in the state of admiration, surprise and total shock for days! I want to share with you proven strategies that do not require you to get marketing degree from the best business schools. It is actually more simple. It is about knowing what your potential buyers complain and cry about and sharing with them solutions. You will be a good guy and also their best friend.

“Smokin’ HOT PR” coaching and services will be my absolute guide to help you with marketing your coaching and online business with an extraordinary success.

You will learn:
· How to use the power of attraction to get clients using my smoking hot press releases and social media strategies
· How to put together a really simple blog and integrate it with ONLINE PR strategies.
· How to use press releases to get media coverage and be an expert in your field, so you can reach buyers directly without dealing with corporate games.
· Find my secrets of generating 4 million hits with just one press release.
· Generate cashflow with various informational products and automate your business.

Get my Smokin’HotPR.com free training on my marketing blog on
http://www.TatyanaGannPR.com

Contact me about special referal program via Facebook: http://www.Facebook.com/Tatyana.Gann
See My Consulting/Coaching services section on my blog.
You will also receive a new free report on December 2 as my gift on how to create Smokin’ HOT PR in 30 Days!
My special Smokin’Hot PR guide will be available after January 1, 2010

Have a great week!

Tatyana Gann

(c) Copyright 2009 Tatyana Gann. All Rights Reserved

Tatyana Gann is an online entpreneur an online marketing mentor, a social media and pr consultant, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her “Attraction Marketing Queen Newsletter”
Tatyana Gann On Twitter
Tatyana Gann on Facebook

7 Proven Press Release Strategies To Reach Hot Buyers!

By Tatyana Gann

When it comes to writing press releases you must research your market and you do need to write for buyers if you want to create sales for your business. I have heard mixed reviews if your press release can create sales for your business. I even spoke with few PR service company professionals because for me it has a great tool to reach media and target audience that was researching my online business. Well, be honest it depends. Strategies for writing press releases depend on what you want to achieve with it. For some people it is a tool to announce event to media but for online business owners, press releases can be a very unique marketing strategy and when it is done properly it can be very effective. It is all about knowing your target market-your buyers! You need real buyers and not curious folks. You want to find buyers who are ready to get the wallet out and buy what you have to offer.

As David Scott, PR strategist says in his book “The New Rules of Marketing and PR”, “Learn your buyers persona and implementing a news release strategy to reach buyers directly is like publising an online newsservice- you are providing buyers with the information they need in order to find your organization online and then learn more about”

Here are tips how to write press release for your buyers.

1. Do not wait to make a special announcement!
Many business owners from what I have seen online, wait for that big event in their company or their career and they think they have nothing worthy to share with the world. Honestly they are wrong! When I started in my first online business I had prospects calling me and funny part that press release even had some syntax and grammar errors. (I give an excuse for not being a native speaker)

You can write about many things and target your market that is looking for your offer. No, it is not cheesy. They really do!
You can write press releases about awards, company local, regional events, products announcements, benefits of the products that created particular results, personal achievements and much more. I recommend at least two press releases a month to be consistent in you presence.

2. Niche is your GOLDMINE

Research your field, your targeted market. I recommend to use Wordtracker niche research tool to understand specific market and it gives wonderful step by step training to show you how to tap into your buyers market. There are many other tools to use such as Micro Niche Finder and just using simple things as Google Trends.

3. Make it a news story

It must be writen as if you are telling news to your friends or collegues who are looking for a particual product, item or even service. Write in their language what they want to hear and you are going to be a happy camper.
Of course make it professional but easy to comprehend. Speak their language!

4. Set up Social media profiles

Add your your YouTube chanel link, your social media sites such as your Facebook page, your Twitter profile and LinkedIn sites. At least have one or two profiles so people can find you easily too.
It will give you more exposure and also shows you have an online presence and that you are a real person to do a business with. You do not need to worry abotu the fact that you are not a “guru” yet. I honestly do not believe in guru theory for one reason- each of us has a skill or talent that we possess and it may not be a marketing skill but something else and we can be successful in that niche if we connect with the right people. Just show people who you are. Transparency is the key in today online presence. Plus it will allow your viewers to spread the word about you if you have these tools. Add you press releases to digg.com or or propeller.com and then share on social networking sites as twitter or facebook.

5. Add your press release to your blog

You can post it as article post and add link to category “Recent Press Releases”. Then submit to PR distribution companies and your potential customers can find you. I did not know that before and when I started doing that recently I noticed better results in my marketing methods. Google News for example has geographical distribution and if you want to target local market, press releases are excellent way. Create one Press release for your blog, one for paid services, then submit same press release to free services once it gets indexed by google. Make sure use different headline and reword your press release so it does not become duplicate.

6. Links

Make sure you include links in your press release post. One must be right in the beggining of Press Release. It can be a link to a landing page or a blog so you do not lose your hot buyers. The second link is in the bio section or company profile. Make sure it also contains keyword you want to target.

6. Try Social Media Press Release.
I recently discovered it and I found a social media press release template Todd Defren that I am eager to try to use to create a new press release. You can get a template at Todd Defren website
It allows your customers to find you easier and get access to your information much faster. It is an awesome tool to use.

To learn more about “The New Rules Of Marketing and PR” visit David Meerman Scott website.

(c) Copyright 2009 Tatyana Gann. All Rights Reserved

Tatyana Gann is an online entpreneur an online marketing mentor, a social media and pr consultant, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, subscribe to her “Attraction Marketing Queen Newsletter”
Tatyana Gann On Twitter
Tatyana Gann on Facebook

Power of Press Releases: How To Market Your Business and Find Real Buyers.

By Tatyana Gann

Not long ago I made a blog post about how to market your business with press releases because I saw that not many online business owners take an advantage of a press release. They think that press releases marketing is DEAD.  Let me assure you that they are very wrong. Press release advertising is the classic method of gaining more credibility and providing information directly to buyers… It is the BEST way to reach buyers directly. If you have a big ticket program, it is a great way to establish credibility in front of your clients.

Here are some points you need to remember about press release marketing:

1. Press Releases are not DEAD

2. You donot have to pay fortune to submit your press releases  to major media companies.  In early 90s people had to pay big bucks to media companies, so they can distribute their press releases to general public. The Web broke many rules in our favor.  You can pay 40-200 dollars to get major exposure via companies like PRWeb, News Wire and more.

3. If you want to know what to write, find blogs of well known PR professionals and see what they write about and what hot topics are, leave comments and interact with PR pros. 

For example, today I visited blog of PR Pro Danny Brown with Press Release PR.  I left comments on his blog but I also found what he loves to write about and what kind of personality he has. I am building relationships with PR professionals online without leaving my house. Then you can send your press releases about something they like to read and write about. Bingo! You have a new relationship and your business is getting a special attention.

4. If you want to find hot topics to write about your product and service, find blogs that talk about  them and have good ranking and a lot of interaction on the blogs, comments, posts. See the key phrases they use and use them in your PRs.

5. Press Release is very important form of marketing for a small guy in business. It is A MUST. David Scott says ” If you are smaller and less fortunate, you must tell your story yourself” People want to know about YOU, your unique qualities, your story and not your company and some generic mambo-jumbo.

I have written many press releases in the past 4 years and some of them gained a lot of traffic and some did not.  Some only had 100 visitors and some reached 4 million hits in one year.   As you can see nothing is perfect, but the good thing about press releases you can edit them and change them around or even write a new one. I used few PR companies and a few of them were even free. My recent press release was about my partnership with CarbonCopy Pro, a high income career opportunity. and I did not talk about just company. I talked about event in my life, a partnership and benefits of this business.  That is the purpose of a good press release- tell story to involve your prospect into sales process.  Press releases reach niche markets and appeal to customers because of a personal touch and sharing a story about a small business owner rather just a big corporate account.

In summary, you must remember that any news is good news for your customer.  Do not worry about what you write , write about everything that is happening in your business. Even little details make a difference.  Write keyword rich content for your press release to get more exposure.  Include links within your press release and then in your bio. Make sure they are landing pages and not sales/info page about your business. Submit your press releases to Digg, Technorati and share with your friends on Twitter and Facebook. Give your customers a reason to buy from you by showing how to go from point A to point B in their career and life and why they should be a part of what you have. Provide a real food, meat and potatoes to your starving customers.

I hope these tips were helpful.. Feel free to leave comments and share your thoughts. Share with others. It will be greatly appreciated.

 

(c) Copyright 2009 Tatyana Gann. All Rights Reserved.
Tatyana Gann is an high income coach, an online marketing mentor, a social media expert, a professional connector, a mom of two great boys and an amazing hostess. To Learn More About Tatyana Gann, visit “Attraction Marketing Queen Report”