Got pain.. here is the pain reliever…

“How To Get Customers To Give Your The Best Publicity”

You might have heard phrase “Got the pain.. here is the pain reliever” As you know  your clients buy what brings relief from their problem. They got a horrible pain and you have got pain killer. What pain reliever have you got?

Want to know how to get customers and grow your business? In my recent article I shared story about PR, cab and SEO and how I attracted new clients. It was fun, engaging and real.

Let me tell you how online publicity works. The truth, it is NOT all about your products. It is not about your company but about THEM, your clients, their pain and what THEY want.  Once you learn how to reach out your potential client by becoming “them”, your business will take off. Seriously!

Today I was on the phone with one of PR clients who is a scientist, a brilliant man.  They developed a product that can totally teach people how to attain happiness using thought process. It is brain wave technology, so you can imagine how much fun to work with them!  We had a hot debate about it  and I asked a very serious but simple question, “ Do you want to get customers or what?”  I am sure you guessed the answer right.

After I researched their products, their competition, I made a special report.   I had to bring bad news and to tell them they had to speak THEIR  language to get more customers and increase sales with such a unique product.

It is not for an average person who does not understand science. The average buyer has got bad pain. They want solution NOW. They want to see if you care ENOUGH about them to bring them solution they way they want it. If we can be like our customers and be our customers, we won the battle.  Our publicity is always going to be smokin’hot as I would say!

Are you paying attention to what they discuss and talk online?

That is the beauty of today PR 2.0 world soon to be PR 3.0 world. We are customers. As business owners we are still customers. We buy products every day. We use them. We talk about them.  We get engaged into conversation with our customers via forum, blog or social network.  We build relationships, trust and never hide behind the computer desk.  In my recent blog post “Fake Publicity, Fake You” I talked about the power of the genuine publicity and how to get customers and build a solid reputation.

Think about, you are a customer to other companies. You complain what you hate and praise what you love. You recommend and endorse w hat you love. If you are happy you share the news, and if you are cranky about product you complain even more.  Social media tools can bring all the news very fast into the world. Unhappy clients can use them very well to your disadvantage.  In my recent video about how to get customers on Twitter and Facebook I shared the tips on Dos and Taboos of Social media and you are welcome to check it out as well.

Here is the conclusion:

Nothing worse for a business owner to have nasty publicity that stinks than worse than a cute skunk and sticks like superglue!



PR Tip: Set up Media or Online PR room where you create press releases about your customers. You can attach videos, images. Add stories to your business blog, write in press releases. Give them applause. They want attention. They will grow your business. Send special gifts to them. Invite them to your future webinars and even online events. Give incentive to share their story. More attention, more publicity and happy customers!

Why?

If you do not show the genuine appreciation, they will become your competitor’s clients. We often praise our business partners for helping us but you must recognize the ones who made things  happen in your business.  Give more to customers they keep your business going! My mentor Sandi Krakowski shared my experiences about her event in her newsletter and I was very touched.  You can read my entire blog post about my Indiana event experience  right here

Have an awesome week with more customers and more sales!

Tatyana Gann

Tatyana Gann & Smokin’ Hot PR http://www.smokinhotpr.com/ Ready to get access to the simple formula for creating a proven marketing and online PR campaign? It’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Learn how you can tap into the markets you never thought possible and how to establish your online credibility very fast. Tatyana and SmokinHotPR consulting is an online PR service on steroids – it gives you a quick and simple formula to do your own PR and eliminate marketing headaches.