Do you remember your first date?

How would you like to know the little secret to creating successful Facebook relationships with your friends and turn fans into loyal customers?”

A couple of days ago I was in the Pottery Barn store and I stopped by to check out new office accessories. A young lady was looking at the same chair and we started talking about it, its quality and how fun it would be to have one in the office. We discovered that we were both moms, business owners and our conversation lasted almost an hour. We really connected from the first time we opened our mouth.

Monica asked me what I did for living. I said,” I teach how to combine public relations, social media and bring you more online publicity, new connections and new buyers”.  She looked at me with a little bit of surprise and curiosity and said, “Do you use Facebook and how do you find clients with Facebook?” She also mentioned she did not want to start selling products from her gift shop to her Facebook friends. She was afraid to sound like a salesman.

How often do you feel this way? We start a business, we have products to sell, we create Facebook profile or a Facebook fan page, but we forget how to connect with our first customers.  We think we need to do something extraordinary to be successful. We hire the best expensive web designers, put fancy colors, widgets and then feel stuck. We forget to go back and learn about people!

What I discovered the store owner was a brilliant business woman. She was already using social media strategies in her store without using Facebook but we were able to see the power of Facebook marketing for her business to bring current clients and create the loyal customers community who will pay the premium price.

I asked her one FINAL question to help her to understand the power of social media: if she remembered her first date. She started laughing… I am sure it brought memories. I told her it worked the same  way on Facebook. You learn to connect with people first and show them how unique your service is to them! You find everything about THEM by being real and genuine.

(myself and my husband in San Diego, dating still, 14 years into our marriage)

Dating can teach you a lot about building Facebook relationships. Pay very close attention.

In my video above I am sharing Facebook marketing tips and mistakes people make on Facebook and Twitter.  I hope it can bring some clarity on how to become the best connector by using powerful social media and PR strategies that are simple, proven and fun!

Remember PR means PEOPLE RELATIONSHIPS. My friend, the author of the book “Putting People Back into Public Relations”, Deirdre Breakenridge, talks how social media and modern public relationships changed the way companies build business and how relationships with customers is #1 priority. It is a nice resource to help you to understand the world of PR and social media and how perfectly they intertwined.

Have an awesome day!

Tatyana Gann

Founder, PR 2.0 Mentor

ABCs of Facebook Marketing

“Discover ABCs Of Facebook Marketing and What It Takes To Become Successful In Social Media by Mari Smith”

Confused with Facebook marketing? Ready to simplify your business and bring more customers into your online or local business?

I have a special gift “ABCs of Facebook Marketing” for you from my canadian scottish friend Mari Smith, an awesome trainer and creator of Mari Smith Quick Start Social Media Kit that I personally believe should be in the home of every business owners who uses social media for marketing their business. Mari Smith is all about people relationships and her strategies reflect her passion for building long term relationships, having fun and skyrocketing our income.

She was very gracious to come and be a guest today on my Smokin HotPR Blog Talk Radio and you can listen to the call and share with your friends and collegues . Mari Smith, a truly social media expert and known as Pied Piper of Facebook by shared with many listeners the common facebook marketing mistakes.  It was a truly amazing call and the great news that is available for a replay.

As you know I credit Facebook as my #1 source of FREE traffic for many reasons. After using Facebook for over 2 years I can see how it can be an awesome marketing platform but also to build long relationships and the proof is the radio show I did with Mari Smith, a sought after speaker and a social media trainer!

Mari shared ABCs of Facebook Marketing and why Facebook is not a network but a powerhouse of social media world.

  • It is a truly connected community of unique people with different talents and skills
  • Over 430 million users registered on Facebook
  • Allows to upload over billion images a month
  • Allows to share content (personal and others content) and participate in viral marketing
  • Her favorite tools to automate her social media presence and how to combine it with a natural presence.
  • Her top facebook applications
  • The power of broadcasting other people content to show your intellectual property
  • How to connect, delegate and evaluate content
  • Plus many more awesome tips

I urge to check out Mari Smith’s Quick Start Social Media Kit because it gives you opportunity to get started with Facebook and Twitter and make a quantum leap in your social media presence.  It is fantastic home study course of 8 DVDs, webinars, recorded videos and PDF downloads where she covers common mistakes and gives the right social media strategies. Her clients experienced great results and you will be truly impressed when you see them.

Make sure listen to the recorded Facebook Marketing Blog Talk Radio Podcast and love to hear your feedback and comments!


Tatyana Gann