Before you write a press release think about three things…Do you want to build a list, to reach media or sell your product? I am sure you want to achieve all of that and believe me you can… Think of your story as something you would share with your friend at the coffee shop while enjoying a delicious cup of mocha latte. Would you tell a boring story or be excited naturally about your news? In the world of media you are dealing with people who want to read your story and share with others. Trust me a good story can make you famous and bring you a lot of success!
So grab a cup of your favorite coffee and lets talk…
I am giving you a check list of everything you need to consider to get media attention, reach new customers and create viral online traffic.
One more thing…make sure that your story is fun to read! No more boring press releases with news that nobody cares. Now, lets go…Here is my list below:
- What is the major problem your product will solve for your buyers?
- What are the wow factors of your product/service? Name three things at least.
- What is so revolutionary and extraordinary about your product?
- Can it create a major breakthrough in your niche?
- Comparing to other products similar to yours what is so different about your product? Show benefits that your competitors forgot to mention.
- How can your customers get an instant access to your product?
- Do you have a free sample, a free report, a free video training program? Give link.
- How can media contact you for the interview? Make sure you offer the right contact info
- The most important facts and credibility points must be always included
Now you have the raw content for your story…But here is your next guidelines to craft a press release:
- Think about your headline: Only 70 characters. Short and sweet
- Your summary: In 2 -3 sentences tell me what is there for me and what do I lose if I dod not read your story. Get me going so I can pay attention
- Your main story: Introduction is very important. It is your grand entry. Make an impression with your news and how it is going to change your customers lives.
- Expert status: Add your expert quotes and credibility points. Show what you know and your views on the topic. Show some intelligence, my friend!
- Benefits: Write what your product will do for your customers and where they can get an instant access to it.
- Contact details: Include your contact page for the media or link to your media kit.
- Bio: Include bio about you and your achievements (short about 100 words)
- SEO done right: Make sure include links in your press story. 4 to 5 links ( to your blog, your videos, your lead capture pages and so on)
- Keywords: Use two to three keywords phrases only per 500 word press release
- Press release submission: I do not recommend free press release sites.
Tatyana Gann
Excellent article and guidelines! Thank you Tatyana for sharing!…Hughie 🙂
Our stories bond us to each other. Stories tell so much more about a person, or a business or a product than a boring list of facts. I love how you are pursuing this through storytelling. I believe every company should have a compelling story to share!
How is it that you are so concise and to-the-point week after week, Tatyana? Thanks for your tips, stories are as old and loved as the the brothers Grimm.
Thank you Tatyana, I love your posts… they are actionable, effective and to the point, so good for people with no time to spare. A good press release is a key to get new leads and clients… now I’m going to share this with others too! 🙂