What can we learn from the best selling author Seth Godin?
One Saturday afternoon I found myself in the action figures section of a toy store in Franklin TN, while my boys were looking at their favorite toys when I saw something and I could not believe my eyes, the action figure of the best selling author Seth Godin.
To my surprise, it was the last doll on the shelf, and even though, they had other action figures of many famous people, Seth Godin figure got my attention. The creator got everything right about its design, even his socks. Well, but no purple cow!
Later that day I posted that photo on Facebook, and it got so much attention! My facebook friends went WILD! One of my friends asked me, “Tatyana, did they have a purple cow toy too?” Everyone was so anxious to learn if I got the toy and how cool it would be to use it for my training series. Tweeps on Twitter were tweeting my Twitpic Seth Godin photo.
One big lesson I learned that day that Seth Godin has become a marketing legend. His impact on the marketing world brought fans around the world and made him the best blogger, the best selling author of books from “The Linchpin”, “The Purple Cow”, ” Tribes”. In public relations branding is vital. His brand is recognized even in a small historical town of Franklin TN.
His style, his unique personality enabled fans to put his products in front of their friends and create more than just a customer base. It is building Seth Godin ‘s fans empire!
Seth Godin earned his amazing publicity on the web by being authentic . He became known as the guy who speaks about tribes, a purple cow and why you must be a linchpin. He is a true wizard, a philosopher that everyone respects online.
When I thought about his influence online and even offline I saw the the following:
1. He is unique
2. He stays true to what he thinks and speaks
3. His books tell the brutal truth
4. He knows how to engage into conversations with his audience
5. He is not AFRAID to be different
6. His offline PR is superb. He reached new customers with an action figure.
7. He is an innovator
8. He is a mindset teacher
9. He teaches how to be human in business relationships
10. He loves to be shocking and controversial.
What do you want to be known for in your business community?
Your business is about YOU, your passions and sometimes being controversial, unique is WHAT people are seeking.
Being YOU is the best online PR for your business and it will get in the right places. It will bring your the ideal clients you are seeking without forcing your product awareness down your potential customers throat!
One more thing….
Are you ready to get the best publicity for your business, share your story and let your customers put your name in front of each person?
Book our complimentary FREE PR consultation for LIMITED TIME ONLY!
We look forward to serving you!
Tatyana Gann
(c) Copyright 2011 Tatyana Gann. All Rights Reserved.
A Seth Godin figure – well who would have thought!
Authenticity and showing up as no-one else but the real ‘you’ is so important. I see so many business owners trying to be everything but themselves through not recognising their own uniqueness. Once they understand and define this, and incorporate in everything they do – they’ll soar. Just like Seth. And, may one day have their very own action figure 🙂
Thanks for sharing Tatyana.
So true Tatyana, you are so great at PR ~ noticing all the details and helping people to pay attention, helping them to make best out of their brand appeal! Thanks for sharing!
Great insight!
Thanks for sharing,
AJ
Great post Tatyana. Being innovative and Branding our real selves, while staying human in business creates awesome income for sure. I am surprised like you that Seth Godin is an action figure. Do you let your sons play with him? 🙂
Great post Tatyana.
That’s pretty funny that Seth is an action figure!
It’s a great reminder that we need to brand ourselves and stand out from the crowd instead of trying to blend in.