(Mr James Cameron at the fundraiser dinner, The Standard, Nashille TN)

“A Terrible Thing Happens With No Publicity- Nothing…” Barnum

Lets talk…

I remember a saying…Your success creates publicity…Yes it can be applied to celebs we know..I was fortunate to meet Mr James Cameron last year and have a dinner with him and his wife in Nashville where they hosted a fashion show and a fundraiser event.  Later this June I was honored to meet celebs at MTV movie awards from the media gurus, young actors to more established A- list folks.  They are known. They are being talked about.. Gossips..stories. publicity. They have THEIR publicity.  Their name and their success opens the doors and gets attention. They earned it with their success!!!

But…what about people who are brand new. Smart. Intelligent. Getting started.. What about them…?

Times changed. Business owners today use small communities and networks such as Facebook, Twitter, and Ning even private communities such as Ladies Who Launch for women to make connections and build relationships.  As you know relationships are always been the main thing for big dawgs in PR world and marketing.

Without right connections you will not be able to connect to media and if your goal is to get booked on TV shows, be publicized in the top magazines and constantly get the best PR you have two choices.

• One choice and best choice I believe is to hire a publicist, a PR professional who can do that for you, the ones who know how to do online publicity as well.
• The second choice is to use your current connections and get the publicity on your own with a help of PR consultant who can guide you. To be honest it is not the best way to do it especially if your mission to get things fast in 3-6 months.
• Here is one thing I want you to remember before you start promoting your product or service to the public and spend money on PR and marketing campaign. You must ask yourself if you were a customer would you buy from yourself.   People do not buy from ads they buy from loyal consumers. That is why the infomercials always have been the best method for business owners, innovators, product creators to push their products on t he market and reach more people.

It was truly the beginning of the PR wave. Then you might see them in the store saying “Seen on….” It was the best PR campaign idea to share stories and people bought it because they trusted the stories not the product benefits.

• The magic word of a successful publicity campaign is TRUST. Building trust is taking time in every area of your life. Today in social networking communities we build trust by connecting with people we want to know and contribute to their community.
• Familiarity: We give advice, comment and share our knowledge. We become the source of the information that they cannot get anywhere. Our blog articles, our videos are being shared with the rest of the world via social media. Customers feel familiar. They relate. They see the value and especially your business is built on the integrity. It is all good.

But…

However, some folks still believe that traditional publicity methods do not play big role today anymore. They shifted the focus in the direction of social media only forgetting one fact- the large companies became large not because of social media alone.

They built a successful business because they had a PR and marketing plan that included both traditional and new approaches. Classic methods never change. It is like classic music. We love it. You listen to it and no matter how many years ago or even centuries ago it was written, you still admire it right?

In the past years in my business I have used both approaches, traditional and social media PR approach. I also learned to reach out to media more to get a big buzz fast!

In my publicity weekly training newsletters I want to give few ideas and options that can help you to make a decision what will work best for you. Relax and let me take you in the world of publicity.

Your journey to become well known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU.  Start with a positive PR so you do not need to remove a negative publicity!

Well…

First three things you must know.

1. Who you are
2. What you do and if you really love what you do.
3. Why it is important for others and you.

Are you ready to be a star and gain positive publicity?

You ask me, ” Tatyana, How can publicity help you to grow your business?” Here are my thoughts.  It is proven that publicity can do the following for you and put your name in the spotlight.

1. It creates your name for customers to know you
2. It is all about visibility. You become the center of attention. You are on the main stage right in the center, right in the spotlight
3. Publicity gets your main message to the public. If you do it on your own or hire a publicist it is a great way to share stories. As I said earlier people pay attention to stories of consumers not ads.
4. Publicity can compel people to buy your products if you have enough of points that can stir up emotions for them to buy
5. It can truly put you in the beautiful spotlight where you feel like a star.

Now.. Why so many entrepreneurs, business owners do two things. They avoid publicity approaches or they quit before they see the end results. In the world where we want instant results we use the same approach to our publicity efforts. It takes time and realistically you must allow 90 days for publicity campaign to give you results you want.

Your goal is to build awareness of your name and what you do. Your second goal is to break ice with customers by serving, giving advice or tips.

Common sense, right?

But so many avoid it or keep selling their product. Get people familiar with you and what you offer.

That is what press releases that share stories give more publicity, bring long term traffic and authority.

Advertising does not bring authority to your business. It brings traffic, leads and causes customers to think about your product.

Well, cycle ends with PR again. They search for your name, your product and see the publicity given by third party PR directories, publications, bloggers and much more. They feel confident. They trust.

Now…what should you do to build trust? Want to learn how to do yourself for hire a team of pros to provide you full PR and branding services?

Contact us today for our PR consulting services and VIP PR program..Follow me on Twitter  @SmokinHotPR

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/