How to add more media buzz and flavor to your publicity?
By Tatyana Gann
During Christmas I love to make old fashioned hot cocoa. I heat the milk, get my favorite peppermint chocolate hot cocoa mix and add Baileys to the cup.
The amazing aroma fills the cup. I feel relaxed, comfortable and special. I gaze at my Christmas tree with beautiful decorations and lights and see my candles flickering in the distance on the fireplace. What a beautiful moment to feel and capture!
When I think about the holiday celebrations, and how we try to impress our family, our friends and neighbours with what we do for Christmas, I immediately think about the way we add a special buzz and promote our online business.
Quite often we create a temporary buzz in our life only focusing on the desire to get attention. We do the same in business. We must realize that in order to get quality targeted leads we must show them consistency of what we do. The Publicity Buzz might sound like a temporary solution but real buzz causes your customers to pay attention to you because all they hear is your name!
Your publicity can create everlasting buzz!
Good publicity is like a cup of hot cocoa with all amazing flavors of mint, irish creme and hot smooth milk! Serious publicity plan has a great recipe with wonderful ingredients:
1. Your passion- your passion for what you do and think about every day!
2. Your determination- your desire to stand out in the crowd and be unique from everyone else
3. Your patience- understanding that best publicity results require 90 days and more.
4. Creative flow of ideas- they give you inspiration to write, share your story and solutions you can bring to your customers
5. Marketing research – you want to know what customers want and what reporters are craving to know.
6. Press releases – they add buzz and extra flavor to your marketing campaigns. They are short stories that get attention and newsworthy!
7. Vision- you have a bigger plan and you use publicity approach to spread news about your name, your company, your books. and so on..
The tip of the day: If you want to have real results, you must have publicity to catapult your business. You heard the quote, “A horrible thing happens with no publicity. Nothing”
Your publicity is like a blend of delicious hot cocoa, irish creme, chocolate drizzle, and fresh whipped cream. It leaves your customers craving and desiring more of what you have to offer! Your publicity leaves an impression..
Are you excited to add some sweetness, buzz and even entertaining to your publicity to put yourself in the spotlight?
Want to learn the best ways to launch your media blitz through the many different media distribution channels available to you?
Are you excited to explore why your company might need PR and what it can do for your business growth (and get very clear about what publicity is…and what it isn’t)
Register for our call December 27, 2010 9 pm EST
You owe it to yourself to see how easily you can get mass media on your side. But don’t delay. Our free training call starts in 3 days!
See you there
Merry Christmas!
Tatyana Gann
