Ready to develop a PR plan ?
You might ask me, “Tatyana, why do I need a PR plan and how can it help me to reach my goals in selling more of my products?”
How long have you postponed putting together a PR plan? May be it is time to get moving forward!
In the past few weeks I have been writing press releases and researching what our publicity clients were really seeking to achieve with their PR plan? I realized that in order for me to be effective and efficient at what I do I had to put my entire heart into it!
One of my clients Mari Ann has approached me to help her with a mini publicity campaign to share a story of one of her clients success story. To be brief, Mari Ann is the founder of The MARI Method, a permanent weight loss program that helps her clients to achieve long term results and stay healthy. We have tweaked her first press story and sent it out to the media list of health, fitness, yoga, celebrity lifestyle reporters, editors and writers. Her press releases got attention, and she has received several emails from the editors asking for more information and even a request for an interview.
It was exciting to see how we could easily match her with the right media sources and bring the media exactly what they wanted. The message reached out people who have a passion and a heart for what they do.
In my Star Publicity: Step By Step Guide I wrote recently what it took to get the star level publicity. We are not talking about celebrities, movie actors, musicians. We are talking about you being a star in your own backyard.
How do you do that?
It is all about heart!
I realized also that understanding what my client wanted and putting together PR plan that consisted of the right media list, keyword research and communicating with editors on her behalf was the best strategy. always think ahead. Always research before you approach media. They want to be asked what to present to them.
My client has an extraordinary passion for what she does and when everything got aligned, things worked smoothly and brought REAL results with what seemed to many- NO EFFORT. WHY?
Publicity works ONLY when you heart is in what you do!
Like everyone you have a story to tell the people on the web. You have got a pretty blog or website, but sometimes you feel stuck! The reason could be is what you do is not what you really love . It is only one good idea and nothing more. You become an advertising machine instead of powerful passionate storyteller. People do not want the advertising that only sells and sells! They want real connections! They want to trust YOU!
But can they trust you if they feel you are wishy-washy about your business?
Let me ask you a question. If you were a customer would you want your product and services after seeing how it got presented? It does not mean you must act like a fool about your products and lie that you are in love with them. Being real and honest with yourself will help you to determine the best and clear PR plan.
Here are my two golden publicity tips today:
Tip 1: If you do not have a clear publicity plan like in anything you do, you will fail and your expectations for PR services will be low. Some people say you can write a press release in 30 min, but for me it is a piece of art. It is a masterpiece. It takes research of topics, trends to get the buzz going and find what people discuss on the particular topic and if it makes sense even to write press release.
Tip 2: Writing press releases for your business is one of great options to reach your buyers and media. PR plan is very important for a business owner regardless the size of their company.
Enjoy your day!
Tatyana Gann
Tatyana Gann & Smokin’ Hot PR http://www.smokinhotpr.com/ Ready to get access to the simple formula for creating a proven marketing and online PR campaign? It’s time to get back to the basics and enjoy simple PR and marketing methods that work around the clock. Learn how you can tap into the markets you never thought possible and how to establish your online credibility very fast. Tatyana and SmokinHotPR consulting is an online PR service on steroids – it gives you a quick and simple formula to do your own PR and eliminate marketing headaches.
