Facebook For Business or Faceless Business?


“Can You Run A Faceless Business?”

“The eyes indicate the antiquity of the soul.” Ralph Waldo Emerson

How do you use Facebook for business? Does your profile have photos of you or images of birds, animals or your kids?

Few months ago I wrote a blog post about Who Took The Face out Of The Facebook It got a lot of attention and over 60 comments on my Facebook thread.   I definitely stirred up some buzz among folks who were hiding behind blank photos or fake images and who is trying to use facebook for business!

As a publicist I truly believe that the best publicity comes from relationships with our audience.  How in the world can we build a business without developing relationships?  A lot of us use Facebook for business, and I truly believe that Facebook is a perfect public relations platform with  every element of publicity, social media and social networking ever existed.  It has one mission – to connect, build and grow relationships with friends, coworkers, reconnect with family or build a business.

Regardless what your purpose, you will agree with me it is the best phenomena the world wanted to have for a long time. It allows you to do things you never even thought possible. Just one click of the button and you can connect with people and experience WOW moment in your life!   Every day when we log into to our Facebook profile, we see something new, new people, new stories and you are developing into new YOU. You create your identity!

That is the power of facebook publicity- it works on you as well as on your customers. We learn that in order to get the most effective results with our publicity, we must be real,  genuine, have the best manners and focus on becoming MORE in our business or life.  Especially when we use facebook public page, we want our customers see us the way we are and who we are.. Do not forget they must know what we do and what our passion is!

When they hear more of your name and your name pops up everywhere they go and they hear about you special  people start paying attention more to YOU. They respect how you use facebook for business. They become familiar with you. That is why social media platform of Facebook allows you to build a solid foundation, so customers get to know you!

Being familiar with your name is # 1 Goal!

Your journey to become well known or famous does not need to be complicated. It starts with a very simple formula that can stir up interest and bring more attention to YOU.

Well…

First three things you must know.

1.   Who you are- YES, use photo to say hi to your new facebook world!

2.   What you do and if you really love what you do

3.   Why it is important for others and  you as consumer first and then as a business owner

Here are more reasons why we should use own photos to gain credibility and put our name in spotlight.

Let me ask you..

Have you seen a movie star in the spotlight without a photo? Here is what a photo can do for you:

1.   It creates your name for customers to know you

2.   It is all about visibility. You become the center of attention. You are on the main stage right in the center, right in the spotlight

3.   Good publicity photo gets your main message to the public.  They see what you represent and your life becomes real to them!

They create bond with you before they meet you!

GOLDEN Publicity TIP: the real publicity involves having photos, images, your stories and real connections.. We connect with people through eyes.  When we see other people eyes, we see their soul and who they are!

See you on Facebook!

Meet me face to face !

Tatyana Gann is the founder of Smokin’ Hot PR  Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP coaching. Tatyana is a published writer, a mompreneur, a lover of international cuisine and red wine! Grab her free publicity and promotion tips via her newsletter at http://www.smokinhotpr.com/

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