How to Choose The Right Niche By Angela Giles

Today Issue

By Angela Giles

Article: “Your Niche: How To Choose The Perfect One For You”

You have probably heard that term niche thrown all over the internet, on every webinar and event you attend and all the training classes that you devour.

Have you ever really wondered what a niche is?

If you go to a Thesaurus you will see terms thrown around like assignment, avocation, employment, corner, segment, category, and pigeonhole.

So if you are going to build a business, what corner of the market do you want to be a part of?

Here’s your first suggestion to finding a niche that will for you…

You must be passionate about and believe in it!

Did you know that people switch network marketing companies on average every ninety days?   Why?  Simply, because they do not believe in the product that they are selling.

In the home based business industry, you will often find individuals starting a business or fulfilling a niche because their friend told them how great it was or how much money they could make at it.

But the problem lays in the fact that they never did 100% believe in the product or service that they are marketing.  In fact, a person could believe the data about something but NOT actually believe in it.

This could be the case if you find yourself lying in bed at night, staring at the ceiling, wondering if your chosen product or service will actually work.

If you only believe in your product 95 % this may not be the niche for you.   Why?  You may find that you self-sabotage and then your business will ultimately fail.

You must believe 100% in what you are marketing, period.

Suggestion Number Two

You need to be using whatever you are promoting.  There is no getting around this.   When I began a Mary Kay business several years ago, the first thing I learned was that I had to really develop a love for their products and use them religiously.

So I dove head first into the company, learned everything I could, and used all their products!   Guess what?  I rose to a Director level within the first two months.

Suggestion Number three is you must have a long term vision for your business. Can you imagine having a long term vision for something you don’t believe 100% in and aren’t using on a regular basis? It simply won’t work.

There are going to be ups and downs in your journey, so set a long term vision and stick to it.

Along the way, you are going to be living your life surround by clients and people who come into your business in one shape or another.   Imagine yourself and where you want to be 6 months, 1 year, and 5 years from now.

Set a plan and work your plan.

Remember that it is all about you serving your clients and determining what they need.   Their needs will change from time to time as you get to know them.

Adjustments will continue to be made to your niche as you continue to happily serve your clients.

This is a good thing.

The money and the complete fulfillment of self WILL COME as it does when you feel that sense of accomplishment with a job well done.

The original post is found on Angela Giles Blog.

With Love,

Angela Giles

Angela Giles is a social media coach. She is an author of e-book “How To Market On Facebook In 60 Minutes A Day”

To learn more about Angela Giles visit

2 thoughts on “How to Choose The Right Niche By Angela Giles

  1. Awesome article! I’m passing this along to a couple of people in a business group that meets regularly. Some are trying to find their niche right now and this will really help them!

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