“Learn About The Public Relations Promotions Myths and How You Can Become Your Own Publishing Powerhouse!”
Do you get nervous when you start talking about running public relations promotions? How many times do you hear “I do not have a big company, I do not have a big budget and why do I need public relations campaigns?” Do you immediately think of big tall buildings, the office with big glass walls, busy looking faces trying to do something called “Public Relations”?
Just couple weeks ago I had an interview with two amazing online marketers, and we discussed the importance of public relations promotions and how small business owners, online marketing professionals have been viewing them. My friend told me when she thought about PR, she immediately thought about big tall buildings with billboards, offices with busy people working and being busy bees in the Public Relations department. We think of public relations as something really stale, boring, expensive and not necessary!
We do not realize that public relations is about people! In the book by Brian Solis and Deirdre Breakenridge, “Putting People Back Into Public Relations” they say it very clear. It is about PEOPLE and lets put people back into public relations. Lets allow them to make decisions for our business growth. Lets talk! Sadly, some do not get it and keep selling leaving the most important element is conversation with people! I interviewed Deirdre Breakenridge back in the winter, and we talked about power of public relations and what changed in the past year!
What has happened with the role of public relations today?
Free PR methods are gaining momentum. Today it is about engaging with people through stories, social media, videos and more. People are waiting to tell them a story and ready to listen! What about you? Are you ready to listen?
People are ready to listen to your story and engage into conversation with you, your business and products!
The truth is that every business owner should think of themselves as the OWNER. They own company. They want to go big in their business, but the moment they think about PR campaign they hide under the rock. They believe it is not for them. It is VOODOO! They overlook one of the most important elements of a successful business, they forget about the bridge that connects buyers and their product-Public Relations campaigns
Every serious business owner wants the best PR campaign. They want to build the name for themselves, they want to be known as expert. They establish a persona. They become known as “someone who has done something very cool” in their community! They get the celebrity status.
However, some business owners still today confuse the role of public relations in their business. They miss the whole point about power of PR for their business and leave it as an unanswered question with the hope that one day it will get resolved on its own.
Instead they must embrace the possibilities of what PR can open up for their business, and see what changed and what still works the same! They got used to old fashioned methods of public relations campaigns such as:
They are still great PR methods that are being used up to this day and and major companies cannot live without them. With one condition- a big fat wallet to pay for it! Just few days ago I was speaking to a man who owns jewelry store, and to be in one of fashion magazines the jewelry designer had to pay over 40,000 dollars for one page advertisement and pr campaign. Wow!
The bad news..is your budget!
If you are a newbie where do you find such PR budget? That is what makes small business owners upset. They do not always have budget for PR campaigns. They give up and start looking at other options. They only use social media pitching their products. They give up. They move on..But…There is a better way!
Did you know free PR methods exist but you just do not know how to call them? You can use free online public relations strategies today known as PR 2.0 strategies that combine the power of public relations with social media, such as Twitter and Facebook platforms. The wide usage of videos, images, stories, blog content and interaction with the right people strategically can be and will be the essential part of free pr campaigns. You must put all together in one package and do it right!
In my recent interview with Jason Kintzler we were discussing the growing influence of PR 2.0 and how a business owner can share stories via PitchEngine, PR 2.0 publishing platform. Each business owner can have free pr and become a publisher on its own and reach their customers directly without paying high dollar public relations campaigns fees.
Consider public relations campaign?
Here is what you need to consider and be clear about:
1. PR is the bridge that keeps the bond between customer and company, your product
2 PR campaigns do not always mean TV, radio, magazine ads
3. PR campaings today mean less money, more effective and fun!
4. They are about people. FINALLY! They allow you as a business owner to engage with your customers. Once you solve problem, the customer is YOURS.
5. You can learn to run PR campaigns on your own
6. Social media has always been a part of PR campaign and you are already using it.
7. Online PR rooms are easy to set up.
Online PR rooms must be a tool for an effective PR campaign. Build your name by telling what you are about and find out what matters to your clients.. Find connection between you and your client. Be a problem solver!
8. It is not quick deal. It takes time to run effective PR campaigns. At least 90 days.
Yes you can do it fast if you have right connections in place!
It is time to see new possibilities that PR 2.0 can offer in a world wide web for your business regardless the size of your company, the size of your company wallet and the tools you have! PR 2.0 allows you to awake creativity in your mind and use the most important element is your relationships with your customers. Natural, easy and simple!
Enjoy your week!
Mompreneur, Founder, PR 2.0 consultant