How to boost your positive image on Twitter and Facebook using PR strategies

Let”s talk, shall we?

Tatyana is here.

I hope are ready for a busy exciting week! I am enjoying my afternoon coffee as I am typing you this  training post.  I want to share the simple ways you can use to boost your image and create influence in social media.  I hear people saying to me ” I do not even have a facebook page or twitter account and why do I do that because I do not know how to use it!” It is a common fear but when you approach with patience and self love you will do more for yourself. Do not beat yourself up for what you do not know YET!

I want to simplify for you and show few things that can help you! You might already know all the tools and your understand the basics but repetition is always helpful!
If you are a brand new biz owner, I am sure you got your fancy twitter background done and your Facebook fan page looks sharp and now what…

Twitter is still  one of the hottest PR and marketing tools  used around the world. It became the hottest online party where everyone has an opportunity to voice their opinion, share news, make people laugh and even put together political campaign. Twitter is a publicity powerhouse.

Twitter track tools allow to monitor discussions, daily activities and help business owners to make their PR campaigns more effective.  Widgets for twitter, Facebook are making it more simple for a newbie to share message in the ocean of social media big fish!

Even though Twitter can be complicated sometimes,  you have to look at Twitter as a crazy and wild online party or you business networking platform where you can ask questions, connect, and share your wisdom. You share your stories in front of big audience.

Nobody is left behind. Everyone is involved and has an opportunity to meet celebrities, politicians, business owners and a little man can compete with bigger companies. You can say how..What is one thing you must do to stand out?

I say it is your IMAGE!

How do you want to be seen? How do you want people to perceive you and communicate to you? What do you have to offer to them that is fun, educational and entertaining?

Create a positive image. Always stay positive. Do not vent! It is not a boxing match. It is your place to speak the truth but it does not mean you must be ugly and prove something that is RIGHT to someone who is not open to receive it!

As Public Relations strategist I see many business owners make one mistake…They bring drama, personal poop onto FACEBOOK and Twitter. Big MISTAKE! They think they are not celebrities or well known YET but they do not realize it is their publicity and perception is everything today! Make sure you are known as a business owner with a positive spirit rather than a negative energy and bad publicity will not be an issue.  That negative publicity can be archived and found later. You do not want all negative PR to come out when you are doing great…Just build awareness about your brand and yourself in a positive light!

If you get involved in a negative drama learn to communicate and be diplomatic. But do your best to keep people motivated and inspired with real stories. Positive publicity is so needed because people are seeking hope. Be hope giver with real results!

How can you make your Facebook and Twitter presence successful?

1.      Twitter and Facebook allows you to interact, ask questions and re-post favorite quotes or statements. It is a social virtual gathering spot where you can make new friends and connections. If you come with attitude of giving and not taking it can be a quite place!

2.      Social media allows you to learn from the best of the best in their field, and it gives an opportunity to prove to yourself you can do it and feel accomplished.

3.      It is an amazing tool for your personal list building and finding new clients .

List Building starts with your image and how you present yourself. Remember people have issues with trust and putting a name in this little cute box that says “email address”:

Now, let’s talk about how we can add more followers on Twitter for our business:

1.      Quality followers: The key is to create as many as quality followers and follow people back because the volume of followers gives you leverage, more traffic and it is a social proof.

2.      Cost to market: How much does it cost to market on Twitter? ZERO. NOTHING. It is absolutely free targeted advertising method.  Twitter is about creating influence on people lives, careers and serving valuable content. But in reality the biggest cost is your time!

3.      Give fun and educational tips: What we share and say, it can affect the outcome of their day. If you say something funny, you might have put a smile on someone’s face. If you give a good business tip it might give them idea of what to do. I promote my SmokinHotPR newsletter to share with people what I do and how I can help them. My blog is about  educating my clients and students on creating online publicity. It is about helping THEM!

4.      Twitter is VIRAL. People who love you and care about what you say will repost your comments and share with others. That is why it is so important to build relationships. You must treat twitter as a big birthday party and everyone is having fun and enjoying time and sharing what they do naturally without sales pitches.

5.      Your profile description: Make sure your profile is fun to read. It is not a job application, so make it funny, easy to read and smile. Smile is the best advertising tool that cost nothing.  I often see people without faces who post on twitter. Common, imagine if you came in a mask to a birthday party hiding your face. What would people say? I would be scared to come up to a person in a mask without knowing who they are. Would you? Then stop using silly avatars and start being YOU.

6.      Build network: Follow people who follow the influential people you know and do not be afraid to ask questions. They have started their business exactly as you did. Some of the most successful people had a lot of help and be humble enough to accept it.

7.      Being FAST: Reply to people right way if they said something to you and they are not your friend yet. Follow them back. Establish rapport within minutes. Give something valuable to them to read and think about. Do  not be afraid to give your best in order to receive the best!  Edify people genuinely and wish everyone success! My social media mantra: I wish everyone prosperity, more clients to be empowered by my words and actions and be guided to my practice.

8.      Show courtesy: Make comment before even clicking follow button on Twitter especially. Get to know people first.

9.      Use tools: Use search feature to find people, topics you want to discuss in your niche and also bring offline clients online and follow you online or motivate them to start a Twitter profile.

My favorite twitter resources:

http://www.Tweetzi.com

http://www.Twazzup.com

http://www.Twellow.com

http://www.Wefollow.com

http://www.Twitterhawk.com

http://www.Truetwit.com– check validation of services

10.  Time: Usually afternoon or late evenings after 7 pm are best time to get on twitter and weekends are always the best days to chat and share. Do not create new life on Twitter be you and set time for twitter life. As much as you care about your social media family take care of your business. You can make few things automated as your posts and tips…but still engage!

11.  Humor sells. Share with people funny stories, news and not much of what your business is about. They will see it in your profile. Interact first then approach if you want to.

12.  Spread love: Do not forget to praise people, compliment them.  How do you feel when someone says to you that you look fabulous in that red dress? I am sure you would feel amazing. We love compliments and naturally we give them back to others. Pay it forward.

13.  Questions, Questions and more questions. Ask and you will receive. People love questions. They are hungry for them. Ask and you w ill start conversation… Create dialogs first and make sure when they answer to you reply back to them. Courtesy is the best policy on twitter.

14.  Be the best host: Invite friends from other social network. For example, I invite friends from Facebook to follow me on twitter and vice versa. They love it and it is fun. Keep it simple and light!

15.  Register with local directories and share via Facebook and Twitter! Such directories will put you on Google maps and get better SEO and it is wonderful strategy. I use Thumbtack directory to place my company listing and example,  Public Relations Consulting Nashville

16.  Blogs: Make sure you send all traffic to your blog, your free educational training that can lead them to your report page to build list. As my mentor David said, “Lose control of your marketing” Give away for free without asking to opting to build solid relationships, book your speaking engagements, JV offers and more. If you give more you have a chance of building long lasting relationships. It is about their network. Become a guest blogger. You can google today what bloggers accept brand new guest bloggers.

17.  Pinterest/Press releases tactic: Use Pinterest. Embed images in your press releases and then pin that image. Let’s say, you have a new product. Take a picture. Write a press release and embed that image then pin it.

18.  Branding tool: If you have ebooks, reports, webinars you can make them go viral using a cool branding platform called LoyaltePays.com

Enjoy ,

Tatyana Gann

PR Strategist

Nashville TN

615 354 7625

Get My Free PR Training Course Today

Work with Tatyana and let’s map our your 90 days to 6 months publicity/PR plan

 

 

Is your story SWEET enough to give your customers true aha moments?

When I think of the ways we can share a story about our brand I think about ice cream flavors. We go to an ice cream cafe or even a supermarket and our eyes become big, excited about trying new flavors! My children love ice cream and we love to be creative – tasting new flavors and creating new experiences and family memories!

When it comes to sharing a story about your brand, your products and  your name people love to hear stories. Customers love to hear stories. However,  not every business owner is talented and skilled at storytelling.

Storytelling is an art. It requires inspiration, passion and determination to get the point across without sounding like a promotion. It takes digging DEEP into your soul to find what makes your heart sing and finding courage to show this passion to your audience! Think about storytelling times with your kids at your local bookstore! It was not about what you said, but how you said it!  It came from your heart !

Show your customers you are here for them to tell a story that will matter to them. Old rules of PR have changed. It is time for us to embrace the social media and learn the art of storytelling.  A good story requires some personalization. I mentioned many times that bloggers, editors, journalists are HUMAN! They want human connection. They are not hiding behind the cover of your favorite magazine. With new rules of PR storytelling is a huge factor in how your brand is being perceived!

You can humanize the process of writing your stories, your press releases, your pitches and you can improve the readers ability to connect with you and share what you have!  With major changes in the world of PR and social media one thing never goes out of fashion- your story. It might have different flavors, new twists, and you might attract new clients and new business relationships!

Remember very important thing when you are writing a press story.

1. SEO releases are designed to reach buyers and they are for customers to brings solutions

2. Social media releases are  for press, bloggers and customers.

3. Traditional releases announcing your event, product launch can also reach media and customers.

The most innovative “flavor” of a press story is a social media release. For many old school PR pros it brings controversy but for the risk takers, innovators,  creative minds this type of a press release is a perfect way to tell a story! You must learn how it can become a part of your daily business activities.

It is your rare diamond that can shed new light on how your customers view your product. It is a great way to add videos, audio clips.

A well crafted social media release has very important elements:

1. your story

2. videos

3. supporting docs

4. company contacts including social media profiles

5. social book marking sites to get more viral traffic

6. Images you can add to your story.

7. you can make it optimized for search engines to increase traffic

Often people share such stories on their blogs but I recommend Pitch Engine PR and Social Media Platform

Write a story, or retell a  story, link the original story and place it in Pitchengine. You can integrate with Facebook business page if you think it will save you some time!

 Very important factors to consider...

Your social media release is not a traditional release and it will never be. It is more easy going, more engaging and not as official as a traditional or SEO release. I think it can work great if you write a good optimized story! It is not to be shared via wired services.

You can use your social media release when your goal is to create more buzz about what is happening in your business. Get some conversation going.! Then the readers can share your story and link back to your site.

One thing…share it and ask people to share. By including fun photos and videos and links to other important content you are building your brand awareness! Sometimes we must plant the seeds before we reap the harvest!

Have a great day!

Tatyana Gann

 

Who removed “face” out of Facebook?

“How to put “Face” Back into Social Media and why we don’t want “faceless” friends”

Have you ever had a “Facebook friend” who you’ve never seen what they look like? These are the kind of people who use their product or something else as their avatar and they are never quite revealed.

While back I had a heated discussion my Facebook wall about deleting Facebook friends who have no “Face” .  As a publicist it is a hot topic when it comes to Facebook publicity.  I personally delete individuals with no photo or use fake images to represent who they are.  I did not expect that this short usual note would bring over 69 comments and I promised my readers to write about it because I think I pushed everyone’s hot button. I am sure it felt like getting burned by “curling iron” and jumping from realizing it is HOT topic. People are afraid to talk about it and keep poluting their network with faceless friends.

People are afraid to talk about the problems with their  network of faceless friends…. I mean come on…… they have NO FACE!

Here is what I said “I am going to be deleting people with no facebook photos… We are here to connect with real humans and build relationships. So if you want to be friends please honor what Facebook is about.. It has “Face” in it.”

Wow in less than 24 hours 69 comments and my facebook friends expressed their views  and energy was very high. We loved our discussion and that is why I am writing.   We also talked about removing people with snobby attitude which is another topic by itself.

So who took the “Face” out of Facebook? If you really think about the true purpose of Facebook or any other social media platform you will see it is all about communication. It is sharing your ideas, thoughts, videos, stories, advice and much more. Facebook is growing rapidly and reaching over 700 million users. That is huge.

According the recent stats Facebook is much bigger than some countries. I knew it, we created an awesome city with cool people. We can build relationships with no boundaries no need for foreign passports and no need for visa approvals and long flights across the ocean. We can  meet our friends and learn about their life, their family photos, videos from their recent trips and feel what they experience.

Can you imagine being with your friends having coffee at Paris cafe or having a great coach teaching you the most cool business stuff, who lives thousands miles away but one mouse click away.  Have you ever thought  you would  be connected with hundreds and thousands of people using simple platform such as Facebook? You have just created your own little neighbourhood where you know your people. Isn’ it that powerful?

One word connects everyone is the “FACE”... Your face is your key to the door of powerful connections. Your image, your persona is what defines the true meaning of Facebook. People meet you by your face first and read about you second.  They connect with you by what you want your friends perceive you.

Establishing a persona is MUST. You are not a commodity. You are a BRAND!

Personally, for me creating a personal brand and being authentic is always the only way. It is about representing what I want to be known for on Facebook. When people mention my name, I want to be know as the creator of “SmokinHotPR Ezine”, the girl who came to America with 200 bucks to her name and started her life and business from scratch and created a new spin on PR  and inspired business owners to re-spark the fire with Online PR.

What do you want to be known for? What is your persona?  Think about it. For example every time I think about Facebook I think about Mari Smith. When people talk about shoes on Twitter I think of Zappos, and if I want to learn about wine and branding, I think of @Garyvee on Twitter with Wine Library.

The power of the “Face” carries true meaning of Facebook. It is about being authentic. It shows your values you have in your business, family and life in general. Using the right “face” you will connect with the right people. You will never have to lie to people who you are and your network will consist only of people who are your reflection. What do you see in the mirror? What do you want your friends to be like?

Facebook is about MEMORIES. Can you create photo albom without photos and faces?

Facebook is about MEMORIES. Memories you have created with your friends, school mates, college friends and you have reunited. It is a true union. Facebook is also a place where memories are created. It is about true connections, new friendships and sometimes I heard people finding their true love on Facebook. That could be another story! Your story is a memory you leave for people. Your face becomes your footprints!

Then why in the world people forget to put a photo or use images that have nothing to do with they represent.

Some people can argue and say we represent this company brand. Great!  Wonderful!  Then create a separate Facebook fan page, but remember no matter if you are CEO of the company or run a small bakery in town of 2000 people, everyone wants to know you. People constantly hear the teachings of false teachers who preach on how to use the Facebook and they confuse people.

I believe having no photo for long time or using fake photos is disrespectful to your friends on Facebook. Plus it is like showing fake ID when you are asked for. Honor the rules of Facebook and you will reap the amazing rewards of beautiful connections. If you don’t care or do not get it then it is a lie life you want to live. You do not see the true picture of what Facebook is about or any other social networking community from Twitter to Ning or even Myspace.

Even one of the top PR experts, David Meerman Scott made on his blog about US Airforce. It was called “The US Air Force: Armed with social media” The point was that fear sometimes keeps people from being personal and I think that if you choose to be on Facebook then you need to be YOU and not somebody else image or fake ids. If US Airforce can do it and encourage everyone to use it then you can feel safely to use your photos.

He said that that if US Airforce encourage their people to use social media being top security government agency then why in the world people find excuse not use real faces and do not use social media correctly as it is intended.

Yes I touched the nerve and glad people liked it. We are about connecting with real people not vitamin bottles or a picture of ocean or your cat. Nothing wrong with these photos or images but they have to serve its purpose and be in the right folders.

My advice : If you are truly serious about connecting with the right people and want to build successful relationships and make solid business connections, then you MUST clean your friends list and create an open space for the right people to join your inner circle. Once you de-clutter your facebook community you will feel relieved and clear about your purpose in life. You will be able to build your brand using your own photo and what you represent. Be you! It is much more simple and do not require to spend extra energy to be someone else!

Thank you for listening,

Tatyana Gann

Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Can Life Stories Teach Business lessons? Rayanne Thorns Thinks So..

I have recently wrote a press release for  my client  Jessica Miller Merrell, a leading voice in Social Media and HR.. The goal was to make an announcement  about a new business blogger joining forces with a new community, so we decided to focus on the solutions a business writer Rayanne Thorn would bring to the  HR and Social Media Community.

We discussed the power of Web 2.o in Recruiting and HR fields and how today companies utilize them but also how life stories can teach us the best business strategies to grow a business. Because…in the end of the day…It is about relationships and friendships.

Enjoy the press release! I love sharing stories about real people making a difference in the community, creating an impact and sharing their vision! This is an example of a press release we call it “Expert”. I hope you find it very helpful!

Press release

Business Blogger Rayanne Thorns Has Brings Fresh Perspective To Recruiting With Web 2.0 and Proven Business Strategies!

Summary: Business Blogger Rayanne Thorn Brings A Creative Perspective to Blogging4Jobs.com with Jessica Miller Merrell. Her marketing experience With BroadBean.com has enriched the lives of many business professionals. Thorn believes that life stories can teach the best lessons on becoming a person of influence, running a growing business, a successful career, and developing entrepreneurship skills!
Life and Business Blogger Rayanne Thorn Brings Her Life Lesson Twists to Business, Social Influence, Entrepreneurship and Recruiting Topics to the Blogging4Jobs.com Community. How can small businesses establish an online presence through the use of Social Media, and learn the best Recruiting & Strategic Business Practices?

Business Writer Rayanne Thorn has been writing Bonus Track for the RecruitingBlogs.com community for two and a half years contributing over 630 posts.  RecruitingBlogs.com is a social network and a major portal for the Recruiting and HR Industries. Thorn additionally writes a column called “The New Front Porch” addressing Social Media in life and Business as well asher community-based column, “My Laguna Balcony”.

While many small businesses around the country are trying their best to discover the most simple ways to establish an online presence, Blogging4Jobs.com founder Jessica Miller-Merrell and business blogger Rayanne Thorn bring new solutions to answer the number one question of business owners, “How do I know which strategic business tactics work in today’s Social Media?”  Their combined years of writing and industry experience make this alliance quite profound.

In the interview with a publicist Tatyana Gann, Jessica Miller Merrell pointed out that Rayanne had a fresh new perspective of how personal and professional intermingle. Thorn will be covering the following content in Blogging4Jobs.com community:

*Marketing’s role in HR, Recruiting

*Business lessons from life.

*Blogging as a personal choice and its role in your personal development

*Back to our roots.

Thorn is known in the business circles as the North American Marketing Director for Broadbean Technology, which provides online and social media recruiting solutions for major employers, staffing agencies, and independent recruiters.  Thorn states, “My varied background in recruiting, marketing, sales, new tech development, start-ups and social media, rounds out my knowledge base and assists me in my work with Broadbean Technology.  I have a vested interest in the HR and Recruiting communities and how they can use new media and technology to achieve greater success.”
Thorn is shedding light on the psychology of relationships, how to use social media to gain online visibility, plus addressing business and hiring practices. Her expertise will assist many business professionals to achieve more visibility.
As a leading HR voice in social media, Jessica Miller-Merrell believes that the addition of Rayanne Thorn to the Blogging4Jobs community will bring a lot of positive changes, plus add a dose of daily inspiration!

Thorn added, “Jessica and I first connected in London when I led a discussion on social media and blogging. She had been blogging longer than I and I was grateful for her input. And actually, it was quite fun to join forces during that session. We share many of the same insights and both recognize the extreme value of writing online. I am excited to have Bonus Track join the Blogging4Jobs forum. This is an incredible opportunity for both of us to reach new potentials, share ideas, and energize readers with what we have learned.”

Jessica Miller-Merrell is honored to have Rayanne Thorn as a part of her blogging4jobs.com team and to be involved in Miller-Merrell’s vision for HR and recruiting professionals and educating HR professionals about new social media tools and recruiting strategies.

Jessica Miller- Merrell decision to bring Thorn on board was very simple. Miller also mentioned, “Bloggers in our space control the thought leaders and are first to blaze trails. By teaming up together we joining forces to further our own personal and professional development. There is no longer a need to rely on traditional forums, online communities to establish relationships. All you need are true friends and good professional partnerships.
To get fast answers to your burning questions regarding social media, HR and recruiting topics and much more, make sure to subscribe to the weekly newsletter and get your free special report at http://www.Blogging4Jobs.com/.

Contact Publicist Tatyana Gann 615. 354.7625 for all media related questions

About Jessica Miller Merrell: Jessica Miller-Merrell, SPHR known as @blogging4jobs. She’s an Internet television host, author, speaker, new mother, and Human Resources professional with a passion for recruiting, training, and all things social media. Jessica is a leader in the HR social media community and has over 11 years of experience in human resources and recruiting. Her book, Tweet This! Twitter for Business was released in February 2010.

Her company, Xceptional HR provides businesses with social media, recruitment strategies, and human resources consulting. Jessica has been quoted in publications as an expert including CIO Magazine, Entrepreneur Magazine, and SHRM HR Magazine. Contact Jessica via email at jessica@xceptionalhr.com or by phone at 405.293-2564

About Rayanne Thorn: Rayanne Thorn is the Marketing Director for Broadbean Technology and @Ray_anne and @BroadbeanInc.  She is an international speaker, mother of four, and an insanely avid blogger with a voracious appetite for all thing social media.

What if Facebook had a Dislike Button… would it matter? Part 1

(credit to Zedia.net)

“Don’t worry when you are not recognized, but strive to be worthy of recognition.”  Abraham Lincoln

What if Facebook had a Dislike Button… would it matter?

What does it matter to you? Does it REALLY matter? I am talking about our reputation, our publicity…What do we care about the most?  Being Enchanting or simply being honest?

Recognition…How important is it to us? What does it matter? How can we get more recognition for what we do and build our name in the world where every brand is striving to be known and talked about. In a brand new book entitled, ” Enchantment: The Art of Changing Hearts, Minds, and Actions”, author Guy Kawasaki talks about being enchanting, nice, authentic and REAL.

After I read this book I saw what the true purpose of a business should be…It is not being TOUGH and CRUEL. It is about being enchantic, nice and dimplomatic that brings recogntion!

Personally, I believe in having class, being humble and gentle with people, but also being soft spoken, with a serving heart.

How did it affect you when Facebook introduced the “like button” to help make blog posts more noticeable? Or better still, how were you affected when they replaced “become a fan” with “Like A Page”?

  • How did you view yourself?
  • Did it feel like a kick in the booty?
  • Did it affect your pride?
  • What difference did it make in the way you present yourself within social media circles?

For a lot of business owners, it became motivation to show off. I mean in a good way. They were encouraged to bring better content and more helpful information that could serve the audience. It finally became about giving, serving, entertaining and caring.

I think a “like” or a “dislike” button builds awareness  of who we are today and how our audience views us.  It makes us think twice before we post content or express ourselves.  Our thoughts can control our tongue. The Tongue can sometimes be like fire, causing negative publicity for our business or it can be the fire that warms people hearts, opening them up!  You can truly create Smokin’ Hot PR for your business!!

It does not mean we should do everything to please others, but being professional is going to make a difference in how we are perceived. Being enchanting, being polite. But imagine…what if we did have “dislike” button on Facebook… how would it affect your business? I just imagine that a scarcity mindset would kick in for some folks and they would act out of fear!!!

Facebook truly is about bringing positive publicity to people and their businesses, while providing you a chance to prove it! It is about your reputation! Thank goodness there is no “dislike button”! We would have a lot of critics snooping around and disliking what we do… a lot of friends would become our judges… and they would become our “enemies” not friends!

Are you ready for Facebook to give you recognition and build your business? Treat yourself as a business owner and VALUE yourself! Then, and only then will Facebook provide you with all you need: the right connections, the right presence. If you want to portray yourself as a serious business owner, avoid games like “Mafia Wars”, “Farmville”, etc. Of course be yourself, but know the boundaries. Be respectable by respecting others. Then you will never have to fear being “disliked”, because you will follow your true calling! When you love what you do, you learn to show it to people around you, creating a true following while being recognized in your own circles!

Ready to put your business in the spotlight?

Check out Limited Time Special Offer TODAY!

Tatyana Gann

About Tatyana Gann: Tatyana Gann is the founder of the Smokin’ Hot PR Ezine and Smokin’ Hot PR Boutique, providing publicity, online PR services and even private VIP consulting. Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has a simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

18 Ways to add more followers on twitter

Want to  add more followers on twitter and get more publicity?

You got your fancy twitter background done, uploaded photo, created profile..now what…

Twitter is becoming  one of the hottest marketing tools  used around the world. It became the hottest online party where everyone has an opportunity to voice their opinion, share news, make people laugh and even put together political campaign. Twitter is a  publicity powerhouse.

Twitter track tools allow to monitor discussions, activities and help business owners to make their PR campaigns more effective.  Widgets for twitter, facebook are making it more simple for a newbie to share message in the ocean of social media big fish!

Even though Twitter  can be complicated sometimes,  you have to look at Twitter as a crazy and wild online party.

Nobody is left behind. Everyone is involved and has an opportunity to meet celebrities, politicians, business owners and a little man can compete with a big corporation.

Why is Twitter so successful?

1.      It allows everyone to interact, ask questions and re-post favorite quotes or statements. It is a social virtual gathering spot where you can make new friends and connections.

2.      It allows anyone to learn from the best of the best in their field, and it gives an opportunity to prove themselves.

3.      It is an amazing tool for your personal list building.

List Building:

Now, lets talk about how we can add more followers on Twitter for our business :

1.      Quality followers: The key is to create as many as quality followers and follow people back because the volume of followers gives you leverage, more traffic and it is a social proof.

2.      Cost to market: How much does it cost to market on Twitter? ZERO. NOTHING. It is absolutely free targeted advertising method.  Twitter is about influence on people lives, careers, their daily life event.

3.      Give fun and educational tips: What we share and say, it can affect the outcome of their day. If you say something funny, you might have put a smile on someone‘s face. If you give a good business tip it might give them idea of what to do. I promote my SmokinHotPR newsletter to share with people what I do and how I can help them. My blog is about  educating my clients and students on creating online publicity. It is about helping THEM!

4.      Twitter is VIRAL. People who love you and care about what you say will repost your comments and share with others. That is why it is so important to build relationships. You must treat twitter as a big birthday party and everyone is having fun and enjoying time and sharing what they do naturally without sales pitches.

5.      Your profile description: Make sure your profile is fun to read. It is not a job application, so make it funny, easy to read and smile. Smile is the best advertising tool that cost nothing.  I often see people without faces who post on twitter. Common, imagine if you came in a mask to a birthday party hiding your face. What would people say? I would be scared to come up to a person in a mask without knowing who they are. Would you? Then stop using silly avatars and start being YOU.

6.      Build network: Follow people who follow the influential people you know.

7.      Being FAST: Reply to people right way if they said something to you and they are not your friend yet. Follow them back. Establish rapport within minutes. Give something valuable to them to read and think about.

8.      Show courtesy: Make comment before even clicking follow button. Get to know people first.

9.      Use tools: Use search feature to find people, topics you want to discuss in your niche and also bring offline clients online and follow you online or motivate them to start a Twitter profile.

My favorite resources: from business cards to twitter track tools, widgets and services.

http://www.Zazzle.com (twitter style business cards)

http://www.Tweetzi.com

http://www.Twazzup.com

http://www.Twellow.com

http://www.Wefollow.com

http://www.Twitterhawk.com

http://www.Truetwit.com– check validation of services

10.  Time: Usually afternoon or late evenings after 7 pm are best time to get on twitter and weekends are always the best days to chat and share. Do not create new life on Twitter be you and set time for twitter life.

11.  Humor sells. Share with people funny stories, news and not much of what your business is about. They will see it in your profile. Interact first then approach if you want to.

12.  Spread love: Do not forget to praise people, compliment them.  How do you feel when someone says to you that you look fabulous in that red dress? I am sure you would feel amazing. We love compliments and naturally we give them back to others. Pay it forward.

13.  Questions, Questions and more questions. Ask and you will receive. People love questions. They are hungry for them. Ask and you w ill start conversation… Create dialogs first and make sure when they answer to you reply back to them. Courtesy is the best policy on twitter.

14.  Be the best host: Invite friends from other social network. For example, I invite friends from Facebook to follow me on twitter. They love it and it is fun. Very simple.

15.  Re-tweet: Don’t forget to re-tweet or repost what others say if you like it and it makes sense to you.  At least try to find out what people do first before you retweet. Read their profile. it is a must if you want long term relationships.

16.  Don’t forget your blog: Make sure you send all traffic to your blog, your free educational training that can lead them to your report page to build list. As my mentor said, “Loose control of your marketing” Give away for free without asking to opting to build solid relationships, book your speaking engagements, JV offers and more.

17.  Twitter link: Do not forget include links to Twitter on your blogs, your other social networks, your press releases, articles and other publicity platforms.

18.  Create Social Media Releases: Use http://www.pitchengine.com to create stories and use their Twitter feature to share your stories. Awesome tool for branding and your publicity
PS. If you are seeking a designer and branding expert to establish your social media presence, connect with Bryan Gann, the founder of Kreadiv branding services, our creative director and an amazing designer who have been serving many cool clients.

Enjoy tweeting!

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine, and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/

Episode # 3 Live With Tatyana Radio Show With Special Guest Jessica Miller-Merrell

Welcome Back To Our “Life With Tatyana Show” on Nashville radio station WVOL1470 AM!!!

We have a special guest on our radio show Life With Tatyana on Nashville radio station WVOL1470.com with myself and Deniece Barnes, a charming hostess of Differences Show,  a rising star in social media, a controversial, fun and exciting woman, a gourgeous mom, an author Jessica Miller-Merrell.

Jessica Miller-Merrell is a leading voice in the HR social media community and has over 10 years of experience in human resources and recruiting. She hosts the first and only Internet web-show for job seekers on Mingle Media TV called Job Search Secrets. Her book, Tweet This! Twitter for Business was released in February 2010. Jessica has been quoted in publications as an expert in her field, including Glamour Magazine, Entrepreneur Magazine, and SHRM’s HR Magazine.

A complete bio can be downloaded on Blogging4jobs.com.

We have a very interesting topic today that Jessica wants to share with you… I am sure Jessica is ready for the interview with the russian SmokinHot PR gal!

Today Jessica is going to share story of her book and how it can help you to simplify your social media online presence!

Are you ready?


“Move Over “Twitter Power”:  Jessica Miller – Merrell Reveals The Real Super Powers of Twitter for Business!”

“Tweet this – Twitter for Business” by Jessica Miller – Merrell reveals the truth about using Twitter in under 30 minutes a day http://tweetingmybusiness.com/

Jessica will share also tips for job seekers and how to use social media to connect with top recruiters! We also excited to know about her event this summer where she shares stage with Michael J Fox, Richard Branson and Tony With Zappos and many more

Plus….

On the today radio show we will talk about  passion, opinions and what matters the most to you my friends!

See you there!

6 pm CST 7 pm EST 4 pm PST

Listen Live on WVOL1470 Today !!! Do not miss!

Tatyana Gann

Founder SmokinHotPR Boutique

Publicist, Radio show hostess

Are you using social media at work? Benefits Vs Complications…

Today at 7 pm my PR client Jessica Miller Merrell? with Blogging4Jobs.com will be debating with an attorney about the benefits and implications of using Social Media at Work.  Obviously, as a social media advocate who has been using these tools before case law ever existed, I’m an advocate of social media at work.

Who is Jessica Miller Merrell?

Jessica Miller-Merrell, SPHR known as @blogging4jobs is an Internet television host, author, speaker, new mother, and human resources professional with a passion for recruiting, training, and all things social media. Jessica is a leader in the HR social media community and has over 10 years of experience in human resources and recruiting. She hosts the first and only Internet webshow for job seekers on Mingle Media TV called Job Search Secrets. Her book, Tweet This! Twitter for Business was released in February 2010.

Ready for hot debate? Lets create some BUZZ!

The attorney, Tynan Grayson at the Grayson Law Group (formerly with Crowe and Dunlevy) will be discussing and debating the following topics:

(1) the potential for legal liability

(2) the right to privacy

(3) other potential negative consequences

I will be talking about the following:

(1) monitoring obstacles and tools to use

(2) community, collaboration, professional development in the workplace

(3) social media as every day use with a focus on mobile usage

How can you participate?

Here is what Jessica said:

“The debate takes place at UCO starting at 7:00 PM CST in the Business Building on the 1st floor.  I’d love to demonstrate the power of social media with a focus on community and crowdsourcing.  I will host a one hour chat, Social Media at Work or #smwork.  During the course of the hour while we are debating, I will have the big screen stream the twitter #smwork Twitter stream.  I will pose a series of 5 questions over the course of the hour to get the ball rolling.  There are no rules and I encourage innovation, collaboration, and creativity.”

Ready to ask questions about using social media at work?

We need your help..

Join us tonight 7 pm

Details are right here!

See you there

Tatyana Gann

Top 5 Twitter Apps To Simplify Your Life By Angela Giles

Guest post brought by Angela Giles

Twitter Apps are almost as fun as tweeting, itself. As new apps are being developed almost daily, it is clear that this micro-blogging platform intends to be here for the long-term. Hence, using Twitter apps that help enhance it is a great way to engage your tweeting friends. It is also a great way to manage your day-to-day busy life.

Its initial use as a short message system has evolved into an all purpose and game-changing platform. Business, lead generation, non-profit, customer service, Twitter has something for everyone.

Here are 5 fun apps for it that you might not have heard of before. Not only are these Twitter Apps engaging, they are useful in managing your busy day- to- day life.

1. ASKch. An incredible healthcare resource, ASKch allows you to send a question about healthcare costs and options in your neighbourhood, and receive an automated response and information link within 60 seconds.

2. Twitter for Busy People. Need to know at a glance what your Tweeting friends are up to? Twitter for Busy People collates their images into sections and lets you hover over them for the latest update.

3. CheapTweet. Almost like a Digg for deals, CheapTweet collates all the best retail offers being tweeted, and allows folks to vote on the best ones so you can save the most.

4. Twitgift. The idea behind Twitgift is incredible. Want to send a gift to a fellow tweeter? Choose a gift and send a tweet to them, and if they accept it gets mailed out to them. You don’t even need to know their address, Twitgift takes care of this.

5. HootCourse. A fabulous idea, HootCourse takes educational tweets and builds online classes around them. Virtual classrooms are created and students and teachers meet to hold informal classes, complete with teaching materials and formats.

Can you imagine adding one or more of these Twitter Apps to your tweeting days. The idea behind them is to engage you in delegating your time just a little bit better. Plus, these are five Twitter apps that might add a bit of spark to your daily tweeting. How about you…do you have any other tweeting apps you’ve found worth sharing? The comments are yours.

Original blog post is on AngelaGiles.com

Lets us know what apps you use today that helped your business and we love to bring more helpful resources to you!

Tatyana Gann

Founder SmokinHotPR E-Zine

Publicist, Consultant, Mompreneur


Who is Angela Giles? Angela Giles is a “Simple Secrets BIG Results” professional who currently serves thousands of people every single day. Her time tested online and offline strategies help the Solopreneur develop, maintain, and increase a Business where they see BIG results happening on a daily basis.

Generate 19 New Leads Every Single Day Using these Twists with Twitter http://www.eternalleads.info

Are you truly listening…Late night PR geek chat, SEO and Cabernet

Writing SEO press releases for your business and products can be time consuming and challenging, especially if you have to understand SEO guidelines and how to push your story through social media channels.  Last week I was staying late and was talking to my new Twitter friends.

While I was enjoying glass of Cabernet, researching keywords for my new lessons, I engaged into the conversation with few people who were interested to know about PR. Some questioned the PR model and some loved it. My fun tweet about Cabernet made an impact!

I honestly did not expect that my tweet about Cabernet and SEO would turn into the late night PR chat. We talked about  SEO press releases, an online PR tool to share stories and create history for your company business. Later one I connected with my ideal clients who wanted to know how to get the publicity on the web. I did not have to convince anyone about the benefits and importance of PR campaign.

What I realized  I was being REAL with my audience. I was listening. Listening from my heart and was clear about what ideal prospects were talking and their feelings. I was also passionate about what I was sharing. I was using some elements of humor in my conversation. Social media is all about being SOCIAL. It is about putting effort and answering questions, adding comments, bringing more value. We must go extra mile!

Are you listening or come to social media platforms with your agenda and wearing ear muffs ?

When it comes to writing a press release for your business, we seek to bring solutions to problems. Press release story now becomes social platform. Your customers share your story because they know it will benefit their circle of friends. It is not any longer one way street. It is no longer fax press release, or a press release announcement that is dry and boring. We can share our stories and exciting news without being boring or too enthusiastic!

I think so many biz owners still think that Twitter or Facebook platform is all about advertising. They see people who automate every tweet and get discouraged.  They use cheap pitches. No wonder, business owners loose the hope in the social media and how it can help them. They focus on buying Twitter followers or have someone manage social media profiles. I think they are missing the main POINT- it is about listening others, listening from their heart and responding in the same manner. If you automate everything, who listens whom?

Social media is about showing real you, even when you have a glass of red wine and trying to figure out keywords, write ideas for your business. It may sound silly to you but it is REAL for viewers. Many business owners act so sterile. They are dry, without any emotions.

What happened with people? Did they remove the emotions and become robots who post and answer with no personal touch? Do they even show real them? How do they write? Where do they go? What is their life like today? Are they real?  Public relations is about people, interacting with people even if it is on sofa late at night with a glass of red wine!

Today writing PR stories are becoming more and more effective for several reasons:

  • Business owners are forced to be REAL to get the targeted buyers
  • It allows to bring visibility to the content of a website
  • It allows to share a story via social media networks
  • It generates instant feedback from the followers, fans
  • It is viral tool
  • Low cost comparing to traditional advertising
  • It allows to gain credibility
  • Awesome tool for online reputation
  • List Building Method To Bring Fresh Leads
  • Low cost method to connect with other business owners and form partnerships
  • SEO friendly: more stories more inbound links

What do you think about writing press releases or pitches- stories for your business and products?  How do you see it can benefit your business? It is time to write, share stories, gain visibility? Videos are not enough. You cannot be a slave to old marketing methods..In my video about using social media releases I shared my views on the old marketing methods and how we are still slaves to old ways instead of embracing the social media and PR trends.

Writing press releases can give you the missing piece you have been seeking for! It will make you stand out and give you authority. Today when we face daily competition we must stand out!

When you combine PR and SEO then add social media you can reach buyers, get media attention, share your radio interviews, videos and set up a newsroom to establish your brand..

Are you ready for a major change in your business? If you feel like you are ready for massive exposure, PR campaigns is the way to go of course along your marketing campaign.

Love to hear your feedback.

To learn about our consulting and coaching visit our OnlinePR Consulting for Small Business Owners

Tatyana Gann

Tatyana Gann is the founder of Smokin’ Hot PR Ezine and SmokinHotPR Boutique, providing publicity, online PR services and even private VIP consulting.  Tatyana Gann is ready to bring you publicity tips, advice and PR services to help you gain more raving fans for your business and create smokin’ hot publicity! She has the simple formula for creating a publicity plan that brings results! Grab your FREE publicity weekly advice at: http://www.smokinhotpr.com/